Web 2.0: An Introduction…

David Smith, Business Innovations Manager

David.smith@cabi.org

Earthrise - Apollo 8Taken by: Frank Borman, Jim

Lovell and William Anders

December 1968

“The vast loneliness is awe-inspiring and it makes you realize just what you have back there on Earth." Jim Lovell

http://grin.hq.nasa.gov/ABSTRACTS/GPN-2001-000009.html

Bleeding Edge late 90s: Netscape 3.01

The Start of Amazon.com

Yahoo - January 1997

Hand coded HTML

Say hello to the Digital Native

They

● Have never known an Internet without Google● Think that “search” is just something you do● ‘Multitask’ or engage in distributed partial attention activity

(Yes, it seems they can watch TV, surf the internet, listen to music and

txt their mates all at the same time.)

● Don’t wait● Have integrated the Internet completely into their lives

More on the Digital Native…Guy Kawasaki (VC person and Forbes Columnist) interviews some US digital natives…

http://www.veotag.com/player/?u=wgcqpthubc (very neat technology by the way)

“These are the future, my friends. They're here and living among us. They're not very interested in us, and I'm not sure I blame them. The best we can hope for is that one day they may keep us as pets”

John Naughton at the Society of Editors Annual Conference, Glasgow, 6 November 2006

http://observer.guardian.co.uk/business/story/0,,1945553,00.html#article_continue

“The user is not broken”http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php

Enough of the perspective!

● Q) What is Web 2.0?

● A) Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium, characterised by user participation, openness and network effects…

Erm… What on earth does that mean?Q) What is web 2.0?

A) The web is a platform (for the delivery of services)

A) (Your/Our) Data is the ‘Intel Inside’ – control it!

A) Data remixing and transformation

A) Harnessing collective intelligence – Architecting Participation – the more people use it the better it gets

The previous slide was written in Martian – please can I have some examples?

Yes – that is what today is all about!