Altitude is Everything - files.winebowtools.comOutside of the winery, Calatayud enjoys cooking...

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Altitude is Everything

Transcript of Altitude is Everything - files.winebowtools.comOutside of the winery, Calatayud enjoys cooking...

Altitude is Everything

High Acclaimfor Argentinean Malbec

Argentinean Malbec has received stellar recognition and praise from a variety of trade and consumer publications.

“Malbec has become the unrivaled star for Argentina…the quality improvement has been great”

- The Wine Spectator, 11/30/2006

“If you don’t pick up a bottle of Malbec … soon, you’re making a mistake. This is a special grape and this is a good time to be trying it.”

- The Wall Street Journal, 6/22/2007

“A leading contender for the ‘world’s best wine values’ title, Argentina is delivering tremendous wines at still-reasonable prices.” - Restaurant Wine, January 2008

“Argentina has the conditions to make top-quality wine, the know-how to exploit them, and–increasingly–the means to do so.”

- Decanter

“(Malbec) which failed so miserably on its home soil in Bordeaux, has reached startling heights of quality in Argentina.”

- Robert Parker

Retailers across the country rank Argentinean wines, especially Malbec, as hot sellers with consumers because of their outstanding quality and value.

“Argentina is as hot as a pistol. Everyone wants to drink Malbec.” - Chip Cassidy, Wine Director, Crown Wine & Spirits, Miami, FL

“(Malbec is) among the top wines”- Wilfred Wong, Cellarmaster, Beverages & More!, Concord, CA

From Wine Business Monthly, 04/15/2007

Argentinean Malbec had the highest consumption growth rate among all imported varietals in 2006.

ArGENTINEAN mALBEc IN U.S. GrOcEry:

Overall Category: +63% Category >$10: +85%

Sources: Impact Databank 2007 & ACNielsen 52 Weeks Ending 12/15/07

ImpOrTEd TABLE WINE cONSUmpTION:TOp 5 By pErcENT cHANGE 2005–2006

Argentina is the 5th largest wine imported into the U.S. and has a 41% growth rate, the highest among the top countries.

-10%

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TOP 5 U.S. IMPORT COUNTRIESGROWTH RATES

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39.0%

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ItalianChianti

GermanRiesling

AustralianCabernetSauvignon

New ZealandSauvignon Blanc

ArgentineanMalbec

IMPORTED TABLE WINE CONSUMPTION:TOP 5 BY PERCENT CHANGE 2005–2006

Argentinean Malbec Soars to Great Heights

TOp 5 U.S. ImpOrT cOUNTrIES GrOWTH rATES

A Place Like No Other in the World

Uco Valley, MendozaARGENTINA

Malbec is undoubtedly the hallmark varietal of Argentina. Brought to Argentina from France in the mid-nineteenth century it quickly established itself as a mainstay, adapting particularly well in the Mendoza region in the western part of the country. Today, Malbec accounts for one out of every four grapes picked in the country. Argentinean Malbec is characterized by its smooth texture; concentration of flavors; and good, ripe tannins that are sweet and not astringent.Mendoza, 675 miles west (inland) from Buenos Aires, has long possessed the best conditions for vine growing in Argentina and accounts for 70% of Argentinean wine produced and 84% of all Argentinean Malbec. The area’s stony soil allows for excellent drainage, and the high altitude of the vineyards – from 2,000 to over 5,000 feet above sea level – offers more intense sunlight and low humidity. These conditions help reduce vine disease and provide a long, dry growing season with low yields of small grapes with concentrated flavor, color and tannins. A host of environmental factors in each sub-region produces fruit that is dramatically different in style. Uco Valley’s higher elevation has more intense sunlight, cooler temperatures and sandy soil that results in a slow, balanced ripening cycle with long hang times and good acidity. Malbec from this area tends to be both concentrated and soft.

High Note’s brand name and packaging design elements speak to the story behind the wine’s creation and to the ideal terroir of the region. The case and bottle feature a distinctive, modern and upscale look representing outstanding consumer value. The package will not only shine on retail shelves but will also make a great presentation at on-premise accounts, where it will stand out from other Argentinean competitors. High Note’s brand name is easy to remember, but its smooth, rich taste is hard to forget.

56 cases per pallet (14 cases / 4 lines)case Weight: 17.75 kgspallet Weight: 993.80 kgspallet dimensions: 1.20 x 1.00 x 1.37 m

Header/casecard10" x 16.5", 5 to a pack

Distinctive Packaging & POS

coaster4" diameter, 50 to a pack

High Note Upc code

Point-of-Sale Materials

Necker/Shelftalker2.5" x 7.5", 25 to a pack

WinemakerJosé Rodrigo Calatayud is a third- generation winemaker and a native of Mendoza, Argentina. Calatayud has bachelors degrees in Enology, Bromatol-ogy, and Horticulture from Don Bosco University in Mendoza. He has worked at several prominent wineries in the Uco Valley and his approach to Malbec viticulture and winemaking has resulted in many advances at Vista del Sur.

Outside of the winery, Calatayud enjoys cooking traditional Argentinean cuisine and playing regional folk music on his guitar.

High Note Elevated Malbec was born out of Click Wine Group’s belief that Argentinean Malbec will be the next sought-after varietal and region for U.S. consumers. After traveling to Argentina and touring many wineries, Peter Click met Laura Catena, an expert in the Argentinean wine industry. Laura Catena introduced Peter to winemaker Rodrigo Calatayud and Vista del Sur Winery where she is an investing partner. Laura was convinced that the expertise at Vista del Sur and Peter’s successful history of developing and launching brands that connect with consumers would be a winning combination for producing great Malbec that would popularize the varietal with consumers around the world.

Vista del Sur is a new state-of-the-art winery in the Uco Valley. The winery and its surrounding vineyards are exclusively dedicated to the pursuit of producing the finest Malbec. While other wineries around the world are planned to create multiple varietals using the same equipment, Vista del Sur was designed from vine to bottle to enhance the quality of the Malbec it produces.

Vista del Sur – Dedicated to the Finest Malbec from Vine to Bottle

The Perfect SettingLocated in Uco Valley, high in the Andes foothills of Argentina’s famed Mendoza wine-making region, Vista del Sur’s vineyards enjoy the perfect combination of elements for growing the finest Malbec. Ranging in altitude from 3,300 to 5,000 feet, they are among the highest in the world. Intense desert sunlight, very cool nightly temperatures, and dry sandy soil provide the fruit with long hang times and concentrated flavors without excessive sugar.

State-of-the-Art ProductionVista del Sur employs specially designed small tronco-conic tanks exclusively for the production of Malbec. They were among the first wineries to employ these tanks and the only winery to produce all of its Malbec exclusively in these tanks. Unlike traditional tanks, the tops of the tronco-conic tanks are tapered and smaller in diameter than the bottoms. This unique shape increases the contact between the juice and the skins during fermentation and maceration and assists in the efficient extraction of sweeter tannins.

The novel design allows the grape cap (grape solids such as stems and skins) to wedge into the upper part of the tapered shell. As the wine is racked, or drained, out of the tanks, the cap falls and loosens. When the wine is returned to the tank, the broken cap is easier to re-submerge. The improved contact between the wine and the cap reduces the maceration time, compared to traditional tanks, and allows more extraction of soft tannins from the skin and less extraction of bitter tannins from the seeds. The result is a wine with well integrated, more concentrated flavors and a smooth, velvety texture.

In addition, Vista del Sur blends Malbec fruit from a variety of microclimates within the Uco Valley to achieve a more complex wine. The Uco Valley location allows grapes to quickly arrive from the vineyards, ensuring no loss of quality as a result of the hot desert sun.

High Note Elevated Malbec: The Ideal Partnership of Expertise and Innovation

WINEry: Vista del Sur

VINTAGE: 2007

VArIETAL BLENd: 83% Malbec 8% Cabernet Sauvignon 6% Cabernet Franc 3% Petit Verdot

AppELLATION: Uco Valley, Mendoza, Argentina

TEcHNIcAL dATA: Total Acidity: 5.3 g/L Alcohol: 13.9 % pH: 3.72

WINEmAkEr: José Rodrigo Calatayud

VINTAGE NOTES: Because of wide variations in altitude and temperature, our winemaker must carefully assess the sugar, acidity, and the tannin levels to determine the ideal harvest time for each of our vineyards. Advanced techniques in managing yields results in outstanding quality, mature fruit with rich flavor, and excellent tannins.

VINTAGE Higher daytime temperatures and cooler nighttime lows resulted in an early cOmpArISON: 2007 harvest, which displayed excellent concentration levels.

FErmENTATION: The maceration and fermentation process is carefully regulated to maximize the specific character of the fruit from each vineyard. Pre-fermentation/cold maceration is at 7°C for 2–4 days. Fermentation is done for 7 days at temperatures of 26°C–28°C and maceration is 20 days or less at 26°C.

AGING: Six months in French (65%) and American (35%) barrels, 24% new

VINEyArdS: Grapes are sourced from four vineyards with sandy loam soils, ranging in elevation from 3,300 feet to 5,000 feet above sea level. Vistaflores vineyard has flavors of spices, red fruits, and minerality. La Consulta adds black fruit and mid-palate weight, while Altamira’s fruit has notes of violets. Gualtallary vineyard, at the highest altitude, brings deep purple color and additional floral and black fruit notes balanced with acidity.

The Cabernet Sauvignon from the Gualtallary region balances the wine’s tannic structure and gives a hint of spice in the nose. The Cabernet Franc from the Altamira region adds sweet spice notes, and the Petit Verdot provides aromas of red currants and berries.

TASTING NOTES: Deep violet color, with intense, sweet spice on the palate balanced by notes of plum, cassis, blackberries, and black cherries. Creamy, smooth, and ripe in the mouth with soft, round tannins and a long silky finish.

FOOd pAIrINGS: Notably paired with red meat, also perfect with lamb, chicken, grilled vegetables, pastas, and spicy, regional or international fare.

www.HighNoteWine.com

High Note Technical Data

Visit us on the web at www.ClickWineGroup.com1.800.859.0689

SEATTLE, WASHINGTON

www.HighNoteWine.com