NAME: Cristian Danilo Soares Camacho

TEACHER: Christian Camilo Roberto

SUBJECT : English

YEAR: 2015

COLOMBIAN COMPANIES (Alpina Vs Colanta)

ALPINA Vs COLANTA

Alpina History

The history tells that in 1945 two Swiss men came to Colombia with his futurist vision: Don Max Bazinger and Walter Goggel. They initiated the search of rich zones for the production of milk and when they knew Sopó valley, remained fascinated by his similarity with the Swiss landscape.

Colanta HistoryColanta's History initiates in the department of Antioch and byline from the year 1964, where it was crossed by a hard situation for the producers of milk. Colanta is the biggest lacteal company of Colombia and does important part of the current economy, transforming to our country in deficit in milk, offering labor opportunities to more than 4.500 workers.

Four Values Of Alpina

Respect Equity Honesty Loyalty

Four Values Of Colanta

Responsibility Confidence TeamworkRespect

Alpina

Mission Vision To be leaders in the satisfaction of the needs of consumed with food and healthy drinks, with attributes of confidence, nearness and added value; with responsibility opposite to the shareholders, collaborators, client, environment and to the company.egar texto

Company recognized by his leadership, competitiveness and innovation, which products and services are the favorite option of the consumer Colombian, with participation emphasized in the Andean community, and he attends on other markets.

Colanta

Mission Vision We are a leading cooperative of the agro industrial sector that makes possible the development and well-being of the producing and hard-working partners, across an integral and opportune offer of products and services, as the best option in the relation quality - price

We will be a cooperative highly compromised with the internationalization of the production of the agro industrial sector and of the complementary activities for the social and economic development of the partners and the regions where we realize management with innovative processes

Lacteal products of Alpine

Drinks of Alpina

Desserts and infantile supply of Alpina

Lacteal products of colanta

Drinks of colanta

Desserts of colanta

Prices

Export Alpina The exporting activity of the company there

comes to Venezuela, Ecuador, Center America, The Carib, Spain and The United States. For the company, his competitiveness on the international market fortifies furthermore, since today his ISO certificate gets 9001 for the qualit system in the processes of design, manufacture and primary distribution of fermented drinks and arequipe in Facatativa's plant.

Export colanta According to Colanta, during 1999

the country managed to be consolidated as exporter of milk in powder due to the fact that the company exported to the international market the equivalent to 52 million liters of milk, for a value of 15 million dollars.

The import of Alpine, managerial mind is very good, but in the context country produces certain reservation because to the final in Colombia it has undoubtedly a few comparative advantages some for the recognition and the appreciation that the national consumer has on his brands.

Import Alpina

Import ColantaThe decrease of 4,79 per cent in

Colanta's surpluses during 2012, being this period one of the worst of last years, is one of the consequences of the increase of the imports of the lacteal one in the country.

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