Amazing content (michael gray's conflicted copy 2011 12-16)

9
LOGO reating Amazing Share-able Content Michael Gray of SocialNetworkAssist.com The S.M.A.R.T Group

description

Michael Gray of Social Network Assist presented on why great share-able content is important and we discussed ideas about how to create that great content.

Transcript of Amazing content (michael gray's conflicted copy 2011 12-16)

Page 1: Amazing content (michael gray's conflicted copy 2011 12-16)

LOGO

Creating Amazing Share-able ContentMichael Gray of SocialNetworkAssist.com

The S.M.A.R.T Group

Page 2: Amazing content (michael gray's conflicted copy 2011 12-16)

LOGO

The SMART Team:Dale Dillon Lips

Christopher PorterSherif Morgan

Aaron EdenAngela MooreMichael Gray 

Danielle Lips, Media Asst

The S.M.A.R.T Group

Page 3: Amazing content (michael gray's conflicted copy 2011 12-16)

LOGO

• Why Does Great Content Matter?

• Share-Ability(Viral)• Site Traffic• Content Searchability• Multiple uses on multiple

channels(Video)

Page 4: Amazing content (michael gray's conflicted copy 2011 12-16)

LOGO

•What Does Great Content Look Like?

• It depends on your audience•Content diversity•SEO linkbait?

Page 5: Amazing content (michael gray's conflicted copy 2011 12-16)

LOGO

•Amazing content examples

• Blogs- http://goo.gl/ATKZU• Facebook- http://goo.gl/urhXx• Twitter- https://twitter.com/TheOnion• Youtube -

http://www.youtube.com/charlieissocoollike

Page 6: Amazing content (michael gray's conflicted copy 2011 12-16)

LOGO

•How Do I Create Great Content?• Questions

• Facebook questions• Blog questions• Survey monkey

• Videos• Informational• How To• Funny• Inspiring

Page 7: Amazing content (michael gray's conflicted copy 2011 12-16)

LOGO

•How Do I Create Great Content?• How to content

• Written• Video• Screen capture• Audio

• Images• Infographic• How to• Inspirational• Humor

Page 8: Amazing content (michael gray's conflicted copy 2011 12-16)

LOGO

• Current events as they relate to your audience

• Be argumentative/contrarian• Exerpts From Events

• Written• Video• Images

• Other• Outsource

Page 9: Amazing content (michael gray's conflicted copy 2011 12-16)

LOGO

• Respond to interaction• Great content is wasted if you don’t respond to interaction.

• A quick reply = great customer service

• Monitor via nutshellmail.com