All About Facebook
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Transcript of All About Facebook
all about facebook
5 may 2008
why we are here
• what facebook is• who is using it today• how/why humans use it• marketing on facebook
who uses it
who uses it
• 16 years old• his experience
demo
why is facebook popular
• because it is real-life / human behavior• humans are social beings
“free” marketing on facebook
• profile page• groups• events• notes and messages• marketplace• facebook share• mini feed / news feed
fee based advertising
• social ads• sponsor applications• sponsor groups
• example: beverage companies havesponsored “drink sharing apps”
• example: contact lens companies havesponsored “winking applications”
rule 1: listen to theconversation
• social media sites are populated withpeople describing their preferences
• market research is “free”• understand the conversation before
joining
rule 2: cut through the noise
• avoid it• find a non-obivous place• be there when they …
rule 3: be a part of theexperience
• not about advertising• its about communicating
• think: why do friends share• be ready to make mistakes, react, learn
applications: we can createthem!
• must be useful.. useful toward.. a goal• model after normal human stuff• share information with friends• share experiences that position them• share halarious-ness
• plan how to make your application viral• get feedback after launch.. constantly if
possible
examples from our office
• sling• comcast
isling - facebook app“I sling [ _________________] at/while/when i [ ________________]”
Students can use their own creativity and “inside” humor. For example:
• I sling UFC at Church.• I sling Swingers at Wales Center Hotel.• I sling Michigan State Football at Ohio State.• I sling Alive when flying on a plane.• I sling porn while in anatomy class.• I sling Jaws while floating in my pool.• I sling Hostel when traveling to Europe.• I sling Aqua Teen Hunger Force when it’s late night, baby.
back2school to-do listFunctional Description:• When a student installs this application, the Feed
Your Head brain will introduce a list of approximately20 – 30 back-to-school tasks. We envision the brainsaying something witty about keeping track of to-dos(“Do me! Do me!”). The tasks will break down asfollows:
• Approximately 60% functional and relevant (e.g., Airfare forThanksgiving goes up every week you wait, so make sure youbook your flights early)
• Approximately 30% fun and random, adding entertainmentvalue (e.g., Buy a pet turtle! Everyone loves turtles!)
• Approximately 10% directly related to Comcast (e.g., Sign upnow for Comcast High-Speed Internet, way faster than DSL)
recommended blogs
• insidefacebook.com
questions from cenergy
• facebook vs. myspace
• how could something like a celebrityendorsement or a product launch forSoftlips, for example, be maximized inthe facebook context? Just a couplehypothetical examples would be great.
• what is the next facebook?
future
• open social is a strongly supportedstandard
• humans historically respond well tostandards inline with normal humanbehavior
• do we care? kinda… remember weneed to listen?