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Allocation of Air Time for Local

Contents

Jia Yu Entertainment

MDEC

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Jia Yu Channel

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Introduction Jia Yu Channel has been established in 2004 by Cosmos

Discovery Sdn Bhd (COSMOS), a leading production and mediacompany in Malaysia.

Jia Yu provides services & innovations includes:

- Televised Broadcasting over the Channel- Provision of cutting-edge New Media content on Mobile

- Production of in-house television programs

Program Content includes Asian Entertainment News, Drama,Animation, Infotainment and Lifestyle.

It is our hope to realize the dissemination of a Modern Chinaworldview to audiences across the globe.

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OfficesHong Kong - 2006

GuangZhou - 2006

Future ExpansionsTaiwan 2008, 1stQtrVietnam 2008, 1stQtr

The UK 2008, 1stQtrCanada 2008, 2ndQtr

The US 2008, 2ndQtrAustralia 2008, 4thQtr

New Zealand 2008,4th Qtr

HeadquarterMalaysia 2007, May

Jia Yu, your international Cantonese channel

Jia Yu Channels Location

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JIA YUS Coverage

over 50,000KyLin TVNorthAmerica

over 850,000Now TVHong Kong

over 2,000,000AstroMalaysia

No. of

Household

PlatformRegion

* Figures are as of June, 2008.

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JIA YUS VISION

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Jia Yu Program Genre

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Entertainment & Variety

ASIAN NEW FORCEA fantastic program with a

combination of music chart

show, entertainment news,

exclusive snap, games,music story and the latest

entertainment elements.

Experience the latest music

videos and blogs from Hong

Kong EEG, and witness the

ultimate crossovers by talented

artistes who take a break from

the singing stage..

EEG FUN FUN FUN Fun Fun

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Entertainment & Variety

ALL YOU CAN EATFood & Beverage program

which features philosophy

behind Chinese Cuisine, find

out all the food that you canactually eat by the way they

recommend.

A lifestyle program featuring the

latest fashion trends, products,

and fashion shows in town.

Weekly tips on fashion from

celebrities make you move into

a stylish world.

FASHION

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Info & Culture

THE FELLING SHOWHow complicated is a

metropolitan relationship? The

good and the bad are now

revealed to guide the audienceto the right way of LOVE.

An info-magazine program

broadcasted live daily in

Cantonese. It covers the latest

update on current affairs, social

activities and lifestyle direct from

Guangdong.

FOCUS TODAY

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Info & Culture

630 NEWS

630 One of the most influential

programs in Guangdong and

other provinces as it brings

major news on Chinas currentaffairs, business, economics,

politics, sports and technology.

It is a unique program

regarding Lingnan culture

characteristic and

Guangdong rhyme flavor.

CANTONESE ART

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LIVE Telecast

LIVE telecast of major events and

Chinese festivals:

1.The Launching

Ceremony of VisitMalaysia 2007 on

January 6, 2007

2. Colour of Malaysia onMay 26, 2007

3. Chinese Sentiment

Mid-Autumn Festival

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The Proposed Time Belt

1600 to 1630

2130 to 2230

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Eligibility

Content made in Malaysia or

Content made by Malaysian or

Copyright of the content owned (at least30%) owned by Malaysia

Both Animation and Live Action Programare acceptable

Must meet technical and broadcastspecifications

Subject to Quality Control

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Business Model

80% of the net income (after deducting

amount due to operator such as Astro, if

any) goes to the Content Provider

Net Income includes advertising, product

placement and sponsorship income

generated from the time belt or net

distribution income from non Jiayuterritories

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Marketing

A & P by Jiayu

Trade Show by Jia Yu

Joint Venture opportunity Assist production permit application

Sale and Marketing joint effort

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New Program

Jointly developed content

Possibility of advance of MG and

Guarantee of broadcast platform andtiming

Selffunded content Guarantee of broadcast platform and

timing

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Old Program

Pre Local TV

Dubbing

Re-editing

Post Local TV

Dubbing

Re-editing

Revenue share with RTM and Media Prima