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  • Allegra Eating Out Panel, Quarterly Analysis Q1 2013

  • Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    Contents

    Page 2 Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    Core Objectives, Scope and Research Methodology

    Out of Home Dynamics

    1. Executive Summary

    2. Trends Dashboard

    3. Consumption Patterns

    Channel Top Line

    1. Channel Overview

    2. Pub Restaurants

    3. Coffee Shops

    4. Sandwich Retailers

    5. Fast Food Outlets

    6. Branded Restaurant Chains & Local Independent Restaurants

    7. Department Stores/Supermarket Cafés

    8. Hotels/Fine Dining Restaurants

    9. Workplace

    10. Food-on-the-Go

  • Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    Core Objectives and Scope

    Page 3

    CORE OBJECTIVES AND SCOPE

    Source: Allegra Strategies Research and Analysis, 2013

    Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    Background The Allegra Strategies Eating Out Panel tracks consumer behaviour, perceptions and trends on a monthly basis to provide the UK’s most accurate and insightful continuous dataset on eating out trends.

    Objectives

    This indispensable research programme helps leading foodservice brands and key suppliers to:

    • Track continuous consumer behaviour

    • Develop detailed customer profiles

    • Monitor brand and competitor success

    • Understand and benchmark customer satisfaction

    • Measure market share performance

    • Improve competitive positioning

    • Assess key areas for improvement

    • Identify future focus opportunities

    Scope Coverage includes:

    • Last meal out of the home

    • Type of establishment visited

    • Time of day

    • Food and beverage consumed

    • Spend

    • Party size

    • Occasion

    • Reason for choice of brand/location

    • Qualitative brand perceptions

    • Brand satisfaction rankings

    • KPI scores (food, service, cleanliness, overall experience, etc.)

    • Likely to revisit

    • Net Promoter Score (likely to recommend)

    • Customer brand repertoires

    • Full consumer demographics

    • Market value and volume sizing, based on consumer stated average spend (inc VAT)

  • Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    Research Methodology

    Page 4

    RESEARCH METHODOLOGY

    Source: Allegra Strategies Research and Analysis, 2013

    Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    Activity Details

    Consumer Research • Over 18,000 in-depth online interviews with UK consumers per quarter

    • 6,000 online interviews per month

    Consumer Panel • Nationally representative panel, by region, age and gender • UK eating out consumers recruited

    Data • 3 months raw data (January, February, March 2013) aggregated to Q1 2013

    Desk Research

    • Analysis and review of existing eating out research • Reviews of news articles, trade press, industry websites and key operators’ reports and accounts • Synthesis with existing Allegra Strategies databases and reports

    Timing • January – March 2013 Quarter 1 (Q1)

    No. of Pages • 156

    TABLE I.1 – PRIMARY INFORMATION SOURCES

  • Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    CHANNEL OPERATOR EXAMPLES

    Coffee Shop/Café Caffè Nero, Costa Coffee, Starbucks, independent coffee shops etc.

    Pub Restaurant Beefeater, Brewers Fayre, Gastro Pub, Harvester, JD Wetherspoon, Toby Carvery, Local pub etc.

    Fast Food Outlet Burger King, KFC, McDonald’s, Wimpy, independent take-away/fast-food etc.

    Local Independent Restaurant Chinese, Indian, Italian, Thai, etc.

    Sandwich Retailer Greggs, Pret A Manger, petrol station, supermarket, grab&go etc.

    Branded Restaurant Chain Carluccio’s, Gourmet Burger Kitchen, Nando’s, PizzaExpress, Pizza Hut, Wagamama, etc.

    Department Store/Supermarket Café M&S Café, Debenhams Café, Tesco Café, etc.

    Workplace Offices and industrial units: Restaurant, canteen, on-site café, etc.

    Fine Dining Restaurant Michelin starred, AA Rosette, Premium dining experience etc.

    Hotel Independent and group managed hotels

    College/School Canteen, on-site cafe, etc

    Source: Allegra Strategies Research and Analysis, 2013

    Market Definition and Channel Segmentation

    MARKET DEFINITION AND CHANNEL SEGMENTATION

    Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    TABLE I.2 CHANNELS AND DESCRIPTIONS WITHIN THE EATING OUT MARKET

  • Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    Contents

    Page 6 Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    Core Objectives, Scope and Research Methodology

    Out of Home Dynamics

    1. Executive Summary

    2. Trends Dashboard

    3. Consumption Patterns

    Channel Top Line

    1. Channel Overview

    2. Pub Restaurants

    3. Coffee Shops

    4. Sandwich Retailers

    5. Fast Food Outlets

    6. Branded Restaurant Chains & Local Independent Restaurants

    7. Department Stores/Supermarket Cafés

    8. Hotels/Fine Dining Restaurants

    9. Workplace

    10. Food-on-the-Go

  • Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    Executive Summary

    Page 7

    1. EXECUTIVE SUMMARY

    Eating Out Market Q1 trading hindered by adverse weather • The first three months of the year are typically challenging trading for

    the eating out industry. However, Q1 2013 has been particularly testing as fewer people ate out during the first three months of the year

    • Q1 2013 was defined by extremely poor weather conditions impacting footfall against a tough comparative in 2012

    • The value of the eating out market has declined year-on-year by 5.4%, to £13.1bn total for Q1 2013

    • 1.65bn meals and snacks were consumed out of home during Q1 2013, compared with 1.80bn in Q1 2012, a decline of 8.0%

    • However, the consumers who did eat out spent more. Average spend increased across all day-parts with the exception of dinner, compensating for the affect of the reduced footfall in Q1

    • The popularity of pub restaurants continues to go from strength to strength with sales growth of 7% to reach £2.43bn and volume increase of 8% to reach 187.4m consumers in Q1 2013. Focus on increasing food quality and good value for money is attracting consumers at the expense of other channels, particularly branded and independent restaurants

    Lunch is under continued pressure • Total lunch market value decreased by 6.6% to £4.01bn for Q1 2013,

    driven primarily by decreased frequency

    • Visit frequency for lunch out of home declined by 7.8% in Q1 2013 compared with last year

    • The average number of lunchtime meals consumed monthly dropped to 4.02 per person from 4.36 last year

    • Lunch spend increased to £7.47, with growth of 5% compared with last year, lessening the impact of the significant decline in participation and frequency at lunch

    • With the exception of fast food outlets and hotels, all channels experienced increased average spend for lunch

    • Workplace spend increased by 9.4% to £3.50 and coffee shops increased by 5.9% to £6.25 per person

    • Both Starbucks and Costa Coffee score highly for recommendation and re-visit by consumers at lunchtime in Q1 2013. JD Wetherspoon is the only brands to receive first place rankings for key performance indicators (low prices and value for money), alongside fine dining restaurants

    • Average spend growth was hindered by a significant decline in spend at hotels, by 10% to £12.88, and 3% decline at fast food restaurants to £5.57, in Q1 2013

    Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

  • Allegra Strategies, Eating Out Panel Q1 2013, May 2013©

    Executive Summary

    Page 8

    Breakfast in growth • The strong growth of eating out for breakfast recorded in the last

    quarter of 2012 continues in Q1, 2013 • The value of breakfast sales increased by 8.4% to £1.07bn for Q1,

    2013, driven by growth in frequency and spend for this increasingly popular day-part. Share of value increased to 8.2% from 7.8% in Q1 2012

    • The average number of breakfasts consumed monthly out of home

    increased by 10.9% to 1.73 in Q1 2013 compared with 1.56 Q1 2012 • Breakfast spend has increased on last year to £4.65 per individual

    consumer from £4.59 in Q1 2012 • With the exception of fast food outlets, sandwich retailers and

    workplace, all channels experienced increased average spend for breakfast

    • The main winner at breakfast is the pub restaurant in Q1 2013, with

    growth of 9.2% increasing spend to £5.57 • JD Wetherspoon scored highly for recommendation and revisit scoring

    by consumers for breakfast. The pub chain was also ranked in first place on five key performance indicators: good value for money, low prices, speed of service, menu choice and family friendly

    Dinner occasion worst hit by eating out decline in Q1 20