IDEA 1

What Are We?We are a new, independent team of innovative and driven young people who aim to create a collaborative company to aid smaller charities by running events to sell limited edition merchandise.

How Do We Help?We renovate and redesign the company in order to create something more visually pleasing which would appeal to a different audience, with the intention of raising more awareness, thus more money. The refurbished designs could then be sold on merchandise as a ‘limited edition’.We would aim to appeal to the age range that have the most to give/more money to spend (19-30’s). In order to do this we would set up events to promote the charity and the collaboration. We would have to look into what the new targeted age range would be willing to buy and how much they would pay/donate. EG: T-shirts, prints and other merchandise.

How Would We Go Viral?As a temporary partner to each charity, the production of a range of limited edition merchandise (t-shirts, key rings, tote bags) would be one way to achieve this ‘viral’ goal. T-shirts and prints would be run through every charity event.

Why?T-shirts have proven to be a large help when trying to go viral. Take Sports Banger T-shirts for example. Sports banger was set up by Jonny Banger who started the t-shirt prints as a joke, yet they turned out to be popular and are now all over the world. He gets more exposure through social media such as Instagram and Facebook.Social media is a link between the younger audience of today and companies such as this one. We plan to run competitions for each collaboration to provide more exposure for us too. We will ask for a photo of you with our branded merchandise and imaginative and creative one will win a prize. The prize will vary for which charity we are working with for example with this charity Skatepal (a skate board charity) and so the products will be things such as;- T-shirts- Keyrings- Skateboards (as well as prints)

Competiton Submission GuidelinesDeadline:Size: A3Format: 300 dpi; CMYK; files must be EPS, PDF, TIFF or JPEG. Colour palette: Black and White + a colour of your choice.

ThemeSkateboarding was first started in the 1950s, when all across California surfers got the idea of trying to surf the streets. We want you to create old school skateboarding themed designs for both t-shirts and posters, inspired by the Golden State’s beachy, relaxed vibe. The contestants must agree with the owners of Salt&Sauce for their designs to be modified once submitted. The best (number) designs will be displayed in a final exhibition at (where/when).

The profits of the sales will be given to the charity Skatepal.

IDEA 2

Why So Serious?

What Are We?We are a new, independent team of innovative and driven young people who collaboratively work with various charities in order to promote them is a slightly different way than usual.

How Do We Help?We create video advertisments which are intended to go viral, promoting the charity through social media. This is where people spend most of their time, it is also cheap to do. which would then mean that more of the money goes back to the charity.

Aiming to appeal to a particular audience (19-30/40) has been carefully thought out, as not only are these the people that are on the internet the most, but they are also the ones with money.

How Would We Go Viral?Skateboard video to go viral.

We would shoot a video which would be lightherarted and not so intense, changing the victim to the skateboards rather than the children. Presonifying the skateboards as the ones that you are giving the money to would be seen as more comical.

Our influence would come from looking at the ‘RSPCA’ adverts and the dogs which are left at the side of the road, “...neglected and left to die”. We would use the same elements as to make the audience feel genuinly sorry for the products, yet it would also appeal to their humourous side.

We would have to be careful when doing this as not to offend or upset too many people. But this cannot be helped in al cases.

Why?Why a video? Well, this has been proven extremely successful. Take the viral video’s such as ‘Charlie Bit My Finger’ and the video of the woman putting a cat into a dustbin!

With the help of other social networking sites and chat groups it will spread from Facebook to Twitterand so on.

How Would People Get Involved?They could either donate with money online through our website (it would be shown on the video) or send in their old skateboards which we would fix and bring back to life/recycle into new ones.

IDEA 3

It’s a Shocker

What Are We?We are a new, independent team of innovative and driven young people who aim to create a collaborative company to aid smaller charities by using shockadvertising to help gain donations.

How Do We Help?We would shock/scare people into reality in hoping that they would then donate (using a printed envelope provided). Yet we would also add a lighter side by having a reaction recording of them. As they get to the desk to sign the book out the librarian would replace the image with a buisness card linking them to the website where their reaction can be viewed.

The aim of the pre-printed envelope is so that it is easier for people to send off ther donations as the main reason people don’t donate is because of the hassle of setting up a direct debit account in the first place.

How Would We Go Viral?Hopefully, people would see the reaction video of themself as something funny to share with freinds and family. Word of mouth would spread about thenvideo’s on our website and with the use of Facebook and Twitter the video would then be shared and sent on.

Competiton The funniest reaction video gets a £250 donated in their name, a copy of the video for themselves (they may want to send it into ‘You’ve Been Framed’ to win £250 themselves) and the chance to be the face of the charity for a huge new campaign.

Considerations- Which charities would this work for?- The age of the person on the reaction video (permission/law)- The photographs (how shocking?)- Whether it would be succesful in a library- Which books/section of the library to put them in- Whether it would be allowed