Ali_Hilton_Heilig_Laszczuk_RetailAssignment

Yevro Deli Retail Concept

8th Line and Upper Middle Road Upper Oakville Shopping Centre

Jeff Heilig Saba Ali

Jevon Hilton Andrew Laszczuk

Tina Preussner

ADVG23349 National & Retail Advertising Development

Executive Summary: The purpose of this report is to detail and summarize the retail plan for Yevro Deli. Included in this plan is a comprehensive overview of the market profile and target market, an analysis of competition in the primary and secondary trading areas, a presentation of the retail image, a description of the product mix, strategy & location, as well as an in-depth overview of the advertising plan. The first section discusses the market profile of delis operating in Canada. The environmental profile builds on the data introduced in the market profile to create a full analysis of the market conditions Yevro Deli would be operating in. This information covers technological, social, political and legal, economic, and demographic factors and trends pertaining to the retail category and deli sector. Following the market profile is the target market profile. This section addresses the specific target audience to whom Yevro Deli would be catering. Provided in this is a complete demographic and psychographic profile and their motivations for buying meat. Through the research it was found that the two main competitors are Metro and Florence Meats. The report goes over the types of products that will be offered by Yevro Deli in contrast to those competitors. Highlighted also in this section are the different products the store will offer and the prices of each. This section discusses three strengths and weaknesses of each competitor, and how competitors position themselves and use promotion as a means to attract consumers. This report concludes with the creative outline of Yevro Deli. Enclosed in this section is information on the store name and logo, our image, and the rationale behind our retail initiative. The retail mix describes the products Yevro Deli will offer, the pricing strategy, and location considerations of the store. Lastly, the overall advertising strategy includes information about the objectives and specific strategies with each advertisement. Outlined as well are the media considerations, adding up to a budget of $100,000.

Industry Market Situation Analysis: Market Profile: Annual retail sales of category: Canada – meat 2009 2010 2011 2012 2013 2014

Retailing - Retail Value RSP excluding Sales Tax - CAD - Current Prices

312,190.1 317,558.4 320,267.5 328,401.7 333,781.0 340,792.8

Meat - Total Volume - '000 tonnes

2,344.1 2,322.8 2,325.1 2,373.7 2,422.9 2,472.1

*Retailing in Canada – Market Sizes – Historic/Forecast – Euromonitor This chart displays collective retail sales in Canada, as well as total meat sales in tonnes from 2009 to 2014. The collective RSP (retail selling price) of Canada spiked 9.2% between 2009 and 2014. Total meat sold in tonnes in Canada jumped 5.5% between 2009 and 2014. Segment sales: Ontario Ham Bought

In Past Month

Lamb Bought In Past Month

Pork Bought In Last Month

Veal Bought In Last Month

25-34 33.72% 14.31% 51.25% 11.26%

35-49 37.83% 14.16% 60.18% 14.56% 50-64 43.10% 18.53% 61.98% 14.34% 65+ 47.19% 18.29% 63.37% 19.70% Men 42.22% 18.61% 56.77% 14.06% Women 40.58% 15.03% 55.49% 12.22% *PMB 2012/2013 Spring 2-Year Readership Study. Clear Decisions. Meat Bought In Last 30 Days. Interestingly, consumers aged 65 plus purchase more veal than any other target group. As well, the 25-34 age group purchases about 9% less pork than those surveyed. Statistically, men and women share similar purchasing habits when it comes to meat. The largest margin is lamb consumption at a mere 3.58%.

Ontario Beef Bought In

Past Month Turkey Bought In Last Month

Chicken Bought In Last Month

25-34 80.53% 27.40% 79.20% 35-49 81.90% 31.47% 80.87% 50-64 83.28% 31.83% 79.62% 65+ 76.57% 33.93% 76.62% Men 78.83% 29.69% 74.72% Women 80.56% 31.49% 81.85% *PMB 2012/2013 Spring 2-Year Readership Study. Clear Decisions. Meat Bought In Last 30 Days. According to PMB, beef was the most popular meat purchased across all demographic groups, except for 65+ and women. The highest percentile is the 35-49 demographic group who bought beef. Men and women also share similar purchasing habits, except women buy 7.13% more chicken. Category growth/declines: Canada - Year-over-year sales (%) 2008-09 2009-10 2010-11 2011-12 2012-13 Meat -0.9 -2.2 -1.1 0.9 0.9 *Market Sizes – Historic – Total Volume – ‘000 kg per Household - Euromonitor This graph represents year-over-year sales of meat per household in Canada. Sales initially dropped as the 2008 recession staggered growth and slowed consumer spending. As the Canadian economy recovered, consumers felt more confident to purchase more groceries weekly outside of such necessities like bread and milk. That growth has remained slow as consumers have learned to budget more and not spend more than necessary. Relevant sales trends in category: According to PMB, beef and chicken are the two most popular meats among Canadians, followed by pork and ham.

Environmental Profile: Technology: Robot waiters may take over the restaurant industry. A Chinese restaurant recently began employing robots to serve customers. “In the kitchen, two large blue robots take care of all the frying, while another spends its day making dumplings. The robot waiters, meanwhile, can only move along a fixed path, and will politely ask customers to move if blocked.” (Hiscock, 2014, paragraph 4). The owner says each robot costs $6,700 CAD to operate. The cost of labour drops, as robot servers have no need for sick days, vacation time or overtime pay. (Hiscock, 2014, paragraph 5). While this is still a developing technology in the retail industry, it’s possible within a number of years that Canadian restaurants could begin adapting robotic or automated servers to save on labour costs and further evolve the customer experience. Social/Cultural: Euromonitor states that Canadian customers are interested in ethnic cuisines. The report states that “numerous businesses are adapting to consumer needs in line with ethnicity trends”5. Furthermore, international competitors and Canadian restaurants introducing ethnic influences into their menus are helping to shape the Canadian foodservice industry. (Full-Service Restaurants. n.d., para. 10). Canadians are increasingly worried about their health and wellbeing. Restaurants are answering this through “menu rebranding and item positioning.”5 Canadian restaurants want to replicate home cooked meals, which are generally perceived to be healthier. (Full-Service Restaurants. n.d., para. 13) Middle Eastern and Latin American cuisine has seen a surge in interest in 2013. This will negatively impact European-influenced restaurants, leading to a decline in sales volume.5 Canadian consumers are gradually “moving away from European cuisines and towards more exotic fare” (Full-Service Restaurants. n.d., para. 22)

The “fast casual” concept employed by fast food chains like McDonald’s also poses a threat. This involves fast food chains “[incorporating] the attributes of successful full-service restaurants and [applying] them to their existing concepts”. (Full-Service Restaurants. n.d., para. 24)

In an effort to attract more consumers, McDonald’s “has improved sitting areas, to make them more comfortable and pleasing to the eye and, most importantly, modern.” (Full-Service Restaurants. n.d., para. 24)

Obesity concerns among Canadians have propelled many Canadian restaurants to begin offering healthier “’value meals’ [that] will grow in accordance with increasing concerns regarding… a shift towards healthy lifestyles.” (Restaurants, Bars. n.d., para. 19) Political/Legal: The Canadian government passed Anti-Spam Legislation in 2010 that “help to protect Canadians while ensuring that businesses can continue to compete in the global marketplace”. (Government of Canada, 2013, para .1) With this new law, it prohibits unauthorized contact between businesses and consumers through email or social networking, online misrepresentation in the promotion of product or service, and many other barriers. (Government of Canada, 2013, para 2) Economy: In 2013, the Canadian restaurant industry reached a value of C$22 billion, growing 3% over that same year.5 Current projections suggest that if value sales remain constant until 2018, “prices are set to grow by a 1% CAGR (compound annual growth rate) to reach C$23.5 billion”. (Full-Service Restaurants. n.d., para. 6)

North American full-service restaurants grew 2% in 2012, accounting for C$6.2 billion in value sales.5 However this growth still “lagged behind ethnic restaurants in value growth terms in 2013”. (Full-Service Restaurants. n.d., para. 11)

The two largest expenses for the Canadian foodservice industry in 2012 were operational costs, “accounting for 59% of total costs”6, and labour, “which comprised a considerable 40% of the industry’s expenses in 2012.”6 In that same year, industry workers saw an average annual raise of 25% while the workforce grew by only 3%. (Full-Service Restaurants. n.d., para. 22) Demographic: Foodservice providers must constantly tailor the consumer experience to changes in demographic trends. One noteworthy trend is how disposable consumer income has become “a major hurdle for players, as they seek to entice consumers to frequent and spend more in full-service restaurants rather than shift to alternatives like fast food outlets or ready to eat meals at home.” (Full-Service Restaurants. n.d., para. 7) The fast food industry has benefitted from a strong change in certain demographic factors. “…Decrease in the number of marriages, a lower birth rate, an increased number of separations and divorces, added to the general trend

and stimulated demand for more convenient foodservice offers.” (Full-Service Restaurants. n.d., para. 7) Canadian foodservice providers must also look to catering to the elderly. They could do this by “opening more coffee shops and other outlets, attracting older customers with more premium and healthier meals, and an ambience suitable for the elderly to socialise and spend time”. (Full-Service Restaurants. n.d., para. 25)

Target Market Demographic Information: Canada has a diverse, multicultural population due to the number of immigrants coming in annually to each province. The total immigrant population in the town of Oakville (Ontario) living in private households is 180,430. Many of the new immigrants are part of the Eastern European community. Out of the total population, 10,240 people are of Polish origin, 2,995 are Russian, 6,345 are Ukrainian and from the South-East European descent 3,710 are Croatian.

Characteristic

Oakville, T Ontario

(Census subdivision) Total Male Female

Immigration status

Total population in private households by immigrant status and period of immigration 180,430 87,510 92,925

Ethnic origin population

Eastern European origins 24,035

11,605 12,430

Polish 10,240

4,945 5,295

Russian 2,995

1,325 1,670

Ukrainian 6,345 3,140 3,200

Croatian 3,710 1,805 1,905

Source: National Household Survey Profile, Oakville, T, Ontario 2011. Being from the same community and living in close proximity (North East Oakville) much of the demographics, activities and interests are similar. Specifically in the Iroquois Ridge North area (Prince Michael Drive) which is 3.2 km from Upper Middle Oakville Shopping Center, the median age group of target is 35 - 49 years old. In the small community size of 935, 465 are married with young children aged 5 – 9 years old.

Population by Age Group: Population grouped according to age in the area.

Marital Status: Marital or formal relationship statuses.

Children at Home: Children at home includes: never married sons or daughters, previously married sons or daughters (alone); grandchildren with no parent present.

Source: REALTOR.ca, Demographics. Path: Population by Age Group, Marital Status, Children at Home

With a completed education, much of the target audience has graduated with a university degree and hold careers in the field of Business, Administration, Finance and Management with a total Household income of $200,000+ Education Highest level of education from an accredited institution, based on evaluation rather than attendance.

Occupations: Based on the total labour force, occupation is a grouping of similar job tasks and work performed.

Household income: The combined gross income of all the members of a household who are 15 years old and older.

Source: REALTOR.ca, Demographics. Path: Education, Occupations, And Household Income

Psychographic Information: Being family oriented, much of the shopping is for the household whether its grocery, home decoration or gift shopping for relatives and friends. According to PMB, 88.34% of the primary grocery shoppers for the household are women. These women agree to always using a shopping list (50.58%), looking at special flyers and inserts when planning their shopping list (55.10%), they love cooking for sit down meals with their family in the evening (61.35%) or putting in extra effort in entertaining guests/ family celebrations (72.89%.)

With over four churches in vicinity, two being Croatian and Ukrainian simultaneously, much of the time spent there is with the entire family for religious gatherings such as mass and other events. The community has strong religious (Christian) affiliations with most of the target being devout Catholics. Out of the total population, 68,415 are Catholic. (NHS Profile, Oakville, T, Ontario, 2011. Path: Religion)

Source: Google Maps. Upper Middle and Trafalgar. Much of the shopping is done during holidays with ongoing seasonal promotions every year: Back-to-School sale, Black Friday, Christmas. More consumers are also turning to mobile shopping i.e. use of smartphone devices, with an average of 15+ hours spent researching on mobile sites and apps. (Holiday Is (Almost) Here, 2014, para. 2) The consumers are favorable towards the product as 43.55% of the primary grocery shoppers use Fresh Cut Deli meat. The target is from a niche market so a cultural shift can play a major role in creating an entirely new category in the food/meat industry: ethnic foods. Another recent trend to socially influence consumers is purchasing purely organic produce, in order to live a healthy lifestyle. Canada Organic Trade Association can verify for the booming market for organic food with a growth in market of about $3.5billion in 2012 and local sales of certified organic food along with non-alcoholic beverages reaching $3 billion. (Canadian Organic Statistics, 2014, para. 2)

Competitive Analysis: Intratype Competition: Florence Meats: A butcher shop that is approximately 10 km away from the Upper Oakville Shopping Centre. They specialize in providing customers with a European & South African experience. Intertype Competition: Metro: A grocery store in the Upper Oakville Shopping Centre. As a local grocery store they provide consumers with a wide variety of food products all in one place. Longo’s: A Grocery store that is approx. 3.1KM away from the Upper Oakville Shopping Centre. Widely known store in the area that carries a wide variety of food products at one destination. Wal – Mart: A supercentre that is approx. 3.1KM from the Shopping Centre. Wal – Mart provides consumers with a one-stop shopping destination providing them with access to everything from household products to electronics to groceries. Real Canadian Superstore: A superstore located approx. 3.1KM from shopping centre. Superstore is a Canadian store that promotes being low on prices as well as carrying a wide variety of products that goes beyond just groceries. Closest Competition: Florence Meats: Although they are located 10KM away they are one of the biggest competitors. They are most likely well known within the community having been in business in Oakville since 1977. The store combines a European & South African experience in one store. The service provided are similar to what will be provided by Yevro Deli, they provide fresh, high quality meats such as beef, veal, pork, lamb, poultry, venison, bison, & ostrich. Florence Meats provides their customers with BBQ rentals and have an especially high emphasis on their South African specialties. (Florence Meats, n.d., para. 1) Metro: It is located within the same plaza that Yevro Deli will be opening up in. Metro is a well-known & trusted grocery chain. They are the biggest competitor in the plaza because they provide consumers with a place to purchase all their groceries in one store. It carries different meats; however do not have the high quality & fresh meat that will be provided by Yevro Deli through a traditional European Experience.

Strengths & Weaknesses: Florence Meats: Strengths: Established business plan: The owner ran a butcher shop 25 years in South Africa so the transition of moving to Oakville wasn’t as hard as it would have been if starting from the bottom. Wide Variety of premium meats: People will be able to find basically any kind of meat they may desire, making it convenient for them to shop for their meat in one store. Homegrown Ontario Member: As a member they support the farms of Ontario, earning goodwill with their customers. Weaknesses: Far in proximity: They are 10km away from the upper Oakville shopping centre, meaning if people in the area want high quality meats they will have to travel further. Pricier than regular grocery stores: Because they are priced higher for their quality selection of meat, they are alienating a select few consumers. No advertisements: After not finding any advertisements or promotions, it has been concluded that they are currently not doing any, due to this they may become forgotten by some customers & they will have trouble gaining new customers due to no exposure to potential buyers. Metro: Strengths: Variety of Grocery products: With a huge collection of different types of groceries, they are able to have a large target market & and are known to be a place to get all your grocery needs in one place. Same plaza as Yevro Deli: Being in the same plaza it will have an advantage with people who just want to stop off at one store and pick all their stuff, it’s in a close proximity to the neighbourhood. Brand Strength: As a well-known brand with locations all across Ontario, they are trusted and many consumers will head there over Yevro Deli.

Weaknesses: Doesn’t have high quality meat: By not having high quality & fresh meat will alienate certain consumers who only want the best. Lots of grocery competition in the area: Metro has many competitors that provide the same services as them in close vicinity. (Press, 2013 November 13, para. 1) Subpar customer service: As a big retail chain they don’t have as good of a relationship with their consumers as a smaller business would. Key Benefits/Position: Florence Meats positions themselves as a company that has a great relationship with each and every customer. They are able to keep this position because they are a small butcher shop with a single location situated within Oakville. The key benefit promoted by Florence Meats is that they offer high quality meat products including homemade ready to cook meals made out of the same high quality products they carry. Metro is positioned as a family friendly grocery store. They call themselves “your local grocery store”. A key benefit for Metro is that you are able to buy all the groceries you may need in that one store. (Metro, 2014, para. 1) This is relevant because Yevro Deli’s goal is to become the place that people go to for all their meat purchases. Because it will also be a small business, having a good rapport with customers is also something Yevro is aiming to do. Current Advertising: Metro like most retailers does a lot of their ads through flyers in newspapers. Florence Meats is currently not running any promotions. Retail Image: Store Name: Yevro Deli Positioning Line: “Taste the quality of tradition”.

USP (Unique Selling Point): Offering traditional, high quality deli products that are freshly sliced. Supporting Rationale: Store reflects the predominantly Eastern European population of Oakville and offers quality deli produce at a fair price. Weakness of product/service: Individuals of Eastern European may find the atmosphere less enticing. Products: Yevro Deli will offer the following meat categories and other foods:

• Regular Deli Produce (Beef, Chicken, Pork, Lamb) • Organic Deli Produce (Beef, Chicken, Pork, Lamb) • Frozen Produce (Hamburgers, Sausage, Perogies, Pre Cooked Catered

Food) • Pickled Produce (Pickles, Vegetables, Beats) • Sauces (Mustard, Horseradish, Ketchup) • Serve Fresh Meals (Fountain Drink, Fries, Hamburger/Hotdog/Deli

Sandwich/Chili/Soups) Services: Freshly Made Meals: Freshly prepared meals available in-store hamburgers, sausages, chilli, soup, sandwiches, perogies, fries, and fountain drinks. Ready to Cook Deli: Precooked and seasoned meat, ready for grilling for a party or event. This would include beef, chicken and pork. Product Line Pricing:

Organic Meat: Premium Price (15%-20% more than regular deli) Deli Meat: Medium Priced Frozen Produce: Medium Priced Pickled Produce: Medium Priced Sauces/Spreads: Lower Priced

Product Bundle Pricing:

With purchase of 20 or more Premium Organic Hamburger Patties, receive a coupon to redeem at COBS Bakery for 2 free packages (24) of hamburger buns.

Limited time offer, while supplies last. This promotion would run during the summer. Discounts: Student Discounts: Students get 15% off their purchase when they show their student ID. Discounts for Local Organisations: Including churches and business in exchange for larger volume purchases. A 20% discount off final purchase of large volume purchases $350 or higher would be an option. Opportunities with local businesses including the COBS bread where a price discount would be offered when the buyer purchases some bread/buns. Connecting with local churches: Offer food discounts to local churches in the primary and secondary purchasing areas for larger quantity purchases. By promoting to the 12+ churches in the local area of the store we hope to build a profitable relationship and offer quality European meats for a competitive price. In addition it will help build brand image with traditional community members. Promotional Pricing: Repeat Purchase Card: When you purchase nine freshly prepared meal combos ($5 or more in value), you will receive the 10th meal for free. Place: Interior: Yevro Deli aspires to be a warm, inviting, and modern atmosphere while still offering the comforts and quality of a traditional deli. Colour Scheme: The colour scheme would feature warm and inviting colours like orange and red. Natural brown and redwood colours of cherry and walnut would help improve and enhance the comfort of the atmosphere. Hints of black matte emphasize the warm colours and helps create a modern or sophisticated look of the inside. Signage:

To keep a modern and clean interior, limited signage will be used to reduce visual distraction away from the deli menus. Atmosphere: Yevro Deli wants to promote a warm and modern interior atmosphere that compliments the traditional flavours. When customers enter the shop, they will be greeted by friendly staff and a warm eating area which will help promote the purchase of freshly prepared meals. Exterior:

The exterior of Yevro Deli will compliment the inviting and modern themes found in its interior. The exterior will consist of red brick with black trim around the doors and large windows to clearly see the inside. The logo would also be clearly visible above the store.

Advertising Plan: Objectives:

To increase brand awareness from 0% to 50% among potential consumers that Yevro Deli offers traditional deli produce from October 31st to December 30th. (Post Card) To increase consumer preference from 0% to 55% among primary grocery shoppers within a 15km distance that Yevro Deli offers high quality produce including organic produce, from October 31st to December 30th. (Door Hanger) To promote superior value of deli meals from 0% to 60% among value seekers that Yevro Deli offers fair prices for quality meals from October 31st to December 30th. (Online) To increase awareness of produce selection from 0% to 45% among primary grocery shoppers within a 15km distance that Yevro Deli offers a wide variety of deli produce from October 31st to December 30th. (Newspaper) Strategy: High quality magazine print with full colour would best illustrate to the potential consumer the traditional deli produce Yevro Deli offers. A selection of appetizing meats, cheeses and other produce will be arranged to entice the consumer to purchase. High quality magazine print would offer the best quality image to entice primary grocery shoppers specifically interested in high quality produce and organic produce. These advertisements could be simpler and illustrate one or two specific items in an appealing arrangement. By advertising easy to create and quick snacks consumers could be persuaded to try it for themselves. Online rich media on websites such as Twitter, YouTube and Facebook geographically targeting individuals in primary and secondary and tertiary purchasing zones. These ads would target value seekers and specifically students who want a quality meal at a fair price by advertising student lunch specials. Daily specials would also appear in these ads. The Oakville Beaver would illustrate the wide variety Yevro Deli offers to its consumers. These ads would show the variety of deli produce including fresh meats, dried meats, cheeses, pickled produce and an assortment of sauces.

Tone: We aspire this deli to become a destination for the community, one that compliments and is involved. By becoming closer with the all of local Oakville’s community including its predominantly Eastern European residents; more of the community will be entice to purchase their deli produce from Yevro Deli rather than other businesses. The store should be traditional but modern, and inviting to students but still keep the traditional atmosphere. Personality: To become closer with the community the store can connect with local churches and Sheridan’s Trafalgar campus and offer deals in order to incentivize purchase. Local churches including the Ukrainian and Croatian church located on Trafalgar, offer food on Thursdays. By reaching out and offering a reduced price in exchange for a larger quantity purchase, it opens an equitable opportunity. In addition, by offering student discounts for lunches for high quality meals they will be enticed to travel from the campus to seek value and purchase from Yevro Deli. Image: We want the deli to be modern but still have traditional elements. These elements include a clean interior with comforting/inviting atmosphere. The store should inspire the feeling of entering into a wood cabin with all the modern technologies after coming in from the cold. Locals will come to our deli to feel warm and welcomed. They want to trust what they are eating is safe and that what you feed your family can be trusted. Media Considerations: Costing: Oakville Beaver: The Oakville Beaver was chosen because it targets people specifically in Oakville, with the Thursday paper having a circulation of 55,032. Yevro Deli’s newspaper advertisements can potentially reach 90.5% of Oakville’s households. The ads will also be running through the Wednesday & Friday editions of the Beaver. Total Campaign cost for Newspaper: $74,468 Wednesday & Friday: $53,264 ($26,632 + $26,632) Thursday: $21,204

Postcards: On a smaller scale Yevro Deli will be targeting the L6H area using post cards as a direct mail distribution method, Canada Post delivers to approx. 19,231 different residential households in the area. This method can directly reach 31.6% of the households in Oakville. Yevro Deli is located within this FSA (Forward Sortation Area) which means that those who see the postcards will be within a close proximity to the store. Total cost for post cards: $2,961.57 (http://www.canadapost.ca/cpc2/addrm/hh/current/details/cdONuL6H-e.asp) Door Hangers: Due to the low cost of door hangers it was decided that Yevro Deli would target all the houses in the L6H FSA. That allows Yevro Deli a reach of 16,444 (27%) of Oakville’s households. Total Cost for Door hangers: $3,309.35 http://www.eprintfast.com/doorhangers.html#pricelist Online: Yevro Deli will be doing some online advertising through Metroland Media. It was decided that they would go for 250,000 impressions over the course of 6 weeks. Total Cost for online: $18,000.00 http://media.zuza.com/a/f/afca5613-57d9-4727-b06f-2f8d461fcbd8/Gross-alphabetical_Metroland_July.pdf Blocking Chart (Included in Excel file “Yevro Deli Costings”)

Door Handle Ad:

Newspaper Ad:

Online Ad:

Sign/Logo:

Cited Works: Euromonitor International. (n.d.). Retailing in Canada. Retrieved from URL http://www.portal.euromonitor.com.library.sheridanc.on.ca/portal/analysis/tab PMB 2012/2013 Spring 2-Year Readership and Product Database Euromonitor International. (n.d.). Restaurants, Bars and Canteens in Canada: ISIC 552. Retrieved from URL http://www.portal.euromonitor.com.library.sheridanc.on.ca/portal/analysis/tab Euromonitor International. Last Updated 08 Oct 2014. Full-Service Restaurants in Canada. Retrieved from URL http://www.portal.euromonitor.com.library.sheridanc.on.ca/portal/analysis/tab Hiscock, M. (2014, August 18). This new restaurant is run entirely by robots. The Loop. Retrieved from http://www.theloop.ca/new-restaurant-is-run-entirely-by-robots/. Government of Canada. (2013). Fast Facts. Retrieved from URL http://fightspam.gc.ca/eic/site/030.nsf/eng/h_00039.html (Florence Meats - Oakville, Ontario Butcher Shop and South African Specialty Store. (n.d.). Retrieved November 3, 2014. http://www.florencemeats.com/butcher.html) (Press, T. (2013, November 13). Loblaw, Metro margins squeezed in grocery wars. Retrieved November 4, 2014.http://www.cbc.ca/news/business/loblaw-metro-margins-squeezed-in-grocery-wars-1.2425213) ”(Metro, My Grocer. (n.d.). Retrieved November 4, 2014. http://www.metro.ca/home.en.html) Holiday Is (Almost) Here: 5 Shopping Trends Marketers Should Watch â�“ Think with Google. (n.d.). Retrieved November 5, 2014, from https://www.thinkwithgoogle.com/articles/five-holiday-shopping-trends-marketers-should-watch.html Canadian Organic Statistics. (n.d.). Retrieved November 5, 2014, from http://www.ota.com/otacanada/stats.html PMB 2013 2-Year Readership Study, Path: Grocery/Food Shopping/Cooking/Statements

Totals Used In Past 30 Days [Ham]

Used In Past 30 Days [Lamb]

Used In Past 30 Days [Pork]

Used In Past 30 Days [Veal]

Unwgt 7877 3081 1354 4680 1188(000s) 11566 4581 1782 6685 1635Vert% 100 100 100 100 100Horz% 100 39.61 15.41 57.8 14.14Index 100 100 100 100 100Unwgt 1003 341 140 543 121(000s) 1803 608 258 924 203Vert% 15.59 13.27 14.48 13.82 12.42Horz% 100 33.72 14.31 51.25 11.26Index 100 85 93 89 80Unwgt 2061 758 346 1249 302(000s) 3016 1141 427 1815 439Vert% 26.08 24.91 23.96 27.15 26.85Horz% 100 37.83 14.16 60.18 14.56Index 100 96 92 104 103Unwgt 2017 849 400 1293 322(000s) 2601 1121 482 1612 373Vert% 22.49 24.47 27.05 24.11 22.81Horz% 100 43.1 18.53 61.98 14.34Index 100 109 120 107 101Unwgt 1611 719 309 1028 288(000s) 1848 872 338 1171 364Vert% 15.98 19.04 18.97 17.52 22.26Horz% 100 47.19 18.29 63.37 19.7Index 100 119 119 110 139Unwgt 3702 1461 637 2145 571(000s) 5665 2251 938 3202 912Vert% 48.98 49.14 52.64 47.9 55.78Horz% 100 39.74 16.56 56.52 16.1Index 100 100 107 98 114Unwgt 4175 1620 717 2535 617(000s) 5901 2329 845 3483 724Vert% 51.02 50.84 47.42 52.1 44.28Horz% 100 39.47 14.32 59.02 12.27Index 100 100 93 102 87

Source: PMB 2012 Spring 2-Year Readership and Product Database Weighted by: Population Wednesday, November 05, 2014 10:47:19 AM

Age (Summary) [50-64]

Age (Summary) [65+]

men

women

Jeff Heilig, Andrew Laszczuk, Saba Ali, Jevon Hilton

Base: Region [Ontario]

Totals



Beef Used In Past 6 Months

Used In Past 30 Days [Turkey]

Used In Past 30 Days [Chicken]

6349 2495 62339221 3539 9064

100 100 10079.73 30.6 78.37

100 100 100817 285 789

1452 494 142815.75 13.96 15.7580.53 27.4 79.2

101 90 1011741 670 17132470 949 243926.79 26.82 26.91

81.9 31.47 80.87103 103 103

1681 673 16492166 828 207123.49 23.4 22.8583.28 31.83 79.62

104 104 1021260 535 12371415 627 141615.35 17.72 15.6276.57 33.93 76.62

96 111 982946 1177 28084466 1682 423348.43 47.53 46.778.83 29.69 74.72

99 97 953403 1318 34254754 1858 483051.56 52.5 53.2980.56 31.49 81.85

101 103 104

Source: PMB 2012 Spring 2-Year Readership and Product Database Weighted by: Population

Jeff Heilig, Andrew Laszczuk, Saba Ali, Jevon Hilton

Base: Region [Ontario]

Totals

Unwgt

(000s)

Vert%

Horz%

Index

5493

7472

100.00

100.00

100

2515

3758

100.00

50.29

100

2978

3715

100.00

49.72

100

4228

5780

100.00

77.36

100

529

439

100.00

5.88

100

SlicedMeats-Kinds

Hhld. Used InPast 30 DaysFresh Cut (AtDeli Counter)

Unwgt

(000s)

Vert%

Horz%

Index

2471

3237

43.32

100.00

100

1141

1619

43.08

50.02

99

1330

1618

43.55

49.98

101

1948

2537

43.89

78.38

101

256

205

46.70

6.33

108

SlicedMeats-Kinds

Hhld. Used InPast 30 Days

Pre-Packaged-Large Multi

Portion

Unwgt

(000s)

Vert%

Horz%

Index

572

1687

22.58

100.00

100

265

812

21.61

48.13

96

307

876

23.58

51.93

104

468

1352

23.39

80.14

104

62

95

21.64

5.63

96

SlicedMeats-Kinds

Hhld. Used InPast 30 Days

Pre-Packaged-

Small SinglePortion

Unwgt

(000s)

Vert%

Horz%

Index

263

787

10.53

100.00

100

91

324

8.62

41.17

82

172

463

12.46

58.83

118

204

598

10.35

75.98

98

21

27 *

6.15

3.43

58

Groceries/Food Shopping

Agree-IAlways Use AShopping List

Unwgt

(000s)

Vert%

Horz%

Index

2636

3433

45.94

100.00

100

1073

1554

41.35

45.27

90

1563

1879

50.58

54.73

110

2093

2769

47.91

80.66

104

255

215

48.97

6.26

107

Groceries/Food Shopping

Agree-WillingTo Pay A

Little Extra ToSave TimeShopping

Unwgt

(000s)

Vert%

Horz%

Index

2077

2572

34.42

100.00

100

963

1277

33.98

49.65

99

1114

1295

34.86

50.35

101

1642

2056

35.57

79.94

103

253

213

48.52

8.28

141

Base: age 35-49

Totals men womenmarried/living

together

householdincome200000-250000

Saba Ali, Jeff Heilig, Jevon Hilton, Andrew Laszczuk

Wednesday, November 05, 2014 5:42:26 PM Page 1 of 3

Groceries/Food

Shopping/Cooking/Eating-

Statements[Agree-I HaveConservative

Tastes InFood]

Unwgt

(000s)

Vert%

Horz%

Index

1979

2649

35.45

100.00

100

988

1406

37.41

53.08

106

991

1243

33.46

46.92

94

1505

1960

33.91

73.99

96

171

137

31.21

5.17

88

Groceries/Food ShoppingAgree-Look

AtSpecials-

Flyers/NPaper Inserts

PlanShopList

Unwgt

(000s)

Vert%

Horz%

Index

2645

3719

49.77

100.00

100

1077

1672

44.49

44.96

89

1568

2047

55.10

55.04

111

2029

2872

49.69

77.23

100

191

176

40.09

4.73

81

Cooking/Eating-StatementsAgree-I Love

To Cook

Unwgt

(000s)

Vert%

Horz%

Index

2822

3698

49.49

100.00

100

1183

1760

46.83

47.59

95

1639

1938

52.17

52.41

105

2143

2864

49.55

77.45

100

295

239

54.44

6.46

110

Groceries/Food ShoppingAgree-If YouWant QualityHave To Buy

BrandedProduce

Unwgt

(000s)

Vert%

Horz%

Index

2068

2719

36.39

100.00

100

1014

1438

38.27

52.89

105

1054

1280

34.45

47.08

95

1632

2172

37.58

79.88

103

224

171

38.95

6.29

107

Groceries/Food ShoppingAgree-Price

Isnt MostImportant

Thing To MeWhen Buy

Food

Unwgt

(000s)

Vert%

Horz%

Index

2777

3376

45.18

100.00

100

1316

1772

47.15

52.49

104

1461

1604

43.18

47.51

96

2149

2652

45.88

78.55

102

305

234

53.30

6.93

118

Cooking/Eating-Statements

Agree-WeUsually Have

A Sit DownMeal Every

Evening

Unwgt

(000s)

Vert%

Horz%

Index

3489

4551

60.91

100.00

100

1580

2272

60.46

49.92

99

1909

2279

61.35

50.08

101

2831

3704

64.08

81.39

105

358

270

61.50

5.93

101

Base: age 35-49


together




Cooking/Eating-Statements

Agree-PutExtra Effort

Entertn/Preparing-Family

Celebrtn

Unwgt

(000s)

Vert%

Horz%

Index

4004

5118

68.50

100.00

100

1713

2410

64.13

47.09

94

2291

2708

72.89

52.91

106

3146

4077

70.54

79.66

103

416

318

72.44

6.21

106

principalgrocery

shopper

Unwgt

(000s)

Vert%

Horz%

Index

4151

5481

73.35

100.00

100

1495

2199

58.52

40.12

80

2656

3282

88.34

59.88

120

2998

4030

69.72

73.53

95

366

274

62.41

5.00

85

Pickles-# OfJars Used InHhld. In Past

30 Days Light

Unwgt

(000s)

Vert%

Horz%

Index

1468

1927

25.79

100.00

100

655

968

25.76

50.23

100

813

959

25.81

49.77

100

1156

1515

26.21

78.62

102

139

98

22.32

5.09

87


30 DaysMedium

Unwgt

(000s)

Vert%

Horz%

Index

1253

1853

24.80

100.00

100

588

917

24.40

49.49

98

665

937

25.22

50.57

102

1015

1461

25.28

78.85

102

120

89

20.27

4.80

82


30 DaysMedium-

Heavy

Unwgt

(000s)

Vert%

Horz%

Index

268

461

6.17

100.00

100

114

228

6.07

49.46

98

154

233

6.27

50.54

102

220

411

7.11

89.15

115

32

38 *

8.66

8.24

140


30 DaysHeavy

Unwgt

(000s)

Vert%

Horz%

Index

78

95

1.27

100.00

100

38

32 *

0.85

33.68

67

40

63 *

1.70

66.32

133

63

68

1.18

71.58

93

6

2 #

0.46

2.11

36

Base: age 35-49


together




Insertion half page ad color B+3 Total one ad Campaign totalThursday 4 4141 1160 5301 21204Wednesday 4 5498 1160 6658 26632Friday 4 5498 1160 6658 26632

Standard cost Total Res Distribution cost0.154 19231 2961.574

10000 250 50000 total644.27 88 3221.35 3309.35

Online Type Size # of weeks in campaignImpressions/WeekPremium typeN/a N/a 6 250000 N/a

Premium CPM Weekly Cost Cost W/PremiumTotal Cost0 12 3000 3000 18000

Total98738.924

6 13 20 27 4 11 18 25

Online

Oakville Beaver

PostcardsDoor Hangers

Metroland Media

Direct Mail

Yevro Deli Blocking ChartMedia

November December

Newspaper

Modular Net Rates/Effective July 1, 2014 Additional modular sizes available. Contact your Corporate Account Executive for pricing.

A - F (Full, Three-Quarter, Half, Three-Eights and Quarter)COMMUNITY NEWSPAPERS EDITIONS FORMAT PRESS RUN ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES

Ajax/Pickering News Advertiser Wed Tab 54,400 $6,840 $5,449 $4,782 $4,567 $4,194 $5,643 $4,495 $3,945 $3,768 $3,460 $3,762 $2,997 $2,630 $2,512 $2,307 $2,963 $2,360 $2,071 $1,978 $1,817 $1,975 $1,573 $1,381 $1,319 $1,211

Thurs Tab 54,400 $6,840 $5,449 $4,782 $4,567 $4,194 $5,643 $4,495 $3,945 $3,768 $3,460 $3,762 $2,997 $2,630 $2,512 $2,307 $2,963 $2,360 $2,071 $1,978 $1,817 $1,975 $1,573 $1,381 $1,319 $1,211

Alliston Herald Thurs Tab 22,500 $4,861 $3,626 $2,979 $2,626 $2,568 $4,010 $2,991 $2,458 $2,167 $2,118 $2,673 $1,994 $1,639 $1,445 $1,412 $2,105 $1,571 $1,290 $1,138 $1,112 $1,404 $1,047 $860 $758 $741

Almaguin News Thurs B/S 3,500 $2,117 $1,906 $1,800 $1,694 $1,588 $1,747 $1,572 $1,485 $1,397 $1,310 $1,164 $1,048 $990 $932 $873 $917 $825 $779 $734 $688 $611 $550 $520 $489 $459

Ancaster News Thurs Tab 13,177 $2,568 $2,234 $1,607 $1,274 $1,274 $2,118 $1,843 $1,326 $1,051 $1,051 $1,412 $1,229 $884 $701 $701 $1,112 $968 $696 $552 $552 $741 $645 $464 $368 $368

Arnprior Chronicle Guide Thurs Tab 7,747 $1,209 $1,148 $1,087 $1,027 $967 $997 $947 $898 $848 $798 $612 $581 $551 $520 $490 $523 $497 $471 $445 $418 $310 $295 $278 $263 $248

Arthur Enterprise News Wed Tab 900 $1,298 $1,276 $1,188 $1,144 $1,122 $1,071 $1,053 $980 $944 $926 $714 $702 $653 $629 $617 $562 $553 $515 $495 $486 $375 $368 $343 $330 $324

Barrie Advance/Innisfil Journal (zoning available) Thurs Tab 63,800 $6,940 $6,246 $5,621 $5,041 $4,580 $5,378 $4,841 $4,357 $3,907 $3,550 $3,817 $3,435 $3,092 $2,773 $2,519 $2,863 $2,576 $2,319 $2,080 $1,889 $2,099 $1,889 $1,700 $1,525 $1,386

Belleville News Thurs Tab 23,715 $2,090 $1,401 $1,112 $1,023 $934 $1,724 $1,155 $917 $844 $771 $1,149 $770 $611 $562 $514 $905 $607 $481 $443 $405 $603 $404 $321 $295 $270

Bloor West Villager Thurs Tab 34,300 $4,020 $3,922 $3,753 $3,559 $3,511 $3,316 $3,237 $3,096 $2,936 $2,897 $2,210 $2,157 $2,064 $1,958 $1,931 $1,741 $1,699 $1,626 $1,542 $1,521 $1,160 $1,133 $1,083 $1,028 $1,014

Bracebridge Examiner Thurs Tab 8,849 $3,058 $2,752 $2,600 $2,447 $2,294 $2,523 $2,271 $2,145 $2,018 $1,892 $1,682 $1,514 $1,430 $1,346 $1,262 $1,325 $1,192 $1,126 $1,060 $993 $883 $795 $751 $706 $662

Bradford West Gwillimbury Topic Thurs Tab 10,700 $2,078 $1,980 $1,823 $1,666 $1,568 $1,714 $1,633 $1,504 $1,374 $1,294 $1,143 $1,089 $1,003 $916 $862 $900 $857 $790 $722 $679 $600 $572 $526 $481 $453

Brampton Guardian Wed Tab 118,000 $8,100 $7,492 $6,980 $5,822 $5,434 $6,081 $5,693 $5,240 $4,399 $4,108 $4,063 $3,752 $3,493 $2,976 $2,749 $3,041 $2,885 $2,601 $2,264 $2,031 $2,038 $1,908 $1,779 $1,533 $1,391

Brampton Guardian Thurs Tab 130,000 $8,100 $7,492 $6,980 $5,822 $5,434 $6,081 $5,693 $5,240 $4,399 $4,108 $4,063 $3,752 $3,493 $2,976 $2,749 $3,041 $2,885 $2,601 $2,264 $2,031 $2,038 $1,908 $1,779 $1,533 $1,391

Brampton Guardian Fri Tab 118,000 $8,100 $7,492 $6,980 $5,822 $5,434 $6,081 $5,693 $5,240 $4,399 $4,108 $4,063 $3,752 $3,493 $2,976 $2,749 $3,041 $2,885 $2,601 $2,264 $2,031 $2,038 $1,908 $1,779 $1,533 $1,391

Brant News Thurs Tab 49,003 $2,638 $2,233 $2,131 $2,071 $2,028 $1,978 $1,719 $1,634 $1,588 $1,529 $1,340 $1,178 $1,116 $1,085 $1,035 $1,109 $920 $886 $826 $785 $785 $609 $588 $548 $521

Brighton Independent Thurs Tab 7,251 $889 $689 $556 $489 $445 $734 $569 $459 $403 $367 $489 $379 $306 $269 $245 $385 $298 $241 $212 $193 $257 $199 $160 $141 $128

Brock Citizen Thurs Tab 5,639 $2,391 $2,117 $1,744 $1,568 $1,490 $1,973 $1,746 $1,439 $1,294 $1,229 $1,315 $1,164 $959 $862 $819 $1,036 $917 $756 $679 $645 $690 $611 $504 $453 $430

Burlington Post Wed Tab 49,780 $7,605 $6,664 $4,861 $4,449 $4,214 $6,274 $5,498 $4,010 $3,671 $3,477 $4,183 $3,665 $2,673 $2,447 $2,318 $3,294 $2,886 $2,105 $1,927 $1,825 $2,196 $1,924 $1,404 $1,285 $1,217

Thurs Tab 61,000 $7,820 $6,840 $4,998 $4,567 $4,332 $6,452 $5,643 $4,123 $3,768 $3,574 $4,301 $3,762 $2,749 $2,512 $2,382 $3,387 $2,963 $2,165 $1,978 $1,876 $2,258 $1,975 $1,443 $1,319 $1,251

Fri Tab 49,780 $7,820 $6,840 $4,998 $4,567 $4,332 $6,452 $5,643 $4,123 $3,768 $3,574 $4,301 $3,762 $2,749 $2,512 $2,382 $3,387 $2,963 $2,165 $1,978 $1,876 $2,258 $1,975 $1,443 $1,319 $1,251

Burlington Post/Flamborough Review* Thurs Tab 75,750 $9,192 $8,193 $6,154 $5,508 $5,272 $7,584 $6,759 $5,077 $4,544 $4,350 $5,056 $4,506 $3,385 $3,029 $2,900 $3,981 $3,549 $2,666 $2,385 $2,284 $2,654 $2,366 $1,777 $1,590 $1,522

Caledon Enterprise Tues Tab 14,685 $2,764 $2,626 $2,313 $2,078 $1,960 $2,280 $2,167 $1,908 $1,714 $1,617 $1,520 $1,445 $1,272 $1,143 $1,078 $1,197 $1,138 $1,002 $900 $849 $798 $758 $668 $600 $566

Thurs Tab 16,785 $2,764 $2,626 $2,313 $2,078 $1,960 $2,280 $2,167 $1,908 $1,714 $1,617 $1,520 $1,445 $1,272 $1,143 $1,078 $1,197 $1,138 $1,002 $900 $849 $798 $758 $668 $600 $566

Cambridge Times Tues/Fri Tab 43,514 $2,775 $2,329 $1,844 $1,798 $1,753 $2,302 $1,921 $1,522 $1,484 $1,446 $1,534 $1,281 $1,014 $989 $963 $1,208 $1,008 $799 $779 $759 $806 $673 $533 $520 $506

Thurs Tab 48,693 $3,070 $2,562 $2,028 $1,978 $1,928 $2,529 $2,111 $1,674 $1,633 $1,590 $1,688 $1,409 $1,115 $1,088 $1,060 $1,329 $1,109 $879 $856 $835 $888 $740 $586 $572 $556

Carleton Place-Almonte Canadian Gazette Thurs Tab 11,629 $988 $939 $889 $840 $791 $816 $775 $734 $694 $653 $525 $500 $473 $447 $420 $428 $407 $386 $364 $343 $287 $272 $258 $244 $230

Central Hastings News Thurs Tab 11,637 $1,601 $1,178 $851 $800 $711 $1,321 $972 $702 $660 $587 $880 $648 $468 $440 $391 $693 $510 $369 $347 $308 $462 $340 $246 $231 $205

City Centre Mirror (includes Annex) Thurs Tab 50,650 $6,562 $6,320 $5,957 $5,715 $5,642 $5,413 $5,213 $4,914 $4,714 $4,655 $3,608 $3,476 $3,276 $3,143 $3,103 $2,842 $2,737 $2,579 $2,474 $2,443 $1,895 $1,825 $1,720 $1,650 $1,629

Clarington This Week Wed/Thurs Tab 25,731 $4,478 $4,278 $3,519 $2,899 $2,799 $3,694 $3,529 $2,903 $2,392 $2,309 $2,463 $2,353 $1,935 $1,594 $1,539 $1,940 $1,853 $1,524 $1,256 $1,212 $1,293 $1,235 $1,016 $837 $808

Collingwood Connection Thurs Tab 11,500 $3,259 $2,553 $2,088 $1,859 $1,738 $2,689 $2,175 $1,771 $1,533 $1,433 $1,793 $1,424 $1,180 $1,023 $956 $1,412 $1,142 $930 $806 $753 $942 $736 $612 $525 $502

Collingwood Connection/Wasaga Sun-Stayner Sun* Thurs Tab 24,000 $4,888 $3,830 $3,133 $2,789 $2,607 $4,033 $3,263 $2,656 $2,300 $2,150 $2,689 $2,136 $1,771 $1,534 $1,434 $2,117 $1,713 $1,395 $1,209 $1,129 $1,412 $1,104 $918 $787 $753

Dundas Star News Thurs Tab 15,811 $2,568 $2,234 $1,607 $1,274 $1,274 $2,118 $1,843 $1,326 $1,051 $1,051 $1,412 $1,229 $884 $701 $701 $1,112 $968 $696 $552 $552 $741 $645 $464 $368 $368

Dunnville Sachem See The Sachem

East York/N. Riverdale/Beach/S. Riverdale Mirrors Thurs Tab 58,100 $8,305 $7,917 $6,634 $6,174 $6,028 $6,851 $6,532 $5,474 $5,093 $4,973 $4,568 $4,355 $3,649 $3,396 $3,316 $3,597 $3,429 $2,873 $2,674 $2,611 $2,398 $2,287 $1,916 $1,783 $1,741

Eastern Ontario Region - 15 Ottawa markets* (see specs for colour

charge)Thurs Tab 332,184 $10,894 $10,349 $9,804 $9,260 $8,715 $8,987 $8,538 $8,088 $7,640 $7,190 $5,151 $4,893 $4,636 $4,378 $4,121 $4,719 $4,482 $4,246 $4,011 $3,774 $2,689 $2,554 $2,419 $2,285 $2,150

Eastern Ontario Region - 10 Seaway markets* (see specs for colour

charge)Thurs Tab 176,433 $6,745 $6,407 $6,070 $5,733 $5,395 $5,564 $5,286 $5,008 $4,730 $4,451 $2,914 $2,768 $2,622 $2,477 $2,331 $2,921 $2,775 $2,629 $2,483 $2,337 $1,496 $1,421 $1,346 $1,272 $1,197

Eastern Ontario Region - Ottawa + Seaway* (see specs for colour charge) Thurs Tab 508,617 $16,797 $15,958 $15,118 $14,277 $13,438 $13,858 $13,165 $12,472 $11,780 $11,087 $7,661 $7,278 $6,894 $6,511 $6,129 $7,275 $6,911 $6,548 $6,184 $5,821 $3,943 $3,746 $3,549 $3,351 $3,154

Elmira Independent Fri Tab 11,000 $1,034 $983 $932 $880 $775 $841 $800 $757 $716 $631 $582 $554 $524 $496 $437 $511 $486 $459 $433 $384 $349 $333 $311 $298 $257

Erin Advocate Wed Tab 2,500 $2,783 $2,489 $2,136 $1,882 $1,784 $2,296 $2,054 $1,763 $1,552 $1,471 $1,531 $1,369 $1,175 $1,035 $981 $1,205 $1,078 $925 $815 $773 $804 $719 $617 $543 $515

Etobicoke Guardian Thurs Tab 72,450 $9,201 $9,007 $8,523 $8,159 $8,063 $7,591 $7,430 $7,031 $6,731 $6,652 $5,060 $4,954 $4,688 $4,488 $4,435 $3,985 $3,901 $3,691 $3,534 $3,492 $2,657 $2,600 $2,461 $2,356 $2,329

Exeter Times-Advocate Wed Tab 4,500 $1,452 $1,430 $1,342 $1,298 $1,276 $1,198 $1,180 $1,107 $1,071 $1,053 $799 $787 $738 $714 $702 $629 $619 $581 $562 $553 $419 $413 $388 $375 $368

Exeter Times-Advocate Weekender Thurs Tab 10,400 $1,606 $1,584 $1,496 $1,452 $1,430 $1,325 $1,307 $1,234 $1,198 $1,180 $883 $871 $823 $799 $787 $696 $686 $648 $629 $619 $464 $457 $432 $419 $413

Fergus-Elora News-Express Wed Tab 8,750 $1,672 $1,408 $1,232 $1,144 $1,122 $1,379 $1,162 $1,016 $944 $926 $920 $774 $678 $629 $617 $724 $610 $534 $495 $486 $483 $407 $356 $330 $324

Flamborough Review Thurs Tab 14,750 $1,842 $1,705 $1,294 $1,176 $1,156 $1,520 $1,407 $1,067 $970 $954 $1,013 $938 $711 $647 $636 $798 $739 $560 $509 $501 $532 $492 $374 $340 $334

Frontenac Gazette Thurs Tab 8,469 $926 $879 $833 $787 $741 $764 $725 $687 $650 $611 $604 $574 $544 $513 $483 $401 $381 $361 $341 $321 $338 $320 $304 $287 $270

Metroland Newspapers GROSS MODULAR ADVERTISING RATES

FULL PAGE THREE-QUARTER PAGETab: 10.375" x 11.5",

B/S: 10.375" X 21.5",

unless otherwise noted

Tab: 10.375" x 8.571",

B/S: 10.375" X 16.125",


HALF PAGE THREE-EIGHTS QUARTER PAGETab: V- 5.145" x 5.71", H: 10.375"x 2.786";

B/S: V - 5.145" x 10.75", H: 10.375" x 5.375",


Tab: V - 5.145" x 11.5", H - 10.375" x 5.71",

B/S: V - 5.145" x 21.5", H - 10.375" x 10.75",


Tab: V- 5.145" x 8.571",

B/S: V- 5.145" x 16.125",



A - F (Sixth, Eighth, Basebar, Sixteenth and Thirty-Second)COMMUNITY NEWSPAPERS EDITIONS FORMAT PRESS RUN ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES

Ajax/Pickering News Advertiser Wed Tab 54,400 $1,317 $1,049 $921 $879 $807 $1,037 $826 $725 $692 $636 $1,075 $856 $752 $718 $659 $544 $434 $381 $363 $334 $286 $228 $200 $191 $175

Thurs Tab 54,400 $1,317 $1,049 $921 $879 $807 $1,037 $826 $725 $692 $636 $1,075 $856 $752 $718 $659 $544 $434 $381 $363 $334 $286 $228 $200 $191 $175

Alliston Herald Thurs Tab 22,500 $936 $698 $573 $506 $494 $737 $550 $452 $398 $389 $764 $570 $468 $413 $403 $387 $289 $237 $209 $204 $203 $152 $124 $110 $107

Almaguin News Thurs B/S 3,500 $408 $367 $346 $326 $306 $321 $289 $273 $257 $241 $333 $299 $283 $266 $250 $169 $152 $143 $135 $126 $88 $80 $75 $71 $66

Ancaster News Thurs Tab 13,177 $494 $430 $309 $245 $245 $389 $339 $244 $193 $193 $403 $351 $253 $200 $200 $204 $178 $128 $101 $101 $107 $93 $67 $53 $53

Arnprior Chronicle Guide Thurs Tab 7,747 $207 $196 $186 $175 $165 $161 $153 $145 $137 $130 $190 $181 $171 $161 $152 $85 $81 $77 $72 $67 $45 $42 $40 $38 $36

Arthur Enterprise News Wed Tab 900 $250 $246 $229 $220 $216 $197 $193 $180 $173 $170 $204 $201 $187 $180 $176 $103 $102 $95 $91 $89 $54 $53 $50 $48 $47

Barrie Advance/Innisfil Journal (zoning available) Thurs Tab 63,800 $1,574 $1,417 $1,275 $1,144 $1,039 $1,155 $1,039 $935 $839 $762 $1,091 $982 $883 $792 $720 $693 $623 $561 $503 $457 $520 $468 $421 $377 $343

Belleville News Thurs Tab 23,715 $402 $270 $214 $197 $180 $317 $212 $169 $155 $142 $328 $220 $175 $161 $147 $166 $111 $88 $81 $74 $87 $59 $46 $43 $39

Bloor West Villager Thurs Tab 34,300 $773 $755 $723 $686 $676 $609 $594 $569 $540 $532 $631 $616 $589 $560 $552 $320 $313 $299 $283 $279 $168 $164 $157 $148 $147

Bracebridge Examiner Thurs Tab 8,849 $589 $530 $500 $471 $442 $464 $417 $394 $371 $348 $481 $433 $408 $384 $360 $243 $219 $207 $195 $183 $128 $115 $109 $102 $96

Bradford West Gwillimbury Topic Thurs Tab 10,700 $400 $381 $351 $321 $302 $315 $300 $276 $253 $238 $326 $311 $286 $262 $246 $165 $158 $145 $133 $125 $87 $83 $76 $70 $66

Brampton Guardian Wed Tab 118,000 $1,359 $1,316 $1,164 $1,029 $938 $1,016 $970 $886 $776 $692 $1,273 $1,177 $1,097 $915 $854 $518 $492 $446 $401 $356 $272 $258 $234 $211 $187

Brampton Guardian Thurs Tab 130,000 $1,359 $1,316 $1,164 $1,029 $938 $1,016 $970 $886 $776 $692 $1,273 $1,177 $1,097 $915 $854 $518 $492 $446 $401 $356 $272 $258 $234 $211 $187

Brampton Guardian Fri Tab 118,000 $1,359 $1,316 $1,164 $1,029 $938 $1,016 $970 $886 $776 $692 $1,273 $1,177 $1,097 $915 $854 $518 $492 $446 $401 $356 $272 $258 $234 $211 $187

Brant News Thurs Tab 49,003 $514 $487 $467 $440 $420 $325 $312 $298 $278 $264 $204 $189 $176 $162 $135 $165 $147 $135 $132 $129 $88 $76 $68 $65 $61

Brighton Independent Thurs Tab 7,251 $171 $133 $107 $94 $86 $135 $104 $84 $74 $67 $140 $108 $87 $77 $70 $71 $55 $44 $39 $35 $37 $29 $23 $20 $19

Brock Citizen Thurs Tab 5,639 $460 $407 $336 $302 $287 $362 $321 $264 $238 $226 $376 $333 $274 $246 $234 $190 $168 $139 $125 $119 $100 $88 $73 $66 $62

Burlington Post Wed Tab 49,780 $1,464 $1,283 $936 $856 $811 $1,153 $1,010 $737 $674 $639 $1,195 $1,047 $764 $699 $662 $605 $530 $387 $354 $335 $318 $278 $203 $186 $176

Thurs Tab 61,000 $1,505 $1,317 $962 $879 $834 $1,186 $1,037 $758 $692 $657 $1,229 $1,075 $785 $718 $681 $622 $544 $398 $363 $345 $327 $286 $209 $191 $181

Fri Tab 49,780 $1,505 $1,317 $962 $879 $834 $1,186 $1,037 $758 $692 $657 $1,229 $1,075 $785 $718 $681 $622 $544 $398 $363 $345 $327 $286 $209 $191 $181

Burlington Post/Flamborough Review* Thurs Tab 75,750 $1,770 $1,577 $1,185 $1,060 $1,015 $1,394 $1,242 $933 $835 $799 $1,445 $1,287 $967 $865 $829 $732 $652 $490 $438 $420 $384 $342 $257 $230 $220

Caledon Enterprise Tues Tab 14,685 $532 $506 $445 $400 $377 $419 $398 $351 $315 $297 $434 $413 $363 $326 $308 $220 $209 $184 $165 $156 $115 $110 $97 $87 $82

Thurs Tab 16,785 $532 $506 $445 $400 $377 $419 $398 $351 $315 $297 $434 $413 $363 $326 $308 $220 $209 $184 $165 $156 $115 $110 $97 $87 $82

Cambridge Times Tues/Fri Tab 43,514 $538 $448 $355 $347 $338 $423 $353 $280 $273 $266 $439 $366 $289 $282 $275 $222 $186 $147 $144 $140 $116 $98 $78 $75 $73

Thurs Tab 48,693 $594 $493 $391 $382 $372 $465 $388 $308 $300 $293 $482 $402 $319 $311 $302 $247 $205 $162 $158 $154 $129 $112 $86 $84 $80

Carleton Place-Almonte Canadian Gazette Thurs Tab 11,629 $196 $187 $176 $166 $157 $148 $140 $133 $125 $118 $155 $148 $140 $132 $124 $78 $73 $69 $66 $62 $41 $39 $37 $35 $33

Central Hastings News Thurs Tab 11,637 $308 $227 $164 $154 $137 $243 $179 $129 $121 $108 $252 $185 $134 $126 $112 $127 $94 $68 $64 $57 $67 $49 $36 $33 $30

City Centre Mirror (includes Annex) Thurs Tab 50,650 $1,263 $1,217 $1,146 $1,099 $1,086 $994 $957 $903 $866 $855 $1,031 $993 $936 $898 $887 $523 $503 $474 $455 $448 $274 $264 $248 $238 $236

Clarington This Week Wed/Thurs Tab 25,731 $862 $823 $677 $558 $539 $679 $649 $533 $440 $424 $704 $672 $553 $456 $440 $356 $341 $281 $231 $222 $187 $179 $147 $121 $117

Collingwood Connection Thurs Tab 11,500 $628 $508 $413 $358 $335 $494 $400 $325 $282 $263 $512 $414 $338 $292 $273 $269 $209 $171 $154 $139 $154 $133 $121 $105 $92

Collingwood Connection/Wasaga Sun-Stayner Sun* Thurs Tab 24,000 $941 $761 $619 $537 $502 $741 $600 $488 $423 $395 $768 $621 $506 $438 $409 $403 $314 $257 $231 $209 $230 $199 $181 $158 $139

Dundas Star News Thurs Tab 15,811 $494 $430 $309 $245 $245 $389 $339 $244 $193 $193 $403 $351 $253 $200 $200 $204 $178 $128 $101 $101 $107 $93 $67 $53 $53

Dunnville Sachem See The Sachem

East York/N. Riverdale/Beach/S. Riverdale Mirrors Thurs Tab 58,100 $1,599 $1,524 $1,277 $1,188 $1,160 $1,259 $1,201 $1,006 $936 $914 $1,305 $1,244 $1,043 $970 $947 $661 $630 $527 $492 $479 $347 $331 $277 $258 $252

Eastern Ontario Region - 15 Ottawa markets* (see specs for colour

charge)Thurs Tab 332,184 $1,803 $1,713 $1,623 $1,532 $1,442 $1,411 $1,341 $1,271 $1,200 $1,129 $1,712 $1,626 $1,540 $1,455 $1,370 $741 $704 $667 $630 $593 $389 $370 $350 $330 $311

Eastern Ontario Region - 10 Seaway markets* (see specs for colour

charge)Thurs Tab 176,433 $1,020 $969 $918 $867 $816 $785 $746 $707 $668 $628 $1,059 $1,007 $953 $901 $847 $412 $392 $371 $350 $330 $216 $206 $195 $184 $173

Eastern Ontario Region - Ottawa + Seaway* (see specs for colour charge) Thurs Tab 508,617 $2,682 $2,547 $2,413 $2,280 $2,145 $2,071 $1,966 $1,863 $1,759 $1,656 $2,639 $2,508 $2,376 $2,243 $2,112 $1,087 $1,032 $978 $924 $870 $571 $542 $513 $485 $457

Elmira Independent Fri Tab 11,000 $257 $246 $233 $220 $194 $175 $167 $157 $149 $128 $175 $167 $157 $149 $128 $92 $88 $82 $78 $67 $50 $48 $45 $43 $38

Erin Advocate Wed Tab 2,500 $536 $479 $411 $362 $343 $422 $377 $324 $285 $270 $437 $391 $336 $296 $280 $222 $198 $170 $150 $142 $116 $104 $89 $79 $75

Etobicoke Guardian Thurs Tab 72,450 $1,771 $1,734 $1,641 $1,571 $1,552 $1,395 $1,365 $1,292 $1,237 $1,222 $1,445 $1,416 $1,339 $1,282 $1,267 $733 $716 $678 $650 $641 $384 $377 $356 $341 $337

Exeter Times-Advocate Wed Tab 4,500 $280 $275 $258 $250 $246 $220 $217 $203 $197 $193 $228 $225 $211 $204 $201 $116 $114 $107 $103 $102 $61 $60 $56 $54 $53

Exeter Times-Advocate Weekender Thurs Tab 10,400 $309 $305 $288 $280 $275 $243 $240 $227 $220 $217 $252 $249 $235 $228 $225 $128 $126 $119 $116 $114 $67 $66 $63 $61 $60

Fergus-Elora News-Express Wed Tab 8,750 $322 $271 $237 $220 $216 $253 $213 $187 $173 $170 $263 $221 $194 $180 $176 $133 $112 $98 $91 $89 $70 $59 $51 $48 $47

Flamborough Review Thurs Tab 14,750 $355 $328 $249 $226 $223 $279 $258 $196 $178 $175 $290 $268 $203 $185 $182 $147 $136 $103 $94 $92 $77 $71 $54 $49 $48

Frontenac Gazette Thurs Tab 8,469 $225 $213 $202 $191 $180 $169 $161 $152 $144 $136 $146 $139 $131 $123 $116 $89 $85 $80 $75 $71 $47 $44 $42 $40 $38


BASEBARSIXTH PAGE

Tab/B/S: V- 2.54" x 2.786", H - 5.145" x 1.357",


Tab/B/S: 2.54" X 1.357",


Tab: H - 5.145" x 2.786",

B/S: 5.145" x 5.285",


Tab/B/S: 10.375" X 1.785",


THIRTY SECOND PAGEEIGHTH PAGETab: 5.145" x 3.714",

B/S: 5.145" x 7.17",


SIXTEENTH


G - N (Full, Three-Quarter, Half, Three-Eights and Quarter)

COMMUNITY NEWSPAPERS EDITIONS FORMAT PRESS RUN ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES ONE TIME 4 TIMES 13 TIMES 26 TIMES 52 TIMES

Georgetown/Acton - The Independent & Free Press Thurs Tab 22,800 $3,881 $3,175 $2,901 $2,666 $2,587 $3,202 $2,620 $2,393 $2,199 $2,134 $2,134 $1,746 $1,595 $1,466 $1,423 $1,681 $1,375 $1,256 $1,155 $1,121 $1,121 $917 $838 $770 $747

Georgina Advocate Thurs Tab 18,000 $2,901 $2,489 $1,980 $1,823 $1,725 $2,393 $2,054 $1,633 $1,504 $1,423 $1,595 $1,369 $1,089 $1,003 $949 $1,256 $1,078 $857 $790 $747 $838 $719 $572 $526 $498

Glanbrook Gazette Thurs Tab 7,078 $1,176 $1,137 $882 $882 $882 $970 $938 $728 $728 $728 $647 $625 $485 $485 $485 $509 $492 $382 $382 $382 $340 $328 $255 $255 $255

Grand River Sachem See The Sachem

Gravenhurst Banner Thurs Tab 5,500 $2,588 $2,329 $2,200 $2,070 $1,941 $2,135 $1,921 $1,815 $1,708 $1,601 $1,423 $1,281 $1,210 $1,139 $1,067 $1,121 $1,009 $953 $897 $841 $747 $672 $635 $598 $560

Grimsby Lincoln News (see Niagara This Week for Thurs) Wed Tab: see specs 23,450 $2,945 $2,117 $1,746 $1,553 $1,500 $2,430 $1,746 $1,441 $1,280 $1,237 $1,620 $1,163 $960 $853 $825 $1,275 $916 $816 $672 $649 $850 $610 $503 $448 $433

Guelph Mercury (Daily) See enclosed rate card

Guelph Tribune Tues Tab 40,632 $2,790 $2,329 $1,844 $1,798 $1,753 $2,302 $1,921 $1,522 $1,484 $1,446 $1,534 $1,281 $1,014 $989 $963 $1,208 $1,008 $799 $779 $759 $806 $673 $533 $520 $506

Thurs Tab 45,507 $3,070 $2,562 $2,028 $1,978 $1,928 $2,529 $2,111 $1,674 $1,633 $1,590 $1,688 $1,409 $1,115 $1,088 $1,060 $1,329 $1,109 $879 $856 $835 $888 $740 $586 $572 $556

Haldimand Sachem See The Sachem

Hamilton Community News -All 4 Papers

(Ancaster, Dundas, Hamilton Mountain, Stoney Creek)*Thurs Tab 110,568 $11,682 $10,310 $7,448 $6,154 $6,154 $9,637 $8,505 $6,145 $5,077 $5,077 $6,425 $5,670 $4,096 $3,385 $3,385 $5,060 $4,465 $3,226 $2,666 $2,666 $3,373 $2,977 $2,151 $1,777 $1,777

Hamilton Mountain Thurs Tab 50,754 $4,234 $3,783 $2,764 $2,332 $2,332 $3,493 $3,121 $2,280 $1,924 $1,924 $2,328 $2,081 $1,520 $1,283 $1,283 $1,834 $1,638 $1,197 $1,010 $1,010 $1,222 $1,092 $798 $673 $673

Hamilton Spectator (Daily) See enclosed rate card

Huntsville Forester Thurs Tab 9,535 $3,176 $2,858 $2,699 $2,541 $2,382 $2,620 $2,358 $2,227 $2,096 $1,965 $1,747 $1,572 $1,485 $1,397 $1,310 $1,376 $1,238 $1,169 $1,100 $1,032 $917 $825 $779 $734 $688

Innisfil Journal Thurs Tab 11,000 $2,078 $1,980 $1,823 $1,666 $1,568 $1,714 $1,633 $1,504 $1,374 $1,294 $1,143 $1,089 $1,003 $916 $862 $900 $857 $790 $722 $679 $600 $572 $526 $481 $453

Kanata Kourier Standard Thurs Tab 27,408 $1,836 $1,744 $1,652 $1,561 $1,469 $1,515 $1,439 $1,364 $1,287 $1,212 $926 $879 $833 $787 $741 $796 $756 $716 $676 $636 $471 $447 $423 $400 $376

Kawartha Lakes This Week Thurs Tab 29,980 $4,312 $3,646 $3,038 $2,724 $2,587 $3,557 $3,008 $2,506 $2,248 $2,134 $2,372 $2,005 $1,671 $1,498 $1,423 $1,868 $1,579 $1,316 $1,180 $1,121 $1,245 $1,053 $877 $787 $747

Kemptville Advance Thurs Tab 10,328 $910 $865 $819 $773 $728 $751 $713 $676 $639 $601 $487 $462 $438 $413 $390 $394 $374 $355 $336 $315 $267 $253 $240 $226 $213

King Connection Thurs Tab 8,300 $977 $888 $769 $733 $665 $769 $700 $606 $578 $523 $539 $489 $423 $385 $366 $423 $386 $334 $302 $288 $296 $269 $233 $222 $201

Kingston Heritage Thurs Tab 45,919 $1,600 $1,521 $1,440 $1,361 $1,280 $1,321 $1,255 $1,188 $1,122 $1,057 $1,083 $1,029 $974 $920 $866 $694 $659 $624 $590 $555 $620 $589 $558 $527 $496

Kitchener (See Waterloo Regional Record - Daily) See enclosed rate card

Kitchener Post Fri Tab 60,000 $3,690 $3,282 $2,509 $2,399 $2,287 $3,044 $2,708 $2,071 $1,982 $1,888 $2,029 $1,805 $1,380 $1,324 $1,258 $1,598 $1,422 $1,086 $1,041 $989 $1,065 $948 $725 $693 $660

Listowel Banner Wed Tab 3,900 $1,496 $1,474 $1,408 $1,364 $1,342 $1,234 $1,216 $1,162 $1,125 $1,107 $823 $811 $774 $750 $738 $648 $638 $610 $591 $581 $432 $426 $407 $394 $388

Listowel Independent Plus Thurs Tab 24,500 $1,760 $1,738 $1,672 $1,628 $1,606 $1,452 $1,434 $1,379 $1,343 $1,325 $968 $956 $920 $895 $883 $762 $753 $724 $705 $696 $508 $502 $483 $470 $464

London Community News Thurs Tab 133,000 $3,558 $3,380 $3,202 $3,024 $2,669 $2,681 $2,547 $2,413 $2,279 $2,011 $1,822 $1,731 $1,640 $1,549 $1,367 $1,407 $1,337 $1,267 $1,196 $1,056 $940 $893 $846 $799 $705

Manotick News Thurs Tab 11,553 $1,209 $1,148 $1,087 $1,027 $967 $997 $947 $898 $848 $798 $620 $589 $558 $527 $496 $523 $497 $471 $445 $418 $318 $302 $286 $270 $254

Markham Economist & Sun Thurs Tab 72,000 $7,350 $6,488 $5,586 $4,998 $4,704 $6,064 $5,352 $4,608 $4,123 $3,881 $4,043 $3,568 $3,072 $2,749 $2,587 $3,183 $2,810 $2,419 $2,165 $2,037 $2,122 $1,873 $1,613 $1,443 $1,358

Markham Econ. & Sun/Stouffville Sun-Tribune* Thurs Tab 86,500 $8,585 $7,664 $6,644 $5,978 $5,488 $7,082 $6,322 $5,482 $4,932 $4,528 $4,722 $4,215 $3,654 $3,288 $3,018 $3,718 $3,319 $2,878 $2,589 $2,377 $2,479 $2,213 $1,919 $1,726 $1,585

Meaford Express Wed Tab 2,400 $2,078 $1,980 $1,823 $1,666 $1,568 $1,714 $1,633 $1,504 $1,374 $1,294 $1,143 $1,089 $1,003 $916 $862 $900 $857 $790 $722 $679 $600 $572 $526 $481 $453

Midland Penetanguishene Mirror Thurs Tab 20,500 $4,351 $3,038 $2,509 $2,332 $2,234 $3,590 $2,506 $2,070 $1,924 $1,843 $2,393 $1,671 $1,380 $1,283 $1,229 $1,885 $1,316 $1,087 $1,010 $968 $1,256 $877 $724 $673 $645

Milton Canadian Champion Thurs Tab 27,200 $5,010 $3,977 $2,945 $2,617 $2,380 $3,758 $2,982 $2,207 $1,962 $1,792 $2,505 $1,988 $1,471 $1,307 $1,195 $1,914 $1,519 $1,125 $1,001 $912 $1,252 $992 $732 $653 $596

Minto Express Wed Tab 1,500 $1,342 $1,320 $1,254 $1,210 $1,188 $1,107 $1,089 $1,035 $998 $980 $738 $726 $690 $666 $653 $581 $572 $543 $524 $515 $388 $381 $362 $349 $343

Mississauga News Thurs/Fri Tab 124,500 $11,757 $11,168 $10,110 $8,698 $6,816 $9,404 $8,934 $8,087 $6,958 $5,452 $7,052 $6,758 $6,228 $5,170 $3,688 $5,781 $5,540 $5,105 $4,229 $3,029 $4,346 $4,229 $3,640 $2,935 $2,111

Mississauga News (Apt/Condo/Malton Edition) Thurs Tab 75,900 $6,109 $5,740 $4,680 $4,450 $4,450 $5,040 $4,736 $3,862 $3,671 $3,671 $3,361 $3,157 $2,574 $2,448 $2,448 $2,647 $2,487 $2,027 $1,927 $1,927 $1,764 $1,657 $1,352 $1,284 $1,284

Mississauga News (Full City) Thurs/Fri or Thurs Tab 200,400 $13,733 $13,462 $11,968 $10,674 $9,322 $10,986 $10,763 $9,575 $8,540 $7,457 $8,040 $7,734 $7,134 $6,017 $4,440 $6,592 $6,340 $5,852 $4,934 $3,640 $4,852 $4,699 $4,146 $3,429 $2,582

Mount Forest Confederate Wed Tab 2,700 $1,298 $1,276 $1,188 $1,144 $1,122 $1,071 $1,053 $980 $944 $926 $714 $702 $653 $629 $617 $562 $553 $515 $495 $486 $375 $368 $343 $330 $324

Muskokaregion.com (includes Bracebridge, Gravenhurst and Huntsville) Thurs Tab 27,000 $4,117 $3,705 $3,499 $3,294 $3,088 $3,396 $3,057 $2,887 $2,717 $2,547 $2,264 $2,038 $1,925 $1,811 $1,698 $1,783 $1,605 $1,516 $1,426 $1,337 $1,189 $1,070 $1,010 $951 $892

The Muskokan (summer only) Fri Tab 12,000 $3,529 $3,176 $2,999 $2,823 $2,647 $2,911 $2,620 $2,475 $2,329 $2,183 $1,941 $1,747 $1,650 $1,553 $1,456 $1,528 $1,376 $1,299 $1,223 $1,146 $1,019 $917 $866 $815 $764

Napanee Beaver Thurs Tab (6 x 212) 12,133 $941 $895 $848 $801 $753 $777 $737 $699 $660 $621 $471 $447 $423 $400 $376 $408 $388 $367 $347 $326 $236 $223 $212 $200 $189

Nepean/Barrhaven News Thurs Tab 49,757 $1,664 $1,580 $1,497 $1,414 $1,331 $1,372 $1,304 $1,235 $1,167 $1,098 $1,083 $1,029 $974 $920 $866 $720 $684 $649 $612 $576 $561 $533 $505 $477 $449

New Hamburg Independent Wed Tab 3,400 $1,360 $1,176 $968 $922 $876 $1,122 $970 $799 $761 $722 $748 $647 $533 $508 $482 $589 $509 $420 $400 $380 $393 $340 $280 $267 $253

Newmarket Era and Aurora Banner Thurs B/S 53,700 $9,181 $8,097 $7,043 $6,351 $5,990 $7,574 $6,680 $5,811 $5,240 $4,942 $5,049 $4,453 $3,874 $3,493 $3,294 $3,976 $3,507 $3,051 $2,751 $2,594 $2,651 $2,338 $2,034 $1,834 $1,730

Newmarket Era, Aurora Banner, and Georgina Advocate Sun Tab 71,387 $7,448 $6,546 $5,645 $5,057 $4,743 $6,145 $5,401 $4,657 $4,172 $3,913 $4,096 $3,601 $3,105 $2,781 $2,609 $3,226 $2,835 $2,445 $2,190 $2,054 $2,151 $1,890 $1,630 $1,460 $1,370

Niagara This Week (Grimsby,St. Cath/NiagFalls) Wed 94,350 $3,880 $3,828 $3,648 $3,562 $3,510 $3,201 $3,158 $3,011 $2,939 $2,895 $2,135 $2,104 $2,008 $1,960 $1,930 $1,681 $1,659 $1,581 $1,543 $1,520 $1,121 $1,104 $1,055 $1,028 $1,014

Niagara This Week (includes Grimsby Lincoln News) Thurs 169,300 $4,814 $4,744 $4,462 $4,215 $4,110 $3,972 $3,913 $3,680 $3,477 $3,391 $2,648 $2,610 $2,405 $2,318 $2,261 $2,085 $2,055 $1,933 $1,826 $1,778 $1,390 $1,370 $1,288 $1,216 $1,304

Norfolk News Thurs Tab 26,000 $1,770 $1,562 $1,458 $1,353 $1,250 $1,320 $1,171 $1,093 $1,016 $938 $1,180 $783 $731 $679 $628 $693 $615 $574 $533 $492 $443 $388 $362 $336 $311

North Bay Nipissing News ThursTab

34,222 $1,482 $1,334 $1,260 $1,186 $1,112 $1,112 $1,001 $945 $889 $834 $747 $672 $634 $598 $560 $371 $333 $314 $296 $278

North York Mirror Thurs Tab 99,050 $11,695 $11,186 $9,975 $9,128 $8,716 $9,648 $9,229 $8,230 $7,531 $7,191 $6,432 $6,152 $5,486 $5,020 $4,794 $5,065 $4,845 $4,321 $3,953 $3,775 $3,377 $3,230 $2,881 $2,636 $2,516

Northumberland News Thurs Tab 22,800 $3,802 $3,508 $2,881 $2,705 $2,528 $3,137 $2,894 $2,377 $2,231 $2,086 $2,091 $1,930 $1,585 $1,488 $1,391 $1,647 $1,520 $1,248 $1,172 $1,095 $1,098 $1,013 $832 $781 $730


FULL PAGE THREE-QUARTER PAGETab: 10.375" x 11.5",

B/S: 10.375" X 21.5",


Tab: 10.375" x 8.571",

B/S: 10.375" X 16.125",


Tab: see specs

Tab: V- 5.145" x 5.71", H: 10.375"x 2.786";

B/S: V - 5.145" x 10.75", H: 10.375" x 5.375",


HALF PAGE THREE-EIGHTS QUARTER PAGETab: V - 5.145" x 11.5", H - 10.375" x 5.71",

B/S: V - 5.145" x 21.5", H - 10.375" x 10.75",


Tab: V- 5.145" x 8.571",

B/S: V- 5.145" x 16.125",


not available


G- N (Sixth, Eighth, Basebar, Sixteenth and Thirty-Second)


Georgetown/Acton - The Independent & Free Press Thurs Tab 22,800 $747 $611 $558 $513 $498 $588 $481 $440 $404 $392 $610 $499 $456 $419 $407 $309 $253 $231 $212 $206 $162 $133 $121 $111 $108

Georgina Advocate Thurs Tab 18,000 $558 $479 $381 $351 $332 $440 $377 $300 $276 $261 $456 $391 $311 $286 $271 $231 $198 $158 $145 $137 $121 $104 $83 $76 $72

Glanbrook Gazette Thurs Tab 7,078 $226 $219 $170 $170 $170 $178 $172 $134 $134 $134 $185 $179 $139 $139 $139 $94 $90 $70 $70 $70 $49 $47 $37 $37 $37

Grand River Sachem See The Sachem

Gravenhurst Banner Thurs Tab 5,500 $498 $448 $423 $399 $374 $392 $353 $333 $314 $294 $407 $366 $346 $325 $305 $206 $185 $175 $165 $154 $108 $97 $92 $86 $81

Grimsby Lincoln News (see Niagara This Week for Thurs) Wed Tab: see specs 23,450 $565 $406 $334 $298 $287 $489 $351 $289 $258 $249 $850 $610 $503 $448 $433 $281 $202 $167 $148 $144 $161 $116 $95 $85 $82

Guelph Mercury (Daily) See enclosed rate card

Guelph Tribune Tues Tab 40,632 $538 $448 $355 $347 $338 $423 $353 $280 $273 $266 $439 $366 $289 $282 $275 $222 $186 $147 $144 $140 $116 $98 $78 $75 $73

Thurs Tab 45,507 $594 $493 $391 $382 $372 $465 $388 $308 $300 $293 $482 $402 $319 $311 $302 $247 $205 $162 $158 $154 $129 $112 $86 $84 $80

Haldimand Sachem See The Sachem

Hamilton Community News -All 4 Papers

(Ancaster, Dundas, Hamilton Mountain, Stoney Creek)*Thurs Tab 110,568 $2,249 $1,985 $1,434 $1,185 $1,185 $1,771 $1,563 $1,129 $933 $933 $1,836 $1,620 $1,170 $967 $967 $930 $821 $593 $490 $490 $488 $431 $311 $257 $257

Hamilton Mountain Thurs Tab 50,754 $815 $728 $532 $449 $449 $642 $573 $419 $354 $354 $665 $594 $434 $367 $367 $337 $301 $220 $186 $186 $177 $158 $115 $97 $97

Hamilton Spectator (Daily) See enclosed rate card

Huntsville Forester Thurs Tab 9,535 $611 $550 $520 $489 $459 $481 $433 $409 $385 $361 $499 $449 $424 $399 $374 $253 $227 $215 $202 $190 $133 $119 $113 $106 $100

Innisfil Journal Thurs Tab 11,000 $400 $381 $351 $321 $302 $315 $300 $276 $253 $238 $326 $311 $286 $262 $246 $165 $158 $145 $133 $125 $87 $83 $76 $70 $66

Kanata Kourier Standard Thurs Tab 27,408 $314 $298 $283 $267 $251 $248 $236 $223 $211 $198 $289 $274 $260 $245 $231 $131 $123 $117 $110 $104 $68 $65 $61 $58 $55

Kawartha Lakes This Week Thurs Tab 29,980 $830 $702 $585 $524 $498 $654 $553 $461 $413 $392 $678 $573 $477 $428 $407 $343 $290 $242 $217 $206 $180 $152 $127 $114 $108

Kemptville Advance Thurs Tab 10,328 $181 $171 $162 $153 $145 $136 $129 $122 $115 $108 $143 $136 $129 $121 $114 $71 $67 $64 $60 $57 $38 $36 $34 $32 $30

King Connection Thurs Tab 8,300 $207 $188 $163 $155 $141 $163 $148 $128 $122 $111 $203 $186 $161 $146 $139 $86 $78 $67 $65 $59 $45 $41 $35 $32 $31

Kingston Heritage Thurs Tab 45,919 $440 $417 $396 $373 $352 $330 $314 $298 $281 $264 $252 $239 $226 $214 $201 $173 $165 $156 $148 $139 $91 $87 $82 $78 $72

Kitchener (See Waterloo Regional Record - Daily) See enclosed rate card

Kitchener Post Fri Tab 60,000 $709 $632 $484 $465 $440 $559 $496 $382 $380 $346 $580 $515 $393 $376 $359 $293 $261 $205 $199 $182 $154 $138 $105 $100 $95

Listowel Banner Wed Tab 3,900 $288 $284 $271 $263 $258 $227 $223 $213 $207 $203 $235 $232 $221 $214 $211 $119 $117 $112 $109 $107 $63 $62 $59 $57 $56

Listowel Independent Plus Thurs Tab 24,500 $339 $335 $322 $313 $309 $267 $263 $253 $247 $243 $277 $273 $263 $256 $252 $140 $138 $133 $130 $128 $74 $73 $70 $68 $67

London Community News Thurs Tab 133,000 $493 $469 $444 $419 $370 $469 $446 $422 $399 $352 $1,412 $1,341 $1,270 $1,200 $1,059 $305 $289 $274 $259 $228 $168 $159 $151 $142 $126

Manotick News Thurs Tab 11,553 $214 $204 $193 $183 $171 $163 $155 $147 $139 $131 $190 $181 $171 $161 $152 $86 $82 $78 $72 $68 $45 $43 $41 $39 $36

Markham Economist & Sun Thurs Tab 72,000 $1,415 $1,249 $1,075 $962 $906 $1,114 $983 $847 $758 $713 $1,155 $1,019 $878 $785 $739 $585 $516 $445 $398 $374 $307 $271 $233 $209 $197

Markham Econ. & Sun/Stouffville Sun-Tribune* Thurs Tab 86,500 $1,653 $1,475 $1,279 $1,151 $1,056 $1,301 $1,162 $1,007 $906 $832 $1,349 $1,204 $1,044 $939 $862 $683 $610 $529 $476 $437 $359 $320 $278 $250 $229

Meaford Express Wed Tab 2,400 $400 $381 $351 $321 $302 $315 $300 $276 $253 $238 $326 $311 $286 $262 $246 $165 $158 $145 $133 $125 $87 $83 $76 $70 $66

Midland Penetanguishene Mirror Thurs Tab 20,500 $838 $585 $483 $449 $430 $660 $461 $380 $354 $339 $684 $477 $394 $367 $351 $346 $242 $200 $186 $178 $182 $127 $105 $97 $93

Milton Canadian Champion Thurs Tab 27,200 $834 $662 $489 $434 $398 $636 $505 $374 $333 $304 not available $318 $252 $186 $166 $152 $160 $126 $92 $82 $76

Minto Express Wed Tab 1,500 $258 $254 $241 $233 $229 $203 $200 $190 $183 $180 $211 $207 $197 $190 $187 $107 $105 $100 $96 $95 $56 $55 $52 $51 $50

Mississauga News Thurs/Fri Tab 124,500 $2,864 $2,794 $2,411 $1,935 $1,394 $2,205 $2,053 $1,817 $1,523 $1,053 $2,864 $2,794 $2,411 $1,935 $1,394 $1,170 $1,088 $970 $794 $559 $647 $600 $529 $441 $294

Mississauga News (Apt/Condo/Malton Edition) Thurs Tab 75,900 $1,176 $1,104 $901 $856 $856 $926 $870 $709 $674 $674 $1,176 $1,104 $901 $856 $856 $486 $456 $373 $354 $354 $255 $240 $195 $186 $186

Mississauga News (Full City) Thurs/Fri or Thurs Tab 200,400 $3,205 $3,099 $2,735 $2,264 $1,706 $2,529 $2,382 $2,123 $1,806 $1,382 $3,205 $3,099 $2,735 $2,264 $1,706 $1,347 $1,264 $1,117 $953 $735 $735 $694 $618 $523 $400

Mount Forest Confederate Wed Tab 2,700 $250 $246 $229 $220 $216 $197 $193 $180 $173 $170 $204 $201 $187 $180 $176 $103 $102 $95 $91 $89 $54 $53 $50 $48 $47

Muskokaregion.com (includes Bracebridge, Gravenhurst and Huntsville) Thurs Tab 27,000 $792 $713 $674 $634 $594 $624 $562 $530 $499 $468 $647 $582 $550 $518 $485 $328 $295 $279 $262 $246 $172 $155 $146 $138 $129

The Muskokan (summer only) Fri Tab 12,000 $679 $611 $577 $543 $509 $535 $481 $455 $428 $401 $555 $499 $471 $444 $416 $281 $253 $239 $225 $211 $147 $133 $125 $118 $111

Napanee Beaver Thurs Tab (6 x 212) 12,133 $157 $149 $141 $134 $125 $118 $112 $106 $100 $95 $148 $141 $134 $125 $118 $62 $59 $56 $53 $50 $33 $31 $30 $28 $27

Nepean/Barrhaven News Thurs Tab 49,757 $416 $395 $374 $354 $333 $313 $297 $282 $266 $250 $261 $248 $236 $222 $209 $164 $156 $148 $140 $132 $87 $82 $78 $73 $69

New Hamburg Independent Wed Tab 3,400 $262 $226 $186 $178 $168 $206 $179 $147 $140 $133 $214 $185 $152 $145 $138 $108 $94 $78 $74 $69 $56 $49 $40 $39 $36

Newmarket Era and Aurora Banner Thurs B/S 53,700 $1,767 $1,559 $1,356 $1,223 $1,153 $1,392 $1,227 $1,068 $963 $908 $1,443 $1,272 $1,107 $998 $941 $731 $644 $561 $505 $477 $384 $338 $294 $265 $250

Newmarket Era, Aurora Banner, and Georgina Advocate Sun Tab 71,387 $1,434 $1,260 $1,087 $973 $913 $1,129 $992 $856 $767 $719 $1,170 $1,029 $887 $795 $745 $593 $521 $449 $402 $377 $311 $274 $236 $211 $198

Niagara This Week (Grimsby,St. Cath/NiagFalls) Wed 94,350 $743 $734 $699 $682 $673 $645 $635 $607 $592 $583 $1,121 $1,104 $1,055 $1,028 $1,014 $371 $365 $349 $340 $335 $213 $211 $201 $195 $193

Niagara This Week (includes Grimsby Lincoln News) Thurs 169,300 $922 $909 $855 $808 $788 $800 $788 $741 $700 $750 $1,390 $1,370 $1,288 $1,216 $1,304 $460 $453 $426 $402 $432 $265 $260 $245 $232 $248

Norfolk News Thurs Tab 26,000 $295 $259 $239 $226 $207 $232 $204 $190 $177 $163 $330 $291 $272 $252 $233 $122 $107 $100 $93 $86 $64 $56 $52 $49 $45

North Bay Nipissing News ThursTab

34,222 $276 $249 $235 $221 $207 $188 $169 $160 $151 $141 $94 $85 $80 $75 $71

North York Mirror Thurs Tab 99,050 $2,251 $2,153 $1,920 $1,757 $1,678 $1,773 $1,696 $1,512 $1,384 $1,322 $1,838 $1,758 $1,568 $1,434 $1,370 $930 $891 $794 $726 $694 $489 $467 $416 $382 $364

Northumberland News Thurs Tab 22,800 $732 $675 $555 $521 $487 $576 $532 $437 $410 $383 $598 $551 $453 $425 $397 $303 $279 $229 $215 $201 $159 $147 $120 $113 $106

Tab: see specs

EIGHTH PAGE


BASEBARSIXTH PAGE THIRTY SECOND PAGE

Tab/B/S: V- 2.54" x 2.786", H - 5.145" x 1.357",


Tab/B/S: 2.54" X 1.357",


SIXTEENTH

not available not available

Tab: H - 5.145" x 2.786",

B/S: 5.145" x 5.285",


Tab/B/S: 10.375" X 1.785",


Tab: 5.145" x 3.714",

B/S: 5.145" x 7.17",



O -Z (Full, Three-Quarter, Half, Three-Eights and Quarter)


Oakville Beaver Wed/Fri Tab 45,850 $7,605 $6,664 $4,861 $4,449 $4,214 $6,274 $5,498 $4,010 $3,671 $3,477 $4,183 $3,665 $2,673 $2,447 $2,318 $3,294 $2,886 $2,105 $1,927 $1,825 $2,196 $1,924 $1,404 $1,285 $1,217

Thurs Tab 52,850 $8,594 $7,530 $5,493 $5,027 $4,762 $7,090 $6,213 $4,531 $4,148 $3,929 $4,727 $4,141 $3,020 $2,765 $2,619 $3,722 $3,261 $2,379 $2,178 $2,062 $2,481 $2,174 $1,587 $1,452 $1,375

Orangeville Banner Tues Tab 19,490 $2,724 $2,391 $1,921 $1,823 $1,784 $2,248 $1,973 $1,585 $1,504 $1,471 $1,498 $1,315 $1,056 $1,003 $981 $1,180 $1,036 $832 $790 $773 $787 $690 $555 $526 $515

Thurs Tab 23,500 $3,156 $2,822 $2,313 $2,176 $2,117 $2,603 $2,328 $1,908 $1,795 $1,746 $1,736 $1,552 $1,272 $1,197 $1,164 $1,367 $1,222 $1,002 $942 $917 $911 $815 $668 $628 $611

Orillia Today Thurs Tab 23,800 $4,351 $3,175 $2,666 $2,450 $2,372 $3,590 $2,620 $2,199 $2,021 $1,957 $2,393 $1,746 $1,466 $1,348 $1,304 $1,885 $1,375 $1,155 $1,061 $1,027 $1,256 $917 $770 $707 $685

Orleans News Thurs Tab 48,813 $1,664 $1,580 $1,497 $1,414 $1,331 $1,372 $1,304 $1,235 $1,167 $1,098 $1,083 $1,029 $974 $920 $866 $720 $684 $649 $612 $576 $561 $533 $505 $477 $449

Oshawa/Whitby This Week Wed Tab 81,519 $9,856 $8,557 $7,417 $6,977 $6,218 $8,131 $7,059 $6,119 $5,756 $5,130 $5,421 $4,706 $4,079 $3,837 $3,420 $4,269 $3,706 $3,213 $3,022 $2,693 $2,846 $2,470 $2,142 $2,015 $1,795

Osh./Whit./Clarington This Week Thurs Tab 107,250 $11,335 $10,716 $8,917 $8,657 $7,737 $9,351 $8,840 $7,356 $7,142 $6,383 $6,234 $5,894 $4,904 $4,761 $4,255 $4,909 $4,641 $3,862 $3,750 $3,351 $3,273 $3,094 $2,574 $2,500 $2,234

Osh./Whit. This Week/Clarington This Week/Pt.Perry Star* Thurs Tab 119,250 $12,035 $11,435 $9,617 $9,356 $8,436 $9,929 $9,434 $7,934 $7,719 $6,960 $6,620 $6,289 $5,289 $5,146 $4,640 $5,213 $4,953 $4,165 $4,052 $3,654 $3,475 $3,302 $2,776 $2,702 $2,436

Ottawa East News Thurs Tab 29,011 $1,664 $1,580 $1,497 $1,414 $1,331 $1,372 $1,304 $1,235 $1,167 $1,098 $1,083 $1,029 $974 $920 $866 $720 $684 $649 $612 $576 $561 $533 $505 $477 $449

Ottawa South News Thurs Tab 41,157 $1,664 $1,580 $1,497 $1,414 $1,331 $1,372 $1,304 $1,235 $1,167 $1,098 $1,083 $1,029 $974 $920 $866 $720 $684 $649 $612 $576 $561 $533 $505 $477 $449

Ottawa West News Thurs Tab 35,902 $1,664 $1,580 $1,497 $1,414 $1,331 $1,372 $1,304 $1,235 $1,167 $1,098 $1,083 $1,029 $974 $920 $866 $720 $684 $649 $612 $576 $561 $533 $505 $477 $449

Parkdale-Liberty Villager Thurs Tab 25,500 $3,220 $3,196 $3,051 $3,002 $2,978 $2,657 $2,636 $2,516 $2,477 $2,457 $1,771 $1,758 $1,678 $1,652 $1,638 $1,395 $1,385 $1,322 $1,301 $1,290 $930 $923 $881 $867 $860

Parry Sound North Star Wed B/S 3,500 $3,462 $2,980 $2,679 $2,559 $2,468 $2,856 $2,458 $2,210 $2,111 $2,036 $1,904 $1,639 $1,473 $1,407 $1,358 $1,504 $1,288 $1,166 $1,105 $1,074 $1,000 $860 $774 $739 $713

Parry Sound Beacon Star Fri Tab 8,500 $3,595 $3,175 $3,058 $3,038 $3,018 $2,992 $2,620 $2,523 $2,506 $2,490 $2,013 $1,746 $1,682 $1,671 $1,660 $1,585 $1,375 $1,324 $1,316 $1,307 $1,066 $917 $883 $877 $872

Perth Courier Thurs Tab 12,451 $784 $746 $706 $667 $627 $648 $615 $582 $550 $518 $416 $395 $374 $354 $333 $340 $323 $306 $289 $272 $223 $212 $201 $190 $179

Peterborough This Week Wed Tab 45,828 $5,919 $4,724 $3,881 $3,430 $3,352 $4,883 $3,897 $3,202 $2,830 $2,765 $3,256 $2,598 $2,134 $1,887 $1,843 $2,564 $2,046 $1,681 $1,486 $1,452 $1,709 $1,364 $1,121 $990 $968

Fri Tab 45,328 $5,919 $4,724 $3,881 $3,430 $3,352 $4,883 $3,897 $3,202 $2,830 $2,765 $3,256 $2,598 $2,134 $1,887 $1,843 $2,564 $2,046 $1,681 $1,486 $1,452 $1,709 $1,364 $1,121 $990 $968

Picton Gazette Thurs Tab (6 x 212) 9,637 $941 $895 $848 $801 $753 $777 $737 $699 $660 $621 $471 $447 $423 $400 $376 $408 $388 $367 $347 $326 $236 $223 $212 $200 $189

Port Perry Star Thurs Tab 12,000 $2,822 $2,705 $2,450 $2,097 $1,999 $2,328 $2,231 $2,021 $1,730 $1,649 $1,552 $1,488 $1,348 $1,153 $1,100 $1,222 $1,172 $1,061 $908 $866 $815 $781 $707 $606 $577

Quinte West News Thurs Tab 16,057 $1,845 $1,223 $1,089 $911 $822 $1,522 $1,009 $899 $752 $678 $1,015 $672 $599 $501 $452 $799 $530 $472 $395 $356 $533 $353 $315 $263 $237

Renfrew Mercury Thurs Tab 15,298 $1,303 $1,237 $1,172 $1,107 $1,042 $1,075 $1,021 $967 $913 $860 $659 $626 $594 $560 $527 $564 $536 $508 $479 $451 $334 $317 $300 $284 $267

Richmond Hill/Thornhill Liberal Thurs Tab 86,400 $8,232 $6,252 $5,508 $5,174 $4,978 $6,791 $5,158 $4,544 $4,269 $4,107 $4,528 $3,439 $3,029 $2,846 $2,738 $3,565 $2,708 $2,385 $2,241 $2,156 $2,377 $1,805 $1,590 $1,494 $1,438

The Sachem Thurs Tab 21,624 $2,215 $2,117 $1,607 $1,607 $1,607 $1,827 $1,746 $1,326 $1,326 $1,326 $1,218 $1,164 $884 $884 $884 $959 $917 $696 $696 $696 $640 $611 $464 $464 $464

Scarborough Mirror Thurs Tab 125,050 $12,373 $12,275 $11,283 $10,459 $9,879 $10,207 $10,127 $9,308 $8,629 $8,149 $6,805 $6,751 $6,205 $5,753 $5,433 $5,359 $5,317 $4,887 $4,530 $4,279 $3,573 $3,544 $3,258 $3,020 $2,852

Smiths Falls Record News Thurs Tab 11,294 $1,099 $1,043 $988 $933 $879 $907 $861 $816 $770 $725 $589 $559 $529 $500 $471 $475 $452 $428 $404 $380 $318 $302 $286 $270 $254

South Asian Focus Thurs Tab (10 x 175) 28,200

St. Catharines/Niagara Falls/Grimsby- Niagara This Week WedTab: see specs

94,350 $3,807 $3,749 $3,587 $3,499 $3,440 $3,141 $3,093 $2,959 $2,886 $2,838 $2,094 $2,062 $1,973 $1,924 $1,892 $1,649 $1,624 $1,554 $1,515 $1,490 $1,099 $1,082 $1,036 $1,010 $993

St. Catharines/Thorold/Niagara Falls/Fort Erie/Welland/

Pelham&Wainfleet/Grimsby/Port Colborne- Niagara This WeekThurs Tab: see specs 165,666 $4,719 $4,645 $4,381 $4,131 $4,028 $3,893 $3,832 $3,614 $3,408 $3,323 $2,595 $2,555 $2,409 $2,272 $2,215 $2,044 $2,012 $1,897 $1,789 $1,745 $1,363 $1,341 $1,265 $1,193 $1,163

St. Lawrence News Thurs Tab 29,807 $1,585 $1,506 $1,427 $1,347 $1,268 $1,308 $1,242 $1,177 $1,112 $1,047 $839 $798 $756 $714 $671 $686 $652 $618 $583 $549 $459 $437 $413 $391 $367

St. Marys Journal-Argus Wed Tab 3,400 $1,298 $1,276 $1,188 $1,144 $1,122 $1,071 $1,053 $980 $944 $926 $714 $702 $653 $629 $617 $562 $553 $515 $495 $486 $375 $368 $343 $330 $324

Thurs Tab 6,900 $1,584 $1,562 $1,474 $1,430 $1,408 $1,307 $1,289 $1,216 $1,180 $1,162 $871 $859 $811 $787 $774 $686 $677 $638 $619 $610 $457 $451 $426 $413 $407

St. Thomas/Elgin Weekly News Thurs Tab 30,400 $1,168 $1,110 $1,087 $1,052 $935 $935 $916 $896 $868 $771 $687 $610 $598 $578 $514 $551 $481 $471 $455 $405 $378 $320 $314 $304 $270

Stittsville News Thurs Tab 12,887 $1,035 $984 $932 $880 $828 $855 $812 $769 $726 $683 $525 $500 $473 $447 $420 $449 $426 $404 $381 $359 $267 $253 $240 $226 $213

Stoney Creek News Thurs Tab 30,826 $3,783 $3,214 $2,313 $1,999 $1,999 $3,121 $2,652 $1,908 $1,649 $1,649 $2,081 $1,768 $1,272 $1,100 $1,100 $1,638 $1,392 $1,002 $866 $866 $1,092 $928 $668 $577 $577

Stouffville Sun-Tribune Thurs Tab 14,500 $2,430 $2,332 $2,117 $1,940 $1,568 $2,005 $1,924 $1,746 $1,601 $1,294 $1,337 $1,283 $1,164 $1,067 $862 $1,053 $1,010 $917 $840 $679 $702 $673 $611 $560 $453

Stratford Gazette Thurs Tab 20,000 $2,310 $2,178 $1,738 $1,430 $1,430 $1,906 $1,797 $1,434 $1,180 $1,180 $1,271 $1,198 $956 $787 $787 $1,001 $943 $753 $619 $619 $667 $629 $502 $413 $413

Toronto - All Publications - Thursday* Thurs Tab 494,300 $52,952 $51,645 $47,529 $45,035 $43,679 $43,686 $42,608 $39,212 $37,154 $36,036 $29,124 $28,405 $26,141 $24,770 $24,023 $22,935 $22,369 $20,585 $19,506 $18,919 $15,290 $14,913 $13,724 $13,004 $12,613

Trent Hills Independent Thurs Tab 11,808 $1,601 $1,178 $851 $800 $711 $1,321 $972 $702 $660 $587 $880 $648 $468 $440 $391 $693 $510 $369 $347 $308 $462 $340 $246 $231 $205

Uxbridge Times-Journal Thurs Tab 10,500 $2,352 $2,234 $2,038 $1,980 $1,940 $1,940 $1,843 $1,682 $1,633 $1,601 $1,294 $1,229 $1,121 $1,089 $1,067 $1,019 $968 $883 $857 $840 $679 $645 $589 $572 $560

Vaughan Citizen Thurs Tab 58,500 $4,724 $3,626 $3,214 $2,999 $2,862 $3,897 $2,991 $2,652 $2,474 $2,361 $2,598 $1,994 $1,768 $1,649 $1,574 $2,046 $1,571 $1,392 $1,299 $1,239 $1,364 $1,047 $928 $866 $826

Walkerton Herald-Times Thurs Tab 2,600 $1,298 $1,276 $1,188 $1,144 $1,122 $1,071 $1,053 $980 $944 $926 $714 $702 $653 $629 $617 $562 $553 $515 $495 $486 $375 $368 $343 $330 $324

Wasaga Sun-Stayner Sun Thurs Tab 12,500 $3,259 $2,553 $2,088 $1,859 $1,738 $2,689 $2,175 $1,771 $1,533 $1,433 $1,793 $1,424 $1,180 $1,023 $956 $1,412 $1,142 $930 $806 $753 $942 $736 $612 $525 $502

Waterloo Chronicle Wed Tab 32,000 $2,305 $2,051 $1,568 $1,499 $1,429 $1,902 $1,693 $1,294 $1,237 $1,180 $1,268 $1,128 $862 $825 $786 $999 $889 $679 $649 $619 $666 $593 $453 $433 $413

Waterloo Region Record (Daily) See enclosed rate card

West Carleton Review Thurs Tab 6,949 $1,035 $984 $932 $880 $828 $855 $812 $769 $726 $683 $525 $500 $473 $447 $420 $449 $426 $404 $381 $359 $267 $253 $240 $226 $213

Wingham Advance-Times Wed Tab 2,500 $1,298 $1,276 $1,188 $1,144 $1,122 $1,071 $1,053 $980 $944 $926 $714 $702 $653 $629 $617 $562 $553 $515 $495 $486 $375 $368 $343 $330 $324

York Guardian Thurs Tab 29,200 $3,220 $3,196 $3,051 $3,002 $2,978 $2,657 $2,636 $2,516 $2,477 $2,457 $1,771 $1,758 $1,678 $1,652 $1,638 $1,395 $1,385 $1,322 $1,301 $1,290 $930 $923 $881 $867 $860

* These are combo rates, but individual publication rates are also available. Please be careful not to double book.

COMMUNITY MARKETS (28 TUES. OR WED. PUBLICATIONS) 729,179

COMMUNITY MARKETS (104 THURS. OR FRI. PUBLICATIONS) 3,612,322

COMMUNITY MARKETS (1 SUN. PUBLICATION) 71,387

Press run totals indicated above do not include any of the Daily publications.

See enclosed rate card See enclosed rate card See enclosed rate card See enclosed rate card See enclosed rate card


QUARTER PAGETab: V- 5.145" x 5.71", H: 10.375"x 2.786";

B/S: V - 5.145" x 10.75", H: 10.375" x 5.375",


Tab: 10.375" x 11.5",

B/S: 10.375" X 21.5",


Tab: 10.375" x 8.571",

B/S: 10.375" X 16.125",


Tab: V - 5.145" x 11.5", H - 10.375" x 5.71",

B/S: V - 5.145" x 21.5", H - 10.375" x 10.75",


Tab: V- 5.145" x 8.571",

B/S: V- 5.145" x 16.125",


FULL PAGE THREE-QUARTER PAGE HALF PAGE THREE-EIGHTS


O -Z (Sixth, Eighth, Basebar, Sixteenth and Thirty-Second)


Oakville Beaver Wed/Fri Tab 45,850 $1,464 $1,283 $936 $856 $811 $1,153 $1,010 $737 $674 $639 $1,195 $1,047 $764 $699 $662 $605 $530 $387 $354 $335 $318 $278 $203 $186 $176

Thurs Tab 52,850 $1,654 $1,450 $1,058 $967 $916 $1,303 $1,141 $833 $762 $722 $1,350 $1,183 $863 $790 $748 $684 $599 $437 $400 $379 $359 $314 $229 $210 $199

Orangeville Banner Tues Tab 19,490 $524 $460 $370 $351 $343 $413 $362 $291 $276 $270 $428 $376 $302 $286 $280 $217 $190 $153 $145 $142 $114 $100 $80 $76 $75

Thurs Tab 23,500 $607 $543 $445 $419 $407 $478 $428 $351 $330 $321 $496 $444 $363 $342 $333 $251 $225 $184 $173 $168 $132 $118 $97 $91 $88

Orillia Today Thurs Tab 23,800 $838 $611 $513 $472 $457 $660 $481 $404 $371 $360 $684 $499 $419 $385 $373 $346 $253 $212 $195 $189 $182 $133 $111 $102 $99

Orleans News Thurs Tab 48,813 $416 $395 $374 $354 $333 $313 $297 $282 $266 $250 $261 $248 $236 $222 $209 $164 $156 $148 $140 $132 $87 $82 $78 $73 $69

Oshawa/Whitby This Week Wed Tab 81,519 $1,897 $1,647 $1,428 $1,343 $1,196 $1,494 $1,297 $1,124 $1,058 $942 $1,548 $1,344 $1,166 $1,097 $977 $784 $681 $591 $555 $495 $412 $358 $310 $292 $260

Osh./Whit./Clarington This Week Thurs Tab 107,250 $2,182 $2,062 $1,717 $1,667 $1,489 $1,719 $1,625 $1,352 $1,313 $1,173 $1,781 $1,684 $1,401 $1,361 $1,216 $902 $853 $710 $689 $616 $473 $448 $372 $362 $323

Osh./Whit. This Week/Clarington This Week/Pt.Perry Star* Thurs Tab 119,250 $2,316 $2,201 $1,851 $1,801 $1,624 $1,825 $1,734 $1,458 $1,419 $1,279 $1,891 $1,797 $1,511 $1,470 $1,326 $958 $910 $765 $745 $671 $503 $477 $402 $391 $353

Ottawa East News Thurs Tab 29,011 $416 $395 $374 $354 $333 $313 $297 $282 $266 $250 $261 $248 $236 $222 $209 $164 $156 $148 $140 $132 $87 $82 $78 $73 $69

Ottawa South News Thurs Tab 41,157 $416 $395 $374 $354 $333 $313 $297 $282 $266 $250 $261 $248 $236 $222 $209 $164 $156 $148 $140 $132 $87 $82 $78 $73 $69

Ottawa West News Thurs Tab 35,902 $416 $395 $374 $354 $333 $313 $297 $282 $266 $250 $261 $248 $236 $222 $209 $164 $156 $148 $140 $132 $87 $82 $78 $73 $69

Parkdale-Liberty Villager Thurs Tab 25,500 $620 $615 $587 $578 $573 $488 $484 $462 $455 $451 $506 $503 $479 $472 $468 $256 $254 $243 $238 $237 $135 $133 $127 $126 $125

Parry Sound North Star Wed B/S 3,500 $666 $574 $516 $493 $475 $526 $451 $408 $387 $375 $546 $467 $422 $401 $389 $276 $236 $214 $202 $198 $145 $125 $113 $107 $104

Parry Sound Beacon Star Fri Tab 8,500 $705 $611 $589 $585 $581 $559 $481 $464 $461 $458 $575 $499 $480 $477 $474 $291 $253 $243 $242 $240 $156 $133 $128 $127 $126

Perth Courier Thurs Tab 12,451 $154 $147 $139 $132 $123 $116 $110 $104 $99 $93 $123 $117 $111 $105 $99 $61 $58 $55 $52 $49 $32 $31 $29 $28 $26

Peterborough This Week Wed Tab 45,828 $1,139 $909 $747 $660 $645 $897 $716 $588 $520 $508 $930 $742 $610 $539 $527 $471 $376 $309 $273 $267 $247 $197 $162 $143 $140

Fri Tab 45,328 $1,139 $909 $747 $660 $645 $897 $716 $588 $520 $508 $930 $742 $610 $539 $527 $471 $376 $309 $273 $267 $247 $197 $162 $143 $140

Picton Gazette Thurs Tab (6 x 212) 9,637 $157 $149 $141 $134 $125 $118 $112 $106 $100 $95 $148 $141 $134 $125 $118 $62 $59 $56 $53 $50 $33 $31 $30 $28 $27

Port Perry Star Thurs Tab 12,000 $543 $521 $472 $404 $385 $428 $410 $371 $318 $303 $444 $425 $385 $330 $314 $225 $215 $195 $167 $159 $118 $113 $102 $88 $84

Quinte West News Thurs Tab 16,057 $355 $235 $210 $175 $158 $280 $185 $165 $138 $125 $290 $192 $171 $143 $129 $147 $97 $87 $73 $65 $77 $51 $46 $38 $34

Renfrew Mercury Thurs Tab 15,298 $222 $211 $200 $189 $177 $175 $166 $158 $149 $140 $205 $195 $185 $174 $164 $92 $88 $83 $79 $73 $48 $46 $44 $41 $39

Richmond Hill/Thornhill Liberal Thurs Tab 86,400 $1,585 $1,204 $1,060 $996 $958 $1,248 $948 $835 $784 $755 $1,294 $983 $865 $813 $782 $655 $498 $438 $412 $396 $344 $261 $230 $216 $208

The Sachem Thurs Tab 21,624 $426 $407 $309 $309 $309 $336 $321 $244 $244 $244 $348 $333 $253 $253 $253 $176 $168 $128 $128 $128 $93 $88 $67 $67 $67

Scarborough Mirror Thurs Tab 125,050 $2,382 $2,363 $2,172 $2,014 $1,901 $1,875 $1,860 $1,711 $1,586 $1,497 $1,944 $1,930 $1,773 $1,644 $1,553 $985 $977 $898 $833 $786 $516 $513 $472 $437 $413

Smiths Falls Record News Thurs Tab 11,294 $219 $209 $198 $187 $175 $165 $157 $149 $141 $133 $172 $164 $155 $147 $138 $87 $83 $79 $73 $69 $46 $43 $41 $39 $37

South Asian Focus Thurs Tab (10 x 175) 28,200

St. Catharines/Niagara Falls/Grimsby- Niagara This Week WedTab: see specs

94,350 $577 $568 $544 $530 $521 $698 $687 $658 $641 $631 $303 $298 $285 $278 $274 $159 $157 $150 $146 $144

St. Catharines/Thorold/Niagara Falls/Fort Erie/Welland/

Pelham&Wainfleet/Grimsby/Port Colborne- Niagara This WeekThurs Tab: see specs 165,666 $715 $704 $664 $626 $611 $865 $852 $803 $757 $738 $376 $370 $349 $329 $321 $197 $194 $183 $173 $168

St. Lawrence News Thurs Tab 29,807 $314 $298 $283 $267 $251 $236 $224 $212 $201 $189 $249 $237 $224 $212 $199 $124 $117 $111 $105 $99 $65 $62 $58 $55 $52

St. Marys Journal-Argus Wed Tab 3,400 $250 $246 $229 $220 $216 $197 $193 $180 $173 $170 $204 $201 $187 $180 $176 $103 $102 $95 $91 $89 $54 $53 $50 $48 $47

Thurs Tab 6,900 $305 $301 $284 $275 $271 $240 $237 $223 $217 $213 $249 $245 $232 $225 $221 $126 $124 $117 $114 $112 $66 $65 $62 $60 $59

St. Thomas/Elgin Weekly News Thurs Tab 30,400 $267 $214 $209 $202 $180 $204 $168 $165 $159 $142 $105 $88 $86 $84 $74 $55 $46 $45 $44 $39

Stittsville News Thurs Tab 12,887 $177 $169 $160 $151 $142 $140 $133 $125 $118 $112 $163 $155 $147 $139 $131 $73 $69 $66 $62 $59 $39 $37 $35 $33 $31

Stoney Creek News Thurs Tab 30,826 $728 $619 $445 $385 $385 $573 $487 $351 $303 $303 $594 $505 $363 $314 $314 $301 $256 $184 $159 $159 $158 $134 $97 $84 $84

Stouffville Sun-Tribune Thurs Tab 14,500 $468 $449 $407 $374 $302 $368 $354 $321 $294 $238 $382 $367 $333 $305 $246 $193 $186 $168 $154 $125 $102 $97 $88 $81 $66

Stratford Gazette Thurs Tab 20,000 $445 $419 $335 $275 $275 $350 $330 $263 $217 $217 $363 $342 $273 $225 $225 $184 $173 $138 $114 $114 $97 $91 $73 $60 $60

Toronto - All Publications - Thursday* Thurs Tab 494,300 $10,194 $9,942 $9,149 $8,670 $8,408 $8,027 $7,829 $7,206 $6,828 $6,621 $8,321 $8,116 $7,469 $7,077 $6,863 $4,215 $4,110 $3,783 $3,584 $3,476 $2,212 $2,158 $1,986 $1,881 $1,825

Trent Hills Independent Thurs Tab 11,808 $308 $227 $164 $154 $137 $243 $179 $129 $121 $108 $252 $185 $134 $126 $112 $127 $94 $68 $64 $57 $67 $49 $36 $33 $30

Uxbridge Times-Journal Thurs Tab 10,500 $453 $430 $392 $381 $374 $357 $339 $309 $300 $294 $370 $351 $320 $311 $305 $187 $178 $162 $158 $154 $98 $93 $85 $83 $81

Vaughan Citizen Thurs Tab 58,500 $909 $698 $619 $577 $551 $716 $550 $487 $455 $434 $742 $570 $505 $471 $450 $376 $289 $256 $239 $228 $197 $152 $134 $125 $120

Walkerton Herald-Times Thurs Tab 2,600 $250 $246 $229 $220 $216 $197 $193 $180 $173 $170 $204 $201 $187 $180 $176 $103 $102 $95 $91 $89 $54 $53 $50 $48 $47

Wasaga Sun-Stayner Sun Thurs Tab 12,500 $628 $508 $413 $358 $335 $494 $400 $325 $282 $263 $512 $414 $338 $292 $273 $269 $209 $171 $154 $139 $154 $133 $121 $105 $92

Waterloo Chronicle Wed Tab 32,000 $443 $395 $302 $289 $275 $349 $311 $238 $227 $216 $362 $322 $246 $235 $225 $183 $163 $125 $120 $114 $96 $86 $66 $64 $60

Waterloo Region Record (Daily) See enclosed rate card

West Carleton Review Thurs Tab 6,949 $177 $169 $160 $151 $142 $140 $133 $125 $118 $112 $163 $155 $147 $139 $131 $73 $69 $66 $62 $59 $39 $37 $35 $33 $31

Wingham Advance-Times Wed Tab 2,500 $250 $246 $229 $220 $216 $197 $193 $180 $173 $170 $204 $201 $187 $180 $176 $103 $102 $95 $91 $89 $54 $53 $50 $48 $47

York Guardian Thurs Tab 29,200 $620 $615 $587 $578 $573 $488 $484 $462 $455 $451 $506 $503 $479 $472 $468 $256 $254 $243 $238 $237 $135 $133 $127 $126 $125

* These are combo rates, but individual publication rates are also available. Please be careful not to double book.

COMMUNITY MARKETS (28 TUES. OR WED. PUBLICATIONS) 729,179

COMMUNITY MARKETS (104 THURS. OR FRI. PUBLICATIONS) 3,612,322

COMMUNITY MARKETS (1 SUN. PUBLICATION) 71,387

Press run totals indicated above do not include any of the Daily publications.

See enclosed rate card See enclosed rate card See enclosed rate card See enclosed rate cardSee enclosed rate card

Tab: H - 5.145" x 2.786",

B/S: 5.145" x 5.285",


Tab/B/S: V- 2.54" x 2.786", H - 5.145" x 1.357",


Tab/B/S: 2.54" X 1.357",


Tab/B/S: 10.375" X 1.785",


BASEBAR SIXTEENTH THIRTY SECOND PAGE


not available

SIXTH PAGE EIGHTH PAGETab: 5.145" x 3.714",

B/S: 5.145" x 7.17",


not available

not available

2014-11-06, 1:25 PMCARDonline

Page 1 of 4http://www.cardonline.ca.library.sheridanc.on.ca/printerFriendly/7044.jsf

Community Newspapers (Oakville)

Oakville Beaver

The electronic addresses provided in this listing are for inquiring about the company’s products and or services and not to be used forsending unsolicited marketing or promotional messages.

CONTACT INFORMATIONPublished by: Metroland Media Group Ltd., 447 Speers Rd., Oakville, ON, L6K 3S7Phone: 905-845-3824 . Fax: 905-337-5568 . Email: [email protected]: http://www.insidehalton.com

Patty Allen, Distribution Manager (Email: [email protected]) Daniel Baird, Advertising Director (Email: [email protected]) Manuel Garcia, Production Manager (Email: [email protected]) Charlene Hall, Circulation Manager (Phone: 905-337-5573 . Email: [email protected]) Neil Oliver, Publisher (Email: [email protected])

MATERIAL ADDRESSCorporate Sales, 10 Tempo Avenue, Toronto, ON, M2H 2N8Phone: 416-493-1300 . Fax: 416-493-0623 . Email: [email protected]

BRANCH OFFICES

Corporate Sales, 10 Tempo Avenue, Toronto, ON, M2H 2N8 (Phone: 416-493-1300 . Fax: 416-493-0623 . Email: [email protected] )Adam Flinders, National Sales and Classified Manager (Email: [email protected] )

MEDIA REPRESENTATIVES

AdReach Ontario

Dicomm Media (For United States only) Thibaud Wallaert, General Manager (Phone: (646) 536-7206 . Fax: (973) 335-1038 )

PRIMARY AD CONTACTAdam Flinders (416-493-1300)

Year Established: 1962. Published in English.Subscription: Free.

Member of: Ontario Community Newspapers Association & Ad-Reach, Canadian Circulations Audit Board (CCAB), Ontario PressCouncil, Local Media Association, Flyer Distribution Standards Association (FDSA), Newspapers Canada | Journaux Canadiens

http://www.cardonline.ca.library.sheridanc.on.ca/listings/14847.jsf

mailto:[email protected]

http://www.insidehalton.com/


http://www.cardonline.ca.library.sheridanc.on.ca/public/vcard.jsf?contactId=9923&numberId=28513











http://www.cardonline.ca.library.sheridanc.on.ca/public/vcard.jsf?numberId=55937













ISSUANCE & CLOSINGIssued 3 times per week (W, Th, F).Closing: Space reservations: 4-6 days preceding edition, Material: 5 days preceding edition, deadlines may vary.

ADVERTISINGRates are effective July 1, 2014Rates confirmed July 23, 2014Rates are gross Agency commission 15%Cash discount None.

RATE CARD

Space Rates - Th 1 ti 4 ti 13 ti 26 ti 52 tiFull p. (10.375" x 11.5") $8,594 $7,530 $5,493 $5,027 $4,7623/4 p. (10.375" x 8.571") $7,090 $6,213 $4,531 $4,148 $3,9291/2 p. (v: 5.145" x 11.5") (h: 10.375" x 5.71") $4,727 $4,141 $3,020 $2,765 $2,6193/8 p. (v: 5.145" x 8.571") $3,722 $3,261 $2,379 $2,178 $2,0621/4 p. (v: 5.145" x 5.71") (h: 10.375" x 2.786") $2,481 $2,174 $1,587 $1,452 $1,3751/6 p. (5.145" x 3.714") $1,654 $1,450 $1,058 $967 $9161/8 p. (h: 5.145" x 2.786") $1,303 $1,141 $833 $762 $722Basebar (10.375" x 1.785") $1,350 $1,183 $863 $790 $7481/16 p. (v: 2.54" x 2.786") (h: 5.145" x 1.357") $684 $599 $437 $400 $3791/32 p. (2.54" x 1.357") $359 $314 $229 $210 $199

Space Rates - W/F 1 ti 4 ti 13 ti 26 ti 52 tiFull p. (10.375" x 11.5") $7,605 $6,664 $4,861 $4,449 $4,2143/4 p. (10.375" x 8.571") $6,274 $5,498 $4,010 $3,671 $3,4771/2 p. (v: 5.145" x 11.5") (h: 10.375" x 5.71") $4,183 $3,665 $2,673 $2,447 $2,3183/8 p. (v: 5.145" x 8.571") $3,294 $2,886 $2,105 $1,927 $1,8251/4 p. (v: 5.145" x 5.71") (h: 10.375" x 2.786") $2,196 $1,924 $1,404 $1,285 $1,2171/6 p. (5.145" x 3.714") $1,464 $1,283 $936 $856 $8111/8 p. (h: 5.145" x 2.786") $1,153 $1,010 $737 $674 $639Basebar (10.375" x 1.785") $1,195 $1,047 $764 $699 $6621/16 p. (v: 2.54" x 2.786") (h: 5.145" x 1.357") $605 $530 $387 $354 $3351/32 p. (2.54" x 1.357") $318 $278 $203 $186 $176

Colour Rates All Ed'sBlack + 3 colours $1,160

Multi-market rates - on request.

Banners/EarlugsRates on request.

Classified



Rates on request. Contact Adam Flinders at 416-493-1300.

NoticesRates on request.

FlexformRates on request.

INSERTS Per MUp to 24 tab. pgs. or 57 grams $53

Over 24 pgs. or 57 grams - on request.

POSITION CHARGESRates on request.

MECHANICAL SPECIFICATIONSFormat TabloidLive Area 10.3750" x 11.5000"Printing Process Cold Web OffSETHalftone Screen Frequency 85 lpiMaterial Submissions Materials should be supplied as hi-res PDF's files, Transfer Media: Material should be sent to FTP

site, however material accepted on CD's or compressed in a zip format.Platform(s) MAC.Electronic File FormatsAccepted

PDF, INDD, AI, PSD, EPS, TIFF, JPEG

CommunicationsProtocolsFTP: Host:ftp02.Metroland.com, id:ads, pw: CSL

CIRCULATION

Click here to access the... CCAB circulation statement for the period from October 1, 2013 to March 31, 2014

W WAverage total circulation 44,372Average total paid 113Average total unpaid 44,259TH ThAverage total circulation 52,032Average total paid 104Average total unpaid 51,928F FAverage total circulation 44,296Average total paid 105Average total unpaid 44,191

http://www.bpaww.com/Bpaww_com/index.ashx?res=Displaypdf&statement_id=92785

Deli Menu

Student

Discounts

Available!

Make it a combo for only

$2.25Main+Side+Fountain Drink (not including beer)+

+

Hotdog ($2.75)Premium Hamburger ($4.25)

Sausage ($3.85)Chilli ($4.50)

Spicy or RegularSoup ($3.95)

Chicken or VegetableSandwiches ($4.00)

Your choice of deli

Cheese or PlainPerogies ($3.50/6 perogies)

Fries ($2.75)

Fountain Drink ($2.50) Can Drink ($1.50)

Beer

“GuS” Organic Beverage ($2.50) Grapefruit, Gingerale, Orange

Domestic ($5.00) Import ($6.50)

100% Premium OrganicYevro’s Deli Specials

450g Pastrami - $5.30

125g Salami - $3.00

450g Kosher Bologna - $9.50

250g Pepperoni - $6.00

300g Ham (Honey, Maple, Herb) - $3.75

400g Roasted Turkey Breast - $1.85

400g Smoked Chicken Breast - $1.85 400g Smoked Chicken Breast - $1.85

ChickenChicken Thighs $2.30/lb

Chicken Drumsticks- $2.30/lb

Chicken Wings - $1.50/lb

Pork Mild/Spicy Premium Organic Sausage - $4.00/lb

Pork Chops - $3.95/lb

Ground Pork - $4.00/lb

Thick Cut Bacon- $5.00/lb

Beef T-Bone Steak- $15/lb

Filet Mignon- $22/lb

Flank - $8/lb

Rump Roast- $6/lb

Lamb Lamb Chops $10.00/lb

Leg-O-Lamb $8.85/lb

Ground Lamb $10.00/lb

Pork Smoked Debrezi Sausage

1pc-$1.50/each30pc-$45/pack

Yevro’s Kielbasa Sausages5lb-$35/sausage

Vendors Choice HotdogsVendors Choice Hotdogs1pc-$1.00/each 30pc-$28/pack

Boneless Pork Chops10lb-$25.00/box

Chicken Chicken Hotdogs1pc-$1.00/each 30pc-$28/packChicken Breast 12pc-$28.00/pack

Beef 4 oz Burgers1pc-$1.00/each30pc-$28/pack 8 oz Burgers 1pc-$3.50/each 30pc-$70/pack 30pc-$70/pack Sirloin Steak5pc-$50/box

Cottage Pack-$75

5pcs of Sirloin Steak (8 oz)

10pcs Premium Hamburgers

10pcs Premium Sausages

2x1lb of Sliced Bacon

Yevro Value Packs & Premades

10 Pc Seasoned Chicken Breasts-$35

4pc Seasoned Steak-$55

6pc Pork Chops-$23

1st F.F.S.

200Ground level

0

Ceiling

4000

40'12192

40'12192

41 m²

Prep Room

104

74 m²

Storefront/Dining Area

101

54 m²

Cooking Area

102

Ali_Hilton_Heilig_Laszczuk_RetailAssignment

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