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Transcript of All Politics is Local Instructor: Anne M. Turner [email protected] An Infopeople Workshop Fall...
![Page 2: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/2.jpg)
This Workshop Is Brought to You By the Infopeople Project
Infopeople is a federally-funded grant project supported by the California State Library. It provides a wide variety of training to California libraries. Infopeople workshops are offered around the state and are open registration on a first-come, first-served basis.
For a complete list of workshops, and for other information about the project, go to the Infopeople website at infopeople.org.
![Page 3: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/3.jpg)
Introductions
• Name
• Library
• Position
![Page 4: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/4.jpg)
First:
• Let’s Play Political Bingo
![Page 5: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/5.jpg)
Today We Will Talk About
• Creating a Strategic Political Plan• Profiling Elected Officials, Opinion Leaders, and
Organizations• Talking to Elected officials and Opinion Leaders• Opinion Polling• Building Coalitions• Being There• Going to the Voters
![Page 6: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/6.jpg)
The Scenario• Dry Creek and the Dry Creek Library
may face serious trouble.
• A Task Force of Library Supporters wants to do something about it.
![Page 7: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/7.jpg)
Can Library Support Organizations be “Political”?
Yes, and they must be if our libraries are to survive
and flourish.
![Page 8: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/8.jpg)
Being Political vs. Lobbying
• Being Political = being actively engaged in the public policy discussions of one’s community
• Lobbying = advocating for specific pieces of legislation
![Page 9: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/9.jpg)
IRS Makes the Rules and Defines Two Types of Lobbying
• Direct Lobbying:
An attempt to influence a specific piece of legislation by contacting a legislator, his/her staff, or another government official
• Grassroots Lobbying:
Attempting to affect the opinion of others on a specific piece of legislation, urging them to contact a legislator, including her name/address/phone number, or including a petition or post card.
![Page 10: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/10.jpg)
Lobbying is not Illegal, but. . .
• The amount of money that can be spent on it is specified by the IRS:– Budget of less than $500,000: no
more than 20%, or $100,000 can be spent.
– Of that, only 25%, or $25,000, can be spent on grassroots lobbying.
![Page 11: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/11.jpg)
Some Important Things To Remember About Political Action
• No participation in campaigns for office
• No using government funds
• Reporting to the IRS is required
• Work by volunteers doesn’t count
• Self defense is not lobbyingSee the Handout from Center for
Nonprofit Advancement
![Page 12: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/12.jpg)
What Are Some “Political” Not “Lobbying” Activities?
![Page 13: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/13.jpg)
Forming a Planning Task Force:• Build the Task Force outside the
structure of the Friends Board or the Library Board– Two people from each board– Interested others
![Page 14: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/14.jpg)
Creating a Strategic Political Plan
Goals: a vision of what we’d like
For example:
A Dry Creek Library with the funds to meet the information, recreation, and cultural needs of the people of Dry Creek.
![Page 15: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/15.jpg)
Or
• Public support such that the City politicians find it politically impossible to cut the library
• The library advocates are so well known for their effectiveness that other groups want their support
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Objectives Achieve Goals
• Concrete and measurable
• For example:– Double the membership of the Friends
organization– Train 20 new library advocates
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Who Runs Dry Creek?
• Elected officials of course
• But also, Opinion Leaders
![Page 18: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/18.jpg)
From out of the past---Power Structure Analysis!!!
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Exercise # 1Creating Political Profiles
![Page 20: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/20.jpg)
A Good Rule to Remember
• Never be afraid to ask questions
![Page 21: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/21.jpg)
Which Are The Important Organizations?
• And who sits on their Boards?
![Page 22: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/22.jpg)
Exercise # 2
Profiling Organizations
![Page 23: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/23.jpg)
Putting the Profiles Together
• Cross tabulate to figure out, e.g.,– Which Opinion Leaders supported
which Councilmembers
-- Which Boards elected officials and Opinion Leaders sit on
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For example:• Richard Hurlburt
– Chief Ex Officer of Westco Seeds– Member of Republican Central Committee– On the United Way Board– A Director of Liberty Mutual Bank– Belongs to Sunrise Rotary– Gave $1,500 to Mark Shaffer’s City
Council Campaign
![Page 25: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/25.jpg)
Targeting• A target is the person who has the
power to give you what you want, or
has power over the person who has the power (a secondary target)
Caveat: Don’t waste time trying to convert the diehard opposition
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Targeting Elected Officials• Annual visits by the liaison
• Make noise by being visible
• Remind the official that supporting the library is popular
• Relate library services to her/his interests
• Keep at it
![Page 27: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/27.jpg)
Picking the Elected Official Visitors
• Same political party as the official
• Lives in the District or neighborhood
• Not a close friend
• Able to link library issues to what the official views as important
![Page 28: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/28.jpg)
Targeting Opinion Leaders• Opinion leaders don’t owe the library
anything
• Plant seeds of interest
• Assure them you are NOT asking for money
• Ask for advice
• What can we do for you?
![Page 29: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/29.jpg)
Who Should Visit Opinion Leaders?
• An officer of the library support organization
• Acquainted with the opinion leader
• Has read the profile and knows what interests the Opinion Leader
• Can tie library services to Opinion Leader’s interests
![Page 30: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/30.jpg)
Another Rule to Remember:
• If you want money, ask for advice.
• If you want advice, ask for money.
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Lunch Break
![Page 32: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/32.jpg)
Public Opinion Polling
![Page 33: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/33.jpg)
Why Poll Public Opinion?
• To find out what voters think
• To find out what kind of tax they might support
• To find out how much they might pay
• To find out what particular library interests will persuade them to vote yes
![Page 34: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/34.jpg)
The Best Reason:• Because opinion polling is something
elected officials understand.
• 750,000 checkouts last year? “So what?”
[Or worse: “That’s all?”]
• 75% of registered voters view library cuts as an important public issue? Really!
![Page 35: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/35.jpg)
Exercise 3What’s Wrong With This Opinion Poll?
![Page 36: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/36.jpg)
What Does A Telephone Poll Cost?
• You are paying for five things:
1. The Pollster’s time and expertise
2. The Pollster’s office overhead
3. The size and type of the sample purchased
4. The Pollster’s professional interviewing service
5. Data processing costs
![Page 37: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/37.jpg)
Who Do You Hire?• Easy to check credentials
• Hard part is finding somebody you like
• Check other libraries
• Ask your favorite elected official– Party affiliation, local experience and
knowledge
![Page 38: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/38.jpg)
What Does The Consultant Do?
• Helps clarify what the poll is about
• Makes sure the poll is asking questions that will provide answers
• Helps negotiate the questions through all the people who think they know a lot about polling
![Page 39: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/39.jpg)
The Sample Purchased
• 500 randomly selected county residents?
• 500 randomly selected active voters?
![Page 40: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/40.jpg)
The Professional Interviewing Service
• The polling consultant hires a job shop to do the interviewing.
• The interviewers sit at telephones, and try to get the poll conducted within a short time period.
• They enter data directly on a computer, which saves time and work for everyone
![Page 41: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/41.jpg)
What You Get From A Poll
• First, top line results– “Frequency distributions”—how many
respondents say yes or no and the percent of the total sample.
![Page 42: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/42.jpg)
What You Get From A Poll
• Cross tabs– Answers based on demographic data– Knowing that 52% of respondents over 65
would vote for a library tax tells you something useful about how the campaign should be targeted.
![Page 43: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/43.jpg)
Report and Recommendationsfrom the Polling Consultant
• The consultant provides detailed analysis of the cross tabs
• Makes recommendations based on the results and what you wanted to know
• “Yours to lose”• “Go for it”• “Go now, not later—you’ll never have
numbers as good as these again.”
![Page 44: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/44.jpg)
Maybe Not What You Want To Hear
• BUT: better to know now than after you’ve lost the election.
• And a reason to pay serious attention to the polling questionnaire—so at the end of the day you know WHY people won’t support the library measure.
![Page 45: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/45.jpg)
Polls…
• Can test opinion about what issues are most attractive active voters
• Are NOT a vote for or against a library service. It measures what active voters think, and they are only a small part of the library user base.
![Page 46: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/46.jpg)
Building An Organization• Caveat: This isn’t your job, but you
need to help the people whose job it is
So let’s talk about recruiting volunteers
![Page 47: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/47.jpg)
Two Types Are Needed
• People with special skills for research and for elected official visiting
• Members for the organization
![Page 48: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/48.jpg)
Exercise # 4
Each table take five minutes to come up with three ideas for how to recruit volunteers with special skills [No Exercise #4 handout]
![Page 49: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/49.jpg)
Tips On Managing Volunteers• Know and say exactly what the job is
• Explain the time commitment (two hours per week? Etc.)
• Explain there will be a training session
• Write a note thanking the volunteer and telling the date/time/location of the training session
![Page 50: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/50.jpg)
Building A Mass Organization
• What is the objective of the Friends organization?
• If it is book sales and fundraising, then
a smallish group may be okay
![Page 51: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/51.jpg)
• If the Friends objective is also advocacy, then it needs members
—a lot of them—or at least, the appearance of a lot of members
![Page 52: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/52.jpg)
• And the next question becomes, what do you do with them when you have them?
• Answer: keep them entertained and
interested.
![Page 53: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/53.jpg)
Building Coalitions
• A Coalition is a temporary alliance of distinct parties, persons, or states for joint action.
• A.K.A. an Alliance
• Can be short of long term, depending on the objective
![Page 54: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/54.jpg)
Short Term Coalitions• Groups that combine resources to
advocate for a special issue, e.g. return water services to local control
• Single objective– eventually they will win (or not) and
dissolve
![Page 55: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/55.jpg)
Long Term Coalitions• Should be part of long term strategic
political plan
• Four parts to forming a coalition
![Page 56: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/56.jpg)
Coalitions Need To Be Carefully Considered
• Coalitions are formed to build political power
• Coalitions take time and energy, so don’t invest unless your organization has the resources available
• Coalitions can be short or long term
![Page 57: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/57.jpg)
What Do We Need?
• Support at budget time
• Support for the tax election
• To be not forgotten
• Access to Opinion Leader Joe Blow
• Money or access to money`
![Page 58: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/58.jpg)
Which Groups Have It?• The universe of potential allies is large
• Look for groups with broad community concerns (like the library)– Home schoolers?– Farmland preservation organizations?
![Page 59: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/59.jpg)
What Does the Target Group Need?
– Alliances are a two way street
– Try to find groups that also have needs, and figure out what they are• A mailing list of people on the Westside• Volunteers for a phone bank?
![Page 60: All Politics is Local Instructor: Anne M. Turner turnera@cruzio.com An Infopeople Workshop Fall 2009.](https://reader035.fdocuments.in/reader035/viewer/2022062802/56649ea05503460f94ba2e4b/html5/thumbnails/60.jpg)
What Can We Offer?
• Volunteers for a telephone bank
• A mailing list
• Geographical diversity
• Experienced volunteers
• Special expertise of members
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Summarizing:• Coalitions rest on good relationships
• There must be accountability between the partners
• There must be rewards for both parties
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Exercise # 5 Which Group is the Best Bet?
Rank the six groups on the list as the
best bets for establishing a long term coalition or alliance with the Library support organization
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Being There, or
“Half of Life is Showing Up”
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A Word About Money
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Political and Other Events• Take a partner from the Friends or the
Board
• Resist the temptation to sit in the back of the room
• The spouses of elected officials are taken for granted and frequently forgotten
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• Support group members should take the Director to organization annual dinners
• What are the unique events in your community? Attend them!
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Joining Organizations• Make the decision about which one
pragmatically: which group offers the most visibility and contacts
• Likely groups:– The League of Women Voters– Rotary International– Whatever is unique to your community– Ethnic community groups
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• Budget scant resources for social or political affairs based on political criteria: who will be there that you might not get to talk with otherwise.
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Going to the Voters• What you need before you start
– Polling Data– A Good Plan– Money– A Disciplined Committee– Allies– Willingness to Risk Loosing– More Money
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Questions and Closure
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Are We Done Yet?• Nope, not until you have filled out the
Evaluation Form