Amanda King – Communications DirectorThe Power of Social Media – Safety & Humor. 32. The Power...
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Shannon Hein – Economic Sustainability Amanda King – Communications Director
Transcript of Amanda King – Communications DirectorThe Power of Social Media – Safety & Humor. 32. The Power...
Shannon Hein – Economic SustainabilityAmanda King – Communications Director
About Our Community – A Portrait of Fort Collins
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Leadership System
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Leadership System
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What is Engagement?
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Public engagement is a process that brings people together to address issues of common importance, to solve shared problems, and to bring about positive social change.
Why Engagement?
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Who are We Engaging?
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How Are We Engaging?
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Systems Approach
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Systems Approach
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• Not a one size fits all• Every level equally important
• Clarity of decision making role• Tools for every level
Systems Approach
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Systems Approach – Example
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The OFI
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Systematic Listening for Actionable Feedback
Understanding Satisfaction & Engagement
Clear Customer Segments
Satisfaction Results similar to Citizen Survey
Business Engagement - Baldrige Feedback
Business Engagement - Objectives for Action
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• Voice of CustomerBusiness Satisfaction– Specific Services– The City in general– The CommunityChanging Business ConditionsClear Segmentation
• Improved Economic Health Outcomes
Business Engagement - Areas of Focus
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Engagement System(Gathering Info.)
Feedback & Intelligence(Evaluation & Response)
Business Engagement - Vision
External• Improve
Satisfaction• Enhanced
Relationship
Internal• Coordinated
Strategy
Engaged Businesses
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Business Engagement – Systematic Approach
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Where are We Engaging?
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Broaden methods of community engagement with additional consideration to diverse backgrounds, languages and needs.
OBJECTIVE (7.5):
Access Fort Collins
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Meet People Where They Are
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What Does Success Look Like?
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0%
10%
20%
30%
40%
50%
60%
70%
80%
2006 2008 2010 2012 2013 2015 2017 2018
COMMUNITY SURVEY METRICS
Listening to Residents* Welcoming Resident Involvement* Informing ResidentsInforming Businesses Welcoming Business Involvement
*Much higher than the national benchmark
Case Studies: Broadband & Police
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Case Study: Broadband
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Case Study: Broadband
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Case Study: Broadband
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Case Study: Broadband
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Case Study: Broadband
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Meet People Where They Are
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The Power of Social Media – Human Interest & Community Building
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The Power of Social Media – Safety & Humor
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The Power of Social Media – Force Multiplier
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