Aligning Online Content with the Sales Funnel

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TOFU

Aligning Content With The Funnel

MOFU


BUSINESSES SOLVE

PROBLEMS


CONSUMERS DEMAND

SOLUTIONS


the SOLUTION CONTENT is

VESSEL


MATCH PROBLEMS to SOLUTIONS

Our Job?


FILL the VESSEL

Our Job?


Our Job?


BUT HOW?


FUNNEL SALES


TOFU

MOFU

BOFU


TOP of the FUNNEL

People seeking to be empowered with the knowledge

(content) to solve their own problems.


MIDDLE of the FUNNEL

People willing to overcome high or multiple barriers to consumption in

order to consume content

– due to trust or perceived value


BOTTOM of the FUNNEL

People seeking knowledge (content) in order to decide who will solve

their problems.


LOOK to the PAST FIRST


No Past? Use. . . BARRIERS to CONSUMPTION


PRIVACY


TIME


MOFU


WORK


MOFU


MONEY


MOFU


BOFU


TOPIC


TOFU


INBOX


MOFU


BARRIERS to CONSUMPTION

1. Privacy 2. Time 3. Work

4. Money 5. Topic 6. Inbox


How Do You Overcome BARRIERS to CONSUMPTION?


PERCEIVED VALUE TRUST and/or

through NURTURING


Questions?

Aligning Online Content with the Sales Funnel

Business

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