Allegra Burnette Next Gen Handhelds
14
MoMA MoMA Audio From Audiotours to iPhones Allegra Burnette, Creative Director, Digital Media The Museum of Modern Art September 5, 2008
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Keynote presentation on the use of advanced mobile technologies at MOMA by Allegra Burnette, at Tate's Conference 'From Audio Tours to iPhones', 5 September 2008, London.
Transcript of Allegra Burnette Next Gen Handhelds
Tate Symposium
MoMA
MoMA AudioFrom Audiotours to iPhones
Allegra Burnette, Creative Director, Digital Media
The Museum of Modern Art
September 5, 2008
Tate Symposium
MoMA
The New MoMA
Tate Symposium
MoMA
MoMA Audio
Modern Voices(8 languages)
VisualDescriptions
Modern Kids Red Studio
Tate Symposium
MoMA
Tate Symposium
MoMA
•7 out of 10 agreed the Digital Guide was easy tofollowReported ease of use was related to age
•7 out of 10 said they learned new information and thatthey would like more content on the tour
•A majority agreed that they would consider paying touse the guide.
-54%: $3-$4-28%: $1-$2•17%: $5-$63 out of 5 favored the Digital Guide over thetraditional audio guide (but they were also the ones whochose to take the guide)
Digital Guide Survey Results
Tate Symposium
MoMA
MoMA Audio
Tate Symposium
MoMA
MoMA Audio on iTunes
Tate Symposium
MoMA
MoMA Audio on iTunes U
Tate Symposium
MoMA
•As of the beginning of this year, the audioprogram was available in the Museum onaudio wands and online through MoMA.org,iTunes and iTunesU
•We had also run two cellphone audioprograms: one for the Doug Aitkenexhibition; one for the current exhibitionHome Delivery for the 5 projects installedin the West Lot adjacent to the Museum.Both of these are outdoor installations
•Our next goal was to give people access tothe audio within the Museum withouthaving to pick up another device if theyalready had one in hand
MoMA Audio
Tate Symposium
MoMA
•But new browser-based wifi devicesallowed access directly to MoMAAudio programs through the Web
•MoMA galleries are already set upwith a wireless network (installedduring the expansion)
•Visitors are therefore able to playaudio on their own device, usingthe free fast wireless access withinthe Museum
•As these devices come withheadphones, the Museum’sconcerns with cellphone tourswithin the galleries do not applyhere
MoMA Audio on MoMA Wifi
Tate Symposium
MoMA
MoMA Audio on MoMA Wifi
Tate Symposium
MoMA
MoMA Audio on MoMA Wifi
Tate Symposium
MoMA
MoMA Audio on MoMA Wifi
Tate Symposium
MoMA
MoMA Audio on MoMA Wifi
