AMA events September 2015 — March 2016

Demystifying Crowdfundingeffectively weaving crowdfunding into your fundraising and audience development strategies

Online15 October 2015

10.30am – 12.30pm

Kerstin GlasowSenior Marketing

Manager, Art Fund

£45 + VAT AMA members Non members Arts Council England NPOs

Who is it for?This workshop is for

fundraisers and marketers

who lead on and/or have

an influence on their

organisation’s fundraising

and/or marketing and

audience development

strategies.

What is it about? Successful crowdfunding campaigns have been

the ones where communications, marketing and

fundraising teams have worked together as part of a

wider audience development strategy.

Kerstin will explore the importance of finding the

right project and of creating a convincing donor

proposition that will form the basis of all messaging

around a crowdfunding campaign. To successfully

reach the campaign target, arts organisations need

more than digital technology and social media: it

will involve collaborative working across the whole

organisation.

What will I gain?

An understanding of rewards-based crowdfunding and how to effectively use it—The chance to learn how to plan and run a crowdfunding campaign for your organisation—Advice on how to create a strong donor proposition—An overview on how to utilise collaborative working across the organisation to ensure a successful and effective crowdfunding campaign

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Arts Disaster AppealsBattersea Arts Centre case study

Online15 December 2015

10.30am – 12.00pm

Kane MooreHead of Development,

Battersea Arts Centre

£45 + VAT AMA members Non members Arts Council England NPOs

Who is it for?The workshop is for any

fundraiser interested in the

Battersea Arts Centre fire

arts disaster appeal and

the lessons learnt during

that appeal.

What is it about? On Friday 13 March 2015 a major fire at Battersea

Arts Centre (BAC) destroyed the Grand Hall and

Lower Hall spaces. Before the fire engines had put

out the flames a national arts disaster appeal had

been launched.

In this workshop, Kane will describe the process

of setting up the BAC fire arts disaster appeal. He

will share the lessons learnt and reflect on how the

fundraising message of the emergency appeal was

managed alongside the communication message

that the venue is still open for business. Kane will

also explore the biggest post-appeal challenges

facing BAC.

What will I gain?

Inspiration around how to utilise social media and crowdfunding to harness the power of the emotional response to an arts disaster—Ideas around how to convert ‘sticky’ donors from arts disaster appeals into regular supporters —Expert advice on how to incorporate the successes of an arts disaster appeal into your longer-term fundraising strategy

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Fundraising for Touring Companiesengaging with and reaching individual supporters

Online19 January 2016

10.30am – 12.30pm

David BurgessFundraising Consultant, The

Management Centre (=mc)

£45 + VAT AMA members Non members Arts Council England NPOs

Who is it for?Fundraisers or arts

professionals responsible

for fundraising in small

to medium sized touring

companies.

What is it about? Is it harder for touring companies and non-venue

based organisations to secure individual support

compared to venue-based organisations? During

this interactive workshop, David will examine

this question and work with you to find creative

approaches to engaging with and reaching

individual supporters.

David will draw upon his experience at English

Touring Opera, as well as his experience of working

with arts and culture organisations around the world,

to talk about the fundraising challenges facing

touring companies: what works and what doesn’t

work. He will explore the donor journey and the

different stages of individual giving and how touring

impacts on that journey.

What will I gain?

New ideas on how to engage and reach supporters—Creative thinking around individual giving—Tips on how to cultivate donors and implement individual giving within your own touring company—Advice on overcoming obstacles, such as limited access to box office data

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Acquisition, Cultivation and Stewardship Chickenshed: a case study in donor development

Online17 March 2016

10.30am – 12.30pm

Adam GallacherHead of Fundraising,

Chickenshed Theatre

£45 + VAT AMA members Non members Arts Council England NPOs

Who is it for?The workshop is for

fundraisers responsible

for managing donor

relationships.

What is it about? Chickenshed is an inclusive theatre company based

in a purpose-built venue in North London and with

a base in South London. They create theatre for all

ages and run successful outreach projects, education

courses and membership programmes throughout

the year.

In this workshop Adam will share his experiences of

donor development at Chickenshed and the processes

the theatre company have utilised to find donors, to

keep donors and to grow donors.

Drawing upon his experience both in and outside of

the arts, Adam will focus on individual giving and how

to support your donor’s journey in order to develop

your donor base.

What will I gain?

A clear overview of how to develop your individual giving donor base from acquisition to cultivation and stewardship—Time to help find solutions to the question: how do I find new donors?—An understanding of the longer-term impact and benefit of donor development for your organisation—Deeper insight into what a donor journey is

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