ALL Building Engagement Through Marketing and Communications

14
Building Engagement: Marketing & Communications

description

All Volunteers: Building Engagement Through Marketing and Communications. Our MarComm staff give helpful tips of how to use online resources to leverage engagement.

Transcript of ALL Building Engagement Through Marketing and Communications

Page 1: ALL Building Engagement Through Marketing and Communications

Building Engagement:

Marketing & Communications

Page 2: ALL Building Engagement Through Marketing and Communications

• Engage all alumnae for the purpose of connecting them to the College and to one another.

• Stay relevant and target audiences strategically—according to life stages, class affiliation, regions, interests, etc.

• Support organic alumnae initiatives to meet their needs in a rapidly changing world.

2

Page 3: ALL Building Engagement Through Marketing and Communications

3

Alumnae AssociationCONSTITUENCIES

Page 4: ALL Building Engagement Through Marketing and Communications

Generations & Social Media

Source: Edudemic, 2013

Page 5: ALL Building Engagement Through Marketing and Communications

Source: Edudemic, 2013

Generations & Cell Phones

Page 6: ALL Building Engagement Through Marketing and Communications

6

Page 7: ALL Building Engagement Through Marketing and Communications

Geography & Internet

Source: Internet World Stats

Page 8: ALL Building Engagement Through Marketing and Communications

• Marketing and communications: print, electronic, website, video, social media

• Volunteer boards and committees

• Reunion, classes, clubs, and special interest groups

• Events worldwide and on campus

8

Page 9: ALL Building Engagement Through Marketing and Communications

9

Page 10: ALL Building Engagement Through Marketing and Communications

Social Media & Women

Source: Pew Research Center

Page 11: ALL Building Engagement Through Marketing and Communications

A Look at Reunion 2013

Page 12: ALL Building Engagement Through Marketing and Communications

Class Websites

Page 13: ALL Building Engagement Through Marketing and Communications

Classes and Social Media

Page 14: ALL Building Engagement Through Marketing and Communications

Resources