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allsoapoperas.com
TV Talk and Reality Programming. Over 400 ALL Domain Names.. !e"ial #nterest P$%li"ations.. Novelty &er"'andise..
(ill Li%li"kPresident
PO Box 526Swan Lake, NY 12783P'one: 845-292-2938
)mail: talkerbll!aol"#o$
talkerbll!all#o$%an&"#o$ *e% Address
+++.all"om!any."om
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*+*C,T-*',../0
11 .ission
The All Companyis a ne$t generation# new media organiation dedicated to becoming aleader in Online Content3Commerce# the Television Tal! and 0eality 4roduction#4ublications# and .erchandising arenas in the pre5convergence era The All Companywill ultimately create a vast networ! of interrelated media and commerce properties ineach of the aforementioned industries# which will rapidly produce a plethora of crossmar!eting channels which will spur the growth of the rest of the Company6s conceivedholdings# positioning the company as a 21st century multi5industry# post5convergencepowerhouse
12 Company Overviewncorporated in 7elaware in 1888 and head9uartered in ew or!# The All Company#nc has secured in e$cess of :;
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The Company is planning to introduce several other websites sites with the =ALL>brandE one will utilie =lin! shares> for shopping sites
@ith proper financing# other web portals using the =/FF> concept# will serve as a directstop for a particular interest or need The sites will contain content# advertising# and willserve very useful for both the consumer and direct mar!eter They will be entail portalsfor consumer to business# and business to business
The /ll Company6s proposed nternet portals utilie the =/FF> concept# which direct hitsa specific topic of board interest to the general public They include# but are not limited tothe following specialied categoriesG shopping# home improvements# dieting# auctions#bargains# free samples# !ids# teens# adults# senior citiens# health and wellness# travel# artsand crafts# things to do# help centers# business to business# general interest# specialiedcategories# fashion and style# places to live# sports# news# radio# T-# tal! shows# soapoperas# reality shows# all state guides# allstate businesses# and other directly focusedcategories
The Company%s business model will allow it to eventually continually grow and e$pand
the "/FF" concept /dvertisers# direct mar!eters# and merchants will have a direct lin! tothe audience they want to reach
1 ?rowth 'trategy
The All Companysgrowth strategy is currently set as a three5stage initiative that willculminate within five years
The first stage will include hiring additional !ey management# filling out the Board of7irectors# and securing the vital partnerships re9uired to enter into T- production and
launch our three initial web properties This stage will include the launching severaladditional web portals which the Company deems will be profitable and allow it to grow#within the /ll etwor!
The Company currently is shopping around several T- treatments# =We The Consumer#>=Jack of All Tades#> =The D!"oce Game#> =All Ame!can Las #egas $e"!e%#>=Cele&!'y (a''le of The (ands#> =)efec' *a'ch#> and =Therapy#> among others
+, TH, CO-SU*,$is a new fast paced# crisp# hard5hitting# informative# fun# andinvestigative program# which will deal with the consumer news of the day Consumerinvestigations# product testing# comparative pricing# helpful tips# viewer 9uestions and
answers# will all be included on +, TH, CO-SU*,$
=THERAPY#> deals with real people in search for real change in their every day lives=THERAPYis set in an office of five social wor!ers and psychologists *ach episodewill consist of three patients discussing issues bothering them with their therapistTHERAPYwill show the office visit# advice# interaction# and how the patients resolvetheir problems
=Jack of All Tades#> is a fun celebrity driven employment based reality show# while=D!"oce Game#> is an e$citing new gameshow
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The Company is certain it will be easier to sell a television show if a pilot can beproduced
The Company has also been receiving many treatments from other companies developingshows# as!ing to partner with them The /ll Company has been at the top of the popular?OO?F* search engine under reality production and reality T- production
n the second phase# the Company will e$pand its internal production company to createadditional original Tal! 'how# H0eality T-6# and 7ocumentary oriented programming#and launch a new website designed for the early stages of nternet Televisionconvergence and broadband users The e5commerce revenue models will be e$pandedDinally# management will e$amine the feasibility of severing the partnership with their72C'4 content and fulfillment partner in order to launch the direct5to5consumeroperation
This phase will also mar! the beginning of the diversified /ll networ! strategy.anagement will begin to leverage the over ; The Company will ensure stability during this period ofe$ponential growth by maintaining a steadfast commitment to introducing sites with themost compelling niche content and largest audiences firstE in this way the company willincrease its appeal# stic!iness# and revenue streams in a profitable manner
n the third phase management will direct its attention towards vertically integrating thevarious remaining operations that were previously outsourced to strategic partners# andterminating their syndication agreements so they will be able to broadcast their ownoriginal programming via their branded web properties The Company believes that theiretwor! of domain names will have become valuable# revenue generating enterprises
that will ultimately position the company for an initial public offering or ac9uisitionmpo'an'ly/ managemen' %!ll offe 'h!d pa'!es 'he a&!l!'y 'o o%n 'he! o%n
fanch!se !n 'he AllCompany ne'%ok &y a0u!!ng a s!'e o su&1s!'e unde 'he 2All3
name Dor e$ample# we could franchise out all of the websites related to/llIIIIIIIBusiness# such as /llewor!Business# /llCaliforniaBusiness# and/llDloridaBusiness 'imilarly# we could franchise out all websites related to /ll IIIIIII?uide# such as /ll?eorgia?uide# /llTe$as?uide# and /llDlorida?uide
1; The .ar!et
The All Companywill operate in the following industriesG
nternet Television 4roduction 4ublications .erchandising34roduct 'ales
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Target .ar!et
/lthough The All Companywill be operating in several distinct industries# the primaryconsumer target mar!et profile is uni9uely homogenous ?enerally defined as men and
women between the ages of 1J and JA# the target consumer mar!et can be furtherclassified as those people in this demographic that have nternet access# have householdincomes in the range of :2A51
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ome 'hopping .ar!et
The All Companywill offer many products to its customer base that fall within thecategory of direct mar!eting products# which are typically found in catalogs# noveltystores# and such programs as the ome 'hopping etwor!# N-C# and -alue -ision The
consumer direct mar!et# is rapidly growing# highly successful# and is generating billionsof dollars each year among the three largest operators in the space .oreover# a newstudy by The 4eppers and 0ogers ?roup and nstitute for the Duture predicts that the=Consumer 7irect (C7) channel will generate one of the largest scale shifts in economichistory accounting for 12 percent of all ,' retail sales by 2
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1A 0evenue .odel
The All Companywill have a variety of revenue streams including the followingG
Television 4rogram 4roduction .againe 'ales /dvertising 'ales 4roduction34ublishing Content 'yndication etwor! .ar!eting 7ata .ining 7irect To Consumer 'treamed 4rogramming *5Commerce Bul! 7iscount 'ales 7irect .ar!eting Fin! 'hares
1M Dinancial 'ummary
The /ll Company 4ea 5 4ea 6 4ea 7 4ea 8 4ea 9*5commerce 0evenues :1#2
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21 Bac!ground
The All Companywill be participating in several distinct# yet interrelated industries thatare currently in the midst of a revolution tantamount to the period of time at thebeginning of the 2 ndeed#the new =Technological 0evolution> of the 21stCentury promises to yield significantchange to nearly every facet of both business methodology and everyday life
The most recogniable product of the Technological 0evolution to date is undoubtedlythe advent of the nternet# which will play a central role in The All Companysstrategyand daily operations 'pecifically# the nternet has spawned the concept commonly!nown as =convergence#> which generally refers to the theory (which is now an
indisputable certainty) that mainstream media# such as 4rint# 0adio# and Television willsoon be delivered via the nternet# as opposed to the current broadcast and cable deliverysystems that have been in place for appro$imately 1
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The Company also believes that an nternet company6s e5commerce model must alsoreach far beyond traditional linear thin!ing by utiliing mainstream# targeted content thatfully e$ploits its user base via diverse revenue streams Dor e$ample# it is now apparentthat a music5oriented site targeted at generations + and cannot survive by simplyselling C7s# .4s# T5shirts# and music tic!ets By doing so# such a site ignores the bevyof shared interests of people in that demographic# while subse9uently relin9uishingHwould be6 revenues to other more specialied web sites n order to both attain andmaintain mar!et share# profitability# and overall success# an nternet company must fullye$ploit the plethora of demographic# psychographic# and economic data located in itssystem in order to develop comprehensive product and service lines
22 Company 7escription
ncorporated in 7elaware in 1888 and ead9uartered in ew or!# The All Company#nc has secured in e$cess of :;
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Dor e$ample# The All Companycurrently anticipates that it will launch its Tal! 'how(and 0eality 4rogramming) publication and websites (alltal!showscom#allsoapoperascom# and allrealityshowscom) simultaneously This dual presence# bothonline and offline will foster the growth of each property in a number of ways Dirst# byma!ing our content easily accessible to nternet users and the not5so5net5savvy ali!e# wewill attract rather than alienate potential customers 'econd# each property will lende$posure and credibility to the other# which will lead to increased magaine sales(alltal!showscom# allrealityshowscom# and allsoapoperascom will ardently promote itsmagaine within the site)# and the magaine will undoubtedly and dramatically increasethe number of uni9ue users that visit the site each month Third# the Company6s salesstaff will be able to solicit both of the related properties to each prospective advertisersimultaneously# which will increase our revenues without significantly affecting ourcosts /s The All Company e$pands# it will be able to e$ponentially increase theeffectiveness of these strategies as each of the Company6s over ;) will spawn a magaine counterpart# and the Company canutilie advanced profiling technology to ascertain the tastes of each individual user#which will allow the company to utilie web sites and publications that are notnecessarily directly correlated to each other in order to promote other All Company
properties
/s each of these sites are introduced# The All Company will be able to generatesubstantial revenues from e5commerce# referral fees from product sales (such as lin!s to/maoncom for Oprah @infrey6s boo! recommendations)# Online etwor! .ar!eting#and streamed infomercials (which the Company has labeled 7irect5to5Consumer'treamed 4rogramming or =72C'4>) from theweb sites
The company chose allgoodluc!com as their entry point into the nternet for severalimportant reasons
Fittle or no competition in these genres Farge# active# and loyal mar!et 'ocially and economically homogeneous o pre5e$isting nternet brand loyalties .ost in this group will ma!e many purchases
The other =/FF> sites introduced by the company will include content as its primaryforce for an active audience The content will consist of all types of information theconsumer is loo!ing for in a particular category can easily be described as a newspapersection# or a magaine devoted to a particular interest
These aforementioned characteristics will lend themselves to an array of traditional anduni9ue revenue streams# which will includeG
/dvertising /pparel and novelty goods Catalogs Couponing 7irect5to5Consumer 4rogramming (ie ome 'hopping) etwor! .ar!eting (.F.)
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The primary purpose in securing and utiliing the =all> strategy is to produce a networ!of company controlled# content driven# easily navigated templates that cover a substantialrange of sub&ect matter whereby our online networ! becomes the average nternet user6sentire web e$perience ,ltimately# as this goal becomes closer to a reality# The AllCompanywill control a substantial percentage of all e5commerce revenues generated onthe nternet as our users will have ever5decreasing reasons to leave the site
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B,'*''3?0O@T'T0/T*?
1 4hase (Faunch)
,pon further capitaliation# The All Company will commence its first phase ofoperations# which will include hiring additional !ey management# filling out the Board of7irectors# and securing the vital partnerships re9uired in launching the initial webproperties The Company anticipates a very short development period that will spawntheir hard launch within months from completing this first round of nstitutionalfinancing This short &ourney to inception will be accomplished via strategicpartnerships# e$isting relationships of the management team# and their general phase onestrategy of partnering with e$isting companies to provide content# commerce# andtechnology whenever possible
The /ll Company introduced its first live web portal# allgoodluck.comin 2 SLOT CLOTHto beused on 'lot .achines for GOOD LUCK
Their =Power of Faith> product line includes Blessed Candles# ?ambling its# 'lotCloths# 'pecially 'cented 'piritual 4erfumes and Colognes# Bath Oils# orseshoes#?emstones# 0ed Bendels# ncense# /unt Carmen6s 4ower its# and a 'pecial Dloor @ashThe Company believes the profit potential of this site can be enormous# and also assist inimplementing this business plan
The Company is planning to introduce several other websites sites shortly with the=ALL> brandE one will utilie =lin! shares> for shopping sites
This stage will include the launching of web portals# which can include but are notlimited to alltal!showscom# allsoapoperascom# allrealityshowscom#allhomeimprovementscom# allartsandcraftscom# alldietingcom# allfreesamplescom
The launching of the initial T- websites will be complemented with the simultaneousentrance into tal! and reality programming 7uring this first phase# the Company6s teamwill also launch a tal! show and reality magaine# which will most li!ely be labeled =/ll
Tal! and 0eality>
4rior to this stage# the Company only had the ability to shop written treatments to heindustry without the ability to produce a 4ilot
The Company will 9uic!ly e$pand their internal production company to create additionaloriginal H0eality T-6# HTal! 'how6# and 7ocumentary oriented programming (initially forsyndication and cable) The Company is certain it will be easier to sell a television showif it has the funds to produce a pilotThey anticipate having the capability to launch
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several additional sites each monthafter the initial steps in phase one have beencompleted
This phase will last appro$imately 12 to 1L months and will serve to provide proof5of5concept for the company in a highly cost5effective manner# as well as time to position thecompany to enter the second phase
2 4hase (?rowth)
Once the Company has achieved the goals set forth in their phase one strategy# The AllCompanywill aggressively implement phase two of the growth strategy The milestonesthat were set forth in phase one will have provided the company with brand recognition#superior e5commerce models# and a large# active user base n this phase# we will launcha new web site designed for the early stages of nternet3Television convergence andbroadband users @e will e$pand our e5commerce revenue models Dinally# we wille$amine the feasibility of severing the partnership with our 72C'4 content and
fulfillment partner in order to launch our own direct5to5consumer operation
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;1 .anagement
Bill Fiblic!# Chairman of the Board# and 4resident
Bill is a seasoned &ournalist# having run a chain of wee!ly newspapers# where he oversaweditorial# sales# and production staffs .r Fiblic! also has an e$tensive bac!ground inpublic relations# advertising# and mar!eting e was the founder of Ovation 4ublic0elations and 4ublicity nc# servicing small cap companies and political campaigns .rFiblic! also hosted a daily radio show e has served on the board of directors of manycultural# civic# and charitable organiations .r Fiblic! holds a dual B/ in 4olitical'cience3'ociology and Kournalism3.edia Television viewers !now him from his over and his wide range of managerial e$perience will be a big asset to theCompany
7ere! /lger# *$ecutive *ditorial *ditor
7ere! is a seasoned &ournalist and writer spending over 2< years in the business .r/lger held the position of *ditor n Chief for a chain of wee!ly newspapers isresponsibilities included writing news articles and overseeing the editorial staff .r/lger is also a fre9uent contributor to several daily newspapers including New YorkNews!ay# and has written news and feature articles for several popular websitesincluding# Tom4ainecom# istoryewsetwor!org# and 4if.againecom e is agraduate of ew or! ,niversity and has an .D/ in fiction writing from Columbia,niversity
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Kason Clute# -ice 4resident .ar!eting
Kason has a bac!ground in 0etail and Casino .anagement .ar!eting for over M years ehas directed and served on .anagement teams that have generated annual revenuesbetween seven and ten million dollars e is also a web designer# currently serving as aweb master for several nternet sites .r Clute6s uni9ue vision and talents will be a great
asset to the /ll Company
Kohn 'tenger# 7irector of Corporate 'ynergies
.r 'tenger will bring his broad range of e$perience in Computer .anagement# Dinance#
.ar!eting# 'ales# and .erchandising to the Company .r 'tenger will oversee thesynergies between the various segments of the Company e will create# mar!et# andpac!age the Company%s properties# which will include T- 4roduction# nternet#4ublications# and .erchandising
ra 'eidenfrau# 7irector of 'trategic Communications
.r 'eidenfrau will bring his vast bac!ground in computer science#communications# and networ!ing to the Company .r 'eidenfrau will oversee allof the interactive properties of the Company# including all e5commerce andtechnological development e will be responsible for the membership# chat#message boards# surveys# and will wor! closely with our outside vendors .r'eidenfrau will also oversee the synergies of interaction in the Company%sprint and T- properties
Timothy Femp!e# /dvertising and .ar!eting 7irector
e has spent over seventeen years in advertising and publishing .ost recently .rFemp!e serves as .ar!eting 7irector for a ma&or national magaine
;2 Board of 7irectors
Bill Fiblic!# Chairman of the Board and 4resident
7r 0obert 0eiss# Chief Operating Officer
Kohn 'tenger# Board .ember
Kason Clute# -ice 4resident
eith lein# -ice 4resident
eith will bring his vast !nowledge in advertising# public relations# and mar!eting to theCompany e is regarded as an authority in promoting and representing consumer andlifestyle products .r lein is a partner in .'/ /dvertising P 4ublic 0elations isfirm6s roster of well5!nown clients includes Brother *lectronics# 'harp @atches# and 4ealth 4lans They bill out over :A< million annually The company%s nternet divisionrepresents many financial# entertainment# and lifestyle companies 4rior to his present
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position# he headed the company%s public relations division .r lein also headed thecommunications division for one of /merica%s largest wine and spirit distributors#Charmer ndustries e was also vice president and director of advertising for a leadingwine and li9uor trade publication# Be"erage Market .r lein also served as -ice4resident of 4ublic 0elations for 'amuel rasney /ssociates# a publicity firmspecialiing in lifestyle products
7avid eisman# Board .ember
7avid has spent his entire professional life in business# publishing# government# and as ahighly regarded political consultant e is presently 4resident of ortheast Bron$4rinting and ?raphics and Co54ublisher of a chain of wee!ly newspapers in ew or!City /mong his publications is The Bron# Ties Re$orter# the largest circulatednewspaper in the Bron$ .r eisman also served as publisher of the %ueens Tribune#with nine editions e was responsible for the daily and financial operations of thelargest and most profitable property of publicly traded ews Communications e wasalso a partner in the highly respected mar!eting firm .ichael Corey /ssociates
0uth 'hans!e# Board .ember
0uth is Chairman of the Board of webappletscom# a firm specialiing in applets for thenternet These include but are not limited to chat# message boards# and scripts for websites .rs 'hans!e is also a faculty member for The ew or! City Board of *ducation
/llen *c!ers# Board .ember
/llen *c!ers is Chairman of '.* *nterprises# a firm specialiing in web design .r
*c!ers has over 2A years e$perience in Computers Chase .anhattan Ban! has employedhim since 18L
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A1 OverviewThe All Companywill operate in the following industriesG
The nternet 4roduction 4ublication .erchandising34roduct 'ales
A2 Target .ar!et
/lthough The All Companywill be operating in several distinct industries# the primaryconsumer target mar!et profile is uni9uely homogenous ?enerally defined as men andwomen between the ages of 1J and JA# our target consumer mar!et can be furtherclassified as those people in this demographic that have nternet access# have householdincomes in the range of :;
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@ithin the general nternet space# there are several very positive indicatorsthat our target mar!et is large and activeG
Shae of US +e& )opula'!on (y ncome
4ercentUnde
:69K:6918
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A; Television 4roduction .ar!et
The Television production mar!et is a highly competitive space in which success isprimarily based on three concernsG
5. T!m!ng
6. $ela'!onsh!ps7. ual!'y
n terms of timing# the company firmly believes that the mar!et is open as never beforefor novel reality and tal! show programming its such as 'urvivor# The /pprentice#Kerry 'pringer# and Oprah have primed the appetite of the Television viewing audiencefor increasingly more edgy and controversial programming The All Companyis alsothe beneficiary of numerous industry relationships derived from highly acclaimedsuccesses that will facilitate the success of this division The All Companys4roductionteam is finely tuned in to the demands of the audience and is currently developing severalcompelling and provocative programs that are sure to be fan favorites in the 0eality and
Tal! 'how genres# which boast average daily viewers of over A million /mericansaccording to ielson ratings
AA ome 'hopping .ar!et
The ome 'hopping .ar!et# or consumer direct mar!et# is rapidly growing# highlysuccessful# and is generating billions of dollars each year among the three largestoperators in the space (ome 'hopping etwor!# N-C# and -alue -ision) .oreover# anew study by The 4eppers and 0ogers ?roup and nstitute for the Duture predicts that the=Consumer 7irect (C7) channel will generate one of the largest scale shifts in economic
history accounting for 12 percent of all ,' retail sales by 2
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/dditional evidence suggests that our 72C'4 revenue model is perfectly suited for ourtarget mar!etG
*ighty5three percent of ,' consumers made a purchase through direct5to5home shopping channels during 1888# and 2A percent of this groupbought products online
Two out of five people who watch home shopping programs have made apurchase# according to research by the /ragon Consulting ?roup
Television5shopping consumers fre9uently are married and between Aand A; years old Of households with incomes between :A
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- ./0*T?
J1 Overview
The All Companysinitial web sites# alltal!showscom# allsoapoperascom# andallrealityshowscom will be mar!eted to potential users via a variety of methods
nternet /dvertising Traditional /dvertising 4romotions 4ublicity
The sites themselves will be mar!eted primarily as a convenient location to learn moreabout their favorite programming# interact with guests and each other# and get e$clusive
content# interviews# and products relating to their favorite shows /s the companyevolves# their users will !eep informed of new products# services# and content via newmar!eting and promotional campaigns
J2 nternet .ar!eting
The All Companywill employ several methodologies of nternet mar!eting# spearheadedby an aggressive sponsorship and banner campaign# a strong viral mar!eting program#and prominent search engine placement @henever possible# the /ll Company will barterfor advertising in lieu of a cash purchase in order to conserve funds
Banners and 'ponsorships
The /ll Company will see! to place sponsorship buttons and banner advertisements onweb sites with similar demographic target mar!ets *$amples of such sites includeG
n'ene' Se"!ce )o"!des
/OF
etSero (recently merged w3 Kuno) .'
)o'al S!'es
ahoo ?oogle *$cite Fycos
,n'e'a!nmen' Con'en' S!'es
*onlinecom
Official 4rogram 'ites
Commece S!'es
@almartcom 'earscom KC 4ennycom
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Banners and 'ponsorships have become the standard method of nternet advertising# andare placed using ad5serving technology that inserts the ads according to the specificdemographic desired by the advertiser Both will be purchased from the outset# as well asthroughout the life of the company in order to reach as much of our target mar!et aspossible The most cost5effective way to purchase banners and sponsorships is through
an advertising networ!# such as 7oubleClic!# which is a company that represents a largegroup of sites This lowers the cost of the ads due to the high volume of ads the networ!places By purchasing ads through the ma&or networ!s and selected sites# The /llCompany6s sites will be promoted in a highly effective manner to our target audience
The All Companywill also register with all of the ma&or search engines and utilie !eywords effectively to attract interested users They will employ an outside firm to ensureoptimal placement and effectiveness in this respect
*lectronic .ail /dvertising
The All Companywill use e5mail to directly invite and solicit potential customers thatrepresent the profile of their target mar!et They will ac9uire e5mail lists fromG
7irect .ailing Fist companies 4artners 7ata Bases
Their e5mails will be designed to invite these prospective customers to the =/FF> site ina friendly# non5intrusive manner The simple ac9uisition of e5mail lists presents a
virtually free opportunity for The All Companyto invite millions of prospective users toen&oy the benefits of various web sites
They will employ a Hviral mar!eting6 approach to their e5mail advertising campaign bydesigning entertaining content within the e5mails that users will naturally want to forwardonto their friends Dor e$ample# to advertise /llTal!'howscom# they could send an e5mail with ris9u# entertaining footage from the Kerry 'pringer show /lso# they couldinclude promotional incentives or contest opportunities to instigate people to visit theirwebsites
Cost per /c9uisition
The Company will see! to ac9uire new users by entering into Cost 4er /c9uisition (C4/)deals with other registration based sites This will allow the company to fi$ itsac9uisition costs below the pro&ected revenue per user The Company feels that C4/campaigns provide a superior 0O to traditional banner advertising as the costs aredetermined based solely on the success of the campaign
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J Traditional /dvertising
0adio /dvertising
Once The All Company achieves set traffic and client goals# and has sufficientlysaturated the web medium# they will begin a limited and specialied radio campaign /successful radio campaign fulfills two general conceptsG reach and fre9uency 0eachrefers to the number of people who heard the messageE while fre9uency indicates thenumber of times those people heard the message @hile the nternet has spar!ed a dawnfor the /merican economy# it has also created problems for advertisers in traditionalmedia @ith a limited amount of inventory# the broadcast companies in both radio andtelevision have been able to raise the rates 251< times from previous levels @hile radioremains an important part of a mar!eting campaign# the buys must be made in accordancewith standard reach and fre9uency goals
n effect# the buy may be limited to fewer mar!ets# radio stations within a mar!et# or
both 0adio traffic report sponsorships# once considered a supplement to radioadvertising# have increasingly become a popular alternative to radio for smaller bric! andmortar businesses# as well as nternet companies (including buycom# /OF# and a host ofothers)
4rint /dvertising
The All Company will mar!et its properties in various entertainment5oriented printpublications @hile this is very important to reach the end5user# it is also crucial topromote e$posure to media streaming viewers 4rint /dvertising will further promotebrand awareness# which will help persuade industry e$ecutives to advertise on The /llCompany6s site / well5branded nternet site can command significantly higheradvertising rates than a lesser5!nown web site
Trade publication advertising also reaches media persons that follow the entertainmentindustry The media may provide more press coverage if The All Companyappears tohave a presence in the mind of the conventional media rather than stic!ing solely to webadvertising
T- /dvertising
Television advertising will become an option once The All Company has grownsignificantly in a few years The best programming to advertise on will be entertainmentshows that are broadcast via both traditional television# as well as the nternet @e willadvertise on the shows that appeal most to our 1J5AA year old target demographicaudience
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J; 4romotions
Contests are a great way to persuade users to visit the site 'imilar to radio and music
television promotions# contests li!e winning a trip for two to the set of a show or even apart as an He$tra6 on a broadcast program would create word5of5mouth and help drivebrand awareness and site loyalty They are also an e$cellent way to gather thedemographic information# such as e5mail addresses of our users The All Companycanuse these responses to better target it6s advertising as well as constantly improve theproduct 9uality One of our best promotional vehicles# however will undoubtedly beregular T- tal! show appearances by C*O Bill Fiblic!# who has been featured and3orparticipated on several popular shows (eg 0ic!i Fa!e) .oreover# The All Companywill regularly e$plore cross5mar!eting and sponsorship opportunities with each show
JA 4ublicity
The/llCompanycom will engage a 4ublic 0elations firm to promote its service and drivebrand awareness through consumer and trade press Farge metropolitan newspapers andradio stations and entertainment print publications are ideal media outlets to e$posearticles and stories concerning The All Company
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- 0*-*,*.O7*F
M1 OverviewThe All Company will have a variety of revenue streams including the followingG
Television 4rogram 4roduction 4ublication 'ales /dvertising 'ales 4roduction34ublishing Content 'yndication etwor! .ar!eting 7ata .ining 7irect To Consumer 'treamed 4rogramming
*5Commerce Bul! 7iscount 'ales
M2 /dvertising 'ales
'ales from nternet advertising available on our web sites will be generated fromG
Banner /dvertising 'ponsorship /dvertising 4op5up /dvertising
'!y 'craper /dvertising 0ich .edia /dvertising /B (nternet /dvertising Board) /dvertising
*5.ail 'ponsorship /dvertising
The All Company plans to generate additional revenue by distributing advertiser5supported updates to our user base
0ich .edia
4artnering companies will be given the opportunity to mar!et products through a new andinnovative form of advertising technology called Hrich media6 This multimedia formatallows sponsors to use audio3video clips presented on ad banners onThe/llCompanycom
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MA 7ata .ining
/s target mar!eting is an important criterion for many sponsors# The All Companywillgather data on its users This data includes demographic information# trac!ing whereusers go on the site as well as what streams and sites users are visiting @ith this data#
advertisers will be able to tailor campaigns to time ones# demographics# and more
MJ 7irect to Consumer 'treamed 4rogramming
The All Company %!ll !n'oduce 'o 'he n'ene' D!ec'1'o1Consume S'eamed
)ogamm!ng ?D6CS)@E 'he %e&1e0u!"alen' of 'ad!'!onal D!ec'1'o1Consume
pogamm!ng found on 'ele"!s!on channels such as The Home Shopp!ng -e'%ok
?HS-@ and #C The 72C'4 model was devised e$clusively by the All Companyaftermar!et analysis revealed a significant correlation in the demographic# psychographic# and
economic profiles between the audiences of Tal! 'hows# 'oap Operas# 0eality4rogramming# ome 'hopping Broadcasters# and infomercial viewersE in effect# they areone in the same
The All Company anticipates securing a strategic partnership with a ma&or homeshopping broadcaster and several direct response companies# whereby we will streamtwo5minute audio3visual files to their computers via the alltal!showscom andallsoapoperascom# and allrealityshowscom portal sites in e$change for a percentage ofthe cost of the good The infomercial file will be streamed unbe!nownst to the user whilethey are interacting with the site during the television broadcast of the soap or tal! show#and will subse9uently Hpop up6 on their screen simultaneously with the standard broadcastcommercial airing on their television sets /s the Company trac!s each user6s individualHweb surfing6 habits and learn more about their interests through promotions and otherdata mining activities# they will be able to ascertain the precise types of products andservices that pi9ue each user6s interest# and their 72C'4 model will continue to evolveinto an increasingly effective revenue model
MM Television 4rogram 4roductionThe All Company will produce appro$imately three pilots per year# which will mostly bereality5based T- and tal! show formats The All Companywill present these pilots toproduction companies to see if they garner interest n the case that a production
company is interested in a particular pilot# they will pay a license fee for the rights toproduce this television program The license fee is re5negotiable every year and this feeis directly dependent upon that show6s success during the preceding year
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- 40O7,CT'/7'*0-C*'
L1 @ebsite 7escription
As !' s'ands/ ou go%'h s'a'egy has &een caefully mapped 'o follo% 'he foecas'ed
e"olu'!on of 'he n'ene' o"e 'he ne>' se"eal yeas/ spec!f!cally %!'h egads 'o 'he
con"egence of Tele"!s!on and 'he n'ene'. The initial functionality of the twoflagship sites# however# will closely resemble the successful model used by manytelevision outlets which supplements their Television broadcast of programs such as withstatistics# biographies# trivia# polls# promotions# games# and other engaging features viatheir etwor! web site The initial services will include Chat# .essage Boards#4ersonaliation Tools# 4romotions# show5relevant information# and other features
designed to generate stic!iness# site loyalty# and traffic# all of which will translate intosubstantial revenues to be derived from our primary revenue streams The Company6sprimary mission in the first two phases will be to cross5brand their two web propertieswith their respective content creators# thereby establishing a strong loyalty to their initialsites
The guiding principles of every web property in the All Companysnetwor! will bethreefoldG
1 'implicity2 /esthetic /ppeal
Dull 0ange of Deatures
The Company believes they can establish an unparalleled level of customer satisfactionthat yields strong brand loyalty# which will directly translate into tremendous revenuesAs 'he! !n!'!al %e& pope'!es shae many of 'he same a''!&u'es and focus on a
'ele"!s!on foma'/ alleal!'ysho%s.com/ all'alksho%s.com/ and allsoapopeas.com %!ll
&e des!gned %!'h a "!'ually !den'!cal foma' and %!ll offe 'he same use1f!endly
fea'ues.
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+e&Apple's
The /ll Company will use @eb/pplets for its website development and web design@eb/ppletscom is committed to developing client3server applications for the @orld@ide @eb for the purpose of facilitating user communities on the nternet ts currentproduct line consists of a suite of Kava /pplets and servers which wor! =behind thescenes> to provide a more engaging and user5friendly e$perience for site visitors
The @eb/pplets product line offers the following featuresG
/llows site users to instantly communicate with each other in a variety ofways via an already running communications engine and an interface
which is dynamically served to the users without the need for involvementby the site itself
4rovides the loo! and feel of applications they are already used to usingand the windows# buttons# etc of the operating system they are currentlyusing through the use of Kava Foo! and Deel (KF/D) technology and theKava /bstract @indowing Tool!it (/@T)
4rovides the users with instant feedbac! and response without the need forpage reloads
4rovides users with an easily discernable and clearly mapped interface#using colors# styles# and icons# to allow the user to feel comfortable usingthe applets
/pplets are dynamically inserted into T.F and communication is thenopened directly between the users and @eb/ppletscom# bypassing theneed for setup or maintenance by the webmasters
/ll /pplets are written in accordance with the specifications of Kava11# allowing it to run on 8AR of the world6s web browsers
Communication is achieved via Kava 'oc!ets technology# our own @.4messaging system# and our own *nhanced 'ervlet /rchitechture (*'/)This allows our messages to be passed as 9uic!ly as possible across thenternet without many of the bottlenec!s that slow down mostapplications
,nli!e normal web communication# where small changes in content
re9uire re5re9uesting all displayed information from the server# ourproducts are written to re9uest only updated information and redraws therest from memory
Our servers run off fast machines with one of the fastest connections to thenternet available and handle all communications other than TT4re9uests to ensure that performance is &ust as strong on small# lesse$pensive web sites as it is on the ma&or ones
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L2 Tal! 'how30eality 'how3'oap Opera 0elated.erchandise
/s the initial online properties of the nternet will be focused on the Tal! 'how# 'oap
Opera# and 0eality 'how genres# this merchandise will be primarily limited to thefollowingG
/pparel Collectibles -ideos Boo!s
*$amples of the goods that we will offer include Tee 'hirts# Tote Bags# and hats Theseitems will be branded with specific tal! show logos# collo9uial catch phrases such as=ou ?o ?irl> and =6m the only pervert who hasn6t been on 'pringer> and specific soap
opera phrases li!e =There s no 7ay @ithout . 7/'> and =.y Fight is /lways?,7?>) 'pecific reality5based T- phrases such as = Can6t 'urvive without',0--O0> and = live in The 0*/F @O0F7> The company firmly believes thatitems such as the aforementioned will resonate strongly with our target audience and willgenerate substantial revenues
L 7irect5to5Consumer ?oods
Our 72C product line mirrors the typical items featured on ome 'hopping etwor!s#primarily because we will initially partner with these entities for each item
Kewelry Collectibles ome Ditness @eight Foss 4roducts Clothing ovel 4roducts 4sychic /dvice
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L; =T- Companion>
The =T- Companion> will allow users to engage in a variety of interactive real5time
chats# 9uies# polls# and promotions which will enhance the e$perience of the T-viewing e$perience# boost T- ratings# and create the vital web site =stic!iness> for thecompany to generate revenues from our 72C'4 model The T- Companion will provideadditional benefits to the consumer for Tal! 'how 4rogramming whereby theviewer3nternet user will be able to send instant messages to the individual shows# whichwill then air the comments on television during the course of the show6s broadcast Thisis rapidly becoming a popular feature on many tal! oriented programs in other spacessuch as political shows airing on C# and Do$ ews The Company believes this willallow the viewer to feel as though he or she were in the studio audience# thereby ma!ingthe viewing e$perience more Hreal6 and en&oyable
LA Chat
n addition to the chat options available via the T- Companion feature# the Company willalso allow its users to participate in a variety of different specialied Chat 0oomsthroughout the site This will also allow users to create their own chat rooms within thesite in order to promote a fully customiable and en&oyable environment
LJ .essage BoardsThe Company6s web sites will also allow users to create and post their own messageboards which will be similar to their Chat 0ooms# however the content posted willremain on the site so that users can post replies and meet new fans with similar interests
LM Contests and 4romotions
n order to further establish brand loyalty# and to increase the fre9uency and length visits#the Company will fre9uently host a variety of Contests and 4romotions These featureswill also provide the Company# and their advertisers with the opportunity to gathervaluable user data
LL -ideo Clips
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The All Companysweb sites will gather and store a variety of streaming videos whichwill include highlights# celebrity interviews# and unreleased video from their contentproviders# and advertisers The Company will eventually develop original programmingvia their 4roduction 7ivision that will provide users with a daily updated informationgeared to that particular site
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L8 ?uest ,pdates and Chats
*$amples of e$tra added content will includeE the alltal!showscom web site featuringupdates and interactive guest chats so users will always be up to date and informed on thelatest news on previous guests of their favorite Tal! 'hows 'oap opera fans will be able
to be always be up to date with what is occurring in the T- lives of their favoritecharacters on particular soap operas# and 0eality5based fans will learn what is happeningwith participants on particular shows
L1< Fin!s
The Company6s =Fin!s> section will allow users to learn more about popular showsub&ects 9uic!ly and easily This value5added service will cover areas such as health#relationships# and self5improvement
L11 7irect 'how nteraction
The T- generated web sites will also facilitate communication between the producers oftal! shows# soaps# and reality5based programming by presenting users with theopportunity to submit show ideas and feedbac!# get tic!ets to tapings# and information onhow to become a guest on a show
L12 /dditional Deatures
T- Fistings Chart @eather nformation ews .ember /uctions
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+ D/C/F'
81 Dinancing and *$it 'trategy
The All Companymight be in a uni9ue position to be ac9uired by a media company thatis interested in its suite of nternet companies# publications# and T- programs
82 ?rowth /ssumptions
@ebsite 7evelopment /ssumptions
The /ll Company introduced its first live web portal# allgoodluck.com in .ay 2 SLOT CLOTHtobe used on 'lot .achines for GOOD LUCK
Their =Power of Faith> product line includes Blessed Candles# ?ambling its# 'lotCloths# 'pecially 'cented 'piritual 4erfumes and Colognes# Bath Oils# orseshoes#?emstones# 0ed Bendels# ncense# /unt Carmen6s 4ower its# and a 'pecial Dloor @ashThe Company believes the profit potential of this site can be enormous# and also assist inimplementing this business plan
The Company is planning to introduce several other websites sites shortly with the=ALL> brandE one will utilie =lin! shares> for shopping sites
The All Companyother flagship websites are slated to includeG /ll'oapOperascom#/llTal!'howscom# and /ll0eality'howscom These three websites will be mar!etedtogether in a synergistic fashion to the enormous mar!et of soap opera and tal! showtelevision viewers Tal! shows# soap operas# and reality5based programming have anenormous audience and represent a large# yet untapped opportunity for online successThe All Companywill become the online leader in these three mar!ets by offering anunparalleled suite of products and services related to tal! shows# soap opera# and reality5
based programming viewers The income that The All Company incurs from these threeinitial websites and from 4ublication and T- 4roduction 'ales during the first two yearsof operations will be re5invested to build the All Companysportfolio of websites thatencompass the name =/ll># which will initially be individually mar!eted and eventuallybe mar!eted as a networ! of websites that allow any online user the ability to find anyma&or product or service that they6re see!ing without the use of a search engine
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The follo%!ng go%'h schedule ou'l!nes ou poFec'ed go%'h !n 'ems of ne%
%e&s!'es launched pe yea. These pro&ections reflect what we deem capable basedupon our pro&ected net income @e will initially enter medium# unsaturated mar!ets thatrepresent a strong opportunity both within itself as an initial member of the AllCompany6s networ! of sites to be eventually mar!eted under the =/ll> name Al'hough
%e %!ll mos' l!kely commence ou fanch!se s'a'egy !n 'he 'h!d 'o fou'h yea ofopea'!ons/ %e %!ll conse"a'!"ely no' !nclude 'h!s !n ou poFec'!ons.
4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
U ew @ebsites3r 55555 ; A
,ni9ue ,ser /ssumptions
The amount of uni9ue users that a website has is the most pivotal factor affecting thesales and success of an online company This figure represents the number of different
people that visit a website in a particular month The factors that affect this figureinclude customer loyalty# brand name recognition# word5of5mouth# and (mostimportantly) the nternet advertising campaign (and corresponding budget as outlined insection L) @e plan on attracting the following amount of uni9ue users on a monthlybasis for all websites listed under the =/ll ame> on average per month each respectiveyearG
Un!0ue Uses*o. 4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
/llTal!'howscom #
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8 0evenue /ssumptions
*5commerce 'ales /ssumptions
*5commerce pro&ections are based upon three factorsG (1) the pro&ected conversion rate#(2) the pro&ected U of uni9ue users# and () the average sale per converted shopper permonth The conversion rate represents the average portion of uni9ue users in each givenmonth that ma!e a purchase / very successful e5commerce site encounters a M51
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/dvertising 'ales /ssumptions
/dvertising 'ales are directly related to two factorsG the C4. rate for advertising spaceand the U of 4age -iews3month The industry C4. rate for advertising ranges from :1 to:1A +e %!ll assume 'ha' %e chage a C)* fo ad"e'!s!ng space of :6.9< and %e
%!ll assume 'ha' %e sell an a"eage of 5 ad"e'!semen' space pe page and ha"e ana"eage of 5.6 ad"e'!semen'spage ?as 5916
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4ublication 'ales /ssumptions
The Company plans to develop publications which can include a monthly publicationdevoted to tal! shows and reality5based programming and another devoted to soapoperas The magaine sales are directly related to the amount of magaines sold per
month Typically# appro$imately MAR of magaine sales are subscription based and 2ARare single sales (sold at retail locations) The Company %!ll assume 'ha' fo e"eypu&l!ca'!on sold 'hee %!ll &e appo>!ma'ely 6.9 eades/ %h!ch !s !mpo'an' 'o
de'em!ne 'he ad"e'!s!ng sales. The Company assumes 'ha' 'hey %!ll chage a :9
C)* fo ad"e'!s!ng space. Also/ 'hey %!ll assume 'ha' each pu&l!ca'!on has 76
pages and %!ll sell 56 full pages of ad"e'!s!ng pe pu&l!ca'!on. The Company %!ll
assume 'ha' 'he p!ce fo each pu&l!ca'!on !s :6.69 and 'ha' ou a"eage e"enues fo
sell!ng 'hem 'o a e'a!l loca'!on and a' 'he su&sc!p'!on d!scoun' a'e e0uals 'o :5.69.
The Company will assume the following circulation and sales pro&ections (based upon theaforementioned assumptions and circulation figures) on an annual basis The Companywill assume that they will commence publication sales J months after inception
5s'= *os. 4ea 6 4ea 7 4ea 8 4ea 9
*ag. Sold*on'h 8
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The aforementioned compensation plan is very similar to that which is currently used by,ltraCorporg The average monthly purchase made by an ,ltraCorp member (for re5sale or use) is appro$imately :12A The minimum re9uired monthly purchase is :J< toremain a member The Company %!ll assume 'ha' 'he a"eage All Company mem&epuchases :569 %o'h of poduc's on a mon'hly &as!s/ %h!ch means 'ha' 'he
AllCompany %ould ean appo>!ma'ely :;.9< pe mem&e pe mon'h ?:569 M =;I M5
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.ar!eting Cost /ssumptions
The All Company will attempt to conceive sites during its growth that provide strong co5mar!eting opportunity whereby they can advertise 2 or more sites simultaneously /ne$ample is# /ll'oapOperascom# /llTal!'howscom# and /ll0eality'howscom will be
mar!eted together from the outset as they have complementary target mar!ets TheCompany will pro&ect the following nternet advertising campaign
4ea 5 4ea 6 4ea 7 4ea 8 4ea 9
of +e&s!'es J 1< 1An'ene' Ad"e'!s. :7 m!l :9 m!l :5< m!l :6< m!l :7< m!l
/ll mar!eting costs associated with T- production and the publications are accounted forwithin the publication and magaine cost line items
Cost of 'ales /ssumptions
The only direct cost of sales that the All Companywill assume to incur (aside from4roduction and .againe related costs) will be on tal! show# soap opera# and reality5based related merchandise for /llTal!'howscom# /ll'oapOperascom# and/ll0eality'howscom Otherwise# the Company will assume that e5commerce is derivedon an affiliate sales basis (which has no cost of sales) Dor simplicity and to beconservative# we will not factor in that we will most li!ely vertically integrate manyproducts (beginning in year or ;) to incur higher profit margins on sales TheCompany %!ll assume 'ha' 'he cos' of sales on 'hese !'ems !s 79I.
'alary /ssumptions
'ee ='chedule /> in the pro5forma financial statements section
4ublication Cost /ssumptions
@e will produce 1 issue per month# which will have the following costsG
4ublic 0elations 'upport :1
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all#o$%an&"b>, all#o$%an&"or, all#o$%an&"+/,teall#o$%an&"n=o, teall#o%an&"b>, teall#o$%an&"+/allnew/an$ea"#o$, allt#ket/#entral"#o$,all/owt#ket/"#o$, all$oet#ket/"#o$, allte$e%ark/"#o$,
alla$+/e$ent%ark/"#o$, alltele%on&"#o$,allte#noloe/"#o$, allb+/ne//tob+/ne//"#o$,allb+/ne//2b+/ne//"#o$, allb+/ne//to#on/+$er"#o$,allbto#"#o$, allb2#"#o$, allb+/ne//2#on/+$er"#o$,alle$all/t/"#o$, all#o$%+terr+/e/"#o$,all#o$%+terb+/"#o$, all%#r+/e/"#o$, all%#b+/"#o$,alltra==#anweater"#o$, allroawork"#o$,all/%eetra%/"#o$, allntranet"#o$, allk/#l+b"#o$,
allteen/#l+b"#o$, all#ollee#l+b"#o$, alla+lt/#l+b"#o$,alleneratonx"#o$, alleneraton&"#o$, alleneraton>"#o$,allk>/t+=="#o$, allteen/t+=="#o$, alltrael/t+=="#o$,all=reeownloa/"#o$, all=a#t/an=+re/"#o$,allo%%ort+nte/"#o$, allb+/ne//o%%ort+nte/"#o$,all$one&$akn"#o$, all$one&$akno%%ort+nte/"#o$,allbroke"#o$,allbankr+%t"#o$,allbrokeanbankr+%t"#o$,allo+ter/%a#e"#o$, all+/ao"#o$, alloern$ental"#o$,all+/aoern$ent"#o$, all=orenoern$ent/"#o$,alloern$ent/"#o$, alllo#aloern$ent/"#o$,alllo#al#o$$+nte/"#o$, all$onan/%%n"#o$,all$oer/"#o$, all$oer/an/%%er/"#o$,all/%%n/er#e/"#o$, alln=or$aton%lea/e"#o$,alln=o%lea/e"#o$, all#+lt+raleent/"#o$,alltoa&/eent/"#o$, all/%e#alntere/t/"#o$,allea+ntn"#o$, allta/ale/"#o$, allko/er=oo"#o$,allko/er=oo/"#o$, allbook/tob+&"#o$, allbook/torea"#o$,
allreananwrtn"#o$, allwrtn"#o$, all/te=ner"#o$,all/t+atonwante"#o$, all/te/=ner"#o$, allweb=ner"#o$,allweb/+r=er"#o$, allealn"#o$, all/+%%ortro+%/"#o$,allotlne/"#o$, alllonel&"#o$, allbrokeneart/"#o$,all/%rt+alt&"#o$, allwor/%n"#o$, allreal/"#o$,
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all/+%ernat+ral"#o$, allerbalre$ee/"#o$,alla+lt$ateral"#o$, alla+lt$ateral/"#o$,alla+ltrate"#o$, allxxxrate"#o$, allxxrate"#o$,alla+lt/onl&"#o$, all/nner/"#o$, all=+neral%lannn"#o$,
all=+neral/er#e/"#o$, all#ro#are"#o$,all#la//=ea/"#o$, alllo/tan=o+n"#o$,allre$oeln"#o$, allo+toor=+n"#o$, allboatn=+n"#o$,allboatnan/aln"#o$, all+ntnan=/n"#o$,allwre/tln=an/"#o$,allna/#arra#n"#o$, all/#ene/"#o$,allbo&b+ln"#o$, allt$e/arn"#o$, allroo$$ate/"#o$,alla%art$entrental/"#o$, allo$erental/"#o$,allo$e/=orrent"#o$, allo+/e/=orrent"#o$,
allo+/e/=or/ale"#o$, allo+/erental/"#o$,allo==#e/arn"#o$, allo==#erental/"#o$,allo==#ete$%/"#o$, all%r$et$et"#o$, allntt$et"#o$,alla&t$et"#o$, allta$e/ow/"#o$, allrao/ow/"#o$,allt/ow/"#o$, allk/ow/"#o$, all#o+rt/ow/"#o$,all/%ort//ow/"#o$, all/%ort/>one"#o$, allnew//ow/"#o$,allnew/%a%er/an/ow/"#o$, allttalk"#o$, allraotalk"#o$,allwebrao"#o$, alltalkwebrao"#o$, allnew/webrao"#o$,all$+/#webrao"#o$, all$%3rao"#o$, all$%3$+/#"#o$,all$%3%la&er/"#o$, all/oa%o%era/"net, all/oa%o%era/"or,all#o$%an&"net, all/%ort//ow/"#o$,&o+rnterneto$e=orall"#o$
(e ollown Ste/ are wt all@@@@@@el%"#o$:allel%#enter"#o$, alllealel%"#o$, all#o$%+terel%"#o$,all=nan#alel%"#o$, all$e#alel%"#o$, allwebel%"#o$,
allnternetel%"#o$, alln/+ran#eel%"#o$,allb+/ne//el%"#o$
(e ollown Ste/ are wt all@@@@@@onlne"#o$:all/o%%nonlne"#o$, allbtobonlne"#o$, allb2bonlne"#o$,alltraelonlne"#o$, all%re/#r%ton/onlne"#o$,
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alltranonlne"#o$, allonlnetran"#o$,all#at/onlne"#o$, allbettnonlne"#o$,alla+#ton/onlne"#o$, allbanknonlne"#o$,allbaran/onlne"#o$, allre/eraton/onlne"#o$
(e ollown Ste/ are wt all@@@@@@alore"#o$:allalore/"#o$, allbaran/alore"#o$, all/an/alore"#o$,all/o%%nalore"#o$, all#olle#table/alore"#o$,alla+#ton/alore"#o$, all=reebe/alore"#o$,alla$e/alore"#o$
(e ollown Ste/ are wt all@@@@@@=or/ale"#o$:allte$/=or/ale"#o$, allbook/=or/ale"#o$,all#o$%+ter/=or/ale"#o$, all#olle#table/=or/ale"#o$,all$+/#=or/ale"#o$, allt#ket/=or/ale"#o$,allele#tron#/=or/ale"#o$, all/o=tware=or/ale"#o$,allAewelr&=or/ale"#o$, all#lotn=or/ale"#o$
(e ollown Ste/ are wt all@@@@@@on/ale"#o$:allon/alete$/"#o$, all$+/#on/ale"#o$,all#lotnon/ale"#o$, allele#tron#/on/ale"#o$,all/o=twareon/ale"#o$, all#o$%+ter/on/ale"#o$,allAewelr&on/ale"#o$
(e ollown Ste/ are wt all@@@@@@b+/ne//"#o$:
alle#o$$er#eb+/ne//"#o$, all+/ab+/ne//"#o$,all+nte/tate/b+/ne//"#o$, all=orenb+/ne//"#o$,all#anaanb+/ne//"#o$, allalaba$ab+/ne//"#o$,allala/kab+/ne//"#o$, allar>onab+/ne//"#o$,allarkan/a/b+/ne//"#o$, all#al=ornab+/ne//"#o$,all#oloraob+/ne//"#o$, all#onne#t#+tb+/ne//"#o$,
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allelawareb+/ne//"#o$, all=lorab+/ne//"#o$,alleorab+/ne//"#o$, allawab+/ne//"#o$,allaob+/ne//"#o$, allllno/b+/ne//"#o$,allnanab+/ne//"#o$, allowab+/ne//"#o$,
allkan/a/b+/ne//"#o$, allkent+#k&b+/ne//"#o$,alllo+/anab+/ne//"#o$, all$aneb+/ne//"#o$,all$ar&lanb+/ne//"#o$, all$a//a#+/ett/b+/ne//"#o$,all$#anb+/ne//"#o$, all$nne/otab+/ne//"#o$,all$////%%b+/ne//"#o$, all$//o+rb+/ne//"#o$,all$ontanab+/ne//"#o$, allnebra/kab+/ne//"#o$,allnewa$%/reb+/ne//"#o$, allnewAer/e&b+/ne//"#o$,allnew$ex#ob+/ne//"#o$, allnew&orkb+/ne//"#o$,
allnort#arolnab+/ne//"#o$, allnortakotab+/ne//"#o$,alloob+/ne//"#o$, alloob+/ne//"#o$,alloklao$ab+/ne//"#o$, alloreonb+/ne//"#o$,all%enn/&lanab+/ne//"#o$, allroe/lanb+/ne//"#o$,all/o+t#arolnab+/ne//"#o$, all/o+takotab+/ne//"#o$,alltenne//eeb+/ne//"#o$, alltexa/b+/ne//"#o$,all+tab+/ne//"#o$, aller$ontb+/ne//"#o$,allrnab+/ne//"#o$, allwa/ntonb+/ne//"#o$,allwa/nton#b+/ne//"#o$, allwe/trnab+/ne//"#o$,allw/#on/nb+/ne//"#o$, allallw&o$nb+/ne//"#o$,allallbo/tonb+/ne//"#o$, all##aob+/ne//"#o$,all/an=ran/#/ob+/ne//"#o$, allnew&ork#t&b+/ne//"#o$,allan#o+erb+/ne//"#o$, all$ontrealb+/ne//"#o$,alltorontob+/ne//"#o$,
(e ollown Ste/ are wt all@@@@@@+e"#o$:
allb+/ne//+e"#o$, allb2b+e"#o$, allbtob+e"#o$,alle#o$$er#e+e"#o$, allweb+e"#o$,allentertan$ent+e"#o$, all$oe/+e"#o$,allo+toor/+e"#o$, allol=n+e"#o$,allboatn+e"#o$, all+ntn+e"#o$,all=/n+e"#o$, all+nte/tate/+e"#o$,
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all#anaa+e"#o$,all/tate/+e"#o$,allalaba$a+e"#o$, allala/ka+e"#o$,allar>ona+e"#o$, allarkan/a/+e"#o$,all#al=orna+e"#o$, all#olorao+e"#o$,
all#onne#t#+t+e"#o$, allelaware+e"#o$,all=lora+e"#o$, alleora+e"#o$,allawa+e"#o$, allao+e"#o$, allllno/+e"#o$,allnana+e"#o$, allowa+e"#o$, allkan/a/+e"#o$,allkent+#k&+e"#o$, alllo+/ana+e"#o$,all$ane+e"#o$, all$ar&lan+e"#o$,all$a//a#+/ett/+e"#o$, all$#an+e"#o$,all$nne/ota+e"#o$, all$////%%+e"#o$,
all$//o+r+e"#o$, all$ontana+e"#o$,allnebra/ka+e"#o$, allneaa+e"#o$,allnewa$%/re+e"#o$, allnewAer/e&+e"#o$,allnew$ex#o+e"#o$, allnew&ork+e"#o$,allnort#arolna+e"#o$, allnortakota+e"#o$,alloo+e"#o$, alloklao$a+e"#o$,alloreon+e"#o$, all%enn/&lana+e"#o$,allroe/lan+e"#o$, all/o+t#arolna+e"#o$,all/o+takota"#o$, alltenne//ee+e"#o$,alltexa/+e"#o$, all+ta+e"#o$, aller$ont+e"#o$,allrna+e"#o$, allwa/nton#+e,allwa/nton+e"#o$, allwe/trna+e"#o$,allw/#on/n+e"#o$, allw&o$n+e"#o$
(e ollown Ste/ are =or te S%an/ arket:tooentreten$ento"#o$ allentertan$entC,
toa/noela/"#o$ all/oa%o%era/C, toobab"#o$ all b to bC
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,onta"t2
(ill Li%li"kPresidentPO Box 526
Swan Lake, New York 12783P'one: 845-292-2938 718-671-1455
)mail: talkerbll!aol"#o$talkerbll!all#o$%an&"#o$
*e% Addresses +++.all"om!any."om
+++.allgoodl$"k."om +++.alltalks'o+s."om3+e%site +++.allsoa!o!eras."om3+e%site
+++.talker%ill."om