All Style, No Substance. 10 ways professional services firms are failing with content marketing
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Transcript of All Style, No Substance. 10 ways professional services firms are failing with content marketing
![Page 1: All Style, No Substance. 10 ways professional services firms are failing with content marketing](https://reader031.fdocuments.in/reader031/viewer/2022021919/587a9cd51a28ab09758b623d/html5/thumbnails/1.jpg)
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They haven’t clearly defined their target audience, despite there being a multitude of buyers and influencers involved in most B2B purchases.
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They don’t know if their content marketing is effective because they don’t measure individual campaigns, let alone analyse long-term trend data.
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They don’t know if their content is valuable because they neglect to include a call to action.
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They lose interest when the return on investment doesn’t come quickly.
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They make the content all about them, rather than focusing on the information their target audiences are seeking.
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Their content is inconsistent and lacks structure because they don’t have a
content marketing strategy or calendar.
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Conversely, they’re hamstrung by their content calendar and don't seize opportunities when they're presented.
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Their content isn’t valid, timely or fresh.
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Their content isn't repurposed for different channels or platforms.
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They overlook including actionable takeaways in their content.
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