AMAS and MII Online Marketing Survey 2009
description
Transcript of AMAS and MII Online Marketing Survey 2009
www.amas.ie
2009 Irish Online Marketing Sentiment Survey
November 2009
www.amas.ie
www.mii.ie
www.amas.ie
Results
Results published in Winter 2009 issue of State of the Net www.amas.ie/reports
www.amas.ie
Methodology
• Online questionnaire October- November 2009
• 171 responses• 87% of respondents are MII members • 68% of respondents are responsible for marketing
budgets
• Respondents direct B2B and B2C campaigns
www.amas.ieBase = 143
www.amas.ie
Percentage of marketing budget spent online in 2008 and 2009
Base = 158
www.amas.ieBase = 145
Rated as either important or very important as a reason for using online marketing
www.amas.ie
Do you currently get a more accountable return on investment from your online marketing and media activity than your more traditional marketing tools?
www.amas.ie
The extent to which advertising/marketing spend has been moved from other media to online in the last three years
Base = 138
www.amas.ieBase = 138