All Types of Marketing
8
All Types of Marketing Get to know how you can promote your Business! Anna Chaschina, Popupster.com
-
Upload
anna-tchashchina -
Category
Business
-
view
103 -
download
0
description
You'll know about different types of marketing, difference between online, offline, mobile and other types of marketing, and also get knowledge about ATL and BTL. Please use all this types to promote well.
Transcript of All Types of Marketing
All Types of Marketing
Get to know how you can promote your Business!
Anna Chaschina, Popupster.com
Marketing
marketing
Online (in the
internet)
Offline (in real life)
Mobile (in smart phone)
Other types
Offline marketing vs Online marketing
Offline Marketing Traditional Media: Radio, TV, Street, Newspaper, Metro,
Billboard Paper Advertising: Announcement, Flyers, Coupons Lottery and Contests Sampling (free product usage and testing) Events (promotional action) Info marketing (educational seminars, master classes,
books and presentations) Multilevel marketing (pyramid saling). F.e. Avon, Cirby Cold calling (calling to unknown people with your offer not
knowing if they are interested or not)
Online Marketing Partnership Marketing (Payment for referral). Case:
Bitrix. Content Marketing (Unique and interesting content to
attract to site and mail shots) SEO (efforts to be as high as possible in search engine
results) Advertising in SMM (facebook, LinkedIn, Vkontakte, etc.) SMM (work with social media group audience, close to
content marketing) E-mail Marketing (special offer to your subscribers) Banners (graphic images with your offer on other sites) Contextual Advertising (Google Adwords, Yandex Direct) PopUps (made by PopUpSter)
Mobile Marketing
Mobile adopted site Mobile Application In-app advertising Mobile stores advertising Mobile Contextual Advertising In-app predownload Advertising
Additional Types of Marketing Guerilla Marketing (low-cost marketing actions to attract
audience). Cases: Tobasco with bigger hole, IKEA do-it-yourself ideology
Strawberry Marketing (based on sex, erotic, passion). Case: IKEA. Neuromarketing (advertise according to brains work analysis than
to survey). Coca-Cola advertising in American Idol Shows. Permission Marketing (get permission before marketing). Case:
popup form for subscribers Branding (form brand recognition and evangelism). Case: Apple. Viral Marketing (advertising with sharing potential). Case: Virgin
Airlines Instruction. Word of Mouth Marketing (attract your friend to purchase). Case:
Dropbox, Viber. Direct Marketing (communication with each client in particular).
Case: calling, come to ask a client SMS marketing (sms with special offer)
