Amazon case study by BM Consulting (for client - The Decor Hub)
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Transcript of Amazon case study by BM Consulting (for client - The Decor Hub)
![Page 1: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/1.jpg)
![Page 2: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/2.jpg)
CLIENT INFORMATION
• The Décor hub is a distributor of interior décor items such as:
bed sheets wall curtains sofa/cushion covers
• A consistent seller on Amazon
![Page 3: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/3.jpg)
CLIENT PROBLEM
Given the fact that client products (interior décor items) are highly competitive, The Décor Hub had the following issues
• Lower Brand visibility on marketplace platform
• Average CPC ranging from 2.5 – 3 INR
• Lower sales
![Page 4: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/4.jpg)
OBJECTIVE
In order to combat the problems laid out by the client, the following objectives were summarised:
• Increase clicks on the Amazon store page
• Overall sales increment for all products
![Page 5: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/5.jpg)
APPROACH
• BM Consulting worked closely with the client to set up strategies to attain the objectives listed above.
• The following processes were implemented for the same:
1. Process 1 - Social Media Campaign2. Process 2 - Google Adwords Campaign
![Page 6: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/6.jpg)
PROCESS 1 – SOCIAL MEDIA CAMPAIGN• Creation of the Facebook page:https://www.facebook.com/thedecorhub/
![Page 7: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/7.jpg)
• Facebook updates with products and shop – regular updates were posted on the page
![Page 8: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/8.jpg)
• Facebook sponsored campaign for display of ads to appropriate audience on social media
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PROCESS 2 – GOOGLE ADWORDS CAMPAIGN• Relevant keyword research and selection
• Negative keyword research and selection
• Categorised Ad-groups creation
• Ad campaign creation
• Text ad campaigns
![Page 10: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/10.jpg)
• A good number of clicks and impressions observed for products
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RESULT
• An increment of 200% in sales was achieved through the described processes within a period of 3 months
![Page 12: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/12.jpg)
CLIENT SPEAK
“I would like to Thank BM Consulting team for doing a very great job. We are very pleased with the results that we got through their efforts”
~ Ashish Bhatia (Founder – The Décor Hub)
![Page 13: Amazon case study by BM Consulting (for client - The Decor Hub)](https://reader031.fdocuments.in/reader031/viewer/2022022419/58890d2f1a28ab4a5c8b5153/html5/thumbnails/13.jpg)
BM CONSULTINGF-24, Shri Siddhivinayak AnganNarhe, Pune – 411041