AMA Council Orientation

American Marketing AssociationJuly 2013

22

Orientation Content

Organization Background

AMA Brand and Key Offerings

AMA Council Information

Organization Background

4

Organizational Overview

Board of Directors

International Headquarter

s

Steering Committees/ Taskforces

Councils ChaptersOther

Volunteer Groups

Alliances/ Partnerships

5

Standing Board Committees

Chair:Dave ReibsteinUniversity of Pennsylvania

Chair:Sean Valentine

University of North Dakota

Chair: Rob Malcolm

University of Texas, Austin

Chair:Ric Sweeney

University of Cincinnati

Board ChairImmediate Past Chair

Chair-ElectSecretary-Treasurer

AMA CEO

Board of Directors

15 members

Executive Committee

(OCOB)5 members

Audit & Finance Committee9 members

Ethics Committee6 members

Governance Committee4 members

Nominating Committee

10 members

6

IH Organization Overview

Chief Executive Officer

Chief Financial Officer

Accounting, Finance, Human Resources

Chief Technology Officer

Information Technology

Customer Service

Publishing

Publishing

Chief Marketing Officer

Marketing & Communications

Sales & Sponsorship

MarketingPower Website

Senior DirectorProfessional

Development

Professional Development

Meeting Services

Councils, Chapters and Volunteer

Relations

• +120 AMA National/Local, Conferences/ Workshops

• Face2Face/Virtual

• Segment Specific

• Magazines/Targeted Newsletters

• Print/Electronic

• Industry Gold Standard

• Thought Leadership

• Content/Resources

• Career Mgmt• Community

Groups

• 9M Students• Advisor

Support

• Academics• Marketers• Researchers

• 74 Professional• 340 Collegiate

• Many Active Volunteers

• AMA Staff• Partners

• Largest/Scale• High

Awareness• Trusted

7

AMA Brand

People Resources

Chapter Network

Cross-Discipline Membership

Future Marketers

• Strategy/Tactics/Topical

• Multiple Formats & Channels

• Webcasts• Podcasts

Marketing Content

Marketing Power.com

Academic Journals

Marketing Publications

PD Offerings

AMA Strategic Assets

Councils8

10 membersProfessional Chapters• President: Lori Janson, Global Container Terminals• AMA Staff Liaison: Megan Backes, Professional Chapters Manager• Role: Empower local chapter leaders to delivery value, engage professionals and enhance overall AMA member

experience

11 membersCollegiate Chapters• President: Keith Niedermeier, University of Pennsylvania• AMA Staff Liaison: Kyle Hernandez, Collegiate Chapters Manager• Role: Provide AMA collegiate chapter members and their faculty with best professional development opportunities

available

12 members Academic• President: Sandy Jap, Emory University• AMA Staff Liaisons: Carol Arnold, Senior Director Professional Development and Bill Stanton, Councils Manager• Role: Improve value proposition for its academic members and non-members

12 membersMarketing Insights• President: Matt Valle, GfK Group• AMA Staff Liaisons: Carol Arnold, Senior Director Professional Development and Bill Stanton, Councils Manager• Role: Provide gateway to insights and analytics topics, facilitate industry view for researchers and marketers

9

Chapters

Professional Chapters

# chapters: 74

Structure: IOC, Council Support

AMA Global Activities: Chapter Excellence Awards, Leadership Summit, Regional Retreats, Membership Campaigns

Collegiate Chapters

# chapters: 340

Structure: On-campus clubs, Council support

AMA Global Activities: Collegiate Conference, broad variety of marketing competitions

Advisor Awards

Categories of Competitors

* Excludes Collegiate Competitors

Overview of AMA’s competitive set viewed in a broad contextual perspective: “the marketing information, knowledge and dissemination industry”. This leads to categorization of competitors more closely aligned with AMA’s business model and product/service offerings

Categories of Competitors

Examples* Broad Assessment

Online Content ProvidersSearch engines, content providers, e.g. Marketingsherpa, Marketingprofs

Powerful on-line content specialists; large subscription base; (mostly) single-minded focus

Conference Producers/Professional Development

IIR, ANABusiness model tends toward focus on premium pricing and emphasis on securing significant sponsorship dollars

Vertical/Niche AssociationsPRSA, PMA, WOMMA, DMA, BMA, MRA, AMS, ACR, INFORMS

Specialty niches allow for audience/content delivery focus to meet “narrow” need states

Broad/General Associations AManA, SMEI, AMAStrength in large membership numbers and resources

Networking/Job Groups MENG, Ladders, ExecunetExcellent sources for both networking and career opportunity identification

Marketing Knowledge & Content Providers

Conference Board, ISBM, MSI, CEB, Exec-Ed

High quality content/knowledge sources

10

AMA Brand and Key Offerings

12AMA Vision/Mission & Brand Strategy

Mission (To Do)The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide. Our principal roles are:

Connecting: Serving as a forum to connect like minded individuals to foster knowledge sharing and relationship buildingInforming: Providing information resources, marketing knowledge, tools and trainingAdvancing: Promoting and supporting marketing practice and thought leadership

Brand Positioning (To Say)The American Marketing Association is an essential marketing resource providing connections to the global marketing community and access to a vast body of knowledge, training and thought leadership. No other organization provides more ways to help marketers stay ahead and be more successful.

Vision (To Be)To be the leading global marketing resource and network where the best marketing talent gathers to advance themselves and the profession of marketing worldwide.

Brand Essence (To Feel)I count on the AMA as the most credible marketing resource where I can keep my knowledge and skills relevant throughout my career. AMA is always there to connect me with the people and resources I need.

Umbrella Value Proposition13

No other organization has more ways to help marketing professionals stay ahead and excel. The American Marketing Association is the only association enabling marketers and future marketers to become part of a large cross-discipline community to learn, network and be inspired and to take

advantage of unsurpassed breadth of offerings and resources for helping marketers develop their knowledge and skills,

achieve results and be successful.

14

The community of professionals involved in marketing across numerous institutions, industries and company sizes in the B-to-B and B-to-C business segments, and undergraduate students pursuing a professional interest in marketing.

Marketing Community

Marketers ResearchersMarketing Services

SpecialistsAcademics Students

Target Markets: Segments Summary

15

Member Segments

Marketing Practitioners (14M) Largest segment Mainly individuals with 5+ years of marketing experience Wide variety of industries both B2B and B2C

Manufacturing, health care, financial services, non-profit, professional services, technology, consumer goods, others

Wide breadth of functional responsibilities: Marcom, brand management, advertising, PR, DM/CRM, e-commerce, sales management, etc.

Market Researchers (1.4M) Generally senior, experienced research professionals Client and service side

Marketing Academics (2.7M) Generally more senior academics from both research and teaching institutions.

Doctoral Students (640) Doctoral program for younger individuals just coming to their academic careers

Collegiate (9M) Students across 340 campuses with collegiate chapters Mostly small-medium sized schools

16

Member Profile

Industry %

Educational Services17.3

%

Healthcare 9.3%

Marketing Research 8.4%

Professional Services 5.2%

Financial Services/Insurance 6.4%

Advertising 7.2%

High Tech 6.3%

Nonprofit 7.1%

Manufacturing 2.7%

Publishing/Broadcast/Internet/Media

1.2%

Retail 1.6%

Telecom 1.2%

Other14.3

%

Job Title %

Manager21.96

%

Director 19.5%

Head of Business

8.68%

Vice President 8.89%

Educator 10.3%

Coordinator 5.5%

Consultant 4.56%

Account Executive

3.92%

Other 9.31%

Interests %

Marcom15.31

%

Research11.23

%

Education5.65

%

Brand Management5.18

%

Sales Management3.43

%

Advertising3.37

%

Online/Interactive2.44

%

Strategy/Planning2.41

%

Higher Ed Marketing2.24

%

Direct Marketing2.15

%

Events/Exhibits1.60

%

Product Development

1.36%

PR1.27

%

Customer Service1.25

%

Other9.73

%

*Percentages are based on data provided by members. Not all members complete profile information therefore percentages do not equal 100%

Umbrella Need States17

Need States: I need… AMA Provides

KnowledgeA trusted resource for a body of marketing information which will help me keep current with the marketing industry

Vetted resources of marketing information: trends, best practices, strategies, industry insight, innovations, etc. which will help marketers keep abreast of the marketing industry

TrainingCareer training and skill development opportunities that will enable me to progress within my present organization and stay current with marketplace in order to develop in my profession

Multiple access points of training resources such as workshops, eLearning and webinars which will provide marketers with additional skills and experience to grow within the discipline

Thought LeadershipExposure to leading edge thinking to expand my marketing framework in order to drive innovative business solutions

Access to leading edge marketing/business thinking by providing contact points for innovative leaders to stimulate discussion and challenge marketers to think more deeply, broadly, and perhaps, differently, about their business

People ConnectionsA forum to connect to like minded people in order to collaborate, create and share opportunities both for personal advancement and business problem solving

In-person and on-line avenues for members and participants to establish professional contacts, share ideas, ask questions, and compare business issues & solutions

ToolsA source which has tools, templates, reference materials or processes to help me with my daily work

Tactical support for members to complete their assignmentsFor Marketers: templates, checklists, reference materials and examples of good practices.For Academics: teaching tools, such as syllabus, case studies, reference materials

18

Key Offerings Overview

Connecting Informing AdvancingEvents 5,000+ paid attendees annually

Social Media Facebook LinkedIn YouTube Twitter Google+ Pinterest

Local Chapters 74 Professional Chapters 340 Collegiate Chapters

ELMAR - Virtual Community for Academics

Volunteer OpportunitiesChaptersProgram PlanningSpeakingSIGsAMA CouncilsJournal/newsletter contributor

MarketingPower.com Reference Library Multi-Media Gallery Resource Directory Dictionary AMA Marketer’s Toolkit Content Partners

Online Events Webcasts 150+ annually AMA VirtualXchange Events AMA TV Podcasts

In Person Events Multiple access: National/ local, in-person,

virtual (online), hybrid Multiple formats: Conferences, Workshops,

Training Series, etc. (60+ events annually) International Collegiate Conference &

Career Fair

Publications Seven Magazines/Journals Seven e-Newsletters

AMA Career and Job Resource Center Job Board Academic Placement Ask the Expert College2Career

Self-Directed Education Professional Certified Marketer E-learning (in development)

19

Events: Overview of Offerings

Over 5,000 paid attendees attend more than 60 in-person professional development events with programs organized across three content formats

Conferences

Boot CampsTraining Series

20

Career Level Marketer Researcher Academic Collegiate

ENTRYAssistant Associate

Coordinator Boot Camps Marketing Workshop

Boot Camps Market Research Academy for

Business Professionals

Doctoral Consortium Summer Educators’

Conference

International Collegiate Conference (undergraduate)

INTERMEDIATEManager

Senior ManagerDirector

Training Series Annual Marketing

Conference Symposium for the

Marketing of Higher Education

Marketing Workshop Nonprofit Marketing Market Research Academy

for Business Professionals Brand Manage Camp

Training Series Advanced Research Techniques

Forum Analytics with Purpose Applied Research Methods Annual Marketing Conference Advanced School of Marketing

Research

Summer Educators’ Conference

Winter Educators’ Conference

Marketing and Public Policy

ART Forum

SENIORVP

CMOProfessor

Training Series Annual Marketing

Conference Symposium for the

Marketing of Higher Education

Nonprofit Conference

Training Series ART Forum Annual Marketing Conference Advanced School of Marketing

Research

Summer Ed Winter Ed Marketing and Public

Policy ART Forum

Events: Member Segment/Career Level

21

Events: Online Offerings

About the AMA Webcast Program 150+ webcasts annually, free to all attendees AMA is the leader in delivering marketing

webcasts, surpassing all others in frequency and diversity of topics.

Webcasts allow attendees to deepen their marketing expertise when time and budgets do not allow them to attend in-person conferences

Events are archived and available on-demand only for AMA members after 30 days (with the new website it will be 2 weeks)

Webcasts produce in cooperation with leading resource and solution partners (sponsored)

Background AMA has been producing webcasts since 2002 AMA has produced over 1000 webcasts Over 1 million people have registered for an

AMA webcast

AMA Virtual Events

About AMA Virtual Events Highly interactive, free online conferences

featuring leading names in marketing on a variety of today's most trending topics.

Events are either stand alone, or on-line extensions of AMA in person events

Conferences with broad topics and wide appeal; including networking lounges

Background AMA has been producing virtual events since

February, 2010 15 events produced so far; 2 or more

additional events scheduled for FY14 Over 38,000 people have registered for AMA

virtual events

22

Events: Online Offerings

About the Members Only Webcasts

Members Only Webcasts are a monthly webcast series offered ONLY to AMA members. This series features various subject-matter experts giving robust presentations on today's hottest marketing topics. From Pinterest and other social media topics to key marketing strategies and research how-to's, these exclusive events offer even more value to an AMA membership. Registration averages 200 per webcast – and the program has been in place since January of 2012. Presentations have included: How to Run a Mobile Usability Study How to Use Crowdfunding to Raise Money for Any Non-Profit How Cool Brands Stay Hot How to Build a Marketing Platform with Social Media         

23

Events: Online Learning

About the AMA PCM Program

• AMA PCM® credential is a symbol of professional excellence which demonstrates that the bearer has mastered core marketing knowledge & principles and is committed to continuing improvement in the field of marketing

• In order to achieve AMA PCM® status, marketers must satisfy education and professional experience requirements and pass a comprehensive exam covering key areas of marketing

• In order to maintain AMA PCM® status, must accumulate Continuing Education Units in the years following the exam

• To maintain credential, must re-take exam six years following initial certification

Background

• Original AMA PCM® program launched ten years ago

• Technology now allows for security features to insure validity of online delivery

• Shifted to online delivery of exam to improve access and convenience for our members

• Updated program includes emphasis on study packages and pre-test preparation

AMA On-Line Courseware

New Area to be developed in FY14

eLearning

24Publications: Overview of Offerings

Nearly 250,000 printed copies of publications mailed annually across three formats in addition to seven e-Newsletters

Publications

Marketing News Magazines Journals E-newsletters

25

Target audience: AMA members Editorial aim:

To be a destination for marketing insight, analysis, foresight, growth strategies and current news

Subscribers: 20,000+ Frequency: 12x a year Key content areas:

Exclusive editorial features on marketing tactics/trends/strategies Case studies, company profiles Knowledge Base section: recurring focus on key marketing topics such as

metrics/automation, direct marketing, marketing research, etc. Columns by industry experts (branding, digital, strategy, C-level insights) Comprehensive directories

Publications: Marketing News

26

Marketing Insights Marketing Health Services

Target Audience Managers of research activities Senior-level healthcare marketers

Editorial Aim Provides researchers and managers with in-depth analysis of research applications, methodologies and management concerns.

Helps senior-level healthcare marketers stay viable in a competitive marketplace by offering strategic solutions through case studies and expert commentary.

Member Subscribers 14,000 1,200

Frequency 4x 4x

Content Source Staff written, contributed and invited articles

Staff written, contributed and invited articles

Publications: Magazines

27

Journal of Marketing Journal of Marketing Research

Journal of International

MarketingJournal of Public Policy

& Marketing

Editor Gary L. FrazierU of Southern Cal

Robert MeyerU of Penn

Constantine KatsikeasUniversity of Leeds

David W. StewartLoyola Marymount

University

Member Subscribers 4,300 1,500 600 400

Frequency 6x 6x 4x 2x

Process Peer reviewed, double blind

Peer reviewed, double blind

Peer reviewed, double blind

Peer reviewed, double blind

Submissions/ Acceptance Rate

521*8.7%

575*7.4%

142*14.1%

135*20.4%

2012 Impact Factor 3.4 2.3 2.0 1.3

Publications: Journals

*New Submissions (7/1/12 – 6/30/13)

28

AMA e-Newsletters Primary Audience Frequency Ad Spots

AMA Today All marketers Weekly 3

Marketing News Exclusives All marketing practitioners Bi-weekly 3

Marketing Insights Researchers Monthly 3

Career Update All marketers Monthly 3

College2Career All Students Monthly 3

B2B Marketing B2B marketers Monthly 3

AMA Worldview International/All Marketers Monthly 3

Publications: e-Newsletters

29

Website: AMA.org

New website to be launched in January 2014.

Website Improvement Deliverables

New Information Architecture and Navigation Improving Ease of Use in

Finding Content

Improve Branding, Overall Visual Design and Page Layout

New Search Functionality Enhancing Relevancy of Content Offerings

Clear Membership Value Proposition through Redesigned Content Gating

30

31Other Offerings: Marketer’s Tool Kit

ConceptThe Marketer’s Toolkit – an American Marketing Association Member’s Only Resource

An online resource offering a comprehensive collection of up-to-date interactive tools, templates and resources in a single location. AMA will create and/or aggregate the best resources and provide connections to other marketers, to help members execute their jobs more efficiently.

Key Features/Benefits Interactive Tools Analysis Tools Primers & Guides Templates & Samples

Member Value OpportunityExclusivity: The tools in The Marketer’s Toolkit will be exclusive to AMA members with preview of offering to entice nonmembers.

32

Other Offerings: Marketer’s Tool Kit

Overall Strategy: Organize Tool Kit offerings by topic (e.g. online marketing, social media, branding, etc.) each containing 3 logical and easy-to-access content sections: Interactive Tools, Step-by-Step Guides, and Templates & Samples.

Interactive ToolsTools for

measuring & analyzing marketing performance

Marketing & Branding Essentials

Step-by-Step GuidesTutorials

& practical guidelines

Templates/Samples Examples & interactive

templates of common documents & reports

Social Media Essentials

Website Development

Essentials

Interactive ToolsTools for

measuring & analyzing marketing performance

Interactive ToolsTools for

measuring & analyzing marketing performance

Step-by-Step GuidesTutorials

& practical guidelines

Step-by-Step GuidesTutorials

& practical guidelines

Templates/Samples Examples & interactive

templates of common documents & reports

Templates/Samples Examples & interactivetemplates of commondocuments & reports

33

Other Offerings: AMA TV

An internet TV show with new episodes every 2 weeks Features the latest in industry trends, marketing insights and

relevant career information delivered in a short, entertaining, fast-paced format

Draws segment content from AMA publications, events, content partners and/or Career and Job Resource Center

Debuted on August 22, 2011 Includes sponsorship opportunities Archive shows available on-demand www.marketingpower.com/amatv

34Other Offerings: Career & Job Resource Center

ConceptA resource that will guide marketers through a well-orchestrated job search or path to a job

promotion as well as help them get off to a good start in a new position. CJRC offers online job board, career transition content, short courses to aid in all aspects of job search along with an interactive

component to help marketers get advice from others about career choices. For those seeking marketing

talent, the career resource will offer a resume bank and the ability to post jobs.

Key Features/Benefits 3 comprehensive/searchable job boards: professional, student, and academic Access to career coach/career mentor Internship job board Salary surveys Position description database Career Content: webcasts, articles, and newsletters offering job search and career path

advice to marketers Resume bank Lead on: paid webcast series on leadership development Exclusivity: more career content for members-only Pricing: Member’s company gets discounted job postings

Member Value Opportunity Ideas Pricing: Special pricing for members on career affinity benefits and partnerships (e.g. career

coaching, resume writing/review service, internship matchmaker)

35

EmployersSmall/medium size

companies or organizations with less

mature marketing departments

Large companies in specific target

industries (high tech, finance, healthcare,

retail, etc.)

ClimbersMarketing professionals that are looking to build

and enhance their marketing knowledge and

skills so that they can advance in their careers

SeekersMarketing professionals

that are seeking a career opportunity

ContentCareer & Employer Hot Topics & How To’s, AMA

Career Book Corner, Marketing Positions

Information, Marketing Department Structures, Marketing Professionals

Profiles

ToolsAMA Marketing Career

Network Job Board, AMA Academic Placement

Program, Training Program Guide, Salary

Survey/Calculator, Relocation, Misc.

Calculators, Career Resource Listings, Helpful Links

ConnectionsAMA Online Career/Employer

Communities, “Ask the Expert”, Multilevel

Mentoring, Career Meet Ups, Regional Career Fairs, Online

Career Fairs, AMA International Collegiate

Conference and Career Fair

Marketers/Researchers Academics Collegiate

Overall Strategy

Other Offerings: Career & Job Resource Center

36

Other Offerings: Social Media

Facebook (42,293 fans)www.facebook.com/AmericanMarketing

LinkedIn (10,613 – members only)www.linkedin.com/company/american-marketing-association

YouTube (645 subscribers)www.YouTube.com/AMAmarketing

Twitter (28,130 followers)www.twitter.com/marketing_powerwww.twitter.com/AMAMarketingJob

Google+ (973 fans) www.plus.google.com/#101604020777857123025/posts

Pinterest (720 followers)www.pinterest.com/amamarketing/

AMA Council Information

38

Roles and Responsibilities

Role and ResponsibilitiesThe current Councils are responsible for representing the interests of their constituencies within the AMA, developing concepts for, and assisting in the implementation of programs to enhance the value of AMA membership to their constituencies. The specific constituencies represented by the councils are indicated below:

In addition, the Professional Chapters and Collegiate Chapters Councils are responsible for oversight of activities undertaken by their chapters and the Academic Council has oversight of Academic SIG activities.

Council ConstituencyAcademic Council AMA members of the Academic Division

Collegiate Chapters Council Collegiate Chapters AMA student members of Collegiate Chapters

Marketing Insights Council AMA Members who gather and/or apply

research and analytic informationProfessional Chapters Council

Professional Chapters AMA member of Professional Chapters

39

The Councils should be limited to no more than twelve people that meet at least twice a year including the President, President-Elect, and Past-President. The Executive Committee should meet, by telephone, at least quarterly. AMA-authorized travel expenses will be reimbursed by the AMA. All members of the Professional Chapter Council must have been past chapter presidents.

The terms for members of the Council, other than the President, President-Elect, and Past-President, should be limited to one-year terms, limited to three consecutive years.

Appointments to the Council are made by the Chairperson and must be approved by OCOB.

Recommended Structure

40

Each Council is required to submit an annual plan. The annual plan should consist of the following elements:

Long-term goals of the Council. These are measurable goals that the Council strives to achieve in a three year horizon

Objectives for the coming year with requested budget. Typically, the Council’s annual plan will focus on a few (two to four) critical activities for the coming year. The potential value provided by the planned activities and the accomplishments of the Council toward realizing its goals and objectives will be used by the Finance Committee to determine the Council budget for the coming year.

An assessment of the Council’s performance during the previous year in terms of realizing the Council’s long-term goals and previous year’s objectives.

Analysis of the financial performance with respect to the previous year’s budget.

Revisions, if any, to the Council’s long-term goals.

Annual Plan

41

Council Key Dates for FY 2014

July 2013 through June 2014 Execute the programs developed

during the budget planning process for the fiscal year.

Meet as a Council (in-person or via conference call) at least twice during the fiscal year.

January & February 2014 Council President-Elect prepares plan

for Council activities for next fiscal year (FY15) and submits budget proposal to AMA.

April 2014 Each Council identifies potential

candidates for FY15 appointments to their Council and submits names and qualifications to OCOB for approval.

Budget submissions adjusted as necessary. 

May 2014 Council President and President

Elect prepare Board meeting presentation which includes an assessment of the performance against the annual objectives and the planned activities and goals for the upcoming fiscal year.

June 2014 Board meeting presentations and

dinner with the AMA Board of Directors and the Council president and President-Elect.

Mission Statement Empower local chapter leaders to deliver value, engage professionals and enhance the overall AMA

member experience.

Purpose of the Professional Chapters Council Strengthen professional chapters through the chapter leadership. Develop and manage programs to enhance the overall effectiveness of chapter management and

chapters. Serve as an advocate for the professional members to AMA Global and the AMA Board.

Responsibilities Each PCC member acts as a team member and/or as a project manager for one or more PCC

projects. Projects change as the needs of the chapter leaders change. Project length may vary from 3-6 months to 1 year or longer. Every effort is made to match skills and areas of passion to the projects that can benefit most from those skills. 

Projects: Board in a Box Chapter Excellence Awards Chapter Mentoring and Guidance Leadership Summit Regional Retreats Virtual Roundtable Calls Chapter of the Year Additional planned each year

42

Professional Chapters Council

Mission Statement Be seen as the preeminent student marketing organization by offering increased value to

members.

Purpose of the Collegiate Chapters Council Strengthen collegiate chapters through motivating the chapter advisor and chapter leadership. Develop and manage competitions which will strengthen the understanding of marketing principals

and activities among the collegiate membership to better prepare them for a career in marketing. Serve as an advocate for the collegiate members to AMA and the AMA Board.

Responsibilities Each CCC member acts as a team member and/or as a project manager for one or more CCC

projects. Projects and competitions are adapted as the needs of the marketing industries evolve. Every effort is made to match skills and areas of passion to the projects that can benefit most from those skills.

Projects: Collegiate Conference Case Competition Annual Reports and Chapter Plans Other conference competitions Regional Conferences Certificate Programs Membership Recruitment Lifetime Achievement, Hugh G. Wales Faculty Advisor and Student Marketer of the Year Awards

43

Collegiate Chapters Council

Mission Statement To lead, encourage, support and recognize the development, dissemination and utilization of

marketing knowledge and thought.

Purpose of the Academic Council  To improve the value proposition of AMA for its academic members and non-members. To ensure the reflection of the diversity of the broader academic constituency. To serve as an advocate for the academic and doctoral members to AMA and the AMA Board. To provide insights from an academic perspective to AMA as AMA expands globally.

Responsibilities Each Academic Council member is assigned to a committee group to provide leadership on a

specific topic. Additionally, all Academic Council members assist in providing general support, and in identifying host universities, for the Doctoral Consortium.

Projects: Doctoral Committee Events Committee SIG Committee Member Value Committee Global Task Force

44

Academic Council

Mission Statement Ensure the AMA provides content and programming that meets the needs of marketing

professionals involved in the collection and application of analytics and information  

Purpose of the Marketing Insights Council  Serve as an advocate for their constituency to AMA and the AMA Board. Identify Thought Leaders from the industry as candidates for chairing various conferences. Facilitate an industry view of AMA offerings for researchers and marketers

Responsibilities Each MIC member acts as a team member and/or as a project manager for one or more MIC

projects. Every effort is made to match skills and areas of passion to the projects that can benefit most from those skills.

 

Projects/Conferences: Analytics with Purpose Conference Annual Marketing Conference Applied Research Methods (ARM) Advanced Research Techniques Forum (ART) Marketing Research Academy Advanced School of Market Research Creation of content/articles for print and on-line publications Annual awards

45

Marketing Insights Council