Am I Having an Impact?
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Transcript of Am I Having an Impact?
Am I having an
impact?RosettaBrand has the right answer to the right question.
Branded content publishers often experience
an early crisis in confidence when still new to
the storytelling ballgame. And why wouldn’t
they?
A meA mere 30% of B2B marketers feel their
content marketing strategy is effective and
55% of them don’t even know what a genuine
success looks like.
But we do. RosettaBrand knows how to lay the
groundwork for a practice and strategy that
produces high quality content that drives
engagement on the right platform at the right time.
Here are some of the things that make our content
audit the right one for you.
Am I publishing the kind of branded content I should be?Is this really working?
Branded content publishers often experience an early
crisis in confidence when still new to the storytelling
ballgame. And why wouldn’t they?
A mere 30% of B2B marketers feel their content marketing
strategy is effective and 55% of them don’t even know
what a genuine success looks like.
WWe avoid the fuss and frills by getting right to the meat of
it. High quality content drives engagement by being
And we help you do this by showing you how to do all the
things that achieve just that, like publishing a thought
leadership book that changes the way we see and think
about a specific industry, or developing an honest and
meaningful online blog to start a dialogue with customers.
engaging, compelling, captivating, inspirational and relevant.
Branded content publishers often experience an early
crisis in confidence when still new to the storytelling
ballgame. And why wouldn’t they?
A mere 30% of B2B marketers feel their content marketing
strategy is effective and 55% of them don’t even know
what a genuine success looks like.
WWe avoid the fuss and frills by getting right to the meat of
it. High quality content drives engagement by being
And we help you do this by showing you how to do all the
things that achieve just that, like publishing a thought
leadership book that changes the way we see and think
about a specific industry, or developing an honest and
meaningful online blog to start a dialogue with customers.
We know high quality when we see it
Here’s the thing about branded content
publishing:
Siphoning off time, energy, effort and care can be
costly when it comes to brand affinity. If you’re
going to publish high quality content, you ought to
do it well.
Customer experience suCustomer experience suffers when confronted with
mediocre content that would rather impose a
sales-driven agenda as opposed to connect with
an audience.
One of the very first things we do is help you
determine what you could do to improve.
it’s a lot harder than it seems.What isn’t working anymore?
Are you doing all that you could
be to increase your outreach?
RosettaBrand stops at nothing to fashion a
strength from a weakness.
?
We help you avoid mistakes that others won’t
Having a top-tier arsenal of content isn’t enough.
Branded content publishers are at their best when
they know what to do with that new eBook or that
groundbreaking article.
FFrom Amazon to your eCommerce store to your
branded app with purchases at the swipe of an
iPhone, knowing how and when to use a major
digital sales channel is half the battle.
RosettaBrand’s breadth of experience and
expertise means we know how to determine and
define the right circumstances from which to
make your mark as a branded content publisher.
We want to see your eNewsletters, articles, case
studies, eBook series and more have the kind of
impact they were made for.
There’s a time and place for everything
