Marketing Plan(Revised)By:Alman-Najar L. NamlaMrktg201A

1. Business Overview

The Business came from the question What is your Passion?. The answer was designing T-shirts. The Business is all about T-shirts. Everyone has a shirt, but are they creatively designed? Does your peer or group or office or org have a shirt to show that you belong? This business is about that! Creating T-shirts for Fashion and also customized T-shirts that would fit the need of individuals and groups of all sizes and purposes.

2. Market Overview

2.1 Customer Information/Market Information

The initial market for this type of business would be the individual fashionistas male or female who like to wear nice-looking T-shirts. One of its larger markets would be school organizations, groups, offices, peer groups, cliques or barkadas everywhere who wants a shirt for their group.

One of its customer will be anyone from around the world. The business will be using online or e-commerce in conducting business making it available internationally.

2.2 Industry Information

The industry is not young but not mature. There are a lot of competitors out there but only a few offer a wide variety of design and mass customization and production like we do.

2.3 Product/Service Information

Products: Almond T-shirts fashionable T-shirts available for Men and Women Custom Designed shirts made specifically for certain groups likes and needs.

3. Objectives

To offer high quality, branded T-shirts for everyone. To provide affordable T-shirts for every group there is.4. Strategy

4.1 Product

The Product will be in both cases printed shirts, the shirts will be provided by the business, and if the customer wants the design may also be made by the business.

The Business will be a new Clothing line but will only specialize on T-shirts offering it on a wide variety of designs and sizes.

4.2 Pricing

The pricing of Almond T-shirts will be at Php 350.00 each.

While customized group T-shirts will be at a minimum price of Php 220.00 depending on the complexity of the design, regardless of the number of orders.

4.3 Distribution

The Products will only be displayed online, and there will be no physical store. The T-shirts will be distributed through meet-ups.

4.4 Promotion The Business will be advertised through online advertising, personal viral marketing, sponsorships and mostly through FaceBook.

5. BudgetsThe company will be buying ready made plain shirts from a certain store and will be re-branded as Almond T-shirt.The initial budget for this Business will be Php 10,000.00That will consist of all sample shirt designs and sizes for the customers to check.6. Action Plan

1. The first action is to create Mock-up design of shirts that will be presented as actual products in the online store of the business.2. The business already has an establish source of plain T-shirts and a third-party printing shop at hand for the manufacturing of the product.3. Advertise the products that the business can offer to school organizations, schools, high schools, peer groups and etc online and offline through meetings.4. As orders are received shirts are printed on bought shirts for printing in the shop and upon the availability of the product it will be then given to the customer.5. All products are sold on an pay-before-you-order basis to prevent losses to be taken up by the business.

7. Supporting Documentation