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COLIN A. HOUSTON & ASSOCIATES, INC.
Colin A. Houston & Associates, Inc. announces
a new multiclient study
ALPHA-OLEFINS - WORLD MARKETS, 2005-2015
Colin A. Houston & Associates, Inc. (CAHA) plans to undertake a new multiclientstudy of the global markets for alpha-olefins beginning in October 2006, with completionscheduled for April 2007. The results will be delivered electronically section by sectionon a monthly basis via an Internet database accessible via password. A printed versionwill be delivered following completion of the final sections.
Since our last comprehensive global alpha-olefins study published in 2001,CAHA has carried out many projects involving alpha-olefins, including multiclient marketstudies for several LAO derivatives. In addition, CAHA follows alpha-olefin marketdevelopments on an ongoing basis for our monthly LAO newsletter. This will enable usto provide clients of the new study with access to a preliminary database of LAOconsumption by end use by the end of October 2006. Thereafter, different chapters willbe researched and updated sequentially, with new data posted each month. A finalsupply/demand balance and executive summary are scheduled for completion by theend of April 2007.
Details of the new study and database service are explained on the followingpages. Please contact either Marilyn Bradshaw, Vice President and Alpha-OlefinsProject Leader or Joel Houston, President to discuss this valuable new program.
CONTENTS
Page
Purpose of the Study 2Electronic Version 4Project Plan by Section 5Tentative Print Version Table of Contents 10Sample Tables 16Qualifications & Personnel 25How to Subscribe 28
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PURPOSE OF THE STUDY
The alpha-olefins market has faced an unusual number of challenges andinteresting developments in recent years, including a global recession occurring just aslarge new plants came on stream in 2002; skyrocketing raw material and energy coststhroughout 2003 and 2004; an unexpectedly strong recovery in demand, coupled withtight ethylene supplies, from late 2004 into 2005; hurricanes disrupting ethylene, alpha-olefin and derivative production along the U.S. Gulf coast in the second half of 2005;and the permanent closure of Ineos’ Pasadena, TX alpha-olefins plant, representingclose to 14 percent of global capacity, at the end of 2005.
Demand has continued to grow in the first half of 2006, although somewhat moreslowly than in 2005, but prospects for the full year and for 2007 are good. But foralpha-olefin producers, profitability depends on finding and winning the right mix ofcustomers while optimizing alpha-olefin production and disposition by chain length.
The purpose of CAHA’s new study is to provide LAO producers withcomprehensive data and analysis that will support the development of successfulalpha-olefin production, sales and marketing strategies.
The study is also designed to give LAO customers a better understanding of thecurrent and projected LAO market, especially the factors that affect LAO availability andpricing decisions.
ALPHA-OLEFIN SUPPLY
Three companies continue to dominate the global alpha-olefins market –CPChem, Ineos and Shell – producing a full range of alpha-olefins via ethyleneoligomerization Three others, with smaller capacities, – Idemitsu, Mitsubishi, andNizhnekamskneftekhim – utilize similar process technology. Sasol manufacturespentene-1, hexene-1 and octene-1 from coal-derived synthesis gas, and Q-Chemproduces hexene-1 via ethylene trimerization. In addition, there are over 30 producersof butene-1 from refinery streams.
In 2006 the market is adjusting to last December’s closure of Ineos’ 505,000 ton/yearLAO plant in Pasadena, TX, and anticipating the start-up of SABIC’s new 150,000 ton/yearplant in Saudi Arabia. Also this year, Dow may disclose further details of its plans for anoctene-1 plant that will be based on a different process that utilizes butadiene feedstock.Looking further ahead, Sasol will double its octene-1 capacity with a 100,000 ton/year plantdue on stream in 2007, and CPChem plans to start up a 350,000 ton/year full range LAOplant in 2008 as a joint venture with Qatar Petroleum. CAHA’s new study will analyze theimpact of this new capacity, detailing potential production versus forecast demand by chain
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length annually through 2010, with a projection to 2015.
Alpha-olefin technology is available for license from UOP, Axens and DuPont, andSABIC has not ruled out licensing its proprietary process once its own plant is operatingsuccessfully. New plants are on the drawing board in China, India and Iran. CAHA’s newstudy will discuss the advantages and disadvantages of each available technology, andassess the individual prospects for potential new alpha-olefin producers.
ALPHA-OLEFIN DEMAND
After booming from 1999-2001, alpha-olefin demand growth slowed considerably in2002-2003 during the global economic downturn, but began to rebound in late 2004, andwas especially strong in 2005. Polyolefin comomoners continue to account for well over 50percent of alpha-olefin consumption, and global growth is expected to be quite strongthrough 2010, with HDPE averaging around 4-5 percent/year and LLDPE 6-7 percent/year.Demand has been strong enough to keep both hexene-1 and octene-1 tight in 2006.
Since an unexpected surge in decene-1 demand in 2004, the polyalphaolefin market
12has been constrained by insufficient supplies of decene-1. PAO based on C alpha-olefinhas been available for years, but is gaining new momentum, with new products being
12 14introduced, including a C -C blend from Ineos. The lubricant market continues toembrace Group III base oils, but a potentially greater threat to PAO – GTL base oil – is onthe horizon.
12 18For some of the C to C alpha-olefins, demand is being dampened by high pricesneeded to cover increased raw material costs. In the detergent alcohol market, oleo-basedmaterials are growing more rapidly than ethylene-based alcohols. And a significant portionof alkyldimethylamine production has been switched from alpha-olefin feedstocks to oleo
16-18feedstocks. Demand for C alpha-olefins for alkenyl succinic anhydride and for oilfielddrilling fluids has been strong, but these markets are not immune to rising costs either.
CAHA’s new study will carefully examine each end use for alpha-olefins and all thecurrent and future factors affecting them in order to provide comprehensive quantitativedata and qualitative analysis.
CAHA has extensive files, data, contacts, knowledge and expertise on alpha-olefinswhich provide a unique foundation for this study. New research will be accomplishedthrough an initial literature search, taking advantage of online databases and resources,followed by telephone, e-mail and personal interviews with alpha-olefin producers and usersin each region of the world.
The next few pages describe the electronic version of the study, and its proposeddelivery schedule. Following that is a traditional table of contents for the print version, andsample tables of the data that will be available in both formats.
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ELECTRONIC VERSION
CAHA will set up an electronic database organized by individual sectors of the alpha-olefins market, as outlined below. The database will initially contain the most recentinformation that CAHA has available in-house. Over a seven-month period, CAHA willconduct research to obtain current data and insights for each of the sections, and willupdate the sections according to the schedule shown below.
CAHA has up-to-date information on producers and capacities, and certain end usesas of July 2006. Information which is not up-to-date will require review prior to posting on-line. The entire preliminary database will be available to subscribers by the end of October2006, provided that sufficient subscribers have been obtained by mid-October.
From October 2006 through April 2007 CAHA will conduct research to update eachsection according to the schedule shown below. The study is scheduled to be completedand a final supply/demand balance and executive summary delivered by the end of April2007. The electronic version of the study will be delivered through an Internet databaseaccessible by password. Passwords will be assigned when the study commences.
The first schedule below lists the sections of the study in the traditional order of amulticlient study showing the delivery dates for each section. The second schedule showsthe sections that will be delivered chronologically by month.
In the Project Plan by Section, specific dates listed for each section, e.g., December2006, indicate when complete new information will be available to clients. There will beregular updates thereafter.
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PROJECT PLAN BY SECTION
Chapter Description Completion Dates
I. PRODUCERS AND CAPACITIES
CAPACITY DATABASE
Plant locations and capacities by chain length for 2005 to 2010,
with forecasts to 2015, based on announced new capacity
Regional and global capacity totals
October 2006
Monthly updates
PRODUCER PROFILES
In-depth profiles: corporate overview, process technology,
products, product quality, integration, captive use, merchant sales,
strategic issues
March 2007
II. PRODUCTION
Production by chain length for each producer for 2005 & 2006
Regional and global production by chain length for 2005 through
2010, and 2015.
April 2007
III. CONSUMPTION SUMMARY
Consumption by end use and by chain length
and by region for 2005 through 2010 and 2015April 2007
IV. POLYOLEFINS
POLYOLEFIN PRODUCER DATABASE
Plant locations, capacities, product and catalyst technology,
products and comonomer types used by region for 2006 and
announced new capacity through 2015
November 2006
Monthly updates
CONSUMPTION
Comonomer consumption by polyolefin type, by chain length and
by region for 2005 through 2010 and 2015
March 2007
V. DETERGENT ALCOHOLS
ALCOHOL PRODUCER DATABASE
Plant locations, capacities, products, feedstocks, process
technology, products by region for 2006 and announced new
capacity through 2015
October 2006
Monthly updates
CONSUMPTION
Alpha-olefin consumption by product and by chain length and by
region for 2005 through 2010 and 2015
October 2006
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Project Plan by Section (continued)
Chapter Description Completion Dates
VII. LINEAR ALKYLBENZENE
LAB PRODUCER DATABASE
Plant locations, capacities, feedstocks, process technology by
region for 2005 through 2010 and 2015
October 2006
Monthly updates
CONSUMPTION
Alpha-olefin consumption by chain length and by region for 2005
through 2010 and 2015
October 2006
VIII. ALKYLDIMETHYLAMINE
ADA PRODUCER DATABASE
Producers, plant locations, capacities, feedstocks, captive/
merchant use by region for 2005 through 2010 and 2015
January 2007
Monthly updates
CONSUMPTION
Alpha-olefin consumption by chain length and by region for 2005
through 2010 and 2015
January 2007
IX. ALPHA-OLEFIN SULFONATE
AOS PRODUCER DATABASE
Producers, plant locations, capacities by region for 2005 through
2010 and 2015
November 2006
Monthly updates
CONSUMPTION
Alpha-olefin consumption by chain length and by region for 2005
through 2010 and 2015
November 2006
X. PLASTICIZER ALCOHOLS
PLASTICIZER ALCOHOL PRODUCER DATABASE
Linear plasticizer alcohol producers, plant locations, capacities,
product types by region for 2005 though 2010 and 2015
December 2006
Monthly updates
CONSUMPTION
Alpha-olefin consumption by chain length and by region for 2005
through 2010 and 2015
December 2006
XI. SYNTHETIC LUBRICANTS
POLYALPHAOLEFIN PRODUCER DATABASE
Polyalphaolefin producers, plant locations, capacities, integration
by region for 2005 through 2010 and 2015 based on current
announcements
January 2007
Monthly updates
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Project Plan by Section (continued)
Chapter Description Completion Dates
XI. SYNTHETIC LUBRICANTS (continued)
CONSUMPTION
Alpha-olefin consumption by chain length and by region for 2005
through 2010 and 2015
January 2007
XII. SYNTHETIC ACIDS
SYNTHETIC ACID PRODUCER DATABASE
Producers of synthetic acids, plant locations, capacities by region
for 2005 through 2010 and 2015
December 2006
Monthly updates
END USE DATA
Market trends and synthetic acid consumption for polyol esters,
bleach activators, other by region for 2005 through 2010 and 2015
December 2006
CONSUMPTION
Alpha-olefin consumption by chain length and by region for 2005
through 2010 and 2015
December 2006
XIII. PETROLEUM ADDITIVES
PETROLEUM ADDITIVE PRODUCER DATABASE
Producers of additive packages, plant locations, capacities by
region for 2005 through 2010 and 2015
February 2007
END USE DATA
Market trends and additive package consumption by region for
2000 through 2005 and 2010
February 2007
CONSUMPTION
Alpha-olefin consumption by chain length and by region for 2000
through 2005 and 2010
February 2007
XIV. ALKENYL SUCCINIC ANHYDRIDE
ALKENYL SUCCINIC ANHYDRIDE PRODUCER DATABASE
Plant locations, capacities by region for 2005 through 2010 and
2015
January 2007
Monthly updates
END USE DATA
Market trends, ASA consumption by region for 2005 through 2010
and 2015
January 2007
CONSUMPTION
Alpha-olefin consumption by chain length and by region for 2005
through 2010 and 2015
January 2007
8 COLIN A. HOUSTON & ASSOCIATES, INC.
Project Plan by Section (continued)
Chapter Description Completion Dates
XV. OILFIELD CHEMICALS
OILFIELD CHEMICALS PRODUCER DATABASE
Producers, products and market position by region for 2005
through 2010 and 2015
February 2007
END USE DATA
Market trends and growth by region for 2005 through 2010 and
2015
February 2007
CONSUMPTION
Alpha-olefin consumption by chain length and by region for 2005
through 2010 and 2015
February 2007
XVI. MISCELLANEOUS END USES
Metalworking fluids
Epoxides
Mercaptans
HMW alpha-olefin waxes
Polybutene-1
Leather
Amyl alcohol
Other
For each end use: Technology, Producers, Markets, Alpha-
Olefin Demand
March 2007
XVII. SUPPLY/DEMAND BALANCE
Tables showing capacity, production, and consumption by chain
length and by region for 2005 through 2010 and 2015
Global supply/demand balance by chain length for 2005 through
2010 and 2015
Discussion of key market issues, producers and strategies
April 2007
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PROJECT PLAN BY MONTH
2006
October Complete Preliminary Database Posted
Alpha-olefin Capacity Database
Detergent Alcohols
Linear Alkylbenzene
November Polyolefin Capacity Database
Alpha-olefin Sulfonates
December Synthetic Acids
Plasticizer Alcohols
2007
January Alkyldimethylamines
Alkenyl Succinic Anhydride
Synthetic Lubricants
February Petroleum Additives
Oilfield Chemicals
March Polyolefin Comonomers
Miscellaneous End Uses
Alpha-Olefin Producer Profiles
April Alpha-olefin Supply/Demand Balance
Executive Summary
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TENTATIVE PRINT VERSION TABLE OF CONTENTS
I. REGIONAL ALPHA-OLEFIN MARKETSWorld Overview
CapacityProductionConsumption
Regions: North America, Latin America, West Europe, Asia, OtherFor each region:
CapacityProducersProduction by chain lengthConsumption by chain lengthPricing
II. PRODUCERSRefinery Stream Butene-1
Producers, Plant Locations and Capacities
6Producers (C +): Chevron Phillips, Godrej, Idemitsu, Ineos, Mitsubishi,Nizhnekamskneftekhim, SABIC, Sasol, Shell
For each producer:Plant Locations and Capacities
Recent and Future ExpansionsProduction Technology and EconomicsProduction by Chain LengthIntegration
Feedstock SituationCaptive vs Merchant Use
Alpha-Olefin Technology Available for LicenseAxensDuPontUOP
Potential ProducersDowRelianceNPC (Iran)Others
III. END USE MARKETS FOR ALPHA-OLEFINSWorld Summary
By End UseBy Chain Length
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IV. POLYOLEFIN COMONOMERSPolyolefin Technology
Process and Catalyst SummaryTechnologies available for license
HDPEHMWHDPEUHMWHDPELLDPEVLDPE/PlastomersPolyolefin ElastomersPolypropylene Multipolymers
Polyolefin Producers and Capacities by RegionRegions: North America, Latin America, West Europe, Asia, OtherFor each producer: Ownership, integration, plant/product details
For each plant:LocationProcess/CatalystCapacity and planned expansionsComonomer type(s) used
Polyolefin Markets by RegionRegions: North America, Latin America, West Europe, Asia, OtherFor each region:
LLDPEAlpha-olefin Consumption by Type/Chain Length
HDPEAlpha-olefin Consumption by Type/Chain Length
VLDPE/PlastomersAlpha-olefin Consumption by Type/Chain Length
Polyolefin ElastomersAlpha-olefin Consumption by Type/Chain Length
Polypropylene MultipolymersAlpha-olefin Consumption by Type/Chain Length
V. SURFACTANTS AND INTERMEDIATESDetergent Alcohols
Sources and TechnologiesMarkets
Regions: North America, Latin America, West Europe, Asia, OtherFor each region:
Producers and Capacities
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ProductionAlpha-Olefin Demand by Chain Length
Linear AlkylbenzeneSources and TechnologiesMarkets
Regions: North America, Latin America, West Europe, Asia, OtherFor each region:
Producers and CapacitiesProductionAlpha-Olefin Demand by Chain Length
AlkyldimethylaminesSources and TechnologiesMarkets
Regions: North America, Latin America, West Europe, Asia,Other
For each region:Producers and CapacitiesProductionAlpha-Olefin Demand by Chain Length
Alpha-olefin SulfonatesSources and TechnologiesMarkets
Regions: North America, Latin America, West Europe, Asia,Other
For each region:Producers and CapacitiesProductionAlpha-Olefin Demand
VI. PLASTICIZER ALCOHOLSPlasticizer Alcohols
TechnologyProducts
2-EthylhexanolIso AlcoholsLinear Alcohols
PlasticizersEnvironmental & Health IssuesLinear Plasticizer Alcohol Markets
Regions: North America, Latin America, West Europe, Asia, OtherFor each region:
Producers and CapacitiesProductionAlpha-Olefin Demand
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VII. SYNTHETIC LUBRICANTSTechnology
Raw MaterialsPolyalphaolefinsUnconventional/Group III Base OilsNeopolyol EstersDibasic Acid EstersOther
Finished LubricantsAutomotive LubricantsIndustrial LubricantsAircraft Lubricants
World Lubricant MarketProducersConsumption by Market Segment and by Region
Polyalphaolefin Markets by RegionRegions: North America, Latin America, West Europe, Asia, OtherTypes: Low viscosity PAO and High viscosity PAOFor each region:
Review of Major Lubricant MarketsSynthetic Lubricant Consumption by TypePolyalphaolefin Producers and Capacities by TypePolyalphaolefin Production and Consumption by TypeAlpha-Olefin Demand by Chain Length for Polyalphaolefin Manufacture by Type
VIII. SYNTHETIC ACIDSTechnologyEnd Uses
Polyol EstersBleach ActivatorsOther
5 7 9Alpha-Olefin Derivatives (C , C , C ) vs.Fatty Acids from Other SourcesMarkets
Regions: North America, Latin America, West Europe, Asia, OtherFor each region:
Producers and CapacitiesProductionConsumptionAlpha-Olefin Demand by Chain Length
IX. PETROLEUM ADDITIVESTechnology
Lube Oil PerformanceAdditives
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Types and FunctionMarkets
Regions: North America, Latin America, West Europe, Asia, OtherFor each region:
Petroleum Additive Producers/ProductsAlpha-Olefin Demand by Chain Length
X. ALKENYL SUCCINIC ANHYDRIDETechnologyMarkets
Regions: North America, Latin America, West Europe, Asia, OtherFor each region:
ProducersProductionConsumption
PaperOther
Alpha-Olefin Demand by Chain Length
XI. OILFIELD CHEMICALSIntroduction
Oil IndustryOilfield Chemical Companies
TechnologyDrilling FluidsEnhanced Oil RecoveryDrag Reducers
MarketsRegions: North America, Latin America, West Europe, Asia, OtherFor each region:
ProducersUtilizationAlpha-Olefin Demand by Chain Length
XII. MISCELLANEOUS END USESEnd uses:
Metalworking FluidsEpoxidesMercaptansHigh Molecular Weight Alpha-Olefin WaxesPolybutene-1LeatherAmyl AlcoholMiscellaneous Other
For each end use:Technology
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ProducersMarketsAlpha-Olefin Demand by Chain Length
XIII. APPENDIXList of AbbreviationsList of Contacts
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SAMPLE TABLES
Sample Table 1
W ORLD - ALPHA-OLEFIN PRODUCTION BY REGION, 2005-2015
(thousand tons)
Region 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
North America
W est Europe
Asia
Other Regions
TOTAL
Sample Table 2
W ORLD - ALPHA-OLEFIN PRODUCTION BY CHAIN LENGTH, 2005-2015
(thousand tons)
Chain Length 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
4C
6C
8C
10C
12C
14C
16C
18C
20+C
TOTAL
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Sample Table 3
W ORLD - ALPHA-OLEFIN CONSUMPTION IN ALL APPLICATIONS, 2005-2015
(thousand tons)
2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
POLYOLEFIN COMONOMERS
HDPE
LLDPE
VLDPE/Plastomers
Elastomers
Polypropylene Multipolymers
Subtotal
SURFACTANTS AND INTERMEDIATES
Detergent Alcohols
Linear Alkylbenzene
Alkyldimethylamines
Alpha-olefin Sulfonates
Subtotal
Plasticizer Alcohols
Synthetic Lubricants
Synthetic Acids
Petroleum Additives
Alkenyl Succinic Anhydride
Oilfield Chemicals
Miscellaneous End Uses
GRAND TOTAL
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Sample Table 4
NIZHNEKAMSKNEFTEKHIM - ALPHA-OLEFIN
PRODUCTION BY CHAIN LENGTH, 2005
(thousand tons)
Carbon
Chain Length Production
Percent of Total
Production
4C
6C
8C
10C
12C
14C
16C
18C
20+C
TOTAL
Sample Table 5
SABIC - ALPHA-OLEFIN CAPACITY BY CHAIN LENGTH, 2006
(thousand tons)
Carbon
Chain Length Capacity
Percent of Total
Capacity
4C
6C
8C
10C
12-18C
20+C
TOTAL
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Sample Table 6
W ORLD TOTAL - ALPHA-OLEFIN END USE CONSUMPTION BY CHAIN LENGTH, 2008
(thousand tons)
4 6 8 10 12 14 16 18 20+End Use C C C C C C C C C TOTAL
POLYOLEFIN COMONOMERS
HDPE
LLDPE
VLDPE/Plastomers
Elastomers
Polypropylene Multipolymers
Subtotal
SURFACTANTS AND INTERMEDIATES
Detergent Alcohols
Linear Alkylbenzene
Alkyldimethylamines
Alpha-olefin Sulfonates
Subtotal
Plasticizer Alcohols
Synthetic Lubricants
Synthetic Acids
Petroleum Additives
Alkenyl Succinic Anhydride
Oilfield Chemicals
Miscellaneous End Uses
GRAND TOTAL
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Sample Table 7
W ORLD - ALPHA-OLEFIN DEMAND FOR HDPE PRODUCTION BY REGION, 2005-2015
(thousand tons)
2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
North America
Latin America
W est Europe
Asia
Other Regions
TOTAL
Sample Table 8
LATIN AMERICA - ALPHA-OLEFIN DEMAND FOR LLDPE
PRODUCTION BY CHAIN LENGTH, 2005-2015
(thousand tons)
Chain
Length 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
4 C
6 C
8 C
TOTAL
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Sample Table 9
W ORLD - ALKYLDIMETHYLAMINE PRODUCTION BY SOURCE, 2005-2015
(thousand tons)
Process 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
from olefin
from alcohol
from acid
TOTAL
Sample Table 10
ASIA - AOS PRODUCTION BY CHAIN LENGTH, 2005-2015
(thousand tons)
Chain
Length 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
14C
16C
18C
TOTAL
Sample Table 11
W EST EUROPE - ALPHA-OLEFIN DEMAND FOR POLYALPHAOLEFIN
PRODUCTION BY CHAIN LENGTH, 2005-2015
(thousand tons)
Chain
Length 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
8 C
10 C
12 C
TOTAL
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Sample Table 12
5 7 9NORTH AMERICA - CONSUMPTION OF LINEAR C , C , AND C ACID
FROM ALL SOURCES BY END USE, 2005-2015
(thousand tons)
End Use 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
Synthetic Lubricants
NOBS Production
Other
TOTAL
Sample Table 13
ASIA - ALPHA-OLEFIN DEMAND FOR PETROLEUM ADDITIVE
PRODUCTION BY CHAIN LENGTH, 2005-2015
(thousand tons)
Chain
Length 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
12 C
14C
16C
18 C
20+ C
TOTAL
23 COLIN A. HOUSTON & ASSOCIATES, INC.
Sample Table 14
W EST EUROPE - PRODUCTION OF ALPHA-OLEFIN DERIVED ASA
BY CHAIN LENGTH, 2005-2015
(thousand tons)
Chain Length 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
8C
16C
18C
20+C
TOTAL
Sample Table 15
NORTH AMERICA - INTERNAL AND ALPHA-OLEFIN DEMAND FOR
OILFIELD USES BY CHAIN LENGTH, 2005-2015
(thousand tons)
Chain Length 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
6C
8C
10C
14C
16C
18C
20+C
TOTAL
24 COLIN A. HOUSTON & ASSOCIATES, INC.
Sample Table 16
W ORLD - ALPHA-OLEFIN DEMAND FOR MISCELLANEOUS END USES, 2005-2015
(thousand tons)
End Use 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
Metalworking
Epoxides
Mercaptans
HMW W axes
Polybutene-1
Leather
Amyl Alcohol
Misc. Other
TOTAL
Sample Table 17
ASIA - ALPHA-OLEFIN DEMAND FOR METALW ORKING FLUIDS
AND ADDITIVES BY CHAIN LENGTH, 2005-2015
(thousand tons)
Chain Length 2005 2006 2007 2008 2009 2010 2015
AAGR %
2005-2015
10C
12C
14C
16C
18C
TOTAL
25 COLIN A. HOUSTON & ASSOCIATES, INC.
QUALIFICATIONS AND PERSONNEL
Colin A. Houston & Associates, Inc. was founded in 1971 to provide consulting services tothe chemical industry worldwide. The primary area of expertise was and continues to besurfactants: raw materials, intermediates, major surfactants, and the surfactant-consumingindustries. Other areas of activity include: a variety of industry studies on such topics asoilfield chemicals, detergent builders, ingredients for personal care products, and bleachingagents; engineering studies such as a worldwide study of glycerine evaporation plants withrecommendations for improved efficiency; a world study of the state of the art in spray-drying detergents; contracts with the U.S. Government to develop industry effluentguidelines; and business strategy and acquisition studies.
The reputation thus earned by CAHA for comprehensive, high quality techno-economic andmarket analyses has led to a variety of engineering, marketing, and strategic planningstudies for individual clients in North America, Latin America, West Europe, Asia, the MiddleEast and Africa.
CAHA has been studying alpha-olefin markets for most of its 35 year history. In 1980,CAHA was commissioned to undertake a major proprietary study of North American andWest European alpha-olefin markets. In 1988, CAHA published its first world multiclientstudy on alpha-olefins. A second comprehensive study was completed in 1994, and a thirdmulticlient study in 2001. CAHA also published a multiclient study of global markets forpolyolefin comonomers in 1999. In addition, since 1989 CAHA has published a monthlyalpha-olefin newsletter covering pricing and market developments for alpha-olefins and forpolyolefins and other end uses for alpha-olefins.
The project team approach utilized by CAHA includes a core of senior and technicalprofessionals augmented by expert consultant associates. The following synopses presentthe staff and consultants who will carried out the study, Alpha-Olefins - World Markets,
2005-2015.
Marilyn L. Bradshaw, Vice President,was the project leader for ALPHA-OLEFINS - WORLD MARKETS, 2000-2010 AND
ALPHA-OLEFIN MARKET INTELLIGENCE DATABASE. She is also the author andeditor of CAHA’s monthly alpha-olefin newsletter, and provides consultation to clientson alpha-olefins. Ms. Bradshaw was also the project leader for POLYOLEFINCOMONOMERS - WORLD MARKETS, 1995-2005 and ALPHA-OLEFINS - WORLDMARKETS, 1990-2002. Other recent multiclient studies she has directed includeU.S. I&I CLEANING PRODUCTS - SURFACTANT SUPPLIERS AND CUSTOMERS,and INDUSTRIAL APPLICATIONS OF SURFACTANTS - NORTH AMERICANFORECAST TO 2010. Since joining CAHA in 1980, she has also been the projectleader for numerous proprietary projects. Ms. Bradshaw has a B.A. from FinchCollege and an economics and management certificate from Manhattanville College.
26 COLIN A. HOUSTON & ASSOCIATES, INC.
Joel H. Houston, President,
authored the Detergent Alcohols section of ALPHA-OLEFINS - WORLD MARKETS,
2000-2010 AND ALPHA-OLEFIN MARKET INTELLIGENCE DATABASE. In addition,
Mr. Houston was the project leader for numerous multiclient studies including HIGHER
ALCOHOLS - FORECAST TO 2020, SURFACTANTS FOR EMERGING MARKETS IN
ASIA/PACIFIC, 1996-2010, OPPORTUNITIES IN PERFORMANCE SURFACTANTS IN
THE U.S., SURFACTANTS FOR CONSUMER PRODUCTS - NORTH AMERICAN
FORECAST TO 2008, and DETERGENT ALKYLATES - WORLD MARKETS, 1992-
2005. He has guided CAHA's research in oleochemicals since 1980, and in detergents
since 1987. Mr. Houston has extensive experience in projects for consumer products,
has presented papers at CMRA, ECMRA and CSMA meetings, and is the editor of
CAHA's global detergent newsletters, AGGLOMERATIONS, LAB MARKET REPORT
and SURFACTANT DEVELOPMENT NEWSLETTER. He is a member of CDMA, AOCS
and ASTM.
H. James Bigalow, Senior Research Associate,
authored several sections of ALPHA-OLEFINS - WORLD MARKETS, 2000-2010 AND
ALPHA-OLEFIN MARKET INTELLIGENCE DATABASE. In addition he has contributed
to numerous multiclient studies including HIGHER ALCOHOLS - FORECAST TO 2020,
SURFACTANTS FOR CONSUMER PRODUCTS - NORTH AMERICAN FORECAST TO
2010, INDUSTRIAL APPLICATIONS OF SURFACTANTS - NORTH AMERICAN
FORECAST TO 2010, SURFACTANTS FOR EMERGING MARKETS IN ASIA/PACIFIC,
1995-2010 and DETERGENT ALKYLATES - WORLD MARKETS, 1995-2010. Mr.
Bigalow has also worked on proprietary detergent and surfactant studies. Mr. Bigalow
has over 20 years experience as a senior marketing research executive in the chemical
industry. He has conducted successful business analysis projects which have included
financial evaluations of businesses and acquisition candidates, identifying current and
future markets for new and existing products, and product development and usage.
Additional experience has included economic and sales forecasting, strategic planning,
proprietary market research projects, benchmarking, and product safety. He is a
member of the CDMA, the Society of Competitive Intelligence Professionals (SCIP), ACS
and the Chemical Marketing and Economics Division of the ACS. Mr. Bigalow holds an
M.S. Industrial Administration, Krannert School of Management, Purdue University and a
B.S. degree in Chemistry, Denison University.
Mack Hunt, Senior Research Consultantauthored the Synthetic Lubricants, Petroleum Additives and Metalworking Fluidssections of ALPHA-OLEFINS - WORLD MARKETS, 2000-2010 AND ALPHA-OLEFIN
MARKET INTELLIGENCE DATABASE. He has over 35 years of experience in thecreation, synthesis, development, manufacture and management of fuel andlubricating oil additives. Mr. Hunt is an internationally know expert in motor oildetergents and has authored or co-authored 53 U.S. patents and many foreignpatents. He authored U.S. GASOLINE DETERGENT ADDITIVES, 1997-2004 andthe U.S. portion of GASOLINE DETERGENT ADDITIVES - UNITED STATES ANDWEST EUROPE II, 1992-2002 as well as the Petroleum Additives section of ALPHA-OLEFINS - WORLD MARKETS, 1990-2002. He also conducted a globalpolyisobutylene market study and proprietary studies of market prospects forgasoline detergent additives. He holds an A.B. Chemistry, Math and Biology,
27 COLIN A. HOUSTON & ASSOCIATES, INC.
Nebraska Wesleyan University and an M.S. Organic Chemistry, University ofNebraska.
Pete LaChappelle, Senior Research Associatehas worked with CAHA on several proprietary reports. Mr. LaChappelle has hada long and distinguished career in the Lubricants, Metalworking Fluids andLubricant Chemical industry. He has also directed sales efforts in the coatingsand synthetic lubricant markets. He has a B.S. degree in Biology - Chemistryfrom Holy Cross College.
John Rapko, Senior Research Associateauthored the Higher Alcohols Technology section of HIGHER ALCOHOLS -FORECAST TO 2020 report and has also assisted on numerous proprietary reports.Dr. Rapko has over 32 years of professional experience in various positions. In hisprofessional career he has directed the work of professional chemists and chemicalengineers at all degree levels in the areas of process development, chemistry,engineering and assessment of technologies related to the manufacture of detergentalkylate, detergent builders, zeolites, dehydrogenation catalysts, antimicrobials,amines, amino acids, chlorophenols, alkylphenols and alkylphenol ethoxylates,methyl ester sulfonates, phosphonates, bleaches and bleach ingredients, bleachacribators, polymeric sequestrants and deflocculants, phosphorus chemicals,synthesis of C labeled materials for environmental assessment, waste minimization14
and remediation including incineration and processes for sulfuric acid recovery,construction and operation of bench scale evaluation and pilot units, projecteconomies and start-up of commercial scale units. He holds a Ph.D. and B.S. inChemistry (ACS Certified) from St. Louis University.
Joseph Polak, Research Associateauthors portions of our bimonthly LAB Market Newsletter. He has also contributed to a
proprietary study of the LAB markets in Asia and the Middle East. He holds a B.S.degree in Chemistry from Fordham University.
28 COLIN A. HOUSTON & ASSOCIATES, INC.
HOW TO SUBSCRIBE
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Colin A. Houston & Associates, Inc.20 Milltown Road, Suite 206
Brewster, NY 10509 USATelephone No.: (845) 279-7891
Fax No.: (845) 279-7751E-Mail: [email protected]
http://www.colin-houston.com