AllezCultureCampaign_HarryVerwayen

Harry Verwayen

june 21 2013, Dublin

Fuel for growth

Tuesday, June 25, 2013

#AllezCulture!


#AllezCulture 1,203 Tweets1,952,155 Impressions @EuropeanaEU 1,383 Tweets1,885,509 Impressions


A wide variety of top influencers

"What a digital Wonder @Europeanaeu is: a single access point for our cultural treasures" @NeelieKroesEU #Allezculturehttps://twitter.com/Kippelboy/status/347354875023204352 <https://twitter.com/Kippelboy/status/347354875023204352>


From wikipedians

Voicing my strong support for continued funding for @EuropeanaEU, which has connected Europe & democratized access to culture. #AllezCulturehttps://twitter.com/dancohen/status/340160390199644162 <https://twitter.com/dancohen/status/340160390199644162>


From people from other continents

@EuropeanaEU reminds me of the fact that Europe is so much more than bail outs and crisis. Keep up the good work!https://twitter.com/PMvanGent/status/316478600683610113 <https://twitter.com/PMvanGent/status/316478600683610113>


But all from the heart! That is really fantastic and a clear sign that Europeana has become much more than a project and has really started developing into a movement.

Value


But in order to keep that movement going we will have to be much more articulate about the value that we can create through Europeana. For the cultural institutions, for targeted audiences like tourism, education, research. So what is the value that Europeana can bring? In fact, what IS Europeana?

Is it a website?


Is it a portal? Well, it started that way. But are we in a position to build the best portal in the world? Is that where our value lies?

Phase 1: Aggregation


Lets have a quick look at what we have achieved together over the last 5 years.

Libraries

Europeana

Drents archief

Louvre

TEL

Mus

eum

s

Archives

CC-BY-NC


We started in 2008 with the aim to create a ‘single point of access’ to our shared heritage.


The most visible aspect of that was the portal.

NetworkAggregation infrastructureData Model


But the underlying value of that excercise was probably much greater: have have created a thriving network of hundreds of professionals from libraries, museums, archives and increasingly creative industries, who join forces to do new meaningful things on the internet. We have setup an aggregation infrastructure that is able to handle many thousands of contributions from every corner of Europe and beyond. And we have agreed on a datamodel that is scalable, and fit for the challenges of the 21st century.

Is it a shared infrastructure to solve

issues together?


Is it instead a shared infrastructure that allows us to solve issues together that we would never been able to solve before on such a scale?

Phase 2: Distribution


But that was only the beginning.


We soon realised that having data available in a uniform format would not be enough to meet the needs of an increasingly savvy audience of consumers.


The first thing we needed to agree on was to change the licensing on the metadata. We ended up agreeing on one of the most open licensing form available, the Public Domain Dedication. This was extremely challenging, and took a leap of faith, but we did it.


This is allowing many more audiences to use the metadata to their own benefit and that of the participating institutions. Currently over 750 organisations, commercial and non-commercial, are using our API.


We are now looking into segmenting these audiences


So that we can better cater to their specific needs.


We are now many websites.


But more importantly we have developed a scalable mechanism


For others who are much better equipped to do useful things with.

LicensingDistributed accessUGC


We have developed an infrastructure for licensing metadata, distributed access, and to a certain extend UGC.

How:

CollectiveInnovativeNetworkedScalable


Most of the value that we can create in the Europeana context seems to be not the things we do, but HOW we do them. We seems to be most successful when we develop formats that are collective, innovative, networked, and scalable.

Phase 3: Core Service Platform


So how do we move into the next phase?

Can we be a Hadron Collider?


Reducin

g

hostin

g cos

ts


Extending licensing framework


Outreach

programme for

developers


Extending

Collection

Days

format


Now


What can Europeana do for you?


What can you do for Europeana?


Europeana needs to:

• Be a catalyst: driver of innovation, change, connector with other industries...• Be a hub: of data, of knowledge, of connections, of new ideas,...• Be a coordinator: of principles, of licenses, of partnerships, of standards...


What can you do?

• Ensure that letters of support are sent from cultural institutions to Brussels• Sign the petition and send it on• Dig up case studies, facts, and tweet/FB them #allezculture!



Make no mistake: This is a fundraiser.

Harry Verwayen

[email protected]

Thank you


mailto:[email protected]

mailto:[email protected]

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