AlterGeo

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Profile Founded in 2008. Offices: Moscow and Irkutsk, Russia. Employees: 20+, with strong background in programming, systems and mobile. Investors: is #1 location provider in Russia & the CIS AlterGeo, versatile Hybrid Positioning System AlterGeo.ru, location-based social network Gvidi, personalized recommendation of cafes Local Hero, hyper-local advertising for everyone Products Clients Awards and recognition The Europas ’13: winner (Best Russian); finalist (Best Travel, Transport or Environmental) Bully Awards ’12: winner Red Herring Top 100 Global, Europe ’12: finalist Russian Startup Rating, Top 50, AAA index Financial Times: Russia’s Next Tech Giants Informilo: Russia’s Top 25 Hottest Tech Companies Esther Dyson and more and more Making location matter…

Transcript of AlterGeo

Profile Founded in 2008.

Offices: Moscow and Irkutsk, Russia.

Employees: 20+, with strong background in programming, systems and mobile.

Investors:

is #1 location provider in Russia & the CIS

● AlterGeo, versatile Hybrid Positioning System

● AlterGeo.ru, location-based social network

● Gvidi, personalized recommendation of cafes

● Local Hero, hyper-local advertising for everyone

Products Clients

Awards and recognition ● The Europas ’13: winner (Best Russian);

finalist (Best Travel, Transport or Environmental)

● Bully Awards ’12: winner

● Red Herring Top 100 Global, Europe ’12: finalist

● Russian Startup Rating, Top 50, AAA index

● Financial Times: Russia’s Next Tech Giants

● Informilo: Russia’s Top 25 Hottest Tech Companies

Esther Dyson

and more

and more

Making location matter…

10+ years of experience in IT (networks and systems building; software development; team management). Co-founder of hosting provider Paltus.

PhD in Mathematics/Physics. Founder of AnyChart (one of the world leaders in data visualization and business graphics), ActivateSoft (software protection solutions), and Sibental (multimedia software for image/video processing).

15+ years in the application software development. Expert in all aspects of the software development cycle including requirements definition, system design and implementation.

10 years in external communications, including management of various PR/marketing activities and complex promotion campaigns. University degree in International Relations. Employers: Russia’s MFA; ENSO Law Firm; i-Jet Media.

Key team members

Anton Baranchuk,

CEO

Alexandre Dorjiev,

CTO

Pavel Bludov,

VP Technology

Andrey Khachaturov

PR Director

● Server/client software

● SaaS or on-premises solution

● Flexible licensing model

● All mobile/desktop platforms supported

● Automated coverage update engine

● Adding new servers on the fly

● Excellent coverage around the world, including small towns

A single, versatile, reliable and high-presision technology to position devices by WiFi, WiMAX, GSM, LTE, IP addresses, and network environment parameters.

● Hybrid positioning SDK

● Ads geo-targeting

● Indoor navigation

Key technology products

>100 million unique devices/day

>400 million requests/day

>135 million access point database

20-30 m accuracy in hybrid

0.5-1 km accuracy in IP

<5 ms to process 1 request

AlterGeo, Hybrid Positioning System (started in 2008)

AlterGeo.ru, geo-social network (started in 2008)

The first & largest cross-platform location-based social network in Russia & the CIS.

1,2М+ users

FIND a place (directory/catalogue)

SHARE with friends («word of mouth»)

WIN (games, medals, etc.)

SAVE money (discounts and bonuses)

Website:

Mobile website:

Free mobile apps:

Geo-behavioral targeting of ads

For users: For business:

Loyalty programs

Assets:

altergeo.ru

m.altergeo.ru

Gvidi, personalized recommendation service (started in 2013)

Your personal smart restaurant guide in the city.

Sophisticated collaborative filtering and cross-media social graph analysis algorithms

Quick and easy table booking system

Special coupons for discounts at the best cafes, bars and restaurants

Keeping up with friends through comments, likes, crossposting to social networks, etc.

Massive directory of food locations with the detailed filtering option (24/7, WiFi, etc.)

A mobile service for intelligent search and selection of food locations. It examines users’ individual preferences across popular social networks to provide highly personalized recommendations on where to go.

For users:

Landing page: gvidi.me

Free mobile apps:

Geo-behavioral targeting of ads

For business:

Loyalty programs

Assets:

Table booking

Local Hero, hyper-local ads distribution system (started in 2014)

Quick steps to deliver ads to a specific local community:

1) specify POS’s location;

2) set radius (0.3+ mi);

3) upload or create banner.

People located within the specified radius see the banner on top websites, both on desktop and mobile devices.

Cost

ROI

AlterGeo hybrid positioning system + RTB systems

Precise geo-targeting. Millions of top websites. Quick and easy to use.

Website: localhero.ru. Media Kit in English: [link].

How to reach consumers in a neighborhood, not beyond?

Self-service system to launch hyper-local banner ads globally.

Local Hero provides superprecise delivery of online ads to offer an outstandingly cost-effective solution to promote local businesses.

http://platform.altergeo.ru | [email protected]

Thank you!