AMANORA: THE TEMPLE OF LIFE

- A Seagull Digital Case Study

Following the success of the various incarnations of the Amazing Amanora Campaign, it was time to breathe new life into Amanora’s communication.

Client’s objective:

•Renew the Amanora brand communication in an interesting manner

•Use the campaign as a showcase of the development of the township infrastructure

Breathe new life into Amanora

•Amanora’s communication over the years had been focused on the rational benefits of organized living

•The challenge was to identify a common emotional connect for a large spectrum of customers

Stronger emotional connect

A campaign with a heart. The Temple of Life encapsulated the various benefits of a life in Amanora. We connected the rational benefits to their emotional benefits.

An intensive 2 day photo shoot was conducted at the site to capture

the various infrastructural highlights of the township.

The Temple of Life

Hoarding

Hoarding

Hoarding

The ‘Temple of Life ‘campaign was very well received in the key markets of Mumbai and Pune. This was measured through a substantial increase in number of enquiries through print and outdoor communication .

The Result?