alwaysOn Marketing Hub Product Sheet 2016 v20161030

If you are looking to take the guesswork out of knowing who

your customers are and understanding the positive financial

impact of knowing where they are in their journey with your

brand, the alwaysOn marketing hub is for you.

Web Decisions

303 Pisgah Church Rd, Suite 2A, Greensboro NC 27155

www.webdecisions.com

1 | P a g e Call Web Decisions Today! 336-450-2090

What is alwaysOn?

alwaysOn is a marketing

hub that enables a single view of

the customer, tracks the

customer journey, and provides

seamless data exchange with all

marketing channels for

companies of all sizes.

The alwaysOn marketing hub helps you gain a complete understanding of the customers’

journey by combining all of your data in a single data repository. Unlike the many data

management platforms in the marketplace that considers an email address, device ID, cookie,

or IP address a person, Web Decisions utilizes both online and offline data including name and

address to provide a realistic single view of the customer. Along with customer lifecycle

tracking, you gain the ability to build accurate customer audiences that are appropriately

targeted and relevant and consistent messages that can be deployed across all marketing

channels.

The alwaysOn marketing hub is an end-to-end data management solution that

produces positive financial results.


Getting Started Is Easy and Risk Free!

Web Decisions will stand up the alwaysOn marketing hub and populate it in a matter of weeks

for a nominal start-up fee. If you decide to continue with the platform, Web Decisions will

waive the start-up fee.

How do we do this?

Web Decisions developed a time-tested, “best practices” data model with data connectors that

is a product of our 25+ years of experience building, hosting, and maintaining marketing

databases for retailers.

alwaysOn is deployed quickly, painlessly, and without going

through the grind of building a custom marketing database solution

from scratch.

The Right Data

Knowing everything about your customer is invaluable. Web Decisions’ years of marketing

experience has given us the ability to identify the information that is actionable for the

purposes of optimizing all-channel marketing.

The alwaysOn marketing hub includes online and

offline purchases, all marketing channel interactions, click-

stream data, and campaign promotion history.

Single View of the Customer

Marketing to a person is the first step in growing the business. The alwaysOn marketing hub

utilizes applications for postal address hygiene, address element corrections, address

standardization, and name and address matching algorithms because this is essential for

bringing in name and address data and establishing linkages to disparate data sources.

The alwaysOn marketing hub has a built-in,

proprietary application for persistent person and household

identity resolution that enables a “realistic” single view of

the customer.


Customer Lifecycle Tracking

Understanding your customers is vital for any business strategy. Out of the box, you will be

able to see how many customers are classified as Aware, Try It, Like It, Love It, or Left You

customers. As customers move from one disposition classification to another at different

points in time, the alwaysOn marketing hub helps you understand and manage the promotions

through the customer journey.

The alwaysOn marketing hub provides customer

lifecycle tracking dashboards with visualizations for

immediately measuring the impact of your marketing

efforts.

All-Channel Marketing

All-channel marketing is crucial in today’s marketplace and companies are inundated with

decisions on where to spend their advertising dollars as new and more effective ways to touch

consumers are growing at an alarming rate.

The alwaysOn marketing hub provides the ability to

build single view customer profiles and audiences that can

be quickly deployed across all of your marketing channels.

As decisions are made to deploy a custom audience in any new emerging marketing channel,

the alwaysOn marketing hub stands ready to provide intelligent segmentation around the

customer journey, real-time 1-to-1 marketing at all customer touchpoints, and seamless

deployment of audiences at all marketing channels.

The alwaysOn marketing hub includes pre-built connectors for leveraging your custom

audiences with major marketing clouds such as Adobe and Salesforce along with digital

marketing channels such as LiveRamp, Google, and Facebook. Web Decisions has a strategic

partnership with 4Cite marketing and has integrated each other’s real-time APIs to enable real-

time decisions for triggering email and lightboxes within the 4Cite environment based on the

single view of the customer and customer lifecycle.

Optionally included is an enterprise-grade campaign management tool that is integrated with

the alwaysOn marketing hub and allows you to orchestrate messaging from a single console.


Improving Customer Experience

Message timing and relevance is key to improving the customer experience. When your

customer communication is consistent, relevant to the customer journey, and delivered at the

right time in the right marketing channel, you are on your way to improving the customer

experience and profitability.

The alwaysOn marketing hub gives you the means to

influence customers to move from Aware to Try It to Like It to

Love It customers and the financial rewards are substantial.

Growing Your Business

Customer disposition classifications are highly predicable of how much a customer will spend

on their journey with your brand. A Try It customer is a new customer that only buys once in 12

months. A Like It customer is a new customer that buys twice in 12 months. A Love It customer

is a new customer that goes on and buys again and again in the subsequent 12 months.

A Like It customer will spend 3 to 4 times as much as a Try It

customer in the following 12 months. A Love It customer

will spend 2 times as much as a Like It customer in the

following 12 months.

The alwaysOn marketing hub puts in you in command of producing results. Do not delay and

you can get started today. Don’t miss out on the financial rewards of this platform.

By moving 10% more Try It customers to Like It customers,

you can generate 25% in incremental revenue from this

group. By moving 10% more Like It customers to Love It

customers, you can generate an additional 18% in

incremental revenue from this group.


Real-time Touch-point Marketing

The alwaysOn marketing hub enables real-time touch-point marketing at the time a person is

interacting with your brand. By sending a name and address or some form of personally

identifiable information through the alwaysOn API, information on the consumer can be

retrieved. Data-driven business rules and predictive models are leveraged to determine the

most relevant message and the message is streamed back to the customer touch-point in sub-

second time.

Email, SMS, and Direct Mail Campaigns

Web Decisions provides deployment services for Email and SMS. In the event you wish to

utilize other 3rd party deployment services, the marketing hub has data connectors to many of

the major marketing cloud providers. For offline campaigns, Web Decisions roots run deep as a

full-service provider for executing merge/purge projects and direct mail campaigns.

Summary

alwaysOn is a marketing hub that is more agile and nimble than the more traditional, legacy

CRM/marketing database systems that still plague many companies today.

The alwaysOn marketing hub provides a

realistic single view of the customer unlike the

many digital-only data management platforms

in the marketplace today.

The system includes the right information and provides the data connectors for deploying

custom audiences in new emerging marketing channels and includes the business intelligence

to drive it. And because we offer the alwaysOn marketing hub in multiple footprints, alwaysOn

is affordable by companies of all sizes. Give us a call and we will get your started with a proof-

of-concept. We are confident you will want to always keep it on.

alwaysOn Marketing Hub Product Sheet 2016 v20161030

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