ALTERNATIVE BANKING1 (1).docx

8/19/2019 ALTERNATIVE BANKING1 (1).docx

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CHAPTER-I

INTRODUCTION

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1.1 Background of the Stud

Banking in India originated in the last decades of 18 th century. Banking in India has already

undergone a huge transformation in the years since Independence. The rate of transformation

was particularly in 1990s and 2000s, where a numer of inno!ations changed the way anking

was percei!ed.

The anking system in India has created a niche for itself in the current competiti!e gloal arena

where adoption of new and inno!ati!e technological de!elopments carries the key to e"pansion

of usiness and its future de!elopment. The Indian Banking system has come a long way from

eing a player restricted to the domestic oundaries to a lending giant in the world of financial

ser!ices across the gloe. #redit to this progress goes to a mi" of factors like, the introduction of

!arious economic reforms which ga!e a oost to the anking sector, adoption of new technology

y anks in order to streamline their line of usinesses and increasing profits y impro!ing costs

efficiency and offering doorstep anking con!enience to their customer. $ew concepts like

personal anking, retail anking, total ranch automation, etc are introduced. Internet Banking

and moile anking made it con!enient for customers to do their Banking from geographically

di!erse places.

Today, we are ha!ing a fairly well de!eloped anking system with different classes of anks %

pulic sector anks, foreign anks, pri!ate sector anks, regional rural anks and co&operati!e

anks. The 'eser!e Bank of India ('BI) is at the paramount of all the anks.

Information technology (IT) re!olution in the Indian economy has made steady inroads into the

anking institutions and has rought aout a significant change in many aspects in the form of

computeri*ation of transactions and new deli!ery channels such as Internet Banking, +hone

Banking, T-s, /T, # and I etc. ith migration of traditional paper&ased funds

mo!ements to 3uicker and more efficient electronic mode, funds transfers ha!e ecome easy and

efficient to perform.

IT plays an important role in the anking sector as it would not only ensure smooth passage of

interrelated transactions o!er the electric medium ut will also facilitate comple" financial

product inno!ation and product de!elopment. The application of IT and e&anking is ecoming

the order of the day with the anking system heading towards !irtual anking.

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hile traditionally, anking meant 4orrowing and lending5, in the latter part of the 20 th century,

the world took on a different meaning altogether, anks no longer restricted to traditional

anking acti!ities, ut e"plored newer a!enues to increase usiness and capture new markets.

These inno!ations ha!e gi!en a way to alternati!e anking channels. This alternati!e anking

system has made the anking industry more fascinating and a giant industry in India as well as in

the whole world.

1.! O"#ect$%e& of the &tud'

• To show the impact of moderni*ation on anking sector In India.

• To gi!e a clear idea aout !arious new products and ser!ices of the anks which are

easily a!ailale to the customers

• To show the how these alternati!es help in the growth of anking sector.

• To show !arious alternati!e products6ser!ices a!ailale in pulic and pri!ate sectors

anks.

• To know aout the pros and cons of alternati!e anking channels

1.( )$*$tat$on& of the &tud'

• Time was the iggest constraint.• 7nly alternati!e channels of the Indian anking sector was co!ered. But those in the

foreign anks were untouched.

• 'eluctant of people to fill 3uestionnaire.

1.( Def$n$t$on of A+ternat$%e Bank$ng

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CHAPTER-!

STUD, OA)TERNATIE

BAN/IN0

CATE0ORIES

PRODUCTS AND

SERICES

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!.1 A)TERNATIE BAN/IN0 CATE0ORIES'

!.1.1 CORE Bank$ng

#ore Banking is a general term used to descrie the ser!ices pro!ided y a group of networked

anks ranches. Bank customers may access their funds and other simple transactions from any

other memer ranch offices.

!.1.! CORPORATE BAN/IN0

#orporate Banking can e defined as the range of Banking ser!ices and products deli!ered to

corporate clients, financial institutions, go!ernment agencies and in some cases, to wealthy or

4high net&worth5 indi!iduals and families.

Ser%$ce&

-7!erdraft facility.

&omestic and international payments.

&/unding

hannel /inancing

& etters of guarantee

&orking #apital facility for domestic and international trade

!.1.(. INEST2ENT BAN/IN0

In!estment Banking is a specific di!ision of anking related to the creation of capital for other

companies. In!estment anks underwrite new det and e3uity securities for all types of

corporations. In!estment anks also pro!ide guidance to issuers regarding the issue and

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placement of stock. In addition to these ser!ices, in!estment anks also aid in the sale of

securities in some instances. They also help to facilitate mergers and ac3uisitions,

reorgani*ations and roker trades for oth institutions and pri!ate in!estors. They can also trade

securities for their own accounts.

!.1.3 RURA) BAN/IN0

'ural Banking pro!ides and regulates credit ser!ice for the promotion and de!elopment of rural

sector mainly agriculture, I, cottage and !illage industries, handicrafts and many more. 'ural

anks mainly focused upon the agro sector. BI is the largest ank catering to rural anking.

!.1.4 NRI BAN/IN0

This facility is designed for di!erse anking re3uirements of the !ast $'I ($on&'esident Indian)

population spread across the gloe. s per the directi!es and guidelines of 'BI, Indian and

foreign anks operating in India can allow non&resident Indians to open, maintain and operate

!arious deposit accounts with them & tagged as $'I accounts. These accounts are suect

to Indian Banking 'egulation ct and /-. eposits in these accounts can e kept in any of

the currencies of the asket or I$', and carry special rates of interests different from domestic

rates on deposits.

!.1.5 RETAI) BAN/IN0

It refers to the anking in which anks e"ecute transactions directly with indi!idual, rather than

corporate anks. It is also known as 47ne top hop5. It is an acti!ity de!ised in past few years

and now used e"tensi!ely. This type of anking is not wholesale ased. It includes any usiness

that is conducted through Branch network, which is mainly focused towards personal sector. It is

a typical mass market where indi!idual customers use local ranches of larger commercial

anks.

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!.1.6 7HO)ESA)E BAN/IN0

holesale Banking is a pro!ision of ser!ices y anks to the large corporate clients, midsi*ed

companies, real estate de!elopers and in!estors, international trade finance usinesses,

institutional customers (such as pension funds and go!ernment entities6agencies), and ser!ices

offered to other anks or other financial institutions. In essence, wholesale anking ser!ices

usually in!ol!e high !alue transactions.

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!.! T,PES O A)TERNATIE BAN/IN0 PRODUCTS AND SERICES'

!.!.1 TOTA) BRANCH AUTO2ATION

This form of anking automation is the kind of automation that connects the customer ser!ice

desk in a ank office with the ank5s customer5s records in the ank5s office.

irect linkage to the customer information file enales ranch account officers to ook new loan

applications directly with the ank5s loan processing system, and also permits faster look up of

customer5s account information to answer 3uestions on rates, new ser!ices and so on. Branch

automation in ank ranches also speeds up the processing time in handling credit applications

ecause paperwork is reduced.

Total Branch utomation is also referred as :+latform utomation;.

ADANTA0ES'

&peeds up ank transactions and less errors.

&-ore customers friendly and fle"ile.

&Towards paperless transactions

!.!.! 2ICROINANCE'

It refers to a mo!ement that en!isions a world in which low income households ha!e

permanent access to range of high 3uality financial ser!ices to finance their income producing

acti!ities, uild assets, staili*e consumption and protect against risks.

It is type of anking ser!ices that is pro!ided to indi!iduals and low income groups who would

otherwise ha!e no means of gaining financial ser!ices.


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-icrofinance aims to stimulate entrepreneurship among those who suffer from po!erty to self

employment and de!elop their small usinesses and impro!e their status and social and thus

impro!e the status of their families. The loans pro!ided to these indi!iduals may e small ut

may e ust enough to ring them into a higher class.

!.!.(. DE2AT SERICES'

emateriali*ation is the process of con!erting physical shares (share certificate) into an

electronic form. hares once con!erted into demateriali*ed are held in a emat account.

emat ccount is safe and con!enient means of holding securities ust like a ank account is for

funds. Today, practically 99.9= settlement of shares takes place on the emat mode only. Thus it

is ad!isale to ha!e this account.

Benef$t&'

&It offers secure and con!enient way to keep track on securities and in!estment o!er a period of

time without the hassle of handling physical documents.

&It pro!ides facility of online trading.

&ecurities can e transferred at instructions immediately.

&$o tamp duty charges.

&'isks like forgery, thefts, ad deli!ery delays in transfer etc. associated with physical

certificates are eliminated.

&7dd&lot shares can also e traded (can e e!en one share).

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!.!.3 8NO RI))S99 SAIN0 ACCOUNT'

In an effort to make anking simpler and more accessile for customers. -any anks ha!e

introduced the 4$o /rills; sa!ing account, which offers you all the asic anking facilities. e

can a!ail of ser!ices like $et anking, moile anking free of cost. It is a asic anking account.

uch account re3uires either nil minimum alance or !ery low minimum charges.

!.!.4 CORE BAN/IN0 SO)UTIONS :CBS;

#ore Banking olutions or #entrali*ed Banking olutions is the process which is completed in a

centrali*ed en!ironment i.e. under which the information relating to the customer5s account (i.e.

financial dealings, profession, income, family memers etc.) is stored in the #entral er!er of the

ank (that is a!ailale to all the networked ranches) instead of the ranch ser!er. epending

upon the si*e and needs of a ank, it could e for the all the operations or for limited operations.

This task is carried through ad!ance software y making use of the ser!ices pro!ided y

speciali*ed agencies.

ue to its enefits, a no. of anks in India in recent years ha!e taken steps to implement the #B

with a !iew to uild relationship with the customer ased on the information captured and

offering to the customer, the customi*ed financial products according to their need.

Ad%antage&'

The #B process is ad!antageous oth to the customers and the anks in the following manner>

Cu&to*er'

? Transaction of usiness from any ranch, T- that offers him anytime anywhere anking

facility.

?ower incidence of errors. @ence accuracy in transactions.

? Better funds management due to immediate a!ailaility of funds.

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Bank&'

? tandardi*ation of process within the ank.

? Better customer ser!ice leading to retention of customer and increased customer traffic.

? !ailaility of accurate data A Better use of a!ailale infrastructure

? Better -I and reporting to e"ternal agencies such as o!t., 'BI etc.

? Increased usiness !olume with etter asset liaility management and risk management.

!.!.5 AT2 CARDS

T- is a payment card pro!ided y anks to its customers which enales the customer to use

an automated teller machine (T-) for transactions such as> deposits, cash withdrawals,

otaining account information, and other types of anking transactions. T- cards are issued y

anks, essentially to gi!e ank customers fle"iility in their anking hours. Banking transactions

can e performed y using T- cards at all hours of the day or night.

!.!.< DEBIT CARDS

eit cards comine the functions of T- cards and che3ues. The ank issues a deit card onlyif the person has account in the ank. This type of card will directly deit money from our ank

account and can e directly used to purchase goods and ser!ices. hen the deit card is used to

make the payments, the total amount charged is instantly reduced from the ank alance of the

account holder. There is no official credit facility with the deit cards as it is linked to the ank

account limit.

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!.!.6 CREDIT CARDS

credit card is issued y anks and they are designed to make payments in shops or online. This

card enales the clients to otain goods and ser!ices from the !arious shops ha!ing arrangements

with the issuing agency e!en if there is no alance in his6 her sa!ing or current account. The ank

assumes that the loan will e repaid y the customers at later date . The credit card holder has to

pay the dues efore the due date. 7therwise interest is charged on the money which you ha!e

used. $ormally a limit of the credit will e fi"ed y the ank for the amount of purchases to e

made y the customers ased on the net worth of the customer.

!.!.= 2OBI)E BAN/IN0

-oile Banking (also known as -. Banking, sms anking) is a term used for performing

alance checks, account transactions through a moile de!ice such as a moile phone. The

earliest moile phone anking ser!ices were offered o!er sms. ith the moile anking

technology, anks can offer ser!ices to their customers such as doing funds transfer while

tra!elling, recei!ing online updates of stock price or e!en performing stock trading while eing

stuck in traffic.

2o"$+e Bank$ng Ser%$ce&'

&Balance en3uiry can e made.

&'e3uesting for pro!iding ank statement.

&che3ueook re3uest can e made.

he3ue clearance alerts are gi!en to customers.

&ending account alances e!ery time one makes a withdrawal, which helps in finding out if

someone else is using our T- card.

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!.!.1> E)ECTRONIC UND TRANSER :ET;

lectronic /und Transfer (/T) is a system of transferring money from one ank account

directly to another without any paper money changing hands. 7ne of the most widely used /T

programs is direct depositC in which payroll is deposited straight into an employee5s ank

account. lthough /T refers to any transfer of funds initiated through an electronic terminal,

including credit card, T-, etc. It is used for oth credit transfer such as payroll payment and for

deit transfer, such as mortgage payments.

/T is done through electronic data interchange (I). The growing popularity of /T for

online ill payment is pa!ing the way for a paperless uni!erse where checks, stamps, en!elops

and paper ills are osolete. The enefits of /T include reduced administrati!e costs, increased

efficiency, simplified ookkeeping, and greater security.

!.!.11. TE)EPHONE BAN/IN0

Telephone anking is a ser!ice pro!ided y anks that enales customers to perform financial

transactions o!er the telephone, without the need to !isit a ank or automated teller machine.

Telephone anking times can e longer than ranch opening times, and some financial

institutions offer the ser!ice on a 2D hour asis. /rom the ankEs point of !iew, telephone anking

reduces the cost of handling transactions y reducing the need for customers to !isit a ank

ranch for non&cash withdrawal and deposit transactions. It helps the user to transact !arious

transactions while remaining at home. Banking transactions can e performed o!er the

telephone. -ost telephone anking ser!ices use an automated phone answering system with

phone keypad response or !oice recognition capaility.

ith the e"ception of cash withdrawal and deposits, it offers almost all the ser!ices, account

alance information and list of latest transactions, electronic ill payments, funds transfer

etween a customer5s accounts.

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!.!.1! )OC/ER ACI)IT,

Bank is not ust limited in doing transactions ut also pro!ides safety to customer5s !aluales.

ll anks pro!ide safety deposit locker facilities. ockers are small o"es which ha!e a pair of

keys. 7ne pair is with the ank and the other is with the customer.


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!.!.14 RT0S: REA) TI2E 0ROSS SETT)E2ENT;

'T system is a funds transfer mechanism where transfer of money takes place from one ank

to another on a :real time; and on :gross; asis. This is the fastest possile money transfer

system through the anking channel. ettlement in :real time; means payment transaction is not

suected to any waiting period. The transactions are settled as soon as they are processed.

:ross settlement; means the transaction is settled on one to one asis without unching with

any other transaction. The settlement of funds actually takes place in the ooks of 'BI and thus

the payments are considered as final and irre!ocale.

It is primarily for large !olume transaction. The time taken for effecting funds transfer from one

account to another is normally two hours.

!.!.15 DIERENT )OAN ACI)ITIES

oan is the money gi!en y the ank or a financial company to fulfill your financial needs. Bank

charges a certain amount of interest rate which !aries from one loan type to other. arlier !ery

few types of loans were a!ailale ut today in modern age !arious kinds of loans are pro!ided y

the anks with low interest facilities so it can e easily afforded y all class of people. . lthough

asic eligiility for all the loans remain the same ut they differ on interest rates and repayment

options. Harious kinds of loans are education loan, gold loan, car loan, housing loan, etc.

!.!.1< E-BAN/IN0 SERICES

lectronic anking is a term for the process y which a customer may perform anking

transactions electronically without !isiting the anks. It is asically the performance of anking

acti!ities !ia the Internet. To access a financial institutionEs online anking facility, a customer

ha!ing personal Internet access must register with the institution for the ser!ice, and set up some

password (under !arious names) for customer !erification. Banking online has many ad!antages.

Besides managing your account from anywhere there is an Internet connection, the transactions

often take less time to complete.

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Benefits>

&Hiewing account alance

&Hiewing recent transactions

&7rdering che3ue ooks

&/und transfer etween the customer5s linked accounts

&-aking ill payments

&ownloading ank statements

&Hiewing images of paid che3ues

!.!.16 STATEBAN/ 2o"$ Ca&h

tate Bank -oi#ash asy (B-# asy) is a -oile allet. It is a prepaid account on your

moile phone. #ustomer can load money and use it to pay for different ser!ices offered. Gou can

register for B-# asy ust y sending a -. facilities like fund transfer, moile6 T@

recharge, ill payment, alance en3uiry and mini statement. Bank offers two !ariants of the

-oile allets, tate Bank -oi#ash (full FG# allet) a tate Bank -oi#ash asy (B-#

asy) % $I FG# -oile allet.

!.!.1= SOERDRAT SERICE

n o!erdraft is a loan arrangement etween the orrower and the ank wherey the ank e"tends

the credit to a ma"imum amount against which the customer can write che3ues or make

withdrawals. It refers to the amount of money orrowed that e"ceeds the deposits. n o!erdraft

allows the indi!idual to continue withdrawing money e!en if the account has no funds in it. This

facility is helpful for the usinessmen as they ha!e to do large transactions. The o!erdraft is

limited.

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!.!.!> TREASUR, PRODUCTS

Treasury products are different types of products that are offered y anking and in!esting

institutions. The products will !ary depending on the institution and what they decide to offer

their customers. ome of the more common treasury products are promissory notes, interest

swaps, currency swaps, and interest options. -oney market products are also considered to e a

type of treasury product. ome e"amples of these products are term deposits, T&ills, go!ernment

onds, commercial papers, and corporate onds.

!.!.!1 ADISOR, SERICES

long with different ser!ices anks also pro!ide a range of consulting ser!ices to usinesses

and high net worth indi!iduals who re3uire speciali*ed ad!ice on capital formation, cash

flow and wealth management. d!isory clients pay fees ased on ser!ices pro!ided or as

a percent of asset management. The o!erall focus is to help the clients create sophisticated

strategies that safeguard their assets and reputations.

!.!.!! CUSTO2ER RE)ATIONSHIP 2ANA0E2ENT IN BAN/S

Indian Banks ha!e recorded a phenomenal growth in the past decade with the initiation of

conomic 'eforms. The anks, oth +ulic and +ri!ate, ha!e transformed themsel!es into profit&

oriented usiness organi*ations esides playing a de!elopmental role in the economy. In an

attempt to e more profitale, the anks ha!e ecome competiti!e and more customer&oriented.

#ustomer 'elationship -anagement (#'-) is no longer a new term ut a reality for many

organi*ations. Banking is a prime candidate for #'- transformation, as competition in this

sector increasesC an e"cellence in ser!ice ecomes a critical success factor.#'- is a competiti!e

tool for Indian Banking ector.

#ustomer 'elationship -anagement has emerged as a popular usiness strategy in today5s

competiti!e en!ironment. It is a discipline which enales the companies to identify and target

their most profitale customers. #'- in!ol!es new and ad!ance marketing strategies which not

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only retain the e"isting customers ut also ac3uire new customers. It has een in!ented as a

uni3ue techni3ue capale of remarkale changes in total output of companies.

#'- in the Indian anking system is fundamental to uilding a customer&centric organi*ation.

#'- systems link customer data into a single and logical customer repository. #'- in anking

is a key element that allows a ank to de!elop its customer ase and sales capacity. The goal of

#'- is to manage all aspects of customer interactions in a manner that enales anks to

ma"imi*e profitaility from e!ery customer. Increasing competition, deregulation, and the

internet ha!e all contriuted to the increase in customer power. #ustomers, faced with an

increasing array of anking products and ser!ices, are e"pecting more from anks in terms of

customi*ed offerings, attracti!e returns, ease of access, and transparency in dealings. 'etaining

customers is a maor concern for anking institutions which underscores the importance of #'-.

Banks can turn customer relationship into a key competiti!e ad!antage through strategic

de!elopment across a road spectrum. Banks can turn customer relationship into a key

competiti!e ad!antage through strategic de!elopment across a road spectrum.

It is said that #'- is not a product or ser!iceC it is an o!erall usiness strategy that enales

companies to effecti!ely manage relationships with their customers. It pro!ides an integrated

!iew of the customers to e!eryone in the anks. ith the intensified competition, anking sector

has also reali*ed that they ha!e to treat their customers with respect.

!.(. Ad%antage& of A+ternat$%e Bank$ng Channe+&'

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er!ice efficiency of anks are increased.

These channels ha!e pro!ided ser!ices to the customer 2DJ.

These channels ha!e reduced waiting time.

The cost of operations in ank is reduced.

-ore customers can e retained as these channels are inno!ati!e and more attracti!e.

The alternati!e ser!ices like ad!isory ser!ices, trade ser!ices can create a large pool of

customers who are usinessmen or in!estors. #reating confidence in customers.

asy access of these products and ser!ices.

!.3. D$&ad%antage&

lternati!e anking ser!ices are still not in reach of rural people.

The ser!ices like T-, deit card, internet anking is difficult to e used y illiterate

people. +eople are still not ha!ing confidence in alternati!e channels.

/ear aout security of transaction.

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CHAPTER-III

Re&earch

2ethodo+og

Re&earch 2ethodo+og'

'esearch methodology is the way to systematically sol!e the research prolem. :The procedures

y which researcher goes aout their work of descriing, e"plaining and predicting phenomenon

are called methodology;.

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(.1 T?e of Re&earch '

This proect 8A)TERNATIE BAN/IN0' A CONTE2PORAR, PRACTICE IN INDIA@ is

considered as an e"ploratory research. "ploratory research is asically a secondary research that started

with a search for articles, research papers and ooks that e"plained the asics of the topic.

(.! Data Co++ect$on

(.!.1 Pr$*ar Data

+rimary data was collected through 3uestionnaire.

Sa*?+e S$e' K0

(.!.! Secondar Data Co++ect$onThrough !arious anks5 site

$ewspapers

(.( Ana+&$& of Data

/or the analysis of data I used>

• tatistical tool (+ie #harts)

• Tales

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CHAPTER- I

DATA ANA),SIS

3.1 RESPONDENTS

1. Do ou ha%e an account

,e& No Tota+

L8 2 K0

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!. Do ou ha%e an account $n ?u"+$c &ector or ?r$%ate &ector "ank

Pu"+$c Pr$%ate Tota+

D2 1K L8

(. Are ou aare of A+ternat$%e "ank$ng channe+&

,e& No Tota+

LJ M K0

3. Aarene&& of the fo++o$ng a+ternat$%e &er%$ce&

Aare Unaare

AT2 K0 0

De"$t Card L8 2

Cred$t Card LL L

2o"$+e Bank$ng LK D

Internet "ank$ng K0 0

4. or h$ch of the fo++o$ng tran&act$on& ou u&e E- Bank$ng

,e& No

7$thdraa+ LK 2De?o&$t D0 18

B$++ Pa*ent ML 2M

Ba+ance Enu$r M0 28

Other& M LL

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5. Do ou u&e AT2

,e& No Tota+

LK 2 L8


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MJ 21 2

11. or h$ch of the fo++o$ng tran&act$on& ou u&e $nternet "ank$ng

Seek$ng ?roduct and rate

$nfor*at$on

,e& No

Don+oad +oan

$nfor*at$on

0 MJ

Check "a+ance on+$ne 2J 10

Inter account tran&fer M0 J

On+$ne "$++ ?a*ent 20 1J

Not a??+$ca"+e 2M

1!. Co*?uter$&ed tran&act$on& are &ecured tran&act$on&

No. of re&?ondent&

Strong+ Agree L

Agree 20

No o?$n$on 2

D$&agree M2

Strong+ d$&agree 1

1(. Ho do ou rate *o"$+e "ank$ng &er%$ce&

)e&& than ( 2ore than ( Tota+

LM J K0

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13. Rea&on& for rat$ng *o"$+e "ank$ng +e&& than (

,e&

Secur$t Rea&on& DD

No acce&& $thout

netork co%erage

J

Other& 2

14. Do a+ternat$%e "ank$ng channe+& he+?ed ou

,e& No Not A??+$ca"+e

L8 0 2

15. Ho the&e a+ternat$%e "ank$ng channe+& ha%e he+?ed ou

No. of re&?ondent&

Reduced a$t$ng t$*e 2K

Ha&&+e free tran&act$on 22

Can "e acce&&ed ant$*e anhere 10

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3.! Stat$&t$ca+ Ana+&$&

$g. 3.!.1 Co*?o&$t$on of "ank account ho+der& non-ho+der& :In ?ercentage;

97%

M=

Yes

No

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The ao!e diagram represents that in the sample si*e of K0, 9J= of the people are account

holders and other M= ha!e not opened any ank account.

ccount holders> L8 people

$on&account holders> 2 people

$g. 3.!.! Co*?o&$t$on of the ?u"+$c and ?r$%ate &ector "ank account ho+der& :In

Percentage;

72.4

27.7

Yes

No

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The ao!e diagram represents that in the sample si*e of K0 people, J2.D= of people ha!e account

in pulic sector ank and only M= of the people ha!e account in pri!ate sector anks.

$g. 4.2.3 Aarene&& a"out a+ternat$%e "ank$ng channe+& :In Percentage;

9L=

L=

Aware

Unaware

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The ao!e diagram shows that 9L= of the sample are aware of alternati!e anking channels and

other L= ha!e not heard of the term or unaware of it.

$g. 3.!.3 Co*?uter$ed tran&act$on& are &afe :In Percentage;

8.33

33.33

3.33

53.33

1.7

Strongly Agree

Agree

No opinion

isagree

Strongly isagree

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In the ao!e diagram, the percentage of people who strongly agree, agree no opinion, disagree

and strongly disagree are 8.MM=, MM.MM=, M.MM=, LM.MM= and 1.J= respecti!ely. They ha!e

gi!en opinion on the statement on 4computeri*ed transaction is secure transaction5.

CHAPTER F

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CONC)USION

4.1 $nd$ng&'

1. mong the K0 people I collected data fromL8 ha!e ank account i.e. 9J= people

ha!e opened ank account and M= of them do not ha!e any account in ank.

!. J0= of people ha!e opened account in pri!ate sector anks and other M0= ha!e

account in pulic sector anks.

(. 9L= people are aware of the alternati!e anking as they ha!e een operating

account and thus they are up&to&date of the new ser!ices of their anks.

3. ll those people are aware of the T-, L8 people are aware of -oile anking,LL of them are aware of deit card, D of them are not aware of credit card and

100= of them are aware of internet ank ser!ices of the ank.

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4. 9J= of the people use e&anking ser!ices only for withdrawal and other M= of

them use it for alance en3uiry and few of them use it for ill payment and other

ser!ices along with the withdrawal.

5. 9K.LL= of the sample has T- cards as it is the easiest way for them to withdrawmoney.

. 7ut of L8 people who ha!e ank account KD= of them use internet anking

ser!ice ut other MK=do not use internet anking.

11. mong people who use internet anking,JM= people of MJ people use it for

alance en3uiry, M0 people out of MJ use it for inter&account transfer and LD= of

MJ people use it for online ill payment.

1!. 8.MM= strongly agree, MM.MM= agree, M.MM= ha!e no opinion, LM.MM= disagree

and only 1.J0= of the people strongly disagree on the statement that

computeri*ed transactions are secured transactions.

1(. 89= of the people ha!e gi!en less than M rating to moile anking ser!ices.

13. /or rating moile anking less than M, 8M= gi!e reason for this rating as security

reasons, 1M=gi!e reason as network issues, other D= gi!e other reasons.

14. ll the people ha!e gi!en positi!e response that the alternati!e anking channels

ha!e helped them.

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15. DL= of the people ha!e responded that the alternati!e anking channels ha!e

reduced waiting time, M8= of the people also agree that it has helped in hassle

free transaction and 1J= of them agree that these are accessile at off timings.

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4.( Conc+u&$on'

/rom the ao!e analysis it is concluded that there are still some people who are not aware of the

alternati!e anking channels. +eople ha!e more trust in pulic sector anks thus the numer of

pulic ank account holders is more in comparison with the pri!ate sector.

lthough the Indian anking sector has impro!ed and has een pro!iding a wide range of

inno!ati!e products and ser!ices, ut still there is a lot to e done.

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BIBI)IO0RPH,

7e"&$te&'

.goog+e.co*

www.in!estopedia.com

Banks5 official wesites

Ne&?a?er&'

@industan Times
http://www.google.com/http://www.google.com/

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