Aloft hotel, "why they make the difference?"

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Adrien Garnara / Cécile Postansque / Amélie Nahan Lizc Graig, Net Literacy 2013 – MBA 1 A IEMI/CMH/ Starwood Hotel - Aloft Hotel Wikipedia - Aloft Hotel

description

A brief presentation, in order to understand how the technologies and the social experience are important, the new wave of the society.

Transcript of Aloft hotel, "why they make the difference?"

Page 2: Aloft hotel, "why they make the difference?"

WHAT IS ALOFT® HOTEL ?Starwood Hotel & Resorts Worlwide’s Brand.

Implantation : North America, either 73% of theirs hotel s

2005 : Creation of the concept

2008: 1rst hotel was buit in Montreal

Page 3: Aloft hotel, "why they make the difference?"

THE CONCEPT

Design, Urban and tech savvy space for the

“Modern Guest”

“Social Experience” : emphasizing a modern and

fresh look with a social atmosphere

Energetic

A will to make people stay in the lobby and meet

with each other

Colorful, bright and lively

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THE FEATURES Thanks to its large range of features, Aloft hotel aims to

create an unforgettable social experience for the guest :

Re : Fuel => A place where you can eat healthy food and relax at the same time.

Re Mix Lounge => Comfortable and inviting area, with WIFI Access, Board Games…

W xyz Bar

Splash

Re: charge Gym

Dog - Program

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ROOM

Each hotel have various style/models rooms, because there are many contracts with artists.

Signature, ultra-comfortable bed Well-designed workspace Mp3 docking station Flat panel television will further differentiate the

aloft guest room Will feature oversized walk-in showers

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Cliquez sur l'icône pour ajouter une imageALOFT HOTEL

- STAY CONNECT

- DESIGN & STYLE

- CUSTOMIZE YOUR TRAVEL

THE BEGINING OF YOUR SOCIAL EXPERIENCE