All-in-one Software for Cross Media Marketing A fully integrated powerful marketing software solution for data-driven print, PURL, email,

SMS, social media, mobile media and image personalization.

Cross Media Made Easy

DirectSmile Cross Media off ers you an unmatched degree of integration and automation, resulting in fast and cost-eff ective creation of campaigns and applications.

• For printers, Cross Media opens an easy path to become a marketing service provider and off er web services along with print

• Agencies will fi nd an eff ective way to secure recurring revenue with automation and data-driven applications

• Corporate teams will be able to automate processes and optimize their lead management

Direct Marketing and Automation

• Direct marketing: print mail pieces, email campaigns, PURLs, SMS

• Web: corporate websites, microsites, mobile web pages

• Customer loyalty: newsletters, feedback, surveys, birthday greetings

• Sales support: lead management, automated sales processes, collateral management

• Market analysis: response tracking, segmentation, user behavior

• Event marketing: invitation campaigns, visitor management

@

Social

Direct mail Web

Email

Automateall marketingactivities

Createcampaignswithout experts

Generate leadsfrom social media

Personalizeacross all media

Mobile CRM

SMS

Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services.

The APPS logo, AutoCal, Auto-Count, Balance, Best, the Best logo, BESTColor, BioVu, BioWare, ColorPASS, Colorproof, ColorWise, Command WorkStation, CopyNet, Cretachrom, Cretaprint, the Cretaprint logo, Cretaprinter, Cretaroller, DockNet, Digital StoreFront, DocBuilder, DocBuilder Pro, DocStream, DSFdesign Studio, Dynamic Wedge, EDOX, EFI, the EFI logo, Electronics For Imaging, Entrac, EPCount, EPPhoto, EPRegister, EPStatus, Estimate, ExpressPay, Fabrivu, Fast-4, Fiery, the Fiery logo, Fiery Driven, the Fiery Driven logo, Fiery JobFlow, Fiery JobMaster, Fiery Link, Fiery Prints, the Fiery Prints logo, Fiery Spark, FreeForm, Hagen, Inktensity, Inkware, Jetrion, the Jetrion logo, LapNet, Logic, MiniNet, Monarch, MicroPress, OneFlow, Pace, PhotoXposure, Printcafe, PressVu, PrinterSite, PrintFlow, PrintMe, the PrintMe logo, PrintSmith, PrintSmith Site, Printstream, Print to Win, Prograph, PSI, PSI Flexo, Radius, Rastek, the Rastek logo, Remoteproof, RIPChips, RIP-While-Print, Screenproof, SendMe, Sincrolor, Splash, Spot-On, TrackNet, UltraPress, UltraTex, UltraVu, UV Series 50, VisualCal, VUTEk, the VUTEk logo, and WebTools are trademarks of Electronics For Imaging, Inc. and/or its wholly owned subsidiaries in the U.S. and/or certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

© 2014 ELECTRONICS FOR IMAGING | WWW.EFI.COM

CreateDesign

Create the layouts for all media with one easy to use browser-based Design Editor.

• Manage assets, designs, database and live previews easily all on one screen

• Central management of all resources

• Pre-designed items for data input fields, buttons etc.

Design for the web, email & mobile experiences

• Web design without HTML skills, no additional design tools required

• Responsive designs, cross browser and cross platform compatibility allow media to flow smoothly from desktop to tablet to mobile

• Multi-language content management with master pages and modules

• For advanced users: import of ready-made HTML, use of scripting and creation of extension items

Design for print

• Fully-fledged VDP solution, create a document from scratch or use a master PDF

• Imposition and Color Management (supports ICC profiles)

• Output optimized print-ready PDFs individually or send the production files to your workflow*

• Use previews of documents on the web, make them editable online or provide them for download

Personalization

• Image personalization for all media simply by drag and drop

• Rule-driven text and layout personalization in all media

• QR codes and personalized URLs

• Campaign visitors can upload their photos and databases to the application to generate personalized media

Automate

Database

• Import all standard databases or access data from your Microsoft Dynamics CRM* or Salesforce.com System*

• Change or export databases and upload new data anytime during a live campaign

• Filter data, create business logic for elements in all media with the built-in filter editor

• Build data relations to connect multiple databases and develop your own plug-ins to access any CRM system

Campaign Management

• Campaign Manager for automated campaign runs and follow-up cycles

• Send mass emails, mass SMS, individually triggered emails and individually triggered SMS messages

• Set up Inbound Marketing websites including Cookie Tracking*

• Integrate Social Media and create Facebook apps

Measure • Customizable Campaign Dashboard for the real-time display

of all campaign results for display on mobile, tablet and desktop devices

• Track visitors and events on all websites

• Email tracking and bounce management

• Various chart types to display metrics according to your needs

• Design individually branded reports with automated live updates

*Requires additional module

EPS.R.141008.US

EFI fuels success.From Fiery to superwide inkjet, from the lowest cost per label to the most automated business processes, EFI has everything your company needs to succeed. Visit www.efi.com or call 650-357-3500 for more information.