Am I Doing Social Media Right - Karen Workman - Las Vegas NewsTrain - Oct. 10-11, 2014
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Transcript of Am I Doing Social Media Right - Karen Workman - Las Vegas NewsTrain - Oct. 10-11, 2014
How not to be an idiot, or a jerk (and some other stuff)
By @KarenWorkman
Image by Chris Lott | bit.ly/social-explained
NO.
NO, YOU ARE NOT.
Am I doing social right?
Nope.
Am I doing social right?
Am I doing social right?
No.
Am I doing social right?
Sigh. No.
19 percent of population
71 percent of population
About half of the users on
each site consume
news there
Only 3 percent of
adults in US are on Reddit
Users here to follow topics and interests first
Fact-paced, frenetic updates expected
Great for quick hits and updates
Largely public, less expectation of privacy
Users here to follow pre-existing
connections
Slower-paced, fewer posts
Great for longer posts and conversation
Large expectation of privacy
Images are loved equally.
Same story. Different platforms.
Let’s talk about the approach.
Yes.
Very good.
Am I doing social right?
Am I doing social right?
You’re acing it.
Am I doing social right?
Yes, you are.
Am I doing social right?
Nailed it.
OK, let’s practice
Write a tweet
Write a Facebook post
Take this article and …
Be ready to share what you wrote and why.
Checklist: Being good at Twitter
✔Upload a photo of yourself.
✔Write a bio.
✔Carefully curate whom you follow.
✔Don’t be an RSS feed. Talk to people.
✔Retweet and favorite good stuff.
✔ Build useful public lists.
✔Use Tweetdeck (or other) to watch those lists.
✔Don’t make hashtag gaffes. ✔Don’t get into fights.
✔Do make clear corrections. ✔Do ask questions.
✔Be wary of automation.
bit.ly/luckie-explainer
You must have lists. Must.
#dontbestupid
“Using a hashtag does no harm in the same way wood paneling does no harm to your station wagon, or a misspelled tattoo does no harm to your bicep.”
— @bydanielvictor of NYT
• Gathering small groups • Curating specific projects • Conferences
• Big events (#superbowl) • General words/phrases • Automated feeds
• Being funny and/or ironic
SMART DUMB AWESOME
CO
RR
ECTI
ON
S I made a mistake …
• It means not deleting stuff just because you can. • It means correcting what is wrong. • And doing it within the same thread as the mistake. • NYT appends corrections to the original tweet, in case you’re looking for ideas :)
TRANSPARENCY
Checklist: Being good at Facebook
✔Upload a photo of yourself.
✔Write a bio.
✔ Let people follow you.
✔Create friends’ lists so you can target what gets shared with whom.
✔Remove URLs from the status update.
✔Mix up the type of posts.
✔Consider modifying the share text (and headline).
✔Ask questions.
✔Make clear corrections.
✔Employ emotion, tactfully.
✔Monitor comments.
✔Care about images.
✔Connect/watch sources.
Be smart about what you share with whom
Go to Settings > Followers
Target status updates to
public, friends, or a custom list
Some final words about the Internet
You should really read the whole article: Why That Video Went Viral by Natalie Kitroeff
bit.ly/viralnature
Metrics: Bit.ly
Metrics: Twitter Dashboard
Go to analytics.twitter.com while logged into twitter
Impressions: How many times your tweet was viewed
Engagement: Any and all interactions with a tweet
Click on a tweet for more detailed statistics, like clicks
Click on followers for demographic information
Metrics: Facebook page insights
bit.ly/facebook-page-insights
For pages only, not profiles
Reach is # of unique people who have seen your post
Impressions are total # of times a post is seen (not uniques)
People engaged is # of uniques who clicked, liked or commented
Metrics that actually matter
The Usual Suspects
• Fans/followers
• Retweets/shares
• Replies/comments
• User-generated content submissions
• Reach
• Klout Score
Real Indicators
• Intended audience acquired
• Reader -> Customer
• Conversations generated
• Reader -> Participant
• New sources acquired
• Gains made
If I may recommend some folks to follow