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Digital Asset Managementwith Alfresco
April 21st, 2011
Rivet Logic Corporation1800 Alexander Bell DriveSuite 400Reston, VA 20191Ph: 703.955.3480 Fax: 703.234.7711
Presented ByEmil LoretoEngagement DirectorRivet Logic Corporation
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Agenda
Digital Asset Management (DAM) in today’s enterprise:
• Why consider Digital Asset Management• What is Digital Asset Management• How to implement a Digital Asset
Management solution using Alfresco
Copyright © 2011. Rivet Logic Corporation. All rights reserved.2
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Rivet Logic Overview
• Award-winning professional services focused on:o Enterprise Content Managemento Web Experience Managemento Collaboration and Social Community Platforms
• Using Leading Open Source Software
Copyright © 2011. Rivet Logic Corporation. All rights reserved.
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Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Why Consider Digital Asset Management?
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Business Perspective
• Everyone is both a knowledge worker & content publisher
• Knowledge workers must do more with less (time, money, resources)
• Engaged Customer = Ongoing Conversation
• Consumed content must be available anytime & anywhere
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Technical Perspective
Here’s what IT needs to support:• Rich media management demand grows
• Document Management, Media Asset Management, and Web Content Management are no longer separate ECM concerns
• Multi-Channel content delivery is paramount to connect your company to its customers
Copyright © 2011. Rivet Logic Corporation. All rights reserved.6
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Trends
A recent DIGIDAY survey reveals:
• Video for the Web Channel is exploding:o Nearly half of all digital video advertising buyers in a
said they expect an increase in spending on the medium this year
• Mobile video demands is strong:o A majority – 57 percent – of respondents already buy
video on mobile phones, while 45 percent are buying it on iPad or other tablets.
Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Source: DigiDaily7
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Trends
• DAM transition from standalone niche solutions to participating in broader ECM platform
• Commodization of “DAM” services with cheaper alternatives like DropBox and Box.net
Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Source: Digital Asset Management News8
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Copyright © 2011. Rivet Logic Corporation. All rights reserved.
What is Digital Asset Management?
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Definition
From Wikipedia:A digital asset is any form of content and/or media
that have been formatted into a binary source which include the right to use it. A digital file without the right to use it is not an asset. Digital assets are categorised in three major groups which may be defined as textual content (digital assets), images (media assets) and multimedia (media assets) (van Niekerk, A.J. 2006).
In Summary:Digital Asset = Digital Content + Usage Rights
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Digital Asset Management Features
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Another Way to Look at DAM
Copyright © 2011. Rivet Logic Corporation. All rights reserved.
• Contento Images, Videos, Documentso Dependencies, Renditions, Custom Types
• Peopleo Internal: Marketing, IT, Editorial, other
Departments/Divisionso External: Agencies, Partners, Vendors, Customers
• Processeso Collaborationo Check-In/Check-Outo Workflows (Request,
Review/Approve, Assigned Tasks)o Search: Keywords, Metadata, Faceted
o Transformationso Versioning o Publishing/Syndication o Auditing/Reportingo Events/Actions
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Main Activities of DAM
• Manageo Ingest/bulk load source assetso Classify & describe assets (cataloging & metadata) o Ingestion services (rights, policies, renditions)
• Transform o Find/Search/Requesto Collect / Create / Assembleo Produce / Review & Approve
• Delivero Publish / Notifyo Present the content in the different channels
Copyright © 2011. Rivet Logic Corporation. All rights reserved.13
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DAM User Stories
• As a content manager I need to manage the “official” repository of “approved” product images…
• As a marketing user I need to find an approved product image to create a new ad campaign…
• As a content author for the e-Comm WebSite I need to prepare the upcoming summer catalog…
Copyright © 2011. Rivet Logic Corporation. All rights reserved.14
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Copyright © 2011. Rivet Logic Corporation. All rights reserved.
How to Implement Alfresco Digital Asset Management with Alfresco
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How are you approaching DAM?
Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Source: CMSWiRE16
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Using Alfresco for Digital AssetManagement
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Alfresco Architecture
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Web Applications Knowledge Portals Web Services
High AvailabilityVirtual File System
App Server
Portal Server
CRM
BusinessProcessEngine
FTP
CIFS
WebDAV
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Digital Asset Management Approach
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Define Your Content
• Types• Metadata (properties & attributes)• Relationships
o Associationso Renditions
• Constraints• Lifecycle
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Build Your Content Services
• Library Services• Security• Search• Transformations• Workflows
o Request for assetso Content Creationo Review/ Approve
• Collaboration• Notification• Publishing• Rights Management• Retention /
Archivingo Storage Policies
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Enable Your Content Channels
• Internal & External Delivery of Your Assetso Syndication (RSS)o 3rd Partieso Social
• Custom User Interfaceso Websites (including mobile)o Desktop Applications o Mobile Apps
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Digital Asset ManagementHigh Level Approach View
Copyright © 2011. Rivet Logic Corporation. All rights reserved.
1. Define Your Content Model
2. Build Your Content Services
3. Enable Your Channels
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Key Technology Enablers
• Alfresco Repository Services• Lightweight RESTful Services
o CMISo Rivet Logic’s ACIr
• Searcho Luceneo Solr
• Workflowo JBPM, Intalio, Activiti
Copyright © 2011. Rivet Logic Corporation. All rights reserved.24
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Key Technology Enablers
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Accessing assets through RESTful Web Services
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Key Technology Enablers
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Accessing assets through CMIS
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Alfresco Content Integration rivet moderates the exchange between any app and Alfresco for content ingestion, retrieval, and transformation.
http://wiki.rivetlogic.com/display/ACIR/Home
Key Technology Enablers
Rivet Logic’s ACIr extension:
27Copyright © 2011. Rivet Logic Corporation. All rights reserved.
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Rivet Logic’s ACIr Extension
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Content integration for:• Ingestion of assets• Queries to the repository• Content transformation• Dependency management• Content Delivery / Deployment
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Case Study:Harvard Business Publishing
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Harvard Business Publishing
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• Harvard Business Digital• Web Content Management• Replace legacy CMS• E-Commerce integration
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Custom User Interface
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• Enterprise-wide content management
• 1M+ high value content items
• Replaced Documentum and shared drives
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Summary
• Customer Engagement = Multi-Channel Delivery
• DAM helps enables you to manage, transform, and deliver content
• Digital Asset Management Implementation Approacho Define Content Modelo Build Content Serviceso Enable Content Channel
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Q & A
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rivetlogic.comblogs.rivetlogic.comforge.rivetlogic.com
youtube.com/rivetlogictwitter.com/rivetlogic
facebook.com/rivetlogic
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Learn more…
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