ALMANAC.COM

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GArdening | FOOD | WEATHEr

ALMANAC.COM

Our Reach

An Extensive National AudienceAnnual Pageviews 118+ million Annual Unique Visitors 46.7 million Male/Female 33%/67% Average Age 57

e-Newsletter Subscribers 130,000

Powerful and Engaged Social PresenceMore than 380,000 people engage with our Facebook posts (on average).

Facebook 1.4+ million Twitter 17.5k followers Instagram 59k followers

Source: Google Analytics (May 2016); Accelara Publishing Research, February 2015.

Social media followers as of September 2016.

Geographical Breakout (sessions) United States 78% Canada 8.5%

United States Audience Detail South 37% West 24% Midwest 22% Northeast 17%

Almanac.com delivers over

45 million engaged Web visitors annually to our advertisers.

Powered by The Old Farmer’s Almanac, Almanac.com remains the authoritative

resource on factors that impact our daily lives: home & gardening advice, homemade recipes,

weather predictions, astronomy and the phases of the Moon, and more.

It is the ONLY SOURCE that delivers this type of information in one place.

Our audience is a cross-section of North America itself, which relies on our brand for its long tradition of accuracy and reaffirmation of

core values and beliefs. Our audience members, whether living in a city environment, a small

town, or a sprawling farm in the middle of the country, hold one thing in common:

They are connected to their environment, family, and friends,

and they lead informed lives honestly.

This level of engagement, coupled with national reach, provides you, our advertisers, with a POWERFUL national engine to reach

YOUR NEXT CUSTOMER.

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What We’re Writing About

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ENGAGING SOCIAL CONTENTOur social media platforms push our digital articles out to our followers, focusing on timely information across a variety of interests (food, gardening, weather, farming, etc.). Our social strategy provides us (and our advertisers)

comprehensive reach, with exposure of up to half a million audience members per post.

Food/RecipesReach: 471,015

Animal/FarmingReach: 553,118

Nature PhotographyReach 568,890

Almanac.com is the premier Web site for reference, advice,

and tools that prove useful every day of the year,

including weather forecasts, sunrise/sunset times,

gardening info, planting charts, Moon phases, and recipes.

Powered by The Old Farmer’s Almanac, North America’s most

established reference guide, Almanac.com connects with

over 46 million loyal fans annually via the Web, our digital magazine, and our

highly engaged social media audience.

OUR VISITORS SEEK OUT OUR TOP CONTENT*

17.9 timesGardening & Landscaping

5.4 timesCooking & Recipes

5.4 timesWeather & Astronomy

*When compared to the average Web audience, our audience is more likely to seek out the above content.

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ALMANAC.COM

Tools Working for You 24/7

WEBSITEExtensive & National Audience

Ask us about custom programs including: Home Page Takeovers

Content Alignment SponsorshipsGeographically Targeted Campaigns

Run of Site

Ads: 728x90 - 300x250 - 300x600

Suggested minimum package should include 200,000 impressions per month

ALMANAC COMPANION E-NEWSLETTERSYour Ad in Their Hands

Subscribers receive regular advice and reliable content from our editors centered around our weather predictions, gardening ideas, astronomy news, and recipes.

Ad Size: 300x250

MONTHLY DIGITAL MAGAZINE: EXTRA!

Our highly stylized monthly digital magazine, EXTRA!, provides our subscribers relevant lifestyle content they can use that month. Each issue is 50-60 pages and distributed to 3,000 subscribers.

EXTRA! is available for iPad/iPhone, Kindle Fire, Android, Nook, and desktop viewing.

Sponsorships Available

Almanac Companion2x Week

130,000 subscribers

Digital Ad Specifications

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DISPLAY ADVERTISING

Run of Site (width x height in pixels)Leaderboard 728x90.. ......................... $15/cpmMedium Rectangle 300x250. ............ $15/cpmHalf Page 300x600 .............................. $19/cpm

Home Page Takeover.. ..................... $4,750/2wk • Exclusive to one advertiser • Estimated 230K leaderboard and rectangle impressions per 2-week campaign

File type: GIF, JPG, HTML, JavaScript, Shockwave, Flash 9 or lowerMaximum File Size: 40kAnimation: 15sMaximum Loop: 3xRich Media: Accepted with prior approval, premiums apply. Backup GIF must be supplied for browsers unable to detect rich media.

Ads served through DoubleClick. Third-party ad serving accepted.

Contract is considered complete when delivery is within 1% of purchased impressions.

MATERIAL DELIVERY DIRECTIONS

Insertion Orders Due Date:3 weeks prior to campaign start date.

Materials Due Date:2 weeks prior to campaign start date.

Materials Delivery:Send materials (file size 4MB or under) via email or upload to FTP site.

Production Department:Janet Selle, Ad Coordinator

janets@yankeepub.com1-800-736-1100 x168

FTP Site Upload Directions:All information must be entered in lowercase.

From the Web, sign on to: http://mx01.yankeepub.com

(mx “zero one”.yankeepub.com)

User Name: advertisingPassword: yankee04 (yankee “zero four”)

Upload ad via the “Upload” button.

When complete, click “Logout" button.

Confirm that the ad has been uploaded to Janet Selle at: janets@yankeepub.com

E-NEWSLETTER SPONSORSHIP

Companion Newsletter Distributed every Tuesday and Saturday130,000 subscribers300x250 rectangle ad ................$3,500 net each

File type: GIF, JPGMaximum File Size: 40KAnimation: GIF with 3 loops max