Alison scott case study
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Alison Scott is on a mission to help girls achieve tennis mastery. Here’s how we’re
helping her.
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ALISON SCOTT• a former top 10 Australian tennis
player• played at all four Grand Slam events,
totaling 20 grand slam events throughout her professional career
• represented Australia numerous times
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ALISON SCOTT• one of Australia’s
leading tennis coaches
• has a particular passion for, and focus on, girls tennis
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Like many professionals, Alison has extensive expertise to share with others, however her ability to help others was limited by a number of things.
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• First, all her coaching sessions were face to face, in person
• Second, although she already had recognition as a player and coach, the extent of that recognition wasn’t as great as it could be
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THE CHALLENGEFind a solution to help increase the recognition of her specific expertise in coaching girls tennis to extend her reach well beyond her geographic location
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Alison joined our program called The ReCognition Effect.
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It’s designed To Help People …
Re-think their existing approach to their business or career
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It’s designed To Help People …
Re-think their beliefs about what is possible, and
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It’s designed To Help People …
Re-think their marketing and social media engagement.
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Then we help the person develop and implement an action plan that results in greater recognition and greater influence.
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In Alison’s case…We helped her develop her online presence, through her website and social media presence.
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In Alison’s case…
We helped with her Facebook advertising and video marketing.
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In Alison’s case…
We created an influential marketing campaign and mapped out joint venture opportunities.
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In Alison’s case…In addition to this, Alison needed to develop an online training program..
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In Alison’s case…We worked with her to map out this program and then helped her create it by finding a student for the training videos, and a videographer who also had years of experience in creating sporting programs.
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Alison also had a press release, was featured in a national coaching magazine, developed a relationship with an international sports supplement company, and started discussions with a large potential joint venture partner.
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Applying Influence on Purpose to Get the Change
We Want
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How Alison influenced herself• First, Alison had great internal motivation• Second, because Alison joined our ReCognition Effect
program, she was socially committed to this project. • Third, Alison needed a number of physical spaces
(tennis courts) in order to create the online video training for girls tennis.
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This case study of Alison Scott exemplifies the approach we take here at Influence Faculty.
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We helped her maximize her ability to influence with three principles, which we call Me, We, Space
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ME refers to our own internal motivation, abilities, and skills.
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WE refers to the specific use of other people and social influence to help us change.
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SPACE refers to our physical environment and the impact this has on our motivation and ability to change.
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