AMANDA WISE · 2014-03-27 · 3.! Paper prototyping for a mobile app 1! 3! Sketching & Paper...

AMANDA WISE!User Experience Portfolio

PORTFOLIO 2014!

! [email protected]! 0409 926 411! wiseamanda.wordpress.com/!!

USER EXPERIENCE PORTFOLIO!

Hello!I am a User Experience Architect with 15 years in the design and delivery of digital services. I have worked in Australia, the US and UK with some of the best creative agencies in the business, and produced dozens of digital products, from e-commerce and consumer/brand to B2B and government. I bring deep delivery and marketing know-how to the UX process, and am focused on delivering authentic and useful experiences that spark conversation for users and conversion for business. Please see my full CV and case studies here: wiseamanda.wordpress.com/!

!"

UX DESIGN PROCESS WORK

3

PROJECT MANAGEMENT!

Stakeholder Management and Workshop facilitation!

With many years as an executive producer, I am deeply experienced in working with senior stakeholders to define and prioritise requirements in terms of business, budget and time constraints. I’m a confident presenter and communicator and have been facilitating workshops to quickly generate ideas, prioritise and gain group consensus on digital projects for 10 years. As a certified Agile Scrum Master and Lean Startup proponent, I manage projects with an Agile “UX story wall” similar to the classic task wall for Agile tech development.

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2!

1! 3!

4!

1.! Presenting

2.! Project Creative Walll

3.! Sketch-noting a discussion

4.! Strategic Site Definition client workshop agenda that I have facilitated many times

5.! Feature prioritisation – I’ve done dozens of these!

WiseUX Portfolio!

RESEARCH!

%"

1! 2!

3!4!

1.! User Interview

2.! Product marketspace research notes

3.! Heuristics competitive analysis for FoxSports

4.! Online Survey and results

Research!

Discovery techniques include: user interviewing (scripting, recruiting), contextual enquiry, surveys, traffic and competitor analysis. I am currently skilling up in big data analysis & infographic design.

WiseUX Portfolio!

INFORMATION ARCHITECTURE!

Content Strategy!

With a background in journalism and advertising, I understand the importance of relevant, quality content and the impact of direct response copywriting on conversion rates. I always start with research into user information needs and the marketspace, a content audit, sitemap (as a spreadsheet), use real content in wireframes and design for an achievable on-going content strategy.

&"WiseUX Portfolio!

PERSONA DEVELOMENT!

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1! 2! 3!

1.! Workplace Gender Equality Agency persona

2.! Community Services and Health Skills Industry Council persona development notes

3.! ABC3 persona

WiseUX Portfolio!

IDEATION!

("

Calendar app hom screen! Add a Calendar To Do! Choose Event categories!

1.! 6-up ideation for ABC3

2.! Screen flow workshopping

3.! Paper prototyping for a mobile app

1!

3!

Sketching & Paper Prototyping!

In some organisations, it is relatively rare to share and involve the stakeholders in ideation and concept iterations, but I try to evangelise this approach with sketching sessions, task flow paper prototyping to engage all stakeholders in the process. It just makes for better work and saves money/time in build and testing.

2!

WiseUX Portfolio!

USER FLOWS & SCENARIOS!

)"

1.! Experience journey map 2.! User Flow 3.! Scenario sketching 4.! Empathy mapping a customer journey

1! 2!

3!4!

WiseUX Portfolio!

INTERACTION DESIGN!

Sketch for e-commerce store product page… ...refined into a digital wireframe… …to clickable prototype in a few days

10

Design

I start with proven design patterns for content, forms and check-out processes, and refine and adapt the design to meet the specific context and user goals. When working in a team, I set up branded templates (Axure or Omnigraffle) and interaction guidelines for easy collaboration. In the age of the responsive, touch-first web, I start with the tablet size design and work out to other devices as required. Whatever the delivery device however, I believe digital services and products should be authentic, useful and spark conversation for users and conversion for business.

WiseUX Portfolio

LINKED IN NAVIGATION

INDUSTRY GROUP

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Join71,464 members

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Project Discussion

Project Activity

PROJECT TIMELINE & DISCUSSION ACTIVITY

Contributors

TEAM MEMBERS VIEWED BY PROJECT ACTIVITY

Files

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Team Members

Team Endorsements

PROJECT TEAM PROFILE CREDITS

Your Project Activity

YOUR PROJECT ACTIVITY STATUS BAR

See your Task Board >>

Matt HenkesCEO, UX Design Firm






WIREFRAMES!

PROJECT TIMELINE & DISCUSSION ACTIVITYPROJECT TIMELINE & DISCUSSION ACTIVITY

TEAM MEMBERS VIEWED BY PROJECT ACTIVITYTEAM MEMBERS VIEWED BY PROJECT ACTIVITY

CEO, UX Design Firm



TEAM MEMBERS VIEWED BY PROJECT ACTIVITYTEAM MEMBERS VIEWED BY PROJECT ACTIVITY

Team Endorsements

PROJECT TEAM PROJECT TEAM PROFILE CREDITSPROFILE CREDITS


**"

1.! Taking a modular approach to web wireframing to enable graceful Agile feature roll-out.

1!

WiseUX Portfolio!

USER TESTING!

12

User Testing

I have conducted both quick (guerilla) user testing and formal lab testing (eyetracking, task testing etc.) and try to report results in an easy to understand format as required.

WiseUX Portfolio

DESIGN SPECIFICATIONS!

*#"

1.! Full Interaction Design Specification example

2.! Functional Spec for Bluescope Steel

2!1!

WiseUX Portfolio!

THE SOLUTION!

FEATURED CLIENT WORK

14

SEE MORE FEATURED WORK AND CASE STUDIES AT WISEAMANDA.WORDPRESS.COM/

Clients!BANKING & FINANCIAL SERVICES REAL INSURANCE ST GEORGE BANK PUBLISHING & BR0ADCAST FOXSPORTS ABC MYSPACE THE ECONOMIST AUSTRALIAN MEDICAL JOURNAL FAIRFAX NEWS LIMITED ENTERTAINMENT NEW LINE CINEMA NICKELODEON PLAYSTATION SEGA SYDNEY DANCE COMPANY E-COMMERCE EBAY SANYO MERITON APARTMENTS URBAN GARDENISTA SME WEB PROFITS

CONSUMER THRIFTY TOYOTA ABSOLUT LION NATHAN COLGATE-PALMOLIVE KELLOGG PEDIGREE TRANSPORT & TOURISM QANTAS PARAMOUNT PARKS SOUTH AUSTRALIA TOURISM TOURISM NORTHERN TERRITORY BRITISH AIRWAYS TELECOMMUNICATIONS TELSTRA VIVIDWIRELESS GOVERNMENT & NON-PROFIT NSW GOVERNMENT PREMIERS DEPT WORKPLACE GENDER EQUALITY AGENCY COMMUNITY SERVICES & HEALTH INDUSTRY SKILLS COUNCIL ST VINCENT DE PAUL B2B BLUESCOPE STEEL #

CONCEPT PROJECTS MOBILE CALENDAR APP E-COMMERCE STORE CHECKOUT LINKEDIN TASK BOARD TOOL KIDS GAME APP #

15 WiseUX Portfolio

ABC3!

PLAYLogo PEOPLE LIKE YOULogo FRIENDS LIKE YOULogo STATSLogoPLAYLogo

Favourite animals Q. 3

ANIMALS

CAT

DOGor

Level 2 ANIMALS You’re on Level 2

Next Quiz Friends’ Stats

SHARKvs.

3124 votes total

DOLPHIN SHARKvs.

PLAYERS

STATS ASKPLAY PROFILE STATS ASKPLAY PROFILE STATS ASKPLAY PROFILE STATS ASKPLAY PROFILE STATS ASKPLAY PROFILE

DOLPHIN

CAT DOGvs.

Play Play Whatevs

!

!

Name Name Name Name

Name Name Name Name

By Fluffy Marshmallow

CAT DOGvs.12 votes total

PIG FERRETvs.12 votes total

DOLPHIN SHARKvs.12 votes total

Interesting! Are you a zookeeper??

CAT DOGvs.12 votes total

PIG FERRETvs.12 votes total

DOLPHIN SHARKvs.12 votes total

You unlocked

FREE VIDEO

Play

Get reward

or

User Name 1325 completed | DOG Quix !

Name


Name


Name


Name


Name


Name

MASTERS

PLAYLogo PLAYLogo CATEGORIESLogo HOMELogoPLAYLogo

Which one is not a fruit?

FOOD

Apple

Pineapple

Level 3

Well done! You finished Level 2.

Your Reward…

Complete the next level to make a Multi-Question!

ANIMALS You finished Level 2 !

Next Level

Ask a Question

or

PLAY STATS ASKPLAY PROFILE

Carrot

STATS ASKPLAY PROFILE STATS ASKPLAY PROFILE

Sweeeeet! Your answers are:

FOOD

DONUTS

20% complete

Next Quiz

APPLE CAKE

SAUSAGESCHIPS DIRTSHISHKEBAB

People like you Friends like you

STATS ASKPLAY PROFILE

ANIMALS !

FOOD !

SCIENCE !

SPORTS !

TV !

RANDOM !

PLAY A QUIZ !

CATEGORIES !

LOG-IN !

INFO !

CLICK ME!

Whatevs SPACE !

ANOTHER CATEGORYSTATS ASKPLAY PROFILE

CAT DOGorWell done!

You finished Level 2.

Your Reward…


Next Level

Ask a Question

or

PLAY STATS ASK PROFILE

My Scores My Questions My Friends

My ProfileLogo LoginLogo LoginSillyCatLogo

Messages3

SillyCat

Username

Password

Login

If you are new, create your ABC3 account now

Register

some words to set the expectation

You need to log in to continue

Username

Password

Login

If you are new, create your ABC3 account now

Register

some words to set the expectation

PLAY STATS ASK PROFILEPLAY STATS ASK PROFILEPLAY STATS ASK PROFILE

AnimalLevel1

SillyCat

You are welcomed to play my questions

Quiz Name Play

Submit Question

Logo MY QUESTIONSLogo Ask Multi-Choice QuestionLogoAsk Single QuestionLogo

Which category your question is in?

AnimalsChoice 1

Choice 2

Well Done!

Your question now is sent for moderationYour friends will see the question soon

Play Others’ Question

My Questions

Vampire or Ghost Pending

Apple or Banana Approved

Iphone or Ipad Approved

Vampire or Ghost Approved

Which category your question is in?

Animals

Question:

Choices:

Submit Question

1:

2:

3:

You can ask one multiple choice question

PLAY STATS ASK PROFILE PLAY STATS ASK PROFILE PLAY STATS ASK PROFILE PLAY STATS ASK PROFILE

Well done! You finished Level 2.

Your Reward…


Next Level

Ask a Question

or

You liked DjKupid’s question GRAPES or APES

members did your Quiz about DOGS today18

10:43 AM

12/2/14

You created a Quiz about DOGS We’ll let you know when it goes live. 10/2/14

You sent a friend request to lealea123 11/2/14

susan23 liked your question SHIRT or TOP

lealea123 accepted your friend request See lealea123’s profile

18 members did your Quiz about DOGS today18

13/2/14

13/2/14

12/2/14

Your Quiz about DOGS is live!11/2/14

rshar71 says 10/2/14

HOWDY DOODY

PROFILELogo

Y O U R M E S S A G E S

PLAY STATS ASK PROFILE

Googlehttp://www.abc3.net.au/click-meClick Me

GAME HEADER

BODY CONTENT

SITE NAVIGATION

GAME CONTENTiframe

GAME MENUiframe

GAME HEADER

GAME CONTENT

MENU ICON

GAMEHEADER

GAME CONTENT

MENU ICON

ABC 3!February 2014

THE PROJECT!Research into kids’ mobile gaming habits and UX game concept to drive ABC3 membership from app to website. !MY ROLE!•! End-to-end UX research and design with a team of two others

•! Final interaction design concept based on an existing, very simple “This or That?” Question game widget.

RESULTS!•! A genuinely fun new interaction design with delightful “bubble

pop” action, progressive rewards, unpredictability and community play.

•! ABC3 loved the concept and plans to build the game !

ABC 3 !

*'"

I N F O F O R P A R E N T S

P L A Y

C A T E G O R I E S

T O P P L A Y E R S

M A K E A Q U E S T I O N

M Y C L U B 3

H O W T O P L A Y

L O G I N / R E G I S T E R

AT&T 11:56 AMTelstra

?

??

? ??


P L A Y

??1 2

A N I M A L S L E V E L 1

?

? ??

C AT

D O GO R


P L A Y

C AT

FluffyMarshmallow asks

1 2A N I M A L S L E V E L 1

C AT63 people

agree

D O L P H I N

S H A R KO R


P L A Y

? ??

D O L P H I N

lealea123 asks



P L A Y

PLAY AGAIN

C AT

63 peopleagree

D O L P H I N

246 peopleagree

F E R R E T

72 peopleagree

C O W

143 peopleagree

M O U S E

415 peopleagree

P I G

90 peopleagree

KANGAROO

341 peopleagree

C A M E L

7542 peopleagree

T I G E R

983 peopleagree

2100 POINTS

B O N U S Make a

question


39017909 POINTS


P L A Y

C AT

63 peopleagree

D O L P H I N

246 peopleagree

F E R R E T

72 peopleagree

C O W

143 peopleagree

M O U S E

415 peopleagree

P I G

90 peopleagree

KANGAROO

341 peopleagree

C A M E L

7542 peopleagree

T I G E R

983 peopleagree

63 peopleagree


39020009 POINTS

PLAY AGAIN


P L A Y

?

? ??

??


C AT63 people

agree


P L A Y

? ??

C AT

63 peopleagree


D O L P H I N

246 people

agree


M A K E Q U E S T I O N

enter your first thing

enter your second thing

?

C H O O S E A C A T E G O R Y

M A K E A Q U I Z

S U B M I T

Use a bonus token to make a question!

You need more points to make a quiz.

[Your user name] asks

BONUS


M A K E Q U E S T I O N

PLAY

THANKS !

We’ll let you know when it goes live.

Your question has been sent for moderation


C A T P E O P L E

You liked DjKupid’s question GRAPES or APES

You created a Quiz about DOGS We’ll let you know when it goes live.

You sent a friend request to lealea123

susan23 liked your question SHIRT or TOP

lealea123 accepted your friend request See lealea123’s profile

members did your Quiz about DOGS today

Your Quiz about DOGS is live!

rshar71 says

You commented on Studio 3 chat We’ll let you know when it goes live.

10:43 AM

10/2/14

11/2/14

13/2/14

13/2/14

12/2/14

11/2/14

10/2/14

10/2/14

HOWDY DOODY

18


M E S S A G E S

DjKupid

bubblegrl

crazycat222

susan23

lealea123

rshar71

LOLmaster7


T O P P L A Y E R S

DjKupid

susan23


C A T E G O R I E S

F A S H I O N

A N I M A L S

S C I E N C E

P L A N T S

T V S H O W S

M O V I E S

A R T

M U S I C

G A M E S


I N V I T E F R I E N D S

S W I M

R U N

O R SENDINVITE


M Y C L U B 3

[Your User Name]


Y O U RS C O R E S

Y O U R F R I E N D S

Y O U R Q U E S T I O N S

5 6S C I E N C E L E V E L 5

23 24R A N D O M L E V E L 2 3

39020009 POINTS

B O N U S Make a

question

B O N U S Make a

question

B O N U S Make a

question

B O N U S Make a

question


2Y O U R M E S S A G E S

[Your User Name]


Y O U RS C O R E S



DjKupid

bubblegrl

crazycat222

susan23

lealea123

rshar71


F R I E N D S

2


Q U E S T I O N S

[Your User Name]


Y O U RS C O R E S



S W I N G O R S L I D E

L E F T O R R I G H T

G O O D O R B A D

S W I M O R R U N

C O L O U R S Q U I Z

B L U E O R G R E E N

S C O T T Y O R K A N E

INVITE FRIENDS

INVITE FRIENDS

INVITE FRIENDS

INVITE FRIENDS

INVITE FRIENDS

INVITE FRIENDS

INVITE FRIENDS

2

FRIENDSINVITE

FRIENDS

Top Players! A list of club3 members who

play this game ranked by how many points they get

! Tap people’s avatar to see their questions

! Provides kids with a channel to make new friends

Categories! All the question categories

are listed! Tap one to start playing

questions in that category My Club3! Avatar icon (if not logged in

will be replaced with call to register)

! Messages links to InBox! “Your Scores” section is

default active tab for Players to check their level status and points

! If not logged in, other tabs show just a call to Log-In/Register

! Incentive to make kids play and increase the stickiness of game

Your Friends! List of all friends! Tap a friend to see their

Questions & Profile

Messages! All messages are listed here,

including system responses, friend messages, & friend requests

! Tap one to check to read full message

! Lets kids send messages and increase their connections or expand their network by sending friend requests, and allows for future integration with Club3 message boards

“ I like the messages from other players, looks like good socialising ”11 year old Girl

My Questions! Lists questions created by

this user so far ! Tap “Invite Friends” to send

question to selected friends. Friends can Play these single questions and both you and your Friend earn special points

! Tap question label to see statistics for each question eg. What percentage of players chose each option

! Encourages friend-to-friend connections with the reward of special points and comparison stats

Invite Friends! Select friends and then tap

‘SEND INVITE’ to send your chosen question to them to answer

Navigation! Tap the icon to slide main

menu panel right to left! Flexible, extendable,

responsive style! Burger icon understood by all

kids tested! ‘Play a quiz’ function a future

feature! Login/Register flow out of

scope! How to Play tutorial pages to

be designed! Info for parents (page to be

designed)

! Taking care of parent’s concerns re in-app purchases and safety

Game play 1! App opens on game screen,

ready to play! 9 questions appear (randomly

displayed from a category) ! Bubbles are animated (float

within the space)! Progress bar indicates how

many sets of questions left to reach next level (10 sets of 9 to complete a level )

Game play 2! Tap a bubble to view

question and user name of question submitter

! Bubble enlarges to show the question, others shrink

! Tap either one of two choices in the question on the enlarged bubble

Game play-3! When one of two choices

tapped – the bubble pops!! Results of this question are

shown: player’s choice + total number of people who made the same choice.

! Must ‘pop’ the question before any other bubbles can be tapped

Game play 4! While question format/

interaction repeats, the gameplay changes and gets a little harder as you progress through sets – bubbles get smaller, move faster etc. as levels progress. New ways for bubbles to appear can be added to game over time.

! Backgrounds can be themed by category or special occasion

“I like going up levels because it gets harder” 8 year old Boy

Result! Once all questions are

popped, all results are listed in a grid view

! Play Again – start next set of questions

! Rewards (exact game logic TBD/tested) for finishing each set of questions:

! Points - earned from every set! The chance to “Make a

Question” – a bonus earned unexpectedly

! Points and question bonus are saved to use anytime (listed in user’s Profile)

Result 2! Tap any result see all the

people who have also chosen that answer

! Engage in micro-interactionseg. like, whatevs, etc.

Make a Question 1! Fill in question and choices! Tap “Submit” to send for

moderation

“ It’s fun to make your own question, I like it! ”10 year old Girl

People Like You! List of members who have

agreed with your choice. ! If any friends are included,

differentiate and show them first.

! Connects kids through questions and lets them see what their friends like.

Game play 5! Once a new bubble is

tapped, the previous question answer floats aside and sticks to the screen

Make a Question 2! Question is submitted for

moderation! System auto response

messages keep kids informed of status (daily?)

! Tap “Play” to go to Game Screen

POP QUIZ

Mobile App for ABC3 Based on website ‘Click Me’ widget

UX Design Amanda WiseJames FengBelinda Bennetts

Wireframe Iteration 4February 26th, 2014

WiseUX Portfolio!

FOXSPORTS!

FoxSports!Visual Jazz Isobar (Contract) 2013

THE PROJECT!Full re-design of the FoxSports web and mobile sites, including a new live sports score feature and statistics infographics.!

MY ROLE!

•! Embedded with client to develop IA and UX strategy & requirements with News Ltd FoxSports and Isobar’s User Experience team.

•! UX/Design Team Management

•! Stakeholder Reviews and Management

RESULTS!•! Launched early March 2014!

*("WiseUX Portfolio!

FOXSPORTS!

*)"

1.! Site map

2.! Competitive Analysis ranking sports sites by project Design Principles

3.! I did a lot of work refining sports statistics data and dynamic chart styles

1!

2!

3!

WiseUX Portfolio!

BLUESCOPE STEEL!

Bluescope Steel!The White Agency (Contract) 2013

THE PROJECT!

Creation of a new B2B steel product information portal that links the Architecture and Building industry with steel product manufacturers.!

MY ROLE!

•! IA/UX design and strategy with Senior UX designer at The White Agency

•! Project & Stakeholder Management

•! Interaction Design Specification and wireframe annotations

•! Content audit of 14 microsites and Digital Brand Content Style Guide

RESULTS!

•! Steel.com.au - launched Dec 2013!

!

!+"WiseUX Portfolio!

USER EXPERIENCE RESEARCH AND DESIGN PORTFOLIO!

ABC TV!Contract 2010

THE PROJECT!

Full re-design of the ABC TV website, including a major upgrade of the TV Guide!

MY ROLE!

•! Requirements Workshops and Brief

•! UX strategy with ABC Innovation’s Head of User Experience, Erika Hillemacher

•! Project & Stakeholder Management

RESULTS!

•! A user experience designed to showcase video and imagery

•! Simplified CMS for site editors

•! Much improved Search and program details pages

!

!*"WiseUX Portfolio!


Web Profits!Contract 2012

THE PROJECTS!

Various small to medium business e-commerce &/or customer acquisition sites and landing pages including Meriton Apartments, SLA (Sylvania Lighting) and PhoneNames.!

MY ROLE!

•! Wireframes, IA and optimisation strategy focusing on improving customer conversion rates.!

•! Working with SEO, SEM, PPC and Analytics team!

RESULTS!

•! Live testing and optimisation of all sites ]increased conversion rates by an average of 5%!

!

!!"WiseUX Portfolio!


Vividwireless!PreviousNext 2011

THE PROJECT!

Continuous design and optimisation of 4G provider Vividwireless’s website.!

MY ROLE !

•! Information Architecture

•! Wireframes

•! Executive Producer

RESULTS!

Roll-out of 13 new features to drive Vividwireless online business, including:

•! E-commerce check-out of multi-produce bundles

•! Location Search optimised campaign landing page template

•! Home page re-design

•! Pricing Calculator

•! Google map with wireless coverage data overlay

!

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!#"WiseUX Portfolio!


!$"WiseUX Portfolio!


St George Bank!TEQUILA\ 2008

THE PROJECT!

Full redesign of the St George Bank website to improve the customer experience and conversion rate. The project went through 17 rounds of wireframes, full digital brand development, interface design and usability testing.

MY ROLE!

•  Executive Producer

•  UX Strategy with Senior UX Consultant Charbel Zieter

25 WiseUX Portfolio

References!

! For more info, get in touch:! [email protected]! 0409 926 411! wiseamanda.wordpress.com/!!

“Amanda was fantastic to work with on the redesign of the ABC TV website - able to bridge the gap between marketing, multiplatform and technology requirements. She worked around issues offering alternatives and did so in a calm manner. I would highly recommend her.”!!

Liz Green Head of Corporate Social Media at Telstra!

“Amanda is a force to be reckoned with. Energetic, experienced, knowledgeable, driven and dynamic, she stops at nothing to get the job done - and get it done right.”!

Neil Heymann Executive Creative Director at Droga5, New York!

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AMANDA WISE · 2014-03-27 · 3.! Paper prototyping for a mobile app 1! 3! Sketching & Paper...

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