Alina Beca Marketing Senior Analyst Ford RomaniaE-mail: alinaflorinabeca@gmail.conLinkedIn: https://ro.linkedin.com/in/alina-beca-6122a42b Facebook: https://www.facebook.com/alinaflorinabeca tel: +40726697475

Table of content

•Education•Previous jobs•Current job•Projects on current job•Who am I professionally•Who am I personally•Contact

Education

# Master Degree in Engineering – Polytechnic University of Bucharest – 2007-2009I graduated the masters in Industrial Systems Management and Quality Engineering, where students where thought to develop their skills in project management applied in production systems and the development of innovative products. I also gained knowledge in quality management, business management, industrial logistics and informatics systems

# Engineer Degree – Polytechnic University of Bucharest – 2002-2007University of Engineering and Management of Technological SystemsApart from mandatory classes, I was a participant in the research center at Engineering and Management of Technological Systems University, with university awarding diplomas at scientific contests.

# Courses, Certificates & Awards 2016 Coursera Digital Marketing Specialization; University of Illinois

Coursera (SEO) Specialization; University of California2015 Digital Marketing Ford Training Management Online

# LanguagesRomanian - nativeEnglish – full professional proficiencyFrench – elementary proficiency

Current job

FCSD Marketing Senior Analyst – Ford Motor Company Bucharest, Romania – June 2015-Present

• In charge of the development, briefing, supervision and implementation of global program marketing campaigns as well as activation strategies across all Ford Service relevant marketing channels in alignment with all involved departments

• Build awareness, increase reach & drive engagement• Coordinate collaboration with Global and Regional

stakeholders with the purpose to develop Ford Service Marketing strategy

• Lead the activation agency project team of marketing, communication and social as well as consult and support the Ford Dealer Network in their local activation.

• Analyze performance reports together with channel editors, define improvement plans and follow-up implementation

• Manage the Ford Of Europe Marketing Budget and allocate it according to the marketing mix and the dealer network projects

Previous jobs

Parts and Accessories Coordinator – Ford Motor Company Bucharest, Romania – 2012-2015

• Support the dealer network with Daily Stock Orders (DSO) for after sales parts within Ford Customer Service Division

• Parts Program (ECAT) Training for dealers and assistance • Ford Accessories and Ford Lifestyle Collection websites

and marketing campaigns management• Forecasting, bonus payments and reporting• Project management for various program launches: DSO,

Fast Parts Ordering, Local Hubs, E-Invoicing, Warranty E-Invoicing

Previous jobs

Haulage Planner – Coca-Cola HBC Bucharest, Romania – 2011-2012

• Daily warehouse replenishment • Stock database update• Daily and weekly reporting• Out of stock follow up

Previous jobs

Logistic Administrator– Volvo Trucks Bucharest, Romania – 2007-2011

• Second hand units database and logistic responsible,• New units responsible in matters of: purchasing,

transport, invoicing, insurance, follow up production process with suppliers,

• Purchasing semitrailers, superstructures and equipments,• Managing the fleet of Volvo Demo Units

Projects on current job

Ford Motorcraft Service Video – September 2015Video was made to help the customer understand the operations contained the Ford Motorcraft Service

Projects on current job

Social Media Contests - Thank you for Dragobete!»We dared the Ford community to thank their cars for all the best moments spent together.

• 72 participants with their stories

• No media for the album with all the fans photos

• High results for organic post

• Quality content from fans displayed on the page

• An occasion for fans to be proud of their cars.

Projects on current job

Social Media Contests - Thank you for Dragobete!»

The most important thing is the fact that we gave the fans the occasion to talk about the subject and spread the word through their friends.

Who am I professionally

I have good communication, coordination, planning and organization skills, as evidenced successfully in my work as Volunteer (you’ll see later), in terms of logistics in Volvo and Cola Cola and later on in all my projects launched in time at Ford

Logical thinking, argumentative, I always try to understand an action and organize my work according to priorities.

I learn quickly and have a good capacity to learn alone. We demonstrated this by improving the database only through study. I like new challenges that I can learn from.

Who am I professionally

• I love making presentations … hope you’re already convinced • I love excel … I have one for everything and I’m the go to person

in my team for that • I love to make Romania a best practice example for other

European markets

Who am I personally

I love doing sports and participating in sport events. I run on a regular basis, even in the winter. Cold weather doesn’t scare me. My favorite sport is by far skiing.

Also I’ve participated in running completions as a team member in relay with my colleagues from Coca-Cola and Ford

I believe in keeping a healthy body and mind.

Who am I personally

Who am I personally

Volunteer in the organization team of various sport events

Prima Evadare – 2011 – present - http://primaevadare.ro/

One of the greatest projects I was in charge of was actually while volunteering for Prima Evadare. As they say “greatest things in life are for free”. I was the supervisor for the food corner from finding and contracting the supplier, taking care of logistics for the ~4000 boxes of food, supervising and helping the volunteers in the food corner, all the way to cleaning the place up and donating the leftovers to a dog shelter nearby. It was a very large event that required a lot of energy and commitment from all the volunteers and I take great pride in seeing this project through and getting positive feedback from the people I talked to after the event.

MoonTimeBike 2015 – present - http://www.moontimebike.ro/

Skoda Velo Chalenge – 2012-2014

Who am I personally

Volunteer in the organization team of various sport events

Who am I personally

And I sometimes paint

It is relaxing, I managed to do some cost saving on wall decorations for my apartment and they make for a very personal gift for close friends

https://www.facebook.com/alinabcolors/ https://www.instagram.com/alinabcolors/

Contact

If you find my experience and personality suitable for your company, you can contact me at:

E-mail: alinaflorinabeca@gmail.conLinkedIn: https://ro.linkedin.com/in/alina-beca-6122a42b Facebook: https://www.facebook.com/alinaflorinabeca tel: +40726697475