ALTITUDE FREE FRANCHISE REPORT FREE FRANCHISE REPORT , h about this process as you can. Our goal is...

10
ALTITUDE FREE FRANCHISE REPORT www.AltitudeFranchise.com

Transcript of ALTITUDE FREE FRANCHISE REPORT FREE FRANCHISE REPORT , h about this process as you can. Our goal is...

ALTITUDE FREEFRANCHISE REPORT

www.AltitudeFranchise.com

Dear future Altitude Trampoline Park owner,

We want to be the first to welcome and invite you to learn as much about this process as you can. Our goal is to

help you be wildly successful in your endeavor to be the next franchise owner of the fastest growing trampoline

park company in the world!

Jeff and I founded Altitude Trampoline Park the company in 2012 and opened our first park in Fort Worth, Texas.

It was an amazing adventure and we were rewarded both financially and emotionally in seeing how many smiles

we could put on the faces of kids and families as they enjoyed the experience. We knew this would be the case,

we just didn’t realize how much fun it was actually going to be!

With a combined 45 years of experience in corporate management of CARMAX and Ryder Trucks, we

understand what it takes to run multi-national, multi-facility companies. Prior to opening our first park, we had

already set goals of opening up 100 stores and we’re already well on our way to doing so with twelve parks now

open and eighteen under development or construction. By the end of 2016 we will be nearing park thirty!

We’ve truly been blessed by the opportunity and we’re fortunate enough to be able to bless others along the

way. From our customers to our staff, our goal is to provide the best experience for all who enter our parks. We

stress a level of perfection like no other in our business, and likely most other franchise opportunities. We have

the cleanest parks; the most well-trained and friendly staff; the best equipment; and provide the best resources

for getting a park open in the shortest amount of time; and frankly, the best opportunity for a franchisee to make a

solid return on their investment in our industry and all of that adds up to what we call, “Franchising the Right Way!”

We’d love for you to take a couple of minutes to read through this Franchise Report to get a little more insight

into what we’re about. Read the testimonials from park owners and General Managers to get their take on

what it’s like to be part of the Altitude family. Learn the process of opening a park and see all of the help we

will provide along the way. Finally, check out some numbers to actually see what kind of a financial opportunity

owning an Altitude Trampoline Park can be.

Trust us, there is a difference. The Altitude Difference. Once you’re ready to chat, we’re here.

This place is jumping,

Jeff Rutten & Curt Skallerup

Owners, Altitude Trampoline Park

Altitude Trampoline Park • 5751 Kroger Dr, Suite 201 • Fort Worth, TX 76244 • Cell: 817.239.4488 • Office: 817.741.5867

www.AltitudeTrampolinePark.com

From the desk of

Jeff A. RuttenFounder / Owner / COO

From the desk of

Curt SkallerupFounder / Owner / CEO

Vertical Trampoline Park Enterprises, LLC

Jeff A. RuttenCurt SkallerupFOUNDING MEMBER:

INTERNATIONALASSOCIATION OF

TRAMPOLINE PARKS

Training Management

AccountingLeadership

New team members are given in-depth coaching and instruction on everything from our Point-of-Sale system to our management procedures. By the end of the week you will know how to not only book a party, but also how to line up new parties and how to run them efficiently for when handling one or many at a time! You will be able to learn how to pull reports for each one and how to use the systems in place to get them to bring their party back the next time.

TrainingAltitude is known for being a safe and clean Trampoline park and that all begins with Training. At Altitude we believe in leading by example. Our training program begins by bringing our new team member to our Flagship location in Fort Worth, Texas for 5 to 7 days. Additional time available upon request at no fee.

The Process Training

• Handle Cash Deposits• Pull Reports from the POS Manager Console• Hire a Full Team and Train them the Right Way• Create Marketing Plans and Calendars• Handle Injuries and Park Maintenance

LeadershipOur corporate staff is made up of people who started out in our parks. They understand the company vision, goals, and operations. They are in touch with the way our parks are ran and are there for support from beginning to end. We engage our managers to be more than just managers but to be leaders through working with our corporate staff and developing those traits. We have a powerful and compelling vision for organizational as well as individual growth with all of our staff—from the court monitors of our parks to the corporate staff.

The Process

Additional training and support is always available to you. Altitude has resources to ensure that any question, comment, or concern is handled immediately. When you’re succeeding, we’re succeeding.

During your (or your designated employee’s) time training, you will learn several other skills such as how to:

You’ll even be introduced to all of our park vendors and staff that are going to make your life easier!

Employee Training / Leadership

Employee Training

Full Management gives you, the owner, the opportunity to work a full-time job and have a fully operational trampoline park with minimal time and effort on your part. Full Management services includes — creating a timeline for everyone to stick to in order to ensure an on time opening; placing all of the necessary orders; hiring the management team and general staff; as well as training for the entire staff.

Post-opening we will set standards for orders, create inventory logs, manage the park budget, and be available 24/7 for any need or concern. We’ll have weekly calls with you to go over things like revenue, birthday parties, marketing efforts, staffing needs, and more. Effort will be conducted on our side to maintain open communication with you and ensure an effectively run trampoline park. Monthly touch-base visits will be done during which the park will receive an evaluation of the standards that Altitude expects.

FULL MANAGEMENT

Provided Plus Management is a great opportunity for anyone that wants to run their own business but has no clue how to operate a trampoline park. Provided Plus includes everything listed above for Full Management but only for a training period of six months.

During that time the owner will be working alongside the park management team as well as working closing with corporate staff to be trained on how to create organization standards, run reports, hire and train a team, and more. At the end of the six-month period, you will have the appropriate standards in place to operate a successful and profitable Altitude Trampoline Park.

PROVIDED PLUS MANAGEMENT

PROVIDED MANAGEMENTProvided Management is perfect for the Franchisee that wants to be a part of the day to day business of their Altitude Trampoline Park. Provided Management allows the owner to be very hands-on by placing their own orders, hiring the team, and operating the park. By signing on to open an Altitude Trampoline Park the franchisee will receive a full and comprehensive timeline; access to our vendor accounts; the ability to coordinate necessary training through the corporate team; Operations Manuals; Employee handbooks; as well as two visits to the location annually.

Management Services - Three OptionsAltitude Trampoline Park offers several services to its owners to utilize — one of the most valued ones by existing park owners is our Management Services. Our Management Services can be customized and tailored to your needs, basing our help for you on the level of involvement an owner like yourself wants in your park. The three options are broken down into Full Management, Provided Plus Management, and Provided Management.

The Process Management Services

Entrepreneur Slides

15

Where were we? Where are we heading?

-

50,000

100,000

150,000

200,000

250,000

300,000

2013 2014 2015 2016

Fort Worth

Little Rock

Billerica

Bossier City

San Antonio

Rochester

Puerto Rico

Grapevine

Cedar Hill

Glen Carbon

Laredo

Lubbock

McAllen

Monroe

South Austin

Denton

Total Customers by Park

Customer Growth

77%

39%

66%

Customer Growth

Entrepreneur Slides

18

Johnny

Bev

Food

Socks Jump Ticket

Coupon

SocialMedia

Average Spend: $15.71• $13.19 Jump Ticket• $1.52 on a snack or drink• $1.00 on Misc Machines

• Hurricane, FROYO, etc

• Johnny typically attends 1 birthdayor group event a year and engages withus an average of four times a month onsocial media• He travels an average of 15

miles to the park

Customer InfographicCustomer InfoGraphic

Entrepreneur Slides

9

Food & BeverageGoal in 2016 is to grow this

sector by 5% with new offerings. This equates to

about $325,000 in sales

13%

Apparel Goal in 2016 is to grow this

sector by 3% with new offerings. This equates to

about $100,000 in sales

6% Open JumpCustomer retention48%

Revenues

Are made up of 4 main sources. Our cash cow is the open jump which contains 1 hour, 2 hour, 3 hour and ½ hour time frames. This also includes our discounted jumptimes. Our “star” is our Birthday & Groups– this guaranteed revenue every week is critical to our growth. Our opportunity with our revenue fall into the last 2 categories–we are currently redeveloping our Food & Beverage offerings to maximize revenue. Much like F&B, we are also looking to grow our apparel sales by increasing ourofferings from multiple sock choices, hoodies, and shorts.

Altitude Revenues

Birthday & Groups33% Goal in 2016 is to increase birthday party capacity by 24%. This equates to an average of 15 more parties a week.

Revenues

• How can we stabilize customer acquisition costs?

• How can we decrease seasonality dips in Q2 and Q4?

• What are our opportunities that we are not currently taking advantage of?

• Birthday Party Capacity• Marketing Calendar and

Strategies

Seasonality TrendsSeasonality Trends

Accounting ServicesOur accounting services are the most popular service available to you. From establishing your standard chart of accounts, daily ledger entries, to monitoring your accounts payable to ensure all bills are paid we have you covered. You can look at us as your back end accounting department. Each month we will perform an in depth financial analysis to identify cost drivers and compare revenue targets. The numbers tell a story and our goal is to make sure your parks story is a profitable one.

The Process Accounting

• Trade Area Maps• Trade Area Demos

Market Analysis

• Documentation• Introduction Call Site• Selection Guidelines

Site SelectionKick-Off

• Sources• Obstacles• Reporting• Site Tours• Calls & Meetings

Site Identification

• Contract Negotiations• Possession• Build-Out

Site Acquisition

• Forms• Demo Comparisons • Site Maps• LOI Negotiations• Pre-Contract Site Visit

Site Analysis &Negotiations

Opening for Business

Market ResearchWidely regarded as more of an art than a science, we believe that the real estate site selection process is one of the most integral components to establishing a successful Altitude Trampoline Park (ATP). The most important commitment you make after the decision to join the Altitude Trampoline Park family is choosing the location of your park. Many of the critical components involved with operating a business can be changed with relative ease; however, the real estate on which you locate your park is not one of them.

Site Selection We are Here to Help

Search engine optimization is an ever growing important section of a business that cannot be overlooked. Altitude’s partnerships with experienced professionals and corporate resources will put you ahead of the curve.

(210) 697- JUMP (5867)

San Antonio11075 IH-10 Ste 126 • San Antonio, TX 78230

www.AltitudeSA.com

®

FREE

HOUR PASS

Signed by

®

20 Guests

• 2 hours of jump and party time• Full access to the entire park• Personal party host to serve you• Plates, napkins, & utensils• Bottled water for all party attendees• 1 FREE jump pass for a future visit• 1 FREE Altitude t-shirt• FREE pizza• FREE dodgeball time• Party setup and cleanup

Four large 2-topping pizzas included

Go on-line or call to reserve your party today!www.AltitudeTrampolineParkLR.com (479) 763-JUMP (5867)

$329.95 MARCO’SPIZZA

Altitude Trampoline Park™15707 Chenal ParkwayLittle Rock, AR 72211

Altitude Trampoline Park™15707 Chenal ParkwayLittle Rock, AR 72211

10 Guests

(479) 763-JUMP (5867)www.AltitudeTrampolineParkLR.com

Two large 1-topping pizzas included

• 2 hours of jump and party time• Full access to the entire park• Personal party host to serve you• Plates, napkins, & utensils• Bottled water for all party attendees• 1 FREE jump pass for a future visit• 1 FREE Altitude t-shirt• FREE pizza• FREE dodgeball time• Party setup and cleanup

Go on-line or call to reserve your party today!

$199.95 MARCO’SPIZZA

Teen Night

Altitude Trampoline Park® is a 35,000 square foot, indoor fun-fest with 22,000 square feet of interconnected trampolines where you can bound and rebound to your heart’s content - even off the walls! It is the biggest park in DFW with the largest foam pit in Texas!

In addition to “free-style” jumping, our “meetups” and group activities are a healthy, happy way to exercise and meet new people.

Trampoline fitness classes are a fun alternative to the gym. With routines set to high-energy music, our instructors will lead you in exhilarating trampoline exercises.

• Improve your flexibility • Strengthen and tone muscles • Get a cardio workout

Boot camp is a higher intensity workout. Expect more repetitions and less rest.

Our DJ will be spinning tunes every weekend night.

Fitness Classes/Boot Camp

We put the FUN back in dys"FUN"ctional!

New events for all age groups are added frequently, so check the Park calendar often, or sign up for our e-newsletter.

Special events for junior jumpers.

Get a full-body workout ducking, dodging, and diving in our high-tech trampoline dodgeball courts. Move the ball and yourself in 3 dimensions.

Check website for dates and times.

www.AltitudeTrampolinePark.com

At all times.

®

(817) 741-JUMP

(5867)

(817) 741-JUMP

(5867)

Find out what’s going on at the Park right now.

AltitudeTrampolinePark.com

Monday - Thursday 10 am - 9 pmFriday 10 am - 11 pmSaturday 9 am - 11 pmSunday 11 am - 8 pm

East of Keller Central High School

Kroger Dr

I 820

Ray W

hite Rd

Heritage

N Tarrant Pkwy

S M

ain

St35W

377

N

School

820

Park Hours

Keller / North Fort Worth5650 Kroger Dr/Heritage Trace Pkwy

Fort Worth, TX 76244 THIS PLACE IS

JUMPING

THIS PLACE IS

JUMPING

(817) 741-JUMP (5867)(817) 741-JUMP (5867)

Check our website for scheduledfitness classes and seasonal hours.

®

Parties and GroupsLet Altitude Trampoline Park® help you throw a party that'll knock their socks off!

Visit www.AltitudeTrampolinePark.com and in just a few easy steps, you can book the party, order the food, and download a ready-to-use invitation.

Jumping for All Occasions

•Birthdays •Clubs&Fundraisers•OpenJump •SchoolFieldTrips•FitnessClasses •DayCamps•YouthGroups •AfterSchoolPrograms•FamilyJump •CompanyTeamBuilding•ChurchGroups •Lock-ins

For group rates call Michelle at (817) 266-2075Groups

Open Jump Pricing

1 Hour 39.95

Family Pack(2 Adults and 2 Children)

6 & Under 8.95

1 Hour 12.00

2 Hours 20.00 (2nd $8)

3 Hours 25.00 (3rd $5)

Toddler Time (Age 6 and under)

10 am-1 pm, Monday - Friday 5.95

For Adult (to jump along) additional 2.00

Jump Passes

FrequentJumperPass-6hours 59.95

FrequentJumperPass-11hours 99.95

Fitness Class

Per Exercise Session 9.95

Monthly Exercise Pass - 12 hours 39.95

Table Private Room

10 Person 199.95 249.95

20 Person 329.95 379.95

Party Pricing

Keller / North Fort Worth5650 Kroger Dr/Heritage Trace Pkwy

Fort Worth, TX 76244 WHEN YOU PURCHASE2 HOURS OF

GENERAL ADMISSION

LimitOnePerCust0mer.NotValidWithAnyPackageOrOtherCoupon.Subject To Availability. A Valid, Signed WaiverIsAPrerequisiteToJumping.

(REGULARLY $24)

two 1hr jump passes

one 2hr jump passOR

www.AltitudeTrampolinePark.com

35,000 sq ft of Elastic Fun!Ample parking in our well-lit lot.

®

WEEKDAY BIRTHDAY PARTIES

ALL ALTITUDE BIRTHDAY PACKAGES INCLUDE:

•2hoursofjumpandpartytime•Fullaccesstotheentirepark•PersonalPartyhosttoserveyou•Plates,napkins,&utensils•Bottledwaterforallpartyattendees•1FREEjumppassforafuturevisit•1FREEAltitudeT-shirt•FREEpizza•FREEdodgeballtime•Partysetupandcleanup

Throw a party at Altitude Trampoline Park

during the week and save!

Allthepartyperksplusareservedtableintheopenparkarea.Run,jump,andplaywhileyouparty!

Getawayfromalltheactiontocelebrate.AnAltitudeprivatepartyroomislikeyourownVIPsection.

PARTY AT A RESERVED TABLE!

PARTY IN A PRIVATE ROOM!

10Guests

$169.95Twolarge1-topping

pizzasincluded

20Guests

$274.95Fourlarge1-topping

pizzasincluded

10Guests

$199.95Twolarge1-topping

pizzasincluded

20Guests

$324.95Fourlarge1-topping

pizzasincluded

Call or go online to book your party today!

Offering pizza from Domino’s.

* Additional guests are $15/guest. All non-jumping guests are FREE.* The BIRTHDAY CHILD’S parents jump FREE.* $15 each for guest’s parents to jump along.

www.AltitudeBossier.com

(318) 716-1711Altitude Trampoline Park®

2917 Douglas DrBossier City, LA 71111

AltitudeKaty.com

(281) 394-9221

Weekend Park Hours:Friday 10 am - 11 pmSaturday 9 am - 11 pmSunday 1 pm - 8 pm

PARTY ADD-ONS

Additional Child Jump 16.95

Birthday Child Parents Jump Free

Parents of Guests Jump 8.95

Party Pricing with Pizza

Party Pricing without Pizza

Table Private RoomFri-Sun

10 Person 239.95 279.9520 Person 349.95 429.95

Table Private RoomFri-Sun

10 Person 209.95 259.9520 Person 299.95 399.95

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(210) 697-JUMP (5867)

WEEKEND BIRTHDAY PARTIES

WEEKEND BIRTHDAY

(281) 394-9221

AltitudeKaty.com

•2hoursofjumpandpartytime•Fullaccesstotheentirepark•Partyhosttoserveyou•Plates,napkins,&utensils•Bottledwaterforallpartyattendees•1FREEjumppassforafuturevisit•1FREEAltitudet-shirt•FREEdodgeballtime•Partysetupandcleanup

Your Altitude Party Includes:

24952 Katy Ranch Rd • Katy, TX 77494

NKaty Ranch Rd

Kingsland Blvd

Houston TX

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PARTY

(210) 697-JUMP (5867)

WEEKEND BIRTHDAY

Marketing - Print and DigitalAltitude Trampoline Park separates itself in the industry with a very custom, local approach to marketing. From partnering with local business to the schools and churches, our two way approach is a more targeted personalized format. We understand our customers and ensure that we are not only marketing to them outside the park, but also inside. We are proud of our in-house marketing specials and believe if you provide a value to your customer they will be with you for life.

Social Media Social Media has changed the way businesses operate and Altitude is not behind on it. At Altitude Trampoline Park we like to think of ourselves as a “social business”—we are placing corporate resources and capital behind our social media approach. Our customer base communicates with us on all avenues of social; this allows us to listen to customers, spur innovation and ensure customer satisfaction through the whole experience. From a very local approach to managing social, to leveraging corporate social marketing we have you covered.

SEO Local Authorization

Marketing We are Here to Help

Gross Revenue$2,748,245

Operating Expense$1,864,235

Net Income$884,010

Paying Guests190,000

Total Guests 300,000 Non-Paying Guests110,000

$1,000,000 to 1,400,000

Financial Opportunities

Average Return on Investment for 2014

Average Investment

Park Attendance per Year

CALL (817) 741-5867 or VISIT us online:www.altitudefranchise.com

FULL SUPPORT BY OUR WINNING TEAMPROVEN RECORD OF EXCEPTIONAL RETURNS

FROM SIGNING ON, TO OPENING, TO OPERATING, WE WILL . . .

RUNITBRAND

ITBUILD

IT

FINDIT

FULL-SERVICE FRANCHISE OPPORTUNITY

FOUNDING MEMBER:INTERNATIONAL ASSOCIATION OF TRAMPOLINE PARKS

BEST SMALL BUSINESS AWARD2015 - FORT WORTH

ALTITUDE TRAMPOLINE PARKJUMP IN!

ESTABLISHED & TRUSTED BRAND