All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD....

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Eastern Europe Season 2018—2019 Ksenia Gorovaia, Regional Representative October 2018 All Hands on Deck Meeting

Transcript of All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD....

Page 1: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Eastern EuropeSeason 2018—2019

Ksenia Gorovaia, Regional Representative

October 2018

All Hands on Deck Meeting

Page 2: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Total 115 million consumers

Russian Food Ban prolonged till January 1, 2020.

Eastern Europe: Market OverviewEEU region:

• Ukraine• Romania• Moldova• Kazakhstan• Azerbaijan• Georgia

• Armenia• Lithuania• Latvia• Estonia• Belarus

Page 3: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Eastern Europe: Market OverviewCountry Population Gross annual income,

per capita, USDFish imports

total, 2017, tonsFish imports,

Alaska, 2017, tonsFish consumption,

kg per capitaUkraine 44 000 000 2 390 322 000 8 900 14

Lithuania 19 000 000 15 200 141 000 6 100 19Georgia 5 000 000 3 790 20 000 900 1Romania 21 500 000 9 970 95 000 309 6Moldova 3 500 000 2 180 26 000 300 14

Kazakhstan 19 000 000 7 890 25 000 — 11Source: Wikipedia Source: World Bank Source: GTA Source: NMFS

Silpo hypermarket, Fozzy Group Ukraine

ATB supermarket Ukraine

Don Mare, Fish market Ukraine

Page 4: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

2016 2017 % of change 2016/2017EEU, total MT Val. (000) MT Val. (000) Volume ValueSalmon 2 400 $15 300 4 900 $34 200 106% 124%Groundfish 12 900 $27 500 11 600 $26 700 -10% -3%Flatfish 300 $500 50 $100 -87% -83%NSPF & By-Products 200 $2 900 400 $5 200 107% 80%Total 15 800 $46 200 16 948 $66 311 7% 43%

Alaska Seafood Exports To Eastern Europe 2016/2017

Eastern Europe: Market Overview

Frozen PollockUkraine

Grilled sockeye Romania

Sockeye hamburgers, Good Wine Ukraine

Smoked PollockUkraine

Page 5: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Eastern Europe:Salmon Assortment

Total Alaska salmon export 2017 Salmon roe Pink salmon (h&g)

4,900 tons 1,600 tons 2,200 tons

$34 million $24 million $5.5 million

Frozen caviar counter, Don Mare Ukraine

Frozen salmon counter, CarrefourGeorgia

Roe counter, Auchan Ukraine

Salted salmon, Ocean Fish Romania

Page 6: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Eastern Europe: Salmon Promotions

Refreshed Alaska salmon counter, Good WineUkraine

Refreshed Alaska salmon counter, Good Wine, Ukraine

Frozen pink salmon steaks, ASMI branding, Done Mare, Ukraine

Salted Alaska salmon branding,

Alfredo SeafoodRomania

Salmon roe counter, ASMI branding, Viocris ImpexMoldova

Page 7: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Eastern Europe: Pollock AssortmentPollock surimi h&g Pollock mince, frozen fillets

3,700 tons 6,500 tons 1,100 tons

$8 million $15.5 million $2.5 million

Smoked PollockUkraine

Pollock productsRomania

Frozen pollock h&gUkraine

Pollock roe, GeliosUkraineValue-added products Romania

Page 8: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Eastern Europe:Pollock Promotions

Frozen pollock counter branding, ATBUkraine

Pollock roe in-store demo, GeliosUkraine

Frozen Pollock, branding, KlionUkraine

Breaded pollockbranding, ViciLithuania

Page 9: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Other Promotions

Cochran Mission, Ukraine. Participants:

Importers: UFC, Flagman, InterrybflotRetailers: Fozzy, ATB

Visit stops: Anchorage, Dutch Harbor, SouthEast, Seattle

SheFish missionParticipants: Viciunai Group

Visit stops: Dutch Harbor

Page 10: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Eastern Europe: Promotions

Press lunch, Good WineUkraine

Press lunch, Good WineUkraine

Press conference on Alaska fish and global fish trends, InterFax, Ukraine

Presentation of salmon and pollock to foodservice audience, Fontegro, Ukraine

Page 11: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Eastern Europe: Promotions

Page 12: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,

Future• Increasing accessibility and recognition of the

product

• Culinary school partnerships

• Educational materials localization

• Media activities, spreading the word

Culinary educationUkraine

Value-addedpollock products, ViciRetail primer

“Why Alaska?

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Page 14: All Hands on Deck Meeting - Alaska Seafood · 2018-11-02 · Gross annual income, per capita, USD. Fish imports total, 2017, tons: Fish imports, Alaska, 2017, tons. Fish consumption,
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Lunch time!