Amarrass proposal-2013j

AMARRASS RECORDS+AMARRASS SOCIETY FOR PERFORMING ARTS

JUNE 2013

Amarrass Societyfor Performing Arts

PARTNERSHIP PROPOSAL

HIGHLIGHTS


ABOUT USAmarrass Records was established in 2009 with the aim to deliver world-class music experiences. Guided by the principles of fair trade, we are committed to the production of quality music in a sustainable way and to create an environment that encourages and nourishes the creative spirit of musicians and music lovers.

We reinvigorate traditional forms of expression in music and the arts

by staging world-class by staging world-class music events, music production & distribution, and education. The label launched with the spectacular production of The Manganiyar Seduction, held at Purana Qila in New Delhi, India on

November 27, 2010. Over 3,500 people attended! It also marked the

release of the first album on the Amarrass label.

The label, and our work, has captured the eye of media worldwide

with outstanding features and reviews in The New York Times, NPR, BBC, NBC, Rolling Stone India, The Hindustan Times, TimeOut,BBC, NBC, Rolling Stone India, The Hindustan Times, TimeOut,The Wall Street Journal and Time.com.


EVENTS

Vieux Farka Toure, Madou Sidiki Diabate, Lakha Khan, Nihal Khan, Barmer Boys at Siri Fort Auditorium in 2011

Bombino, BaBa ZuLa, Sakar Khan, GFD, The Siddis ofKutch, Barmer Boys - over 40 artists at the 2012Amarrass Desert Music Festival held at Zorba

Now in its third year, this annual gathering of artists from desert communities around the

world is one of India’s newest and most innovative platforms to showcase and celebrate

music traditions and folk culture. The Amarrass Desert Music Festival creates an environment that encourages collaboration between artists, interaction with the audience,

with fabulous jams, late night sessions and workshops - shared experiences that remain

forever etched in the memories of audiences and artists.

The festival has grown to showcase emerging talent from a wide range of music genres - The festival has grown to showcase emerging talent from a wide range of music genres -

from Ghazals, to Jazz and Blues, Rock, Urban Folk, Sufi and Qawwali. Also featured are

folk instruments and their creators, workshops with artists, and exhibits to promote awareness and learning.

Each winter, thousands of music lovers from India and around the world attend the

two-day event held at prestigious venues in and around New Delhi, India. The Festival

draws corporate executives, young professionals, media and key opinion leaders.

THE AMARRASS DESERT MUSIC FESTIVAL

Call 011-46661200 to askabout Festival and artistShowcase Sponsorships


EVENTSIn the heart of the hustle and bustle of sprawling Delhi is the

cooling green belt that is Lodi Gardens - the setting for

Amarrass Nights at Lodi - The Garden Restaurant. The first week of each month, there is music in the garden with an open-

air stage, and a sampling of world-class food and beverages.

Amarrass Nights at Lodi has been host to both international and

nationally renowned artists including Lakha Khan, Barmer Boys, nationally renowned artists including Lakha Khan, Barmer Boys,

Madou Sidiki Diabate, Tri-P, and Kendraka.

Amarrass artists have transformed corporate

gatherings into memorable events. We provide

turn-key music entertainment services for your

company event that include world-class performers,

A/V, stage and lighting. Our clients have included

PepsiCo, PwC, and The Elders Conference.

Call 011-46661200 or email us

at [email protected]

to ask about Artists for a show

at your next office party or to

sponsor an event at Lodi!

AMARRASS NIGHTS at LODI - THE GARDEN RESTAURANT

(A) Barmer Boys perform at Amarrass Nights at Lodi-The Garden Restaurant, review in The Indian Express, Nov 2012

(L) Lakha Khan show at Amarrass Nights at Lodiis Editor’s Pick in TimeOUT Delhi, April 2013

SPECIAL EVENTS/CORPORATE EVENTS/CONFERENCES

Living legends featured on NPR, BBC Radio, NBC, The New York Times, The Independent...

Folk with ATTITUDE.. 21st century folk

2013 US TOUR!

MITHA BOL

KICKSTARTER funded!

THEMANGANIYAR

SEDUCTION

“A singular Sufi Seduction”

on CDBaby album charts

-

BANKO GHODO

AT HOME: SAKAR KHAN

AT HOME: BARMER BOYS

AT HOME: LAKHA KHAN

MADOU SIDIKI DIABATÉLIVE IN INDIA

LIVE AT AMARRASSDESERT MUSIC FESTIVAL2011 - VARIOUS ARTISTS

Toumani Diabaté’s brother, a 71st

generation kora master

features Vieux Farka Touré, Lakha Khan Madou Sidiki Diabaté, Barmer Boys, Nihal Khan

nominated for Folk Album of the Year

1/2 - Hindustan Times

“an album for any season of the year, for any time of the day”

2012 GiMA Awards

“like a whiff of fresh air"

- Indian Express

“Mangey’s voiceneeds to be heard

to be believed" - Hindustan Times


MUSIC PRODUCTIONSince its first album release in November 2010, the Amarrass catalogue has

steadily grown to include eight full-length albums. Inspired in part by the work

of pioneering ethno-musicologist and American folklorist Alan Lomax, we have

made several forays into the field to search for music in its purest form, and to

record in settings where musicians are most comfortable and free. The artists

featured have included international superstars such as Vieux Farka Toure and

Bombino, and living legends Sakar Khan (Padma Shri 2012) and Lakha Khan.Bombino, and living legends Sakar Khan (Padma Shri 2012) and Lakha Khan.

The label employs a DIY (Do-It-Yourself) aesthetic and manages all aspects

of production - scouting, recording, engineering, post-production, and design.

Eight albums released featuring world, folk, roots music

“an album for any season of the year, for any time of the day”

2012 GiMA Awards

“like a whiff of fresh air"

- Indian Express

“Mangey’s voiceneeds to be heard

to be believed" - Hindustan Times

SALES & DISTRIBUTIONAmarrass implements a multitude of sales strategies to tap into a global marketplace.

These include direct customer sales through its website amarrass.com and at events, direct-to-retail sales in India, and through distributors in the US and Europe.

In April 2013, Amarrass signed a deal with eOne, the #1 major independent label distributor

for the North American market. We also gained a foothold in the Europe-Benelux region with

a distribution deal with Xango Music. The label continues to expand its reach into new

markets, with ongoing efforts to develop distribution and sales channels in UK, Europe, markets, with ongoing efforts to develop distribution and sales channels in UK, Europe,

Japan, Australia and Asia.

Music on the label catalogue has been purchased by customers in over 25 countries, with over 10,000 albums/songs sold to date. CD’s, LP’s and mp3 downloads are now available through major retail outlets and online channels such as iTunes, Amazon.com,

Flipkart.com and leading independent record stores in India and the United States.

Global footprint with local reach



CRAFTING MUSIC

Mohan Lal Lohar(left) with his wifeGigibai, hand forginga morchang.

REVIVING THE ART OF INSTRUMENT MAKING

Business StandardDainik BhaskarELLE Magazine (India)FeminaHindustan Times BrunchHT CityIndian ExpressIndian ExpressMotherland MagazineRolling Stone IndiaSoundbox MagazineTimeOut DelhiThe Asian AgeThe Bengal PostThe Deccan ChronicleThe Deccan ChronicleThe Sunday GuardianThe Times of IndiaWSJ's Mint.com

The New York TimesNPR (National Public Radio)BBC Radio 4TIME.comThe Guardian (UK)MSNBCThe Independent (UK)The Independent (UK)India Ink (The NYT Blog)Chicago TribuneNBC15IANSKhaleej TimesTimes of OmanAustin StatesmanAustin StatesmanIndian Link Satellite Radio (Australia)WORT 89.9FMThe MIC 92.1FMWSUM 91.7FMDaily Mail (UK)SalemNews.comBoston.comBoston.com

MEDIAAmarrass, and its artists, have received unprecedented coverage in

leading publications and news channels around the world. The visibility

and exposure have been instrumental in helping shape the Amarrass

brand into a multi-faceted, dynamic music company with a global presence.

We continue to grow and leverage our online and social media presence.

We have an established Facebook presence with over 1300 followers.

Furthering our mission to make music more accessible, we have over Furthering our mission to make music more accessible, we have over

120 music videos available for free viewing. Amarrass is a YouTube

channel partner with 350+ subscribers, 150,000 views and over a million

minutes of music streamed!

#amarrass

CHANNELPARTNER

@Amarrass Records

An illustrative listing of news stories and media the label has garnered attention from:

TV, Radio, Print and Online - Global Exposure



PARTNER WITH USOur team is comprised of seasoned entrepreneurs with

decades of experience in the media, technology, travel

and hospitality industry. With offices in New Delhi, India

and Madison, Wisconsin in the United States, Amarrass

has developed an international roster of artists and

business partners. As we continue to grow in scope and

scale, we look forward to your participation in affectingscale, we look forward to your participation in affecting

change.

There are several ways for you to PARTNER with us:

EVENT PARTNER

call 011 - 46661200

PROJECT PARTNER

IN-KIND SPONSOR

Amarrass Records India Pvt. Ltd.301 Skipper Corner88 Nehru PlaceNew Delhi 110019 Delhi, INDIA

Amarrass RecordsAmarrass Records2124 E Main St.Madison, 53704Wisconsin, USA

email us at [email protected]

EVENTS, PROJECTS, EDUCATION, OUTREACH

The Amarrass management team in the February 2012 issue of Rolling Stone.

Amarrass proposal-2013j

Entertainment & Humor

Transcript of Amarrass proposal-2013j