Supplier Operation Procedure – TMALL in China

Prepared by Charlotte Lee 2013 Oct

• Shop Registration Procedure

• Payment

• Delivery Procedure

• Marketing

Vendor Application Procedure

Seller has Bank account in China

Apply account in Alipay.com

Alipay link up with Seller Bank account

Alipay verification

Alipay Account OPEN

TMALL account application

TMALL regulation & operation exam

Decide either flagship or boutique

Shop name, tag word … etc. set up

SHOP PLATFORM SET UP

Business license & document support

Trade register doc.Brand, logo … co chop

TMALL verify shop information

TMALL cross check government doc

Authorization

7 days 4 days 3 days

Product photo & details

Promotion, Event, Ads

Logic, customer service, invoice…etc

SHOP OPEN

Online Registration Procedure

General Requirement

Attention

1. Business Registration License (Copy + Co chop) 营业执照副本复印件

2. Tax registration form 税务登记证（国税和地税）复印件

3. Trademark Certification 商标注册证明

4. Brand Authorization 品牌所有者出具的授权信和商标使用许可

5. Alipay authorization letter 商户向支付宝公司出具的授权书

1. E-Shop Type Selection: Flagship 旗舰店 vs Franchise 专营店

2. Security deposit: Flagship ￥ 100K, Franchise ￥ 150K

3. Technology Annual Service Charge: ￥ 30K - ￥ 60K (but refundable based

n DSR >4.6 scores

4. Follow Chinese Law

Payment (details as appendix)

Buyer Transaction

1. Pay via Alipay

2. Pay money to Alipay and Alipay will inform seller to deliver goods

3. Buyer will inform Alipay to transfter money to seller

SellerTransaction

1. Request using Alipay in shop

2. Receive notification from Alipay and deliver the goods

3. Receive money from Alipay and complete the order

Marketing in TMALL

Free-Of-Charge Service Paid Service

SEO, Community, Fan “Hot” sell shop

Click apply link, my favorite function Ads, banner

VIP buyer club, VIP shop list CRM system

Coupon, Trial sample forum, Gift after reach certain sales amount

Tao $$ scheme Discount “Time”

Official events & promotion activities Official e-magazine ads

Prepared by Charlotte Lee 2013 Oct

THANK YOU• This presentation focus on how TMALL operate in China.

• Other B2B and B2C platform operation system will be

summarizing and compare in last section

• New brand + e-commerce strategy in China

Appendix

Apart from the usual inclusion of product name, image, image enlargement, price, delivery info and ‘Buy Now’ and ‘Adding to Shopping Cart’ buttons, the page tries to list every possible thing a buyer could ever think about: specifications, product information, product function, a comparison of various product versions, product features, cross-sell banner, customer service hours, purchasing notes (about purchasing process, return and exchange, delivery), photos of packaging and invoices, customer review, quantity sold monthly, service quality (as scored by TMall and users) and recommended products.

Appendix

a standard TMall feature box with more seller information including scores for the consistency of product description(4.8), attitude of service staff (4.8) and shipping speed (4.8).

Appendix

the page does a good job by listing all shopping details and ever more nicely sitting on the top of the page, a progress bar indicating the 4 steps buyers need to walk through in order to complete a purchase: Checking shopping cart, check out, payment with Alipay (TMall’s default payment method, but options for other methods are available), verification of delivery and leaving a comment.

Appendix

PaymentOnce logged into the account, users need to fill in and confirm their billing and delivery address before making a payment.

Appendix

On the payment page, users can pay online with Alipay if they already have an account, otherwise they will be asked to register an Alipay account, or choose from many other options supported by Microsoft TMall store such as Alipay card, credit card and cash on delivery.