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Amanda Menahem HR Director

Its all about the People

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People – the ultimate marketing tool

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Agenda

• The Challenge

• The Vision, The Strategy & Initiatives

• The Results

• Key take- aways

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Spiralling losses

High staff attrition

Cripplingly low

engagement

A broken

business

The challenge

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To become a top

ten personal

lines broker by

2014

The ambitious vision

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Achieving business turnaround A high performing workforce going the extra mile for the customer

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The Strategy…

– Our research led us to three key drivers of

engagement:

• Create a positive emotional connection to the

company (brand/EVP)

• Involvement

• Role of the line manager

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A Positive Emotional Connection

– The WOW event

– Hastings Got Talent

– STAR scheme & other HWF projects

– Our staff literally shaping our

company

– CEO endorsement Best Place to

Work part of company vision

– MI to demonstrate impact

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The Role of the Line Manager

– Managing the Hastings Way programmes targeting different levels of management

– Analysis and MI to demonstrate impact of manager behaviour

– Linked to business scorecards & management bonus

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The Results

76-point increase in engagement scores

since 2010

Staff turnover dropped 10% to

equal sector average

Absence down 5.97 days per employee (compared to 9.4

days industry average)

Customer numbers up 37%

EBITDA increased by 59% to £35m

Vision achieved 2 years ahead of target.

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Key Take Aways - The keys to success

– Apply marketing principles to managing your

workforce:

• Brand, EVP, Data/insight, market intelligence etc

– Trust your people – they will surprise you

– The role of top team

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Thank you