Toys from the Future

The Doll You Make

Toys from the Future

3D Printed!

@makielab

Toys from the Future

Democratic access to machines

Toys from the Future

“Virtual Goods to Physical Goods”

Toys from the Future

Made real!

Toys from the Future

The toy industry is systematic

Toys from the Future

Customisation is hard for mass

Toys from the Future

We’re building gamey things...

Toys from the Future

… that push to 3D printers ...

Toys from the Future

= co-created characters!

Toys from the Future

Different kind of opportunity

1. Distant: Made in the Far East.

2. Mass produced, all alike, cheap! Easy to buy.

3. Made then sold (or landfilled).

1. Local: Made where the printers are.

2. Personal: Mass customised, each unique, expensive (for now)

3. On-demand: Sold then made - no waste!

Toys from the Future

Early adopters are amazing.

Toys from the Future

Figuring things out together...

Toys from the Future

Test, build, test, build, test, build...

Toys from the Future

Characters emerging

Toys from the Future

Characters emerging

Toys from the Future

Pros & first-timers!

Toys from the Future

Some excellent modding

Toys from the FutureThe Doll You Make

★ Achieved EN71 Toy Safety certification, Feb 2013. ★ First toy-safe 3D Printed toy at retail★ Available in Selfridges, soon in another central London

toy store...

Makies went first

Toys from the FutureThe Doll You Make

Figuring out on-demand retail...

Toys from the FutureThe Doll You Make

How long will someone wait?

Toys from the FutureThe Doll You Make

A/B testing what might sell...

Toys from the Future

Drive desire & status in digital

3D print into a doll

3D print real accessories

Design custom print fabric

Toys from the Future

Sell directly via Game

Toys from the FutureThe Doll You Make

Goal: everything connected

★ Custom clothing kits★ Custom jewellery kits★ Custom doll furniture★ Customised accessories★ Rare items tied to in-

game seasonal events★ Status items tied to in-

game achievements★ Seasonal items

Toys from the Future

2D printing on-demand too

Toys from the FutureThe Doll You Make

How does it scale ?

The road to mainstream:

★ Digital goods with low COGS★ Grow retention and engagement with brand through

personlisation and gameplay★ Combine 3DP with moulding to bring price down while

3DP is still expensive★ Use globally Distributed Manufacturing Network of

3DP suppliers★ 70% current site traffic is from the USA: open US office,

manufacture locally.★ 45% site traffic is on a tablet: solve webGL for site.★ Activate Kindle Fire > Amazon...

Toys from the FutureThe Doll You Make

The Doll You Make

3D Printed!

Thanks!

Toys from the FutureThe Doll You Make

Find us...

MakieLab : @makielab : E. London.

Makies : www.makie.me

@officialmakies

Facebook.com/officialmakies

YouTube.com/officialmakies

Instagram/officialmakies

+

Toy dept at Selfridges London, + soon, a local neighbour of some renown.