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ALPHA SIGMA PHI STYLE GUIDE

™

ALPHA SIGMA PHI

© 2014 Alpha Sigma Phi Fraternity


3 INTRODUCTION4 USING THIS MANUAL 5 WORD AND GRAMMAR STYLE GUIDE How to Write an Alpha Sig’s Name 6 ELEMENTS OF VISUAL IDENTITY Greek Letters Greek Letter Variations OfficialSeal OfficialSealVariations Tagline E-mail Signature Signature as a Return Address10 GUIDELINES FOR USING THE VISUAL IDENTITY Sizes and Proportions PlacingtheSeal,Tagline,andGreekLetters12 TYPEFACES 13 SYMBOLS AND INSIGNIA15 COLOR PALETTE Correctcolorusage Additional Color Options17 SPECIAL PROCESSES18 UNACCEPTABLE USES19 STATIONERY22 CORRESPONDENCE Letters Memos Press Releases24 THE ALPHA SIGMA PHI EDUCATIONAL FOUNDATION

Logo Tagline Typefaces Color Palette Sizes and Proportions Stationery Correspondence

28 ELECTRONIC NEWS Fraternity Foundation SpecialOccasion34 ALPHA SIGMA PHI HISTORY35 THE ALPHA SIGMA PHI EDUCATIONAL FOUNDATION HISTORY36 ALPHA SIGMA PHI CHAPTERS41 GLOSSARY Alpha Sigma Phi Terms GraphicDesignTerms Artwork File Type Information

table of contents


INTRODUCTION

Formorethan160years,AlphaSigmaPhihas used a variety of symbols and insignia tooutwardlyexpressourValuesofSilence,Charity,Purity,Honor,andPatriotism.

We developed this Style Guide to help ensure that our message and image are accuratelyandconsistentlyexpressed.Thisguide provides the standards for use of the AlphaSigmaPhiFraternityandEducationalFoundationgraphicidentity.

Forspecificrulesofgrammar,spelling,punctuation,andwordusage,theFraternityand Foundation have adopted the guidelines ofTheChicagoManualofStyle.

3


USINGTHISMANUAL

ThismanualwillhelpyoupresentconsistentmessagesaboutAlphaSigmaPhi’sMission,Purpose,andkeymessages:

■ To Better the Man ■ Invest.Give.Build.

WhendesigningnewpiecesforAlphaSigmaPhi,pleaserefertothisguidefor:

■ OfficialAlphaSigmaPhigraphicidentity ■ Useofthegraphicidentity ■ Useofothersupportelements

Following these guidelines will help make yourcommunicationeffortseasy,attractive,andeffective.

PleasecontactAlphaSigmaPhiHeadquarters and speak with the Assistant DirectorofCommunicationsshouldyouneedfurtherinstructionregardingtheuseofthevisualidentityorassistancedevelopingyourcommunications.

4

ALPHA SIGMA PHI STYLE GUIDE5

FIGURE1

Correct: MattHumberger,BowlingGreen’03

Incorrect: MattHumberger,BowlingGreen‘03 MattHumberger,BowlingGreen’06 MattHumberger,GammaZeta#606 MattHumberger,GammaZeta’03 MattHumberger,GammaZeta MattHumberger,GZ ’03 MattHumberger,BGSU’03 MattHumberger’03

HOW TO WRITE A MEMBER’S NAME

Usethemember’sname,followedbytheabbreviatedcollegeoruniversityname,followed by an apostrophe and the last two digits of the initiation year -NOT graduation year.TheapostropheshouldalwaysbeaRIGHTaposotrophe.(Figure1)

Donotusethechapter’sGreeknameortheindividual’srosternumber.

Seepage36foracceptableabbreviationsofcollegeanduniversitynames.


GREEK LETTERS

The Greek letters of Alpha Sigma Phi always appearincapitallettersinthetypefaceSymbol.

TheGreeklettersmayappearinblack,stone(PMS430),metallicgold(PMS871),andcardinal(PMS186).ThePMScolorsmaybeconvertedtoCMYKforfour-colorprocessprinting.(Figure2)PMScolorsaredefinedonpage15.

Pleaseusecamera-readyartworkorelectronicfiles.

GREEK LETTER VARIATIONS

ToidentifyalocalchapterwiththeGreekletters,alwayscenterthenamebelowthesymbols.ThetypefaceshouldbeGeorgiaBold,settocapsandsmallcaps.Thepointsize should be 1/4 the point size of the Greekletters.(Figure3)

FIGURE2

ASF

FIGURE3

ASFASF

MetallicGold(PMS871)

Cardinal(PMS186)

ASFZeta Iota Chapter

6

(Asshown,Greeklettersare55pt.andchapteris13.75pt.)

ASFStone(PMS430)

Black


FIGURE5

FIGURE6 (Asshown,sealsizeis2inx2in,fontsize17pt.)

(Asshown,sealsizeis2inx2in,fontsize16pt.)

ALPHA SIGMA PHI FRATERNITY

OFFICIAL SEAL

The Alpha Sigma Phi Fraternity seal is used inallofficialandformalfraternitysettings.Itmayappearinblack,stone(PMS430),metallicgold(PMS871),andcardinal(PMS186).ThePMScolorsmaybeconvertedtoCMYKforfour-colorprocessprinting.PMS colorsaredefinedonpage15.

OFFICIAL SEAL VARIATIONS

ItisacceptabletousetheAlphaSigmaPhisealasastand-alonegraphic.(Figure4)

Only Alpha Sigma Phi Headquarters is authorized to use the Alpha Sigma Phi sealwith“AlphaSigmaPhiFraternity.”ThetypeshouldbecenteredbelowthesealinOceanSans,settocaps.Itshouldappearinthesamecolorastheseal.Thepointsizeshouldbe1/11thesizeoftheseal.(Figure5)

IfachapterofAlphaSigmaPhidesirestousethefraternitysealasanidentifier,thechapter’snameandschoolmustbesetinthetypefaceGeorgiaBold,settocapsandsmallcaps,andcenteredbelowtheseal.

Thechapternameletteringshouldappearinthesamecolorastheseal.Thechaptername point size should be 1/5 the size of theseal.(Figure6)

Please remember to keep seal and font sizesproportionatetooneanother.

FIGURE4


FIGURE7

8

TAGLINE

The Alpha Sigma Phi tagline “to Better the Man”speakstothegrowth,development,andsuccesstheFraternityprovidestoourmembers.(Figure7)

“LeaveYourLegacy”isusedforinternalrecruitmenteffortsledbyeitherAlphaSigmaPhiHeadquartersorthechapter.(Figure8)

When any of the taglines are printed standingalone,theymayappearinblack,white,andcardinal(PMS186).PMScolorsaredefinedonpage15.

Onlythe“toBettertheMan”taglinecanappearwiththeseal.Itiscentereddirectlybelow“AlphaSigmaPhiFraternity,Inc.”Thetaglinecaneitherappearinthesamecolorasthesealorincardinal(PMS186).(Figure9) Thetaglinesaresuppliedartworkfiles.

PleaserefertotheStationerysectiononpage19forspecificexamples.

FIGURE8

FIGURE9

ALPHA SIGMA PHI FRATERNITY


E-MAILSIGNATURE

The e-mail signature of Alpha Sigma Phi is thelogopluscontactinformationforAlphaSigmaPhiHeadquarters,orforanindividual,department,office,orchapter.Thesignatureshouldincludeapostaladdress,websiteURL,emailaddress,andphonenumber(s).

The signature should be aligned left with the tagline.

Theinformationshouldappearinthisorder:(Figure10)

Name(12pt.bold)Title(12pt.)

OrganizationName(10pt.)StreetAddress(10pt.)Website|Email(10pt.,hyperlinkwhereavailable)PhoneICellPhone(10pt.)

Tagline(18pt.bold)

ThesignaturemaybecreatedusingtheFranklinGothicBooktypeface,withthetaglinebeingcreatedusingCambria.Itmayappearinblackwiththetaglineincardinal(PMS186)orthenearestredavailable.

SIGNATUREASARETURNADDRESS

When the signature is used as a return address onenvelopes,packages,andothermailings,usethehorizontalversiontoconformtopostalregulations.TheHeadquartersversionwas updated in 2012 to be used by both the FraternityandFoundation.

AlphaSigmaPhiHeadquarters(Figure11)ChapterExample(Figure12)

PleaserefertotheStationerysectiononpage19forspecificmeasurementsandcolorguidelines.

FIGURE11

FIGURE12

Gamma Zeta ChapterBowlingGreenStateUniversity1121E.WoosterSt.BowlingGreen,OH43403-4009

Matt HumbergerVicePresident

Alpha Sigma Phi Fraternity710AdamsStreet,Carmel,Indiana46032-7541web:alphasigmaphi.org|email:[email protected]|cell419.376.7492

to Better the Man.

ASF

FIGURE10


FIGURE13

10

SIZESANDPROPORTIONS

Toensurelegibility,theFraternitySealshouldneverappearatlessthan5/8inchesinheight.(Figure13)

When using the Alpha Sigma Phi signature asareturnaddress,itisbesttousesuppliedart.Thesignatureshouldnotbesmallerthan23/4inchesinwidth.(Figure14)

Iftheallottedspaceislessthanthisminimumsize,usetheGreeklettersalone.Thisshouldappearatnolessthan7pointtypeor1/16inch.(Figure15)

Minimum signature size (At2.75intheaddressshouldbe9pt.)

FIGURE14

FIGURE15

Minimum seal size

Minimum Greek letters size (Asshown,7pt.)

ASF 1/16inch

710AdamsStreetCarmel,IN46032-7541


Producinghigh-qualitywrittencommunicationsthatareboth

consistentandvisuallyappealing will allow us to further our Mission andPurpose.Withthisguide,ourFraternityandFoundationcanmore

effectivelycommunicatetoourBrothers,prospectivemembers,parents,alumni,universityadministratorsandfaculty,donors,otherGreekmembers,andthepublicingeneral.

PLACINGTHESEAL,TAGLINE,ANDGREEK LETTERS

Besuretosurroundtheseal,tagline,orGreekletterswithsufficientwhitespacesotheystandoutandremainuncluttered.Agood rule of thumb is to always use at least 1/8incharoundthegraphic.

Thisactiveareashouldremainfreeofothervisualelementsorpagetrim.(Figure16)

FIGURE16

ALPHA SIGMA PHI STYLE GUIDE 12

TYPEFACES

(Figure17)FranklinGothicBookisthepreferredtextfont.Ifunavailable,Helveticamaybesubstituted.

OceanSansisthefontusedwhenwritingout“AlphaSigmaPhiFraternity”beneathandnexttotheseal.Nootherfontmaybesubstituted.

EuphemiaUCASwasadoptedin2011when the Fraternity rebranded its lead Programs.ItisthefontusedintheleadProgramminglogos,andforallsignageatleadConferencesandEvents.See page 14 forleadProgramminglogos.

Georgiaistobetreatedasadecorativefontand used sparingly in subheads and design elements.ItisthepreferredfontforChapterandapprovedAlumniAssociationstationary.

Scriptinaisanalternativefonttobeusedsparinglyandsolelyfordecorativeuse.Nootherdecorativefontmaybesubstituted.

Additional fonts should not be used without priorapprovalfromHeadquarters.

(Figure18)Whentypingemailsormemos,bulletedlistsshould appear with square bullets that are consistentwiththeFranklinGothicBookfontfamily.

Euphemia UCASABCDEFGHIJKLMNOPQRSTUVWXYZabcdegfhijklmnopqrstuvwxyz124567890

GeorgiaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

FranklinGothicBookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ScriptinaABCDEFGHIJKLMNOPQRST UVWXYZabcdefghi jklmnopqrstuvw x y z1234567890

Ocean SansABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

FIGURE18

■ Item A ■ Item B ■ Item C

FIGURE17


SYMBOLSANDINSIGNIA

YoucanfindtheofficialAlphaSigmaPhisymbols and insignia on the Alpha Sigma PhiFraternitywebsiteorbycontactingAlphaSigmaPhiHeadquarters.Eachshouldbeappliedingoodmeasureandaccordingtocontextandtradition.Anyquestionspertaining to the use of said symbols or insigniashouldbedirectedtoAlphaSigmaPhiHeadquarters.

PleasebeawarethatwehavetakenspecialcaretotrademarkourGreekletters“ASF”andname“AlphaSigmaPhi,”andthusholdrightstotheiridentities.

Insignia(Figure19)A.BadgeB.CoatofArms(FullColor)C.CoatofArms(BlackandWhite)D.DeltaBetaXiKey(akaDBX)E.GrandCouncilMedallionF.HSPBadgeG.PledgePin(FullColor)H.PledgePin(BlackandWhite)I.Seal(BlackandWhite)J.Seal(CardinalPMS186)K.CLVENHousingCorporation

WorkmarksL.AlphaSigmaPhiM.DeltaBetaXi

L MDBXASF

FIGURE19

A B C

D E F

G H I

J K


SYMBOLSANDINSIGNIA

Logos(Figure20)A.FraternityFlagB.MysticCircleC.Phoenix(fullcolor)D.Phoenix(blackandwhitewithletters)E.AcademyofLeadershipF.RalphF.BurnsLeadershipInstituteG.Elevate-NationalLeadershipConferenceH.GrandChapter

Note:ThePhoenix(C&D)displayedonthispageistheofficialsymbolofthePhoenixusedbyAlphaSigmaPhiFraternity.NOOTHERVARIATION of the Phoenix is permitted to be used.

NoLongerInUsePleasereferencepage25toviewlogosand insignia that are no longer used by the fraternity,andshouldnotbeusedbyanychapteroralumniassociationasofficialrepresentationoftheorganization.

A B

FIGURE20

C D

E F

G

J K

H


Black StonePMS430

MetallicGoldPMS871

CardinalPMS186

FIGURE21

CORRECTCOLORUSAGE

TheacceptablecolorsforusewithAlphaSigmaPhi’sseal,tagline,andGreeklettersareblack,stone(PMS430),metallicgold(PMS871),andcardinal(PMS186).Noothercolorsshouldbeused.(Figure21)

ThesecolorscanbecreatedfromCMYKasfollows:

Stone:C:45M:33Y:31K:0MetallicGold:C:36M:37Y:70K:6Cardinal:C:4M:100Y:83K:0

Whenprintinginonecolor,thesealmayprintinallblack,orinanyoneoftheapprovedPMScolors.


ADDITIONALCOLOROPTIONS

Theadditionalcolorsforusewithindesign,letterheads,andenvelopesaredarkgold(PMS119),orange(PMS144),brown(PMS168),andlightgray(PMS422).(Figure22)


DarkGold:C:41M:40Y:100K:12Orange:C:0M:47Y:97K:0Brown:C:34M:72Y:100K:35LightGray:C:29M:22Y:22K:0

Forundergraduates,abolderandbrighterred(PMS032)maybeusedinplaceofcardinal.Abrighteryellow(PMS109)maybeusedinplaceofgold.(Figure23)


Red:C:0M:90Y:85K:0Yellow:C:2M:9Y:100K:0

DarkGoldPMS 119

OrangePMS 144

Light GrayPMS 422

BrownPMS168

YellowPMS 109

RedPMS032

FIGURE22

FIGURE23


FIGURE24

FIGURE25

FIGURE26

SPECIAL PROCESSES

Ifsufficientclarityandresolutionarepossible,thesealandtaglinesmaybereversedoutofadark,solidbackground.Evenslightlyvariegatedbackgroundsmaydistort the details of reversed seals or taglines,souseproperjudgement.

When the seal or taglines is used in a dark background,itshouldbereversedtowhite.

Seal,outofasolidbackground.(Figure24)

Taglines,outofasolidbackground.(Figure25)

Tagline,outofaslightlyvariegatedbackground.(Figure26)


UNACCEPTABLEUSES

IncorrectColors(Figure27)Please refer to pages 14 and 15 for completeguidelinesoncorrectfontandcolorusage.

Rearranged(Figure28)The elements of visual identity should not deviatefromtheofficialchoicesspecifiedonpages6-9.

Stretched(Figure29)Thevisualidentityshouldnotbestretchedordistortedfromitsoriginalproportions.

IncorrectReverse(Figure30)Toreverseoutofaphotoorillustration,theareachosenforthereverseshouldbeasdarkandsolidaspossible,avoidingpatternsthatcouldmakereadingdifficult.

FIGURE27

FIGURE28

FIGURE29

FIGURE30


FIGURE31

.5inmargin

Seal Centered

PMS186

.5inmargin

2.625inmargin

Type:Imperator(header),FranklinGothicBook6pt.

HEADQUARTERSSTATIONERY

Alpha Sigma Phi stationery was designed for letterheads,memorandums,andfacsimilecoversheetsusingthevisualgraphicstandardsinthismanual.

UseofthisstationeryisreservedforFraternitystaff.

StationeryTemplate(Figure31)

If a mailing goes out to more than 50 people,thepieceneedstobeproofreadbyinternalcommunicationsstaff.


HEADQUARTERSSTATIONERY

The#10envelopereturnaddresswasredesignedin2012toreflectboththeFraternityandtheFoundation,asbothareheadquarteredinthesamebuilding.

EnvelopeTemplate(Figure32)

FIGURE32

20

.5inmargin

PMS186.25inmargin

EuphemiaUCASBold10pt.


CHAPTERSTATIONERY

AlphaSigmaPhichapterstationerywasdesignedforletterheadsand#10envelopesusingthevisualgraphicstandardsinthismanual.

Thisstationeryisdesignatedforchapteruse.

StationeryTemplate(Figure33)

EnvelopeTemplate(Figure34)

Ifyourchapterisinterestedinorderingthestationeryshownhere,pleasecontactHeadquarters.

FIGURE33

.75inmargin

Letters Centered PMS186

.5inmargin

1.5inmargin

Type:FranklinGothicBook11.5pt.

FIGURE34

.5inmarginPMS186.25in

marginFranklinGothic9pt.


CORRESPONDENCE

LetterTemplate(Figure36)InsideAddress:Usefull-blockstyleforallcorrespondence.TextisFranklinGothicBook12pt.,leftjustified,singlespace.Doublespacebetweenparagraphs.Donotindentthefirstline.

The Fraternity has approved three opening salutations:

Formal letter to a Brother BrotherLatour:

Formal letter to non-membersDearMr.Thawley:

Informal letter DearJames,

WhenclosingalettertoaBrother,useoneofthefollowing:

■ InPhi, ■ FortheOldGal, ■ YoursintheMysticCircle, ■ InAlpha,Sigma,andPhi,

Closing salutation for members of other Greekorganizations:

■ Interfraternally,

Allothercorrespondence: ■ Sincerely,

Courtesycopynamesshouldbe10pt.FranklinGothicBookCondensed.

FIGURE35

1 in side margin

2.5intopmargin


FIGURE37

FIGURE38

1 in side margin

2.5intopmargin

1 in side margin

2.5intopmargin

CORRESPONDENCE

MemoTemplate(Figure37)InsideAddress:Usefull-blockstyleforallcorrespondence.TextisFranklinGothicBook12pt.,leftjustified,singlespace.Doublespacebetweenparagraphs.Donotindentthefirstline.

“Memorandum”shouldbe18pt.FranklinGothicBook.Therulelinebelowtheheadingshouldbe1pt.incardinal(PMS186).Courtesycopynamesshouldbe10pt.FranklinGothicBookCondensed.

PressReleaseTemplate(Figure38)InsideAddress:Usefull-blockstyleforallcorrespondence.TextisFranklinGothicBook12pt.,leftjustified,singlespace.Doublespacebetweenparagraphs.Donotindentthefirstline.

Theheadlineshouldalwaysbeinallcaps.Alwaysnotethecloseofthedocumentwiththe“###”symbolcentered.


E-NEWS

Formanygeneralannouncements,theFraternityusese-newscommunications.Listed below are the different e-news headersandhowtheyareutilized.

TheTomahawkNewsletter(Figure38): ■ MonthlycommunicationfromAlpha

Sigma Phi Headquarters ■ Chapter and alumni updates

leadProgramming(Figure39): ■ UsedtocommunicatenewsaboutupcomingFraternityleadershipprograms

■ Usedtosendregistrationmaterialsaswellasconfirmationsandattendeehandbooks

FraternityAnnouncement(Figure40): ■ UsedtocommunicatepressreleasesandothergeneralannouncementsfromFraternity Headquarters

SIZESANDPROPORTIONS

24

FIGURE38

FIGURE39

FIGURE40


LogosNoLongerInUse

The logos and insignia listed on this page arenolongerconsideredinuseasofficialbrandingforAlphaSigmaPhiFraternity.

NO LONGER IN USEA.Ralph Burns Leaderhip Institute with

Image of Ralph BurnsB.PresidentsAcademyofLeadershipC. OldPhoenix(Circa1970)D.OldPhoenix(Circa1990)E. AlphaSigmaPhiL.E.A.D.S.(tagline)F. AnExperienceforaLifetime(tagline)G.Old Seal Engraving H.YaleCLVEN

These symbols should not be used in any marketingorcommunicationsmaterial.

A B

C D

E F

G H


OURHISTORY

AlphaSigmaPhiwasfoundedatYaleUniversityonDecember6,1845.LouisManigault,HoraceSpanglerWeiser,andStephenOrmsbyRhea,allfreshmen,laiddownthebasicprinciplesofasocietythattodaycountsitsmembershipinthetensofthousands.

Alpha Sigma Phi has maintained a proud traditionofcreatingandperpetuatingbrotherhoodformencoasttocoast.Throughtheyears,manybrothershavenotedthatAlphaSigmaPhimadeasignificantcontributionearlyintheirlives.Withgratitude,thesemembershaveremainedloyal and are supportive of the Fraternity’s future.

Today,AlphaSigmaPhiisrecognizedasafraternityofqualityandstature.Withmorethan110chapters,colonies,andinterestgroups,theFraternitycontinuestooffermeaningfulservicesandopportunitiestomorethan3,700undergraduatesand65,000livingalumni.

™

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CHAPTERSANDUNIVERSITIES

27

Currentlyinactive*Colony

Code Greek Name No. Institution State Abbreviation

000 Member-at-Large Member-at-Large001 Alpha 1 YaleUniversity,1845 CT Yale002 Beta 2 HarvardUniversity,1850 MA Harvard003 Gamma 3 UniversityofMassachusetts,1854 MA Massachusetts004 Delta 4 MariettaCollege,1860 OH Marietta005 Epsilon 5 OhioWesleyanUniversity,1863 OH OhioWesleyan006 Zeta 6 OhioStateUniversity,1908 OH OhioState007 Eta 7 UniversityofIllinois,1908 IL Illinois008 Theta 8 UniversityofMichigan,1908 MI Michigan009 Iota 9 CornellUniversity,1909 NY Cornell010 Kappa 10 *UniversityofWisconsin,1909 WI Wisconsin011 Lambda 11 ColumbiaUniversity,1910 NY Columbia012 Mu 12 UniversityofWashington,1912 WA Washington013 Nu 13 UniversityofCalifornia-Berkeley,1913 CA UC-Berkeley014 Xi 14 UniversityofNebraska,1913 NE Nebraska015 Omicron 15 *UniversityofPennsylvania,1914 PA Penn016 Pi 16 UniversityofColorado,1915 CO Colorado017 Rho 17 *UniversityofMinnesota,1916 MN Minnesota018 Sigma 18 UniversityofKentucky,1917 KY Kentucky019 Tau 19 StanfordUniversity,1917 CA Stanford020 Upsilon 20 PennsylvaniaStateUniversity,1918 PA PennState021 Phi 21 IowaStateUniversityScience&Tech.,1920 IA IowaState022 Chi 22 UniversityofChicago,1920 IL Chicago023 Psi 23 OregonStateUniversity,1920 OR OregonState024 Alpha Alpha 24 UniversityofOklahoma,1923 OK Oklahoma025 AlphaBeta 25 *UniversityofIowa,1924 IA Iowa026 AlphaGamma 26 *CarnegieMellonUniversity,1925 PA CarnegieMellon027 AlphaDelta 27 MiddleburyCollege,1925 VT Middlebury028 AlphaEpsilon 28 SyracuseUniversity,1925 NY Syracuse029 AlphaZeta 29 UniversityofCalifornia-LosAngeles,1926 CA UCLA030 AlphaEta 30 DartmouthCollege,1925 NH Dartmouth031 AlphaTheta 31 UniversityofMissouri,1929 MO Missouri032 AlphaIota 32 UniversityofAlabama,1930 AL Alabama033 AlphaKappa 33 *WestVirginiaUniversity,1931 WV WestVirginia034 AlphaLambda 34 CaseWesternUniversity,1939 OH Case Western035 AlphaMu 35 BaldwinWallaceUniversity,1939 OH BaldwinWallace036 AlphaNu 36 WestminsterCollege,1939 PA Westminster037 AlphaXi 37 IllinoisInstituteofTechnology,1939 IL IIT038 AlphaOmicron 38 MissouriValleyCollege,1945 MO MissouriValley039 AlphaPi 39 PurdueUniversity,1939 IN Purdue040 AlphaRho 40 NewJerseyInstituteofTechnology,1921 NJ NJIT041 Alpha Sigma 41 WagnerCollege,1926 NY Wagner042 AlphaTau 42 StevensInstituteofTechnology,1926 NJ StevensTech.





043 AlphaUpsilon 43 PolytechnicInstituteofNewYorkUniversity,1929 NY NYUPoly044 Alpha Phi 44 EllsworthCollege,1927 IA Ellsworth045 Alpha Chi 45 CoeCollege,1928 IA Coe046 AlphaPsi 46 PresbyterianCollege,1928 SC Presbyterian047 BetaAlpha 47 MountUnionCollege,1929 OH MountUnion048 BetaBeta 48 MassachusettsInstituteofTechnology,1929 MA MIT049 BetaGamma 49 BethanyCollege,1929 WV Bethany050 BetaDelta 50 MarshallUniversity,1929 WV Marshall051 Beta Epsilon 51 LehighUniversity,1930 PA Lehigh052 BetaZeta 52 NorthCarolinaStateUniversity,1930 NC NC State053 BetaEta 53 UniversityofNewHampshire,1931 NH New Hampshire054 BetaTheta 54 RutgersUniversity,1931 NJ Rutgers055 Beta Iota 55 TuftsUniversity,1931 MA Tufts056 Beta Kappa 56 CentreCollegeofKentucky,1932 KY Centre057 BetaLambda 57 St.John’sCollege,1932 NY St.John’s058 BetaMu 58 WakeForestUniversity,1932 NC WakeForest059 BetaNu 59 WestVirginiaWesleyanCollege,1933 WV WestVirginia060 BetaXi 60 HartwickCollege,1935 NY Hartwick061 BetaOmicron 61 TrineUniversity,1935 IN Trine062 Beta Pi 62 Franklin&MarshallUniversity,1936 PA Franklin&Marshall064 BetaRho 63 UniversityofToledo,1937 OH Toledo065 BetaSigma 64 UniversityofCincinnati,1937 OH Cincinnati066 BetaTau 65 WayneStateUniversity,1938 MI WayneState067 BetaUpsilon 66 MiltonCollege,1940 WI Milton068 BetaPhi 67 WoffordCollege,1940 SC Wofford069 BetaChi 68 AmericanUniversity,1940 D.C. American070 BetaPsi 69 RensselaerPolytechnicInstitute,1940 NY Rensselaer071 GammaAlpha 70 OhioNorthernUniversity,1942 OH Ohio Northern072 GammaBeta 71 CarthageCollege,1942 WI Carthage073 GammaGamma 72 UniversityofConnecticut,1943 CT Connecticut074 GammaDelta 73 Davis&ElkinsCollege,1949 WV Davis&Elkins075 GammaEpsilon 74 UniversityatBuffalo1950 NY Buffalo076 GammaZeta 75 BowlingGreenStateUniversity,1950 OH BowlingGreen077 GammaEta 76 WashingtonUniversity,1951 MO WashingtonUniv.078 GammaTheta 77 UniversityofMiami,1952 FL Miami079 GammaIota 78 UniversityofArizona,1955 AZ Arizona080 GammaKappa 79 *MichiganStateUniversity,1956 MI MichiganState081 GammaLambda 80 BartonCollege,1958 NC Barton082 GammaMu 81 *UniversityofCharleston,1960 WV Charleston083 GammaNu 82 CaliforniaStateUniversityatSacramento,1961 CA SacramentoState084 GammaXi 83 WidenerUniversity,1962 PA Widener085 GammaOmicron 84 TulaneUniversity,1964 LA Tulane086 GammaPi 85 UniversityofFindlay,1964 OH Findlay





087 GammaRho 86 LycomingCollege,1951 PA Lycoming088 GammaSigma 87 DetroitInstituteofTechnology,1930(Closed) MI DetroitTech.089 GammaTau 88 IndianaInstituteofTechnology,1932 IN IndianaTech.090 GammaUpsilon 89 *EasternMichiganUniversity,1948 MI EasternMichigan091 Gamma Phi 90 ConcordUniversity,1966 WV Concord092 GammaChi 91 IndianaUniversity,1968 IN Indiana093 GammaPsi 92 LawrenceTechnologicalUniversity,1967 MI LawrenceTech.094 DeltaAlpha 93 LoyolaUniversityofChicago,1968 IL Loyola095 DeltaBeta 94 NorthernMichiganUniversity,1969 MI NorthernMichigan096 DeltaGamma 95 TarkioCollege,1970(Closed) MO Tarkio097 DeltaDelta 96 SlipperyRockUniversity,1970 PA SlipperyRock098 ThetaSigma 97 UniversityofBridgeport,1970 CT Bridgeport099 DeltaEpsilon 98 UniversityofRioGrande,1972 OH RioGrande100 DeltaZeta 99 UniversityofNorthCarolina-Charlotte,1979 NC UNC-Charlotte101 DeltaEta 100 EastCarolinaUniversity,1979 NC EastCarolina102 DeltaTheta 101 *RadfordUniversity,1980 VA Radford103 DeltaIota 102 LongwoodUniversity,1980 VA Longwood104 DeltaKappa 103 FrancisMarionCollege,1982 SC FrancisMarion105 DeltaLambda 104 RichardStocktonCollegeofNewJersey,1984 NJ Stockton106 DeltaMu 105 WilliamPattersonUniversity,1986 NJ WilliamPatterson107 DeltaNu 106 LockHavenUniversity,1987 PA LockHaven108 DeltaXi 107 SUNYPlattsburgh,1988 NY Plattsburgh109 DeltaOmicron 108 IllinoisStateUniversity,1988 IL IllinoisState110 DeltaPi 109 UniversityofDelaware,1991 DE Delaware111 DeltaRho 110 CentralMichiganUniversity,1993 MI CentralMichigan112 DeltaSigma 111 CoastalCarolinaUniversity,1992 SC Coastal Carolina114 DeltaTau 112 MurrayStateUniversity,1994 KY MurrayState115 DeltaUpsilon 113 VirginiaPolytechnicInstitute,1995 VA VirginiaTech116 DeltaPhi 114 GrandValleyStateUniversity,1996 MI GrandValley117 DeltaChi 115 ElmhurstCollege,1996 IL Elmhurst118 DeltaPsi 116 MiddleTennesseeStateUniversity,1997 TN Middle Tennessee119 EpsilonAlpha 117 DuquesneUniversity,1971 PA Duquesne120 EpsilonBeta 118 LindenwoodUniversity,1997 MO Lindenwood121 EpsilonGamma 119 UniversityofSouthernIndiana,1998 IN SouthernIndiana122 EpsilonDelta 120 UniversityofMaryland,1998 MD Maryland123 EpsilonEpsilon 121 BloomsburgUniversityofPennsylvania,1999 PA Bloomsburg124 EpsilonZeta 122 PennStateAltoona,1999 PA Penn State-Altoona125 EpsilonEta 123 SalisburyUniversity,1999 MD Salisbury126 EpsilonTheta 124 OtterbeinUniversity,2001 OH Otterbein127 EpsilonIota 125 *WesternMichiganUniversity,2001 MI WesternMichigan128 EpsilonKappa 126 AlbrightCollege,2002 PA Albright129 EpsilonLambda 127 UniversityofHartford,2002 CT Hartford130 EpsilonMu 128 BentleyUniversity,2002 MA Bentley





131 EpsilonNu 129 BinghamtonUniversity,2003 NY Binghamton132 EpsilonXi 130 McDanielCollege,2003 MD McDaniel133 EpsilonOmicron 131 MissouriWesternStateCollege,2004 MO Missouri Western134 EpsilonPi 132 MiamiUniversity,2005 OH MiamiUniversity135 EpsilonRho 133 AppalachianStateUniversity,2006 NC AppalachianState136 EpsilonSigma 134 UniversityofAkron,2007 OH Akron139 EpsilonTau 135 UniversityofVirginiaatWise,2008 VA UVA-Wise138 EpsilonUpsilon 136 ClemsonUniversity,2008 SC Clemson144 EpsilonPhi 137 SonomaStateUniversity,2010 CA SonomaState141 EpsilonChi 138 CapitalUniversity,2010 OH Capital151 EpsilonPsi 139 CaliforniaStateUniversity-Chico,2011 CA ChicoState147 ZetaAlpha 140 SetonHallUniversity,2011 NJ SetonHall161 ZetaBeta 141 ArizonaStateUniversity,2011 AZ ArizonaState149 ZetaGamma 142 UniversityofCalifornia-Davis,2011 CA UC-Davis155 ZetaDelta 143 GeorgiaRegentsUniversity,2011 GA GeorgiaRegents154 ZetaEpsilon 144 ColoradoStateUniversity,2012 CO ColoradoState158 ZetaZeta 145 NorthwoodUniversity.2012 MI Northwood153 ZetaEta 146 GeorgiaInstituteofTechnology.2012 GA GeorgiaTech.157 ZetaTheta 147 UniversityofNorthCarolina-Asheville,2012 NC UNC-Asheville159 ZetaIota 148 UniversityatAlbany-SUNY,2013 NY Albany163 ZetaKappa 149 UniversityofWisconsin-Whitewater,2013 WI Whitewater150 ZetaLambda 150 SanFranciscoStateUniversity,2013 CA SFState152 ZetaMu 151 CaliforniaStateUniversity,Fresno,2013 CA FresnoState146 ZetaNu 152 MontclairStateUniversity,2013 NJ MontclairState165 ZetaXi 153 KeeneStateCollege,2013 NH KeeneState156 ZetaOmicron 154 UniversityofSouthFlorida,2014 FL SouthFlorida145 ZetaPi 155 SalemStateUniversity,2014 MA SalemState170 ZetaRho 156 GeorgeMasonUniversity,2014 VA GeorgeMason160 ZetaSigma 157 IndianaUniversity-SouthBend,2014 IN IU-SouthBend171 ZetaTau 158 JamesMadisonUniversity,2014 VA JamesMadison173 ZetaUpsilon 159 UniversityofVirginia,2014 VA Virginia

142 Colony *OaklandUniversity MI Oakland143 Colony *CameronUniversity OK Cameron162 Colony *UniversityofWisconsin-LaCrosse WI LaCrosse164 Colony *North Carolina Wesleyan College NC NC Wesleyan166 Colony *GeorgiaSouthernUniversity GA GeorgiaSouthern168 Colony *UniversityofMichigan-Flint MI Michigan-Flint172 Colony *SUNYCollegeatOneonta NY SUNYOneonta174 Colony *AuburnUniversity AL Auburn175 Colony *OklahomaStateUniversity OK OklahomaState176 Colony *SanJoseStateUniversity CA SanJoseState177 Colony *SouthernIllinoisUniversity IL SouthernIllinois





180 Colony TexasTechUniversity TX TexasTech178 Colony *UniversityofCalifornia-Irvine CA UC-Irvine181 Colony *UniversityofTexas-Austin TX UT-Austin182 Colony *UniversityofCentralArkansas AR CentralArkansas179 Colony *UniversityofTexas-SanAntonio TX UT-SanAntonio183 Colony *WesternCarolinaUniversity NC WesternCarolina184 Colony *UniversityofNorthCarolina-ChapelHill NC NorthCarolina185 Colony *BridgewaterStateUniversity MA BridgewaterState186 Colony *StephenF.AustinUniversity TX StephenF.Austin187 Colony *TowsonUniversity MD Towson188 Colony *McGillUniversity CAN McGill-Canada189 Colony *UniversityofColorado–ColoradoSprings CO UC-ColoradoSprings


AAcademicDegrees:ifmentionof

adegreeisnecessarytoestablish

someone’scredentials.The

preferred use is a phrase instead

ofanabbreviation:ScottAllen,who

hasabachelor’sinmath.Degrees

shouldbelowercase:abachelor’s

degree,amaster’sdegree.When

abbreviated,academicdegreesare

capitalized,andwhenusedafter

afullname,theyaresetoffby

commas:B.A.,Ph.D.;DonnyJackson,

Ph.D.,attendedthemeeting.

AcademicTitles:capitalizeandspell

outformaltitlessuchasprofessor,

chairman,etc.,onlywhenthey

precedeafullname.Lowercasein

allotheruses.Lowercasemodifiers

suchas“history”inhistoryProfessor

JohnJonesor“department”in

departmentChairmanBudOtto.See

alsocourtesytitles.

AcademicYears:termsdesignating

academicyearsarelowercase:

freshman,sophomore,junior,and

senior.

Active:initiatedbrothersshouldbe

called“members”or“brothers.”

Activechapter:anindividual,

chartered,campus-based

subordinate unit of a national Greek

organization.

ALPHA SIGMA PHI TERMS

Ages:alwaysusefigures.Ages

expressedasadjectivesbeforea

noun or as substitutes for a noun

usehyphens:A19-year-oldmember.

Thechapterpresidentis19years

old.Theboy,7,hasasister,10.Bob,

38,hasatwo-year-olddaughter.The

lawiseightyearsold.Theraceisfor

21-year-olds.Thechapteradviseris

inhis30s.Seealsonumerals.

AlcoholFree:absenceofalcohol.

Hyphenate when used as a

compoundmodifier:Theeventwill

bealcoholfree.Thisisanalcohol-

freechapter.

All-campusaverage:lowercase.

All-men’saverage:lowercase.

AlphaSigmaPhi:alwayscapitalized.

Acceptablenicknames:AlphaSig,

AlphaSig’s,AlphaSigs.

Alumnus/alumni:

Alumnus—male,singular.

Alumni—male,plural.

Association:theboosterorganization

foranindividualchapter.Capitalize

whenreferringtoaspecific

association:DeltaRhoAssociation.

Lowercasewhenusedingeneral

reference.SeealsoChapterCouncil.

32

BBadge:theFraternity’smembership

pin;alwayslowercasewhenreferring

totheFraternity’smembershippin.

Bid:aninvitationtoapotential

membertojoinaGreek

organization.

Brother:initiatedmembersof

AlphaSigmaPhi.Uselowercase

unlessappearingdirectlybeforean

individual’sname:Themeetingwas

chairedbyBrotherDuncan.Danisa

brotherfromourOhioStateChapter.

CChapter:namedesignatedforthe

collegiateorganizationlocatedon

acollegecampus,affiliatedwith

anationalorganization.Capitalize

only when used with the full name

ofaspecificchapter:thechapter

sponsoredaworkshop;Epsilon

Sigma Chapter sponsored a

workshop.Forconcisewritinguse:

EpsilonSigma,EpsilonSigmaatthe

UniversityofAkron.

ChapterAdvisor:analumnuswho

establishesandmaintainsaclose

advisoryrelationshipwithachapter

andservesasateacher,counselor,

andfriend.


ChapterCouncil:agroupof

individuals who help advise the

chapter.Capitalizewhenreferring

tothepropernameofachapter

council:AlphaPiChapterCouncil

meetsonMondays.Lowercasewhen

usedingeneralreference:Several

chaptercouncilmembersfromeach

chapterattendedtheconference.

ChapterPresident:capitalizeonly

whenusingasatitlepreceding

aname:ChapterPresidentSean

McGee;thechapterpresident

openedthemeeting.

Charter:alwaysinlowercase.

Colony:astudentorganizationinthe

finalstagepriortobeinginstalled

asacharteredchapterofaGreek

organization.Alwayslowercase.See

alsochapter.

CourtesyTitles:ingeneral,donot

usethecourtesytitlesMiss,Mr.,

Mrs.,orMs.onfirstandlastnames

oftheperson:MarkStill,Mr.Still.

They are invariably abbreviated in

writtenreferenceswhileothertitles,

suchasdoctor,representative,or

senator,maybeeitherwrittenoutor

abbreviated:Hon.FrankWolf.

MARRIEDWOMEN:the

preferredformonfirstreferenceis

toidentifyawomanbyherownfirst


33

nameandherhusband’slastname:

KarlaDuncan.Onsecondreference,

useMrs.unlessawomaninitially

identifiedbyherownfirstname

prefersMs.:Mrs.Duncan.

UNMARRIEDWOMEN:for

women who have never been

married,useMiss,Ms.,ornotitle

onsecondreference.Fordivorced

womenandwidows,thenormal

practiceistouseMrs.ornotitle

onsecondreference.Ifunsureof

maritalstatus,usethetermMs.

DDates:alwaysuseArabicfigures

withoutth,st,andnd.:March22,

notMarch22nd.Donotusea

commabetweenmonthandyearif

thedayisomitted:November1999.

Includeacommaaftertheyearif

thefulldateisgiven:November2,

2000,willbethedayofthefood

drive.Donotabbreviatemonth.

DeansList:lowercaseinalluses:

Bradisonthedeanslist.Michaelis

adeansliststudent.Notdean’slist.

DepartmentOffice:capitalizewhen

used to designate the full name

ofcorporateandorganizational

units:OfficeofAdvancement,

DepartmentofChapterOperations.

Don’tcapitalizewhenusinggeneric

references.

Depledge:theterminationofan

associatemember’srelationship

withaGreekorganization.

Dollars:alwayslowercase.Use

figuresandthe“$”signinallexcept

casualreferencesoramounts

withoutafigure:Thebookcost

$4.Dad,pleasegivemeadollar.

Forspecificamountsofmorethan

$1million,usethe“$”signand

numeralsuptotwodecimalplaces.

Donotlinkthenumeralsandthe

wordsbyahyphen:Heisworth

$3.25million.Theprojectcost

$100million.Theformforamounts

less than

$1million:$4,$25,$500,$1,000,

$650,000.

Dorm:residencehallispreferred.

Ee-News:electronicallydelivered

newsletterssenttocurrent

members,alumni,volunteers,

andanyoneassociatedwiththe

FraternityorFoundation.

F501(c)(3):under501(c)(3)of

theInternalRevenueService,The

EducationalFoundationisapublic



34

foundationoperatingexclusively

forcharitableandeducational

purposes.“Foundation”isan

acceptablereplacementforthe

EducationalFoundation.Followthe

samecapitalizationrulesthatapply

toFraternity.

FTOG:“FortheOldGal,”closing

salutation.

FacultyAdvisor:amemberofthe

facultyoradministrationwho



anditsscholarshipprogram.The

FacultyAdvisorisnotnecessarily

aninitiateoftheparticularGreek

organization.

Frat:donotusethisterm,evenas

anabbreviation.

Fraternal:usedasanadjectiveand

isnotcapitalized:Hischapteroffers

agoodfraternalexperience.

Fraternity:capitalizewhenreferring

toaspecificfraternity:Beta

ThetaPiFraternity,LambdaChi

AlphaFraternity.TheFraternityis

synonymous with Alpha Sigma Phi

Fraternity.Anagencyororganization

oftenusescapitalizationwhen

referringtoitselfinprint.Capitalize

fraternitywhenreferringspecifically

toAlphaSigmaPhi:TheFraternity

has67activechaptersandcolonies.


reference:fraternityeducation,

fraternityprogramming.Referto

theInterfraternityDirectoryorthe

FraternityExecutives’Fraternity/

SororityDirectorytoproperly

referenceallNICmembers.Ifin

doubt,refertoallNICmembersasa

men’sfraternity.

Fundraising,fund-raising,fund-

raiser:anoun:Fundraising

isdifficult.Fund-raisingisan

adjective:Theyplannedafund-

raisingevent.Fund-raisermaybean

eventoraperson:Thefund-raiser

wasasuccess.Afund-raiserwas

hired.

GGradePointAverage:lowercaseand

inlongform:Thechapter’sgrade

pointaverageexceedstheall-men’s

average.Whendirectlyfollowing

anumber,itmaybeabbreviated.

Capitalizeandomitperiods:2.25

GPA.

GrandChapter:firstheldin1907

andistheofficialbusinessmeeting

oftheFraternity;traditionallyknown

asaconvention.Heldbiannuallyin

August,theprogramalsoincludes

leadership development and

training.Capitalizewhenreferring

toaparticularGrandChapter:The

2006GrandChapter.Lowercase

whenreferringtograndchapterin

general:Weholdourconvention

everytwoyears.

GrandChapterAdvisor:appointedby

theGrandCouncil;analumnuswho



andservesasateacher,mentor,

andfriend.

GrandCouncil:adeliberative

body.Acouncilorisamember

ofadeliberativebody.Alumni

councilorsareelectedduringGrand

Chapterandserveafour-yearterm.

Undergraduatecouncilorsserve

atwo-yearterm.Alwayscapitalize

GrandCouncilwhenitreferstothe

FraternityOfficers:TheFraternity’s

GrandCouncilismeetingtoday.


reference:Iwouldliketoattend

agrandcouncilmeeting.Grand

Counciloriscapitalizedwhenused

asanabbreviation:TheGrand

CouncilorsmetafterGrandChapter.

Greek:capitalizedinallreferences

toGreeklife.

GreekAdvisor:capitalizeonlyifit

directlyprecedesaname:Greek

AdvisorTomIdemacametothe

meeting.TheGreekadvisorvisited



thechapterhouse.

Greek-letter:ifitprecedesa

noun,Greekletterifitfollowsa

noun:AlphaSigmaPhiisaleader

intheGreek-lettercommunity.

Organizations with Greek letters

mustworktogether.

Greeklife:twowords,nohyphen.

Greekrow:twowords.

GreekWeek:alwayscapitalize.

HHazing:anywillfulactofpractice

byamemberorassociatemember,

directedagainstamemberor

associatememberwhich,withor

withoutintentislikelytocause

bodilyharmordanger,offensive

punishment,ordisturbingpain,

compromisetheperson’sdignity;

causeembarrassmentorshamein

public;causethepersontobethe

objectofmaliciousamusementor

ridicule;causepsychologicalharm

orsubstantialemotionalstrain;and

impairacademicefforts.Hazing

in all forms is prohibited by Alpha

SigmaPhi.

Headquarters:notusedinreference

to Alpha Sigma Phi Fraternity or

EducationalFoundation.Fraternity

Headquarters,AlphaSigmaPhi

Headquarters,orRalphF.Burns

Alpha Sigma Phi Headquarters is

correctuse.FraternityHeadquarters

islocatedinCarmel,Indiana.

HouseCorporation:Lowercase

unlesspartofacompletename:

EpsilonHouseCorporation.

Housemother,Housefather:one

word;nocapitalization.Mayalsobe

referred to as a house

director,nocapitalizationunless

usedwithname:HouseDirector

ScottGrissom.

IInPhi:aclosingsalutationinaletter

toamemberofAlphaSigmaPhi.

Inactive:statusofundergraduate

membershipwithinachapter.This

statusisnotofficiallyrecognizedby

theFraternity.MembersofAlpha

SigmaPhicannotgoinactive“early”

orfor“asemester.”

Initiation:ritual-basedceremony

thatmarkstheacceptanceofa

lifetimecommitmenttothefraternity

orsorority.Capitalizeasanoun.

Lowercaseotherwise:December’s

Initiation,theinitiationof13

brothers.

InterestGroup:anindividualcampus

membershipunitinthefirststageof

theprocessleadingtoinstallationas

achapterofaGreekorganization.

InterfraternityCouncil:always

capitalize.Not“Inter-fraternity

Council.”AbbreviatedIFC.

Intramural:alwayslowercase.Not

“intermural.”

LLeaderShape:anationallyrenowned

undergraduate leadership program

runbyanoutsidevendor.Eight

nationalsessionsareofferedeach

summer.Theprogramisalso

conductedonover45campus

acrossthecountry.Always

capitalize.

Legacy:anundergraduaterelativeof

a Greek organization member who

isextendedfullconsiderationduring

therushandpledgingprocess.

Alwayslowercase.

LoyaltyFund:charitablegiftfund

forAlphaSigmaPhiEducational

Foundation.Donorsaresolicited

annually.

MManual:capitalizeandplacein

italicswhendirectlyfollowingthe

nameofthemanual:AlphaSigma



36

PhiPresident’sManual.Lowercase

whenappearingalone:Bringyour

manualtoeverymeeting.

Mission:Tobetheco-curricular

organizationofchoicefordiscerning

undergraduatemen,through

theprovisionofanenriching

brotherhoodexperienceandafull

rangeofcharacterandleadership

development opportunities that

areRelevant,Replicable,and

Recognizable.Missionisalways

capitalizedwhenreferringtoour

Mission:theMission,ourMission,

AlphaSigmaPhi’sMission.

NNationalPanhellenicConference:

alwayscapitalize.Abbreviated:NPC.

Seealsosorority.

NationalPan-HellenicCouncil,Inc.:

alwayscapitalize.Abbreviated:

NPHC.Refertoitsmembersas

historicallyAfrican-American:Kappa

AlphaPsi,ahistoricallyAfrican-

Americanfraternity,willbeshowing

aslideshow.

NewMember:amanwhohas

recentlybeeninitiatedasamember

ofAlphaSigmaPhi.

Numerals:spelloutwhole

numbersbelow10,orwhen

beginningasentence.Usefigures

for10andabove:nine,10.For

numbershigherthan999,use

commas:1,234.Placeahyphen

between the numeral and the

year when designating the

lengthofmembership:50-year

member.Years/erasdonotgetan

apostrophe:Thetraditionbeganin

the1920s.Exception:the‘20s.

LARGENUMBERS:whenlarge

numbersmustbespelledout,usea

hyphentoconnectawordendingin

“y”toanotherword:twenty-one;one

hundredtwenty-two.Forverylarge,

roundnumbersexceeding999,999,

useafigurefollowedbymillion,

billion,ortrillion:Wecollected1.2

millionpoundsoffoodthisyear.

TELEPHONENUMBERS:the

preferredformatis:513.523.7591,

ext.228.Usenumeralsfordates,

addresses,andsportsscores.

OOldGal:affectionatetermusedto

describetheFraternity.Thefirst

recordedusewas1918.

OpenParty:anopen-to-the-public

socialfunction.

PPhoenix:finestsymbolofthe

permanenceandeverlasting

qualitiesoffraternity.Traditionally,

the logo is reserved for expansion

andrecruitmentefforts.

Pinning:thepracticeofafraternity

member giving his member’s badge

toawoman.

PledgeorCandidate:ayoungman

whohasacceptedaninvitationto

joinAlphaSigmaPhi,butnotyet

formallyinitiated.Apledgeisalso

a solemn promise or agreement to

supportsomething:Mattpledged

$100totheAlphaSigmaPhi

EducationalFoundation.Always

lowercase.

Purpose:ToBettertheMan,through

thecreationandperpetrationof

brotherhood founded upon the

valuesofcharacter:Silence,Charity,

Purity,Honor,andPatriotism.

Purposeisalwayscapitalized

when it refers to Alpha Sigma Phi’s

Purpose:ourPurpose.

RRe-elect,re-election,re-elected:use

hyphen.

RecolonizeorRecharter:not“re-

colonize”or“re-charter.”Only

previouslyexistingchaptersor

coloniesarerecolonizedand

rechartered.Previouslyexisting

coloniesarenotrechartered.



Recruitment:alwayslowercase.The

usageofrecruitmentispreferred

ratherthanrush.Usemember

recruitment,notmembership

recruitment.

RecruitmentThroughScholarship:

capitalizeanditalicize.

RiskManagement:involves

analyzing all exposures to the

possibility of loss and determining

howtohandletheseexposures;

reduceriskortransferrisk.

Ritual:capitalizewhenreferringto

aparticularfraternity’sritual:Alpha

Sig’sRitual.Donotcapitalizewhen

referring to the other rituals of the

Fraternity:Theritualbookswere

senttothecolony.Ourvaluescanbe

foundinourritual.

SSocialFraternity:donotrefer

to Alpha Sigma Phi or any other

fraternityasasocialfraternity.Use

theterms“Fraternity”or“Greek-

letterFraternity.”

Sorority:lessthanhalfofthe26

NPC members use sorority in their

officialname;mostusefraternity.

RefertotheInterfraternityDirectory

ortheFraternityExecutives’

Fraternity/SororityDirectoryto

properlyreferenceallNPCmembers.

Ifindoubt,refertoallNPCmembers

asawomen’sfraternity.

Staff:capitalizeinreferenceto

AlphaSigmaPhionlywhendirectly

followingFraternity,Foundation,

FraternityHeadquarters.Lowercase

whenusedinotherforms.

TThePresidents’Academyof

Leadership:aleadershipconference

heldeachyearforthosemen

holdingtheofficeofPresidentor

GrandChapterAdvisor.Traditionally,

takesplaceinFebruary.

TheRalphF.BurnsLeadership

Institute:afreeinstitutefornewly

initiatedmembersoftheFraternity.

The program was named after Ralph

F.Burnsatitsinceptionin1998.

Traditionally,takesplaceinJanuary.

Time:whenwritingaspecifictime

ofday,usetwonumeralsafterthe

colonwitha.m.orp.m.following:

9:00a.m.or4:15p.m.Aspacemust

be put between the time and the

distinction.

TheTomahawk:fulltitleofthe

Fraternity’smagazine,firstpublished

atYalein1847.TheTomahawk

istheoldestcollegefraternity

publication.AlsoTomahawkof

AlphaSigmaPhi.AlwayssetThe

Tomahawkinitalics.

ToBettertheMan:Fraternitytagline.

When written within text it should be

italicized.TheFraternitytaglineTo

Better the Man should appear on all

recruitmentmaterial.

WWeInvestintheLivesofMen:

Foundationtagline.Whenwritten

withintextitshouldbeitalicized.The

Foundation’s tagline We Invest in

the Lives of Men should appear on

allcampaignmaterial.

CCamera-readyArt:high-resolution

type,artworkorgraphicmaterials

thatarereadytobescannedand

printed.

EElectronicFiles:computer-

generated,electronicallysaved

filesofartworkthatcanbeplaced

directlyintodocumentsthatare

beingcreatedindesktoppublishing

(i.e.,TIFF,GIF,EPS,orJPEG).

GRAPHICDESIGNTERMS


GRAPHICDESIGNTERMS

EPSFile:standsforEncapsulated

PostScriptfile.Thesemaybescaled

at virtually any size without image

degradation.Keepinmindthatin

orderforthesefilestoprintclearly,

they need to be imaged on true

postscript-capableprinters.

FFour-colorProcess:aprintingterm

referringtotheprocessbywhichany

colormaybeachievedbycombining

thefourbasiccolorsofink(cyan,

magenta,yellow,andblack).See

alsoProcessColors.

GGIFFile:standsforGraphics

InterchangeFormat.GIFfilesseem

toworkeffectivelywhenplaced

andusedinMSOfficeapplications,

buttheyarenotrecommended

whenscalingorresizingofthe

visualidentityisnecessary.Scaling

orresizingGIFfilesafterplacing

themintosuchaprogramattheir

actualsizecancausetheimage

quality to degrade immediately and

substantially.

JJPEGFile:standsforJoint

PhotographicExpertsGroup.AJPEG

fileisaformatcommonlyusedfor

e-mailingphotographsandcertain

other images or for displaying them

onWebapplications.Qualitymay

vary,althoughitispossibletoobtain

a very high degree of resolution

usingtheJPEGformat.

KKerning:theprocessofadjusting

theinter-letterspacingbetweentwo

letters.

LLeading:theverticaldistance,in

points,fromonelineofcopytothe

next.

Logo:anyartworkthattranslatesthe

valuesoridentityofanindividual,

company,ororganizationintoa

graphicimage.

PPANTONEMatchingSystem(PMS):

a registered trade name for a widely

usedsystemofcolor-matchingink

usedinprinting.

PDFFile:standsforPortable

DocumentFormat.PDFfiles

areanothertoolforelectronic

transmissionofdata.TheAdobe

Acrobatsoftwaremakesitpossible

tovieworprintfilesacrossplatforms

(i.e.,WindowstoMacOS),and

allowsrecipientstoseethefilesas

theywerecreatedtoappear,rather

thaninamodifiedformat.

Point:ameasurementusedto

designatedtypesize,onepoint

approximating1/172ofaninch.

PositioningStatement:ashort

phrase or tagline that further

identifiesthemissionorprograms

ofanindividual,organization,or

company.

ProcessColors:inprinting,the

subtractiveprimaries(magenta,

yellow,andcyan).Includesblackin

four-colorprocess.

RReverse:artworkortypethat

appearsasthecolorofthepaper

onwhichitisprintedasaresultof

beingdropped(reversed)outofa

darkbackground.

SSansSerif:atypefacethatcontains

noserif,or“feet,”ontheendsofits

characters.

Screen:aversionofanimage,

ortype,producedwithonlya

percentageoftheinkusedinthe

originalimage.Alsoreferredtoas

screentint.


GRAPHICDESIGNTERMS

39

Serif:linesthatcrossorprojectfrom

theendsofcharactersinatypeface,

sometimesreferredtoas“feet.”

Signature:Forthepurposesofthis

guide,signaturereferstothesealor

taglinecombinedwiththeaddress,

phonenumbers,and/orotherAlpha

SigmaPhiinformation.

Solid:anyportionoftheprinted

areaofapublicationprintedat100

percentofagiveninkcolor.

TTagline:ashortphraseorsentence

thatfurtheridentifiesthemissionor

programsofanindividual,company,

ororganization.

TIFFFile:standsforTagged

InformationFileFormat.Thesefiles

maynotbescaledup(theycan’t

be used in sizes larger than their

originaldimensions)buttheymaybe

reduced(orscaleddown).Results

fromscalingTIFFfilesshouldbe

superiortothoseofscalingGIFfiles.

Two-colorPrinting:aprocessby

whichapublicationisprintedin

onlytwocolors,usuallyachoice

ofanytwoPANTONEcolorsorone

PANTONEcolorandblack.

WWordmark:Forthepurposesofthis

guide,wordmarkreferstothenames

“AlphaSigmaPhi”and“DeltaBeta

Xi”whicharerepresentedwiththe

Greek letters “ASF”and “DBX.”


ARTWORKFILETYPEINFORMATION

VectorArtvs.RasterArtIt is important to understand the

differenceindigitalartcategories

becausemanyfiletypeswillfind

themselvesinonecategoryorthe

other and will therefore determine

howyoucanusetheartwork.

Vectorartworkwillallowtheuser

tocompletely(easilyandcleanly)

changecertainfeaturesoftheart

suchascolor,size,andproportion

withoutultimatelysacrificingthe

qualityoftheartwork.Vectorartis

oftenconsideredthepurestform

ofdigitalartbecauseofthisease

ofuse.Termslike“camera-ready

artwork,”“lineart,”and“illustration

art”areoftenassociatedwiththe

vectorcategory.

Rasterartistheoppositeofvector

art.Itiswhatphotographsandweb

imagesaregenerallyconsidered.

Vectorartcanveryeasilybe

convertedintorasterfiletypes,but

itisconsiderablymoredifficultto

transformrasterimagesintovector

images.

Withthatbeingsaid,thefollowing

outlineswhichfilesfallintoeach

category(withthefileextensions):

VectorFileTypes:AdobeIllustrator(.ai)CorelDraw(.cdr)

PDF(.pdf)IllustratorEPS(.eps)*WindowsMetafile(.wmf)*

RasterFileTypes:Photoshop(.psd)TIFF(.tif)JPEG(.jpg)PhotoshopEPS(.eps)* Bitmap(.bmp)WindowsMetafile(.wmf)*GIF,AnimatedGIF(.gif)

FileUsesAdobeIllustrator(.ai):Printing

(professionalprinting,youneed

the program in order to open the

file),canbeconvertedtorasterart,

screenprinting(i.e.,T-shirts),ad

specialties/promotionalproducts,

canbedigitizedforembroidery.

CorelDraw(.cdr):SeeAdobe

Illustratorabove.

PDF:SeeAdobeIllustratorabove.

Usedofteninproofingasyouonly

needAdobeAcrobatReadertoview

thefilesandnottheprogramthat

generatedthePDForiginally.Acrobat

Readercanbedownloadedforfree

online.

IllustratorEPS(.eps):SeeAdobe

Illustratorabove.Usedbyprinters.

Photoshop(.psd):Usedmostlyfor

photographs and for adding photo

effectstoconvertedillustration

art.Canonlybeopenedusingthe

Photoshopsoftware.

TIFF(.tif):Usedmostlyfor

photographs.Cansometimesbe

openedwithoutPhotoshop.Best

raster format to use for professional

printing,butonlyiftheimage

resolutionis300dpiorbetter.

JPEG(.jpg):SeePhotoshop.Most

generallyassociatedwithphotos

derivingfromdigitalcameras.

Inhighresolution,maybeused

forprintingbutcancreatepoor

image quality and pixellation and is

thereforenotrecommendedinevery

case.Low-resolution(72dpi)JPEGs

aresuitableforwebdesign.Most

computerscanaccessthesefiles

withoutthePhotoshopsoftware.

WindowsMetafile(.wmf):Thistype

offilecanbeimporteddirectly

intoMicrosoftWordasclipartand

opened in Adobe Illustrator if it was

generatedfromIllustrator.

GIF,AnimatedGIF(.gif):Usedin

low resolution for web design and

animatedwebeffects.

*Somefiletypesfallunderbothcategories,dependingontheprogramfromwhichtheyoriginated.

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