HIGH-IMPACT SOLUTIONS FOR DYNAMIC BUSINESSES

www.amarkconsulting.com

TULSA | CHICAGO | VIENNA

HELPING COMPANIES GROW, DESPITE INTERNAL OR EXTERNAL CHALLENGESAMark Consulting, LLC is an international management consulting firm focused on domestic and international market analysis, sales and marketing strategy development, and operational performance management. We partner with clients in a variety of industries to overcome critical growth barriers, resulting in real-world solutions for long-term success.

AMark’s consulting practice was founded in 2011, and operates out of offices in Tulsa, OK, Chicago, IL, and Vienna, Austria. Our core capabilities build upon one another, and we excel in three key areas:

RESEARCH:

• Our global market analyses help our clients to identify, prioritize, and focus on true market potential.

PLANNING:

• Our sales and marketing strategies are guided by our own, proprietary development process and ensure actionable and prioritized initiatives and targets.

EXECUTION:

• Our innovative management control model takes a holistic and proven approach to operational and strategic performance management, ensuring superior business and financial results.

All of AMark’s partners come from executive leadership positions and possess firsthand experience in overcoming the distinct challenges of a rapidly growing business. AMark has the expertise to help your company achieve profitable, sustainable, and over-proportional growth.

WHO WE AREAMark’s culture and character is defined by its core values. These values reflect what is most important to us as an organization. They serve to guide our behavior, and continuously effect how we make decisions as a company. AMark upholds the following core values:

INTEGRITY:

• We value honesty and uphold strong moral principles.• We always do what is right for the client, even if it isn’t easy or convenient. • We take responsibility for our actions and we hold ourselves accountable. • We do what we say we’re going to do.

TEAMWORK:

• We work collaboratively with one another in order to achieve our goals.• We develop high-performing, high-trust teams.• We communicate openly within our project teams and work side-by-side with

our clients whenever possible.• We strive to create transparency as it relates to progress updates as well as

long-term knowledge transfer.

AGILITY:

• We embrace the creative energy which results from open-minded discussion.• We avoid making assumptions, and we approach problem solving from a

variety of different perspectives.• We respect new ideas and recognize that “the way we’ve always done it” is not

necessarily the best way.• We adapt quickly to new and ambiguous parameters.

EXCELLENCE:

• We strive to be outstanding; our dedication to excellence stems from our ambition to be the best at what we do.

• Our unconditional guarantee holds our practice to the highest standard: our clients will be 100% satisfied with the end results of an engagement.

20%$213 mil.

25%$266 mil.

15%$160 mil.

40%$426 mil.

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Market AnalysisUnderstanding true market potential is the foundation of every profitable, growing, and sustainable business. It is the basis of every successful strategy. Our market potential analyses may encompass the following:

• Domestic and International Market Potential

• Prioritization of Future Growth Opportunities

• Competitive Landscape and Relative Market Share

• Market Segment Specific Customer Needs and Requirements

• Comprehensive Risk Analysis Overlay

Consideration of these factors allows our clients to better assess their true market potential, related risks, and key opportunities. This results in more profitable decision-making through focusing investments and resources in highly attractive markets.

Despite the importance of understanding global market potential, in-depth research at the company level can be tedious and highly time-consuming. Our team members have market analysis experience on both domestic and international levels, in addition to an extensive proprietary database of market information.

Our ApproachAMark evaluates true market potential through two separate and distinct approaches:

• A top-down analysis involves calculating the total market size and estimating your share of that market. This provides a high-level picture of market potential by major geographic regions and industries.

• A bottom-up, application driven analysis involves estimating the sales required to fully saturate the market. This may include determining where products are typically sold, identifying primary demand drivers, analysis of key competitors, and estimating the total number of potential customers. A bottom-up analysis often serves to confirm the results of a top-down analysis, and is one of our core differentiators in this service area.

RESEARCH

According to a Harvard Business Review study of companies within more than 30 different markets, a well-defined sales and marketing

strategy correlated directly with higher market share.

Why AMark?Industry Expertise

• AMark’s Market Analysis Consultants come from executive sales backgrounds in a variety of industries around the world.

Real Numbers

• Our Market Analysis services focus not only on raw current market potential, but on trends, competition, barriers, and future growth opportunities, in order to provide the most sustainable solution.

Improved Decision Making

• Understanding true and relevant market potential allows an organization to better assess key opportunities, related costs, and critical risks, resulting in more profitable decision-making.

Sustainable, Over-Proportional Growth

• Strategic initiatives are built on data-driven growth potential, leading to realistic performance targets.

“AMark Consulting helped us with the development of a complete domestic and

international market potential analysis to support our global sales and marketing

strategy. Additionally, AMark supported us in the set-up of our international organization. AMark has profound international business

expertise and provided us with very valuable and practical guidance and support.”

~Check-6 International

TRUE POTENTIAL

Core Competencies,

Product/Service Portofolio,

& Innovation Pipeline

Comprehensive Strategy

Aligned Strategic Initiatives

Aligned Targets and KPI’s

Iden

tify S

uccess Drivers Focus on Key Opportunities

D

etermine Critical Processes Align Organiza

tion

Comprehensive Strategy

Drivers FFFoocus on Key Op

Market size,Market trends,

& Barriers

pportunitiesDDD

etermine

Crit

Iden

tifyff

Sganiza

tion

Vision, Values, & Culture

Competition & Benchmarking

Accelerated Implementation

Inclusive

Collaborative

Critically Aware

Data D

rivve

n

The Drivven® Strategy ModelWhy Drivven®? When it comes to the development of a comprehensive strategic plan, the document is only as good as the action plan behind it. Our holistic approach is twofold, in that we focus not only on the development of a compelling strategy but also on disciplined execution.

The strategic planning process should be:

• Inclusive: carefully consider who should be involved in the planning process, and balance broad participation with ability to reach agreement.

• Collaborative: allow everyone participating in the process to provide input and shape your strategy.

• Critically Aware: face the brutal facts, be honest with yourself, and look at the organization from an “outsider” perspective.

• Data Drivven: benchmark your organization based on facts, set aggressive, but realistic, relative, and quantifiable targets, challenge the “status quo”, and insist on excellence.

Successful implementation requires:• A comprehensive strategic document,

communicated consistently throughout the organization

• Aligned strategic initiatives and targets

• A holistic performance management process for accelerated execution

Our ApproachCreate the foundation of your strategy:

• Develop your vision/mission and values statement

• Identify your customers, market, potential, trends, and barriers

• Understand your competition and how you compare (benchmarking)

• Assess your own product and services portfolio, value proposition, and innovation pipeline

Strategy development steps include:

• Identification of key success drivers based on business analysis

• Focusing your strategy on key opportunities supported by your value proposition and corresponding organizational strengths

• Identification of the critical business processes necessary to deliver your strategic value proposition

• Aligning the organization with these processes and focusing your activities on them

RESEARCH PLAN

Why AMark?Increased Focus

• Our consultants will pull leadership and management out of any day-to-day minutia and ensure focus on development of the strategy.

Higher Productivity

• AMark’s consultants come from senior, international leadership positions and have the experience and knowledge to effectively guide you through the planning and implementation process.

Accelerated Execution

• Actionable initiatives will be aligned with your organizations capabilities and supported by our proven operational performance management processes and tools.

Sustainable Results

• An organization’s strategy should be flexible enough to meet the inevitable changes of the market. It should be treated as a living document, and should be reviewed and modified on a regular basis.

Making the most out of true

market potential

“Luxa Enterprises engaged AMark to assist with assessing the company’s business

strategy. Through their very collaborative approach, AMark helped us to develop a

more refined strategy, and also provided a great depth of insight on sales and marketing

initiatives. Their expertise and knowledge proved to be invaluable in aiding us to steer our future goals in a more precise direction. I would highly

recommend AMark as consulting partners to businesses seeking frank and honest feedback,

and constructive recommendations.”

~Luxa Enterprises

Copyright of The University of St. Gallen

Intraorganizational Context (behavior, values, leadership, culture, etc.)

Extraorganizational Context

Operational Performance Management (OPM) The success of a strategy depends upon the organizational processes in place to support disciplined execution. Through partnership with the University of St. Gallen (Financial Times ranked among the “Top 10 European Business Schools”), AMark is able to provide innovative, groundbreaking solutions to the most critical operational performance challenges:

• Expectation to consistently outperform market and competitors in order to meet stakeholder expectations.

• Overwhelming amount of competing priorities and lack of disciplined execution.

• Managing economic volatility and uncertainty.

• Lack of accountability, micromanagement and disengaged management and/or workforce.

• Lack of organizational alignment, silos, and internal focus resulting in missed market opportunities.

Traditional command and control systems fail to engage new generations joining the

workforce. Budgetary and performance management methods do not address market volatility in a rapidly changing environment.

Our Approach• Set clear top down direction and high

ambition through outside-in view

• Align and motivate through highly interactive target setting and planning process

• Achieve high adaptability through empowerment in execution

• Increase accountability through relative measurement and comprehensive assessment

• Ensure high self-regulation through smart alignment with compensation system and context

RESEARCH PLAN EXECUTE

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Achieve Organizational

Goals by...

Measuring Performance

In�uencing Behavior

Input

OutcomeOutputProcess

Review &

Ass

ess

Target & Plan

Execute & Adjust

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odel

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ynamics

Size

Why AMark?A New Paradigm

• Our unique approach shifts the organization away from a traditional command and control system to a contemporary framework, creating a high-performance context through:

• Stakeholder Orientation• Standardizationn and Decentralized Decision• Self-control with Tensions• Shared Values and Behavioral Standards

Proven Methodology and Guaranteed Results

• Our approach is based on many years of research and experience, and addresses the challenges of today’s environment, leading to significant financial and organizational performance improvements.

High Performance Context

• Our holistic approach guarantees the creation of a high-performance environment in any organization, increasing accountability and employee engagement.

OPTIMIZE PERFORMANCE

The Performance Management Assessment was an exceptionally engaging process and

did not intrude upon our daily business operations. The time spent with our

management team proved to be some of the most valuable information gathering on our

company culture and structure since I started with Monarch in 2001. The recommendations

provided as a result of your Performance Management Assessment are easy to

understand and actionable. And, knowing you are there to help us with the implementation sets the AMark Team apart from almost all

other consulting firms in the country!

~The Monarch Companies

TESTIMONIALS

Check-6 International“AMark Consulting helped us with the development of a complete domestic and international market potential analysis to support our global sales and marketing strategy. Additionally, AMark was involved with the set-up of our international organization, and the related financial reporting, budgeting and international compensation. AMark has profound international business expertise and provided us with very valuable and practical guidance and support. Their consultants have the ability to create clarity and sense out of very complicated issues. I can highly recommend AMark to companies looking for results-oriented solutions to overcome growth barriers.”

Clifford Power Systems“Our company had grown to a point that it could no longer be managed efficiently, and important aspects of our business did not have the focus that they deserved. The results of the changes championed by AMark have been dramatic and very positive to our organization.”

Luxa Enterprises“Luxa Enterprises engaged AMark to assist with assessing the company’s business strategy. Through their very collaborative approach, AMark helped us to develop a more refined strategy, and also provided a great depth of insight on sales and marketing initiatives. Their expertise and knowledge proved to be invaluable in aiding us to steer our future goals in a more precise direction. I would highly recommend AMark as consulting partners to businesses seeking frank and honest feedback, and constructive recommendations.”

Seed Technologies“The AMark Consulting team worked with Seed Technologies to assist in moving it out of its stagnated growth. At first, they provided valuable insight from their financial and marketing analysis during the discovery period. They later helped identify the problem areas of our operations that were adversely affecting both our sales and growth. With their guidance, we were able to slightly alter our processes resulting in a 65% increase in annual revenue after the first year. I would recommend AMark Consulting to any company seeking an opportunity to expand.”

Swagelok“Swagelok engaged AMark for strategic planning and market segmentation services. Martin Piplits has a gracious, but straightforward and honest communication style which encouraged many thought provoking conversations within my senior leadership team. We truly enjoyed working with AMark, appreciate the valuable insight they provided, and recommend them to any companies seeking real-world business results.”

Monarch“The Performance Management Assessment was an exceptionally engag-ing process and did not intrude upon our daily business operations. The time spent with our management team proved to be some of the most valuable information gathering on our company culture and structure since I started with Monarch in 2001. The recommendations provided as a result of AMark’s Performance Management Assessment are easy to understand and actionable. And, knowing you are there to help us with the implementation sets the AMark team apart from almost all other consult-ing firms in the country!”

PCES“PCES has had a wonderful experience with AMark Consulting, a local management consulting firm. We heavily vetted them before we engaged them and found all past clients were extremely satisfied with the results they brought to the table. The results they brought to PCES have been seismic to say the least, and I mean that in the best possible context. I truly believe any organization would benefit from at least sitting down and talking with AMark to see if their services might be a match for your company. I really believe it could be one of the best investments you will ever make.”

Continental Disc Corporation“AMark’s availability, timeliness, and value delivered were exceptional! We were impressed with their market based approach and the deliverables exceeded our expectations. AMark offers a cost effective and quality product that rivals larger consulting firms. Highly recommended!!”

RESEARCH PLAN EXECUTE

TULSA | CHICAGO | VIENNA

info@amarkconsulting.comwww.amarkconsulting.com