Alinga_Market_Analysis_Ruslan_07_27_16
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Alinga Consulting Group Search Engine Optimization Market Analysis of Competitor Web Presence Ruslan Lucero July 27, 2016
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Transcript of Alinga_Market_Analysis_Ruslan_07_27_16
Alinga Consulting Group Search Engine Optimization
Market Analysis of Competitor Web Presence
Ruslan LuceroJuly 27, 2016
Roadmap of Study
Find Target, Aim
Find Target, Aim, Shoot?
Measure benefits and advantages to Alinga in investing in Search Engine Optimization and other new marketing strategies
Measure risks to Alinga involved in investing and spending on SEO
Process of Study
Key Words/ Phrases Searched
аутсорсинг кадрового администрирования аутсорсинг кадрового учета аутсорсинг кадрового делопроизводства аутсорсинг кадровых услуг кадровый аутсорсинг стоимость аутсорсинг расчета зарплаты аутсорсинг зарплаты стоимость аутсорсинга по расчету заработной платы аутсорсинг расчета заработной платы -стоимость аутсорсинг бухучета аутсорсинг бухгалтер -+на -главный -москве -цены ведение бухгалтерского учета аутсорсинг аутсорсинг бухгалтерского учета в москве бухгалтерия на аутсорсинге компании аутсорсинг кадрового управленияаутсорсинг кадровой службы бухгалтерский аутсорсинг компании бухгалтерский аутсорсинг цены бухгалтерский аутсорсинг стоимость -услуга -учета аутсорсинг бухгалтерского +и налогового учетаюридический +и бухгалтерский аутсорсинг бухгалтерский аутсорсинг организации -услуга бухгалтерский аутсорсинг ооо аутсорсинг главный бухгалтер
бухгалтер аутсорсинг ценыбухгалтерия аутсорсинг москва передача бухгалтерии +на аутсорсинг аутсорсинг финансовых услуг услуги кадрового аутсорсинга аутсорсинг расчета зарплат кадровый аутсорсинг организациякадровый аутсорсинг +как комплекс работы +с кадрами ведение кадрового аутсорсинга
бухгалтерских услуг аутсорсинг аутсорсинг бухгалтерских услуг аутсорсинг бухгалтерские услуги бухгалтерские услуги аутсорсинг услуги бухгалтерского аутсорсингааутсорсинг бухгалтерии аутсорсинг бухгалтерий бухгалтерий аутсорсинг бухгалтерского учета аутсорсинг бухгалтерский аутсорсинг учет бухгалтерский учет на аутсорсинге бухгалтерский учет аутсорсинг аутсорсинг бухгалтерский учет аутсорсинг бухгалтерского учёта аутсорсинг бухгалтера аутсорсинг бухгалтер бухгалтер аутсорсинг финансовый аутсорсинг бухгалтерский аутсорсинг москва бухгалтерский аутсорсинг в москве бухгалтерское обслуживание аутсорсинг аутсорсинг учетных функций аутсорсинг ведение бухгалтерского учета бухгалтерский аутсорсинг фирмы аутсорсинг бухгалтерского и налогового учета аутсорсинг бухгалтерское сопровождение аутсортинг бухгалтерских услуг аутсорсинга бухгалтерского и налогового учета ведение бухгалтерии аутсорсинг
Data
_x0019_Total Yandex Paid Results
_x001d_Total Yandex Organic Results:
_x0015_Total Yandex Results:
_x001a_Total Google Paid Results:
_x001d_Total Google Organic Results:
_x0015_Total Google Results:
0 50 100 150 200 250 300 350 400
179
183
362
183
182
365
Number of Results
Source: Google, Yandex
Google and Yandex Search Results for All Competitors
Data
21
Total Firms Represented: 152Firms w/out Yandex Results: 71 Firms w/out Google Results: 102
Source: Google, Yandex
Top 15 Competitors
Firms Google Paid
Google Organic
Yandex Paid
Yandex Organic
Total Google
Total Yandex
Total Occurrences
Buh Cliff 6 0 4 0 6 4 10Mosjurgarant 0 2 0 8 2 8 10Intercomp 9 0 1 1 9 2 11Glavbuh2000 0 2 0 10 2 10 12Nordoutsourcing 0 10 0 2 10 2 12Cbscg 0 0 13 0 0 13 13Proffresh 0 0 15 0 0 15 15Amberltd 0 7 0 9 7 9 16Finwave 0 0 21 0 0 21 21Buhgalteria-Plus 0 19 0 12 19 12 31Knopka 1 27 0 3 28 3 31Pravomochie 25 0 6 0 25 6 31My-Buh 43 1 0 0 44 0 44Ucmsgroup 16 18 12 7 34 19 531C-Wiseadvice 44 19 37 10 63 47 110
Totals 144 105 109 62 249 171 420Source: Google, Yandex
Buh.C
liff
Mosjur
garan
t
Interc
omp
Glavbu
h200
0
Nordou
tsourc
ing
Cbscg
Proffre
sh
Amberltd
Finwav
e
Buhga
lteria
-Plus
Knopk
a.Com
Pravom
ochie
My-Buh
Ucmsg
roup
1C-W
isead
vice
0
10
20
30
40
50
60
70
80
90
100
110
120
Total Organic and Paid Google Total Organic and Paid Yandex Average = 28
Firms
Num
ber o
f Sea
rch
Res
ults
Top Competitor’s Combined Google and Yandex Results
Source: Google, Yandex
Top Competitor’s Search Engine Averages
1 2 3 4 5 6 7 8 9 10 11 12 13 14 150
10
20
30
40
50
60
70
80
90
100
110
120
"Total Organic and Paid Google" "Total Organic and Paid Yandex"Average = 28 "Yandex Only Average = 16.34""Google Only Average = 44" Combined Average = 29.73
Firms
Num
ber o
f Sea
rch
Res
ults
Source: Google, Yandex
2 New Competitors
1 2 3 4 5 6 7 8 9 10 11 12 13 14 150
102030405060708090
100110120
Firms
Num
ber o
f Sea
rch
Res
ults
Familiar Competitors
Firms Total
Organic and Paid Google
Total Organic and Paid
Yandex %
Google Intensity Search Engine Group
Buh.Cliff 6 4 60,0 Balanced BOTH Bottom 5Mosjurgarant 2 8 20,0 Yandex BOTH Bottom 5
Intercomp 9 2 81,8 Google BOTH Bottom 5Glavbuh2000 2 10 16,7 Yandex BOTH Bottom 5
Nordoutsourcing 10 2 83,3 Google BOTH Bottom 5Cbscg 0 13 0,0 Yandex Yandex ONLY Middle 5
Proffresh 0 15 0,0 Yandex Yandex ONLY Middle 5Amberltd 7 9 43,8 Balanced BOTH Middle 5Finwave 0 21 0,0 Yandex Yandex ONLY Middle 5
Buhgalteria-Plus 19 12 61,3 Balanced BOTH Middle 5Knopka 28 3 90,3 Google BOTH Top 5
Pravomochie 25 6 80,6 Google BOTH Top 5My-Buh 44 0 100,0 Google Google
ONLY Top 5Ucmsgroup 34 19 64,2 Balanced BOTH Top 5
1C-Wiseadvice 63 47 57,3 Balanced BOTH Top 5Source: Google, Yandex
Top 15 Competitors
Source: Google, Yandex
Type of Search Engine Intensity
Bottom 5 Firms : All Combined
Middle 5 Firms :2 Combined, 3 Yandex
Top 5 Firms : 4 Combined, 1 Google Intensity Totals
Balanced 1 2 2 5
Google Intensive 2 0 3 5
Yandex Intensive 2 3 0 5Average Search
Results per Group 11 19.2 53.8 15
Balanced Google Intensive Yandex Intensive
Average Search Results
per type of Intensity 44 25.8 14.2
Top Competitor’s Search Engine Averages
TOP 5 FIRMS % OF RESULTS
64.1
Buh.C
liff
Mosjur
garan
t
Interc
omp
Glavbu
h200
0
Nordou
tsourc
ing
Cbscg
Proffre
sh
Amberltd
Finwav
e
Buhga
lteria
-Plus
Knopk
a.Com
Pravom
ochie
My-Buh
Ucmsg
roup
1C-W
isead
vice
0
10
20
30
40
50
60
70
Google Paid Google Organic
Firms
Num
ber o
f Sea
rch
Res
ults
Source: Google, YandexSource: Google, Yandex
Top Competitor Google Results
Firms Google Paid Google Organic Paid/ Organic
Search Engine Intensity
Search Engine Used Group
Buh.Cliff 6 0 Paid Balanced BOTH Bottom 5Mosjurgarant 0 2 Organic Yandex BOTH Bottom 5
Intercomp 9 0 Paid Google BOTH Bottom 5Glavbuh2000 0 2 Organic Yandex BOTH Bottom 5
Nordoutsourcing 0 10 Organic Google BOTH Bottom 5Cbscg 0 0 n/a Yandex Yandex ONLY Middle 5
Proffresh 0 0 n/a Yandex Yandex ONLY Middle 5Amberltd 0 7 Organic Balanced BOTH Middle 5Finwave 0 0 n/a Yandex Yandex ONLY Middle 5
Buhgalteria-Plus 0 19 Organic Balanced BOTH Middle 5Knopka 1 27 Organic Google BOTH Top 5
Pravomochie 25 0 Paid Google BOTH Top 5My-Buh 43 1 Paid Google Google ONLY Top 5
Ucmsgroup 16 18 Balanced Balanced BOTH Top 51C-Wiseadvice 44 19 Paid Balanced BOTH Top 5
Top Competitor Google Results
Buh.C
liff
Mosjur
garan
t
Interc
omp
Glavbu
h200
0
Nordou
tsourc
ing
Cbscg
Proffre
sh
Amberltd
Finwav
e
Buhga
lteria
-Plus
Knopk
a.Com
Pravom
ochie
My-Buh
Ucmsg
roup
1C-W
isead
vice
0
5
10
15
20
25
30
35
40
45
50
Yandex Paid Yandex Organic Firms
Sear
ch R
esul
ts
Source: Google, Yandex
Top Competitor Yandex Results
Firms Yandex Paid Yandex Organic Paid/ Organic Search Engine Intensity
Search Engine Used Group
Buh.Cliff 4 0 Paid Balanced BOTH Bottom 5Mosjurgarant 0 8 Organic Yandex BOTH Bottom 5
Intercomp 1 1 Balanced Google BOTH Bottom 5Glavbuh2000 0 10 Organic Yandex BOTH Bottom 5
Nordoutsourcing 0 2 Organic Google BOTH Bottom 5Cbscg 13 0 Paid Yandex Yandex ONLY Middle 5
Proffresh 15 0 Paid Yandex Yandex ONLY Middle 5Amberltd 0 9 Organic Balanced BOTH Middle 5Finwave 21 0 Paid Yandex Yandex ONLY Middle 5
Buhgalteria-Plus 0 12 Organic Balanced BOTH Middle 5Knopka.Com 0 3 Organic Google BOTH Top 5Pravomochie 6 0 Paid Google BOTH Top 5
My-Buh 0 0 n/a Google Google ONLY Top 5Ucmsgroup 12 7 Balanced Balanced BOTH Top 5
1C-Wiseadvice 37 10 Paid Balanced BOTH Top 5
Top Competitor Yandex Results
Firms Yandex Paid/
OrganicGoogle Paid/
OrganicSearch Engine
Intensity Search Engine
Used Group Overall Paid/ Organic
Buh.Cliff Paid Paid Balanced BOTH Bottom 5 Paid
Mosjurgarant Organic Organic Yandex BOTH Bottom 5 Organic
Intercomp Balanced Paid Google BOTH Bottom 5 Paid
Glavbuh2000 Organic Organic Yandex BOTH Bottom 5 Organic
Nordoutsourcing Organic Organic Google BOTH Bottom 5 Organic
Cbscg Paid n/a Yandex Yandex ONLY Middle 5 Paid
Proffresh Paid n/a Yandex Yandex ONLY Middle 5 Paid
Amberltd Organic Organic Balanced BOTH Middle 5 Organic
Finwave Paid n/a Yandex Yandex ONLY Middle 5 Paid
Buhgalteria-Plus Organic Organic Balanced BOTH Middle 5 Organic
Knopka.Com Organic Organic Google BOTH Top 5 Organic
Pravomochie Paid Paid Google BOTH Top 5 Paid
My-Buh n/a Paid Google Google ONLY Top 5 Paid
Ucmsgroup Balanced Balanced Balanced BOTH Top 5 Balanced
1C-Wiseadvice Paid Paid Balanced BOTH Top 5 Paid
Top Competitor Yandex/ Google : Paid/ Organic
Results of Quantitative Analysis
Qualitative Analysis: Pravomochie
Qualitative Analysis: Pravomochie
Qualitative Analysis: Pravomochie
Qualitative Analysis: Pravomochie
Qualitative Analysis: Pravomochie
Qualitative Analysis: My-Buh
Qualitative Analysis: My-Buh
Qualitative Analysis: My-Buh
Qualitative Analysis: My-Buh
Qualitative Analysis: My-Buh
Qualitative Analysis: My-Buh
Qualitative Analysis: Alinga Comparison
Qualitative Analysis: Alinga Comparison
Qualitative Analysis: Alinga Comparison
Results of Qualitative Analysis
Alinga Problem 1: Three Different Identities
Searching “Alinga Consulting
Group” or “Алинга Консалтинг Груп” in Google,
yields:
Current Address 1 and
Address 2
Searching “Alinga Consulting
Group” or “Алинга Консалтинг Груп” in Yandex,
yields:
Current Address 1
Alinga Problem 1: Three Different Identities
Searching “Alinga Consulting
Group” in Google Maps,
yields
Address 3
Alinga Problem 1: Three Different Identities
Searching “Alinga Consulting
Group” or
“Алинга Консалтинг Груп”
in Yandex Maps, yields:
Current Address 1
Alinga Problem 1: Three Different Identities
Identity Address 2
Identity Address 3
Identity Problem 1: Accuracy of Google vs. Yandex
Identity Problem 2: Different Domains
Identity Problem 2: Different Domains
Recommendations and Solutions:Option 1
Recommendations and Solutions:Option 2
Create Catchy Slogans
Source: http://moscowexpatlife.ru/2015/12/chet-bowling-managing-partner-alinga-consulting-group/
Lean: mid-sized co. Mean: dedicated,
hardworking team of specialists
Machine: produce trusted results
Give life to website by streamlining web design to slogan’s key message
Thank You for your time and attention.
Questions?
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