Alison Neufang: Ad Portfolio

alisonNeufang

Like it never happened.

AD/CW: Alison Neufang Client: Glade Tough Odor SolutionsProfessor: Kevin MannADV401

Glade Tough Odor Solutions: “Like it never happened.”Fresh Scent for Pet Odors

If your dog is anything like my dog, all it takes is one good romp before she smells like she’s spent a night with scotch, cigars and a big ole pile of something dead. After a good bath and a spritz of Glade, it’s like it never happened.

Like it never happened.AD/CW: Alison Neufang Client: Glade Tough Odor SolutionsProfessor: Kevin MannADV401

Glade Tough Odor Solutions“Like it never happened.”Refreshing Citrus ScentGlade Tough Odor Solutions is perfect for tough cooking smells. What’s tougher than a fish market in the middle ages? Spray a little Glade and all of sudden your at an orange and mango stand. Delicious.

Like it never happened.AD/CW: Alison Neufang Client: Glade Tough Odor SolutionsProfessor: Kevin MannADV401

Glade Tough Odor Solutions“Like it never happened”Clear Spring Scent

Bathrooms are supposed to be clean. So why does Ms. Lisa have that little smirk on her face? Because she knows Mr. da Vinci has some Glade on hand and a good imagination. It’ll be like nothing ever happened.

Glade Tough Odor Solutions

Interactive Mobile App:

While walking through Times Square in New York City, people will pass by a Glade sign proclaiming “Experience what it would be like if it never happened” and a QR code. The QR code will install an application into the user’s phone. When the user holds the phone up to various buildings, an augmented reality will take over, and buildings will fade out and fresh springs will pop into place. Alternately, in Miami, buildings can fade into orange groves. Before the application closes, information will pop up on how to sign-up for coupon and free sample mailings or e-mail offers.


Glade Tough Odor SolutionsGuerilla Advertising Concept:

Glade would take over the ugly scaffolding that is so common on the streets of New York City. When pedestrians walk under the scaffolding, they are transported to a beautiful and fresh smelling land. Using projection technology, the clouds will roll over head and the grass will sway in the wind. Fans will push a clean scent over the passer-by. At either end of the tunnel there will be a stand proclaiming the new Glade tag line: “Like it never happened” and a representative will hand out samples of Glade Tough Odor Solutions products and coupons.


AD/CW: Alison NeufangClient: GiroProfessor: Kevin MannADV 401

FACE IT HEAD ON. With Giro helmets you’re free to push yourself harder

than ever, further than ever, faster than ever. We’ve got you covered.

GIRO BIKE HELMETS“FACE IT HEAD ON”Bike enthusiasts want to discover new places. They want to go where no bike has gone before. Giro let’s them face those challenges and experience those joys, head on.

CW/AD: Alison NeufangClient: NPRProfessor: Kevin MannADV 401

we take you there

NPR: “We Take You There”

Ask a NPR fan why they love NPR and they’ll tell you: “It’s more in-depth than other news sources; the stories are more personal. It’s like I can see what they’re talking about.”

And so, NPR takes you there.


we take you there

NPR: “We Take You There.”

NPR is more than just news. Tiny Desk Concerts are personal performances for each and every NPR listener. You’re not just listening to the music, you’re experiencing it.


we take you there

NPR: “We Take You There.”

National Public Radio, now with more internet! NPR offers videos in addition to audio coverage, transcripts, and written stories. You’re browser takes you to npr.org, npr.org takes you there.

.org

CW/AD: Alison NeufangClient: Pop TartsProfessor: Kevin MannADV 401

Exam Today

2 Minutes ‘til SHOWTIME2 Minutes ‘til SHOWTIME

Pop Tarts“2 Minutes ‘til Showtime”Every student has been there. Big exam in the first class of the morning and you’ve over-slept. You’ve just barely made it to school and you’re starving. You’ll never be able to concentrate over the sound of your stomach growling. No worries, you’ve got a Pop Tart in your back pack and you’re going to ROCK that test.

Because Great Style Can’t Be Outsourced.Continental School of Beauty will prepare you for a career that will

take you anywhere. But your job will never go anywhere without you. CW/AD: Alison NeufangClient:Continental School of BeautyProfessor: Kevin MannADV 401

Continental School of Beauty

“Because Great Style Can’t Be Outsourced”Continental School of Beauty is a chain of schools located around New York State. The teachers prepare the students to take on any type of salon needs, from hair cuts and styles, to manicures and pedicures, to facials and waxing. They even teach business concepts so that any student can start their own business. The fact is that hair cuts will always be need-ed, no matter where the students wants to go or what shape the economy is in.

WE’LL MEET YOU AT THE

CROSSROADSYou can keep your

soul. We have plenty.

Who needs Palm Trees? We have more fun with glacier lakes and gorges, rocky hills and old growth forests, and farms filled with cows,corn, and apple trees. You don’t need an ocean to go swimming. Hiking through beautiful forests and jumping off a waterfall will beat having someone pee on your jellyfish sting any day. You don’t need Aspen to ski. This is exactly where you want to be for any snow or ice sport, up to and including catching snowflakes on your tongue. Yea, it snows, a lot.

You want some cheese with that whine? The people of Syracuse love complaining about six months of winter and over 120 inches of snow each year. But all that bad weather has made us tough. And that toughness leads to hard work that we take great pride in. It shows up in everything we do. Great wines, delectable cheeses, hand crafted beers, and the best grass-fed beef prepared by top-notch chefs.

We work hard, we play harder. From nightlife in the historical Armory Square district to hardcore ladies knocking each other over on roller skates, we take full advantage of our short summer. You’ll find festivals almost every weekend: Taste of Syracuse, JazzFest, Italian Fest, Polish Fest, Parades, Chicken Wing Festival; do I need to go on? We also have lakes for boating, stadiums for baseball, arenas for basketball and hockey, theaters, museums. There is always something going on.

Meet us at the crossroads of I-81 and I-90. It’s a short drive to Canada or New York City, Niagara Falls or Ithaca, and you can’t forget the breath-taking Adirondack Mountains. And for every place you can go from here, something comes to us.

Work hard, Play harder. CW/AD: Alison NeufangClient: Syracuse TourismProfessor: Kevin MannADV 401

Visit Syracuse“We’ll Meet You at the Crossroads”In the middle of Upstate New York, Syracuse is conveniently located at Interstates 81 and 90. If you’re going through New York, you’re probably going right through my hometown. This little industrial city was the proud recipient of 180 inches of snow this year, so you can imagine, it’s not exactly everyone’s first choice of vacation destination. I decided to go with a little truth-in-advertising here. The people here can be a little crass, but we’re fun. There’s a lot of snow and not a lot of tourist-y things to do. However, if you go to the right places, and there are a lot of them, you’ll find that Syracuse is a natural playground with phenomenal food.

alisonNeufang

EducationSyracuse University Syracuse, New YorkMay 2012

S. I. Newhouse School of Public CommunicationsMartin J. Whitman School of Managment

Dual Advertising/Marketing ManagementGPA 3.98

Onondaga Community CollegeSyracuse, New YorkDecember 2008A.S. Business AdministrationGPA 3.74

SkillsMac OS and WindowsAdobe Creative Suite: InDesign, Illustrator, PhotoshopMicrosoft Office SuiteDatabases: MRI+ Mediamark Reporter, Nielsen, LexisNexis, CQ Researcher, et al.WPM 65Social Networking Sites: facebook, YouTube, Twitter, LinkedIn, et al.

HonorsPhi Theta KappaNational Society of Collegiate ScholarsKappa Tau AlphaMultiple President’s and Dean’s ListsAssociate’s degree Magna Cum Laude

Experience

Kaplan Thaler GroupIntern: Account ManagementNew York City, NYJune 2011—August 2011• Won position through 4As Multicultural Advertising Internship Program• Experiences to be determined

Lowes’sCustomer Services AssociateSyracuse, NYJune 2009—May 2010• Sold in-stock, special order, and installed products and services• Merchandised: set planograms, created side-stacks• Operated power equipment: LP-gas fork truck, order-picker, and narrow-aisle

reach truck

AutoZoneAssistant Store ManagerLiverpool, NYAugust 2004—March 2007• Managed team of ten employees• Trained team in loss-prevention techniques• Conducted ignition and emissions diagnostics• Held many positions: Delivery Driver, Commercial Specialist, Customer Service • Associate, Parts Sales Manager, Assistant Store Manager.

* Note: I realize many of these positions have little to do with advertising, but I am willing and able to do anything. I can drive a fork lift! You never know when that will come in handy.

[email protected](315) 546-4638

Alison Neufang: Ad Portfolio

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