Alfresco Crafter Lunch and Learn
-
Upload
crafter-software -
Category
Marketing
-
view
457 -
download
1
Transcript of Alfresco Crafter Lunch and Learn
![Page 1: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/1.jpg)
1
Modernizing Today’s Business Experience Matters!
![Page 2: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/2.jpg)
2
Introducing Crafter CMS
• Web Content Management integration for Alfresco
• Enterprise class web content and digital experience management features
• 100% open source code base and community– Since 2007
• Commercial licenses and support
![Page 3: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/3.jpg)
3
Award Winning Content and Experience Managementfor Alfresco
![Page 4: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/4.jpg)
4
100% Open Source
●Open standards●No vendor lock-in●GPL v3 license●All code on GitHub●Open community●Open wiki / documentation●Open issue tracking
![Page 5: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/5.jpg)
5
The Same Business Model as Alfresco• Commercial licenses
• Certified builds and patches
• Production support
• Training
• Award winning partner ecosystem
![Page 6: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/6.jpg)
6
Enterprise Web Content Management• User Friendly Content Authoring• In-context Preview and Editing• Multi-Channel Publishing• Personalization and Content
Targeting• Web Analytics Integration• Site Blueprints• Internationalization• High Performance Content
Delivery• Ease of Integration – CRM, ERP,
etc.• On Premise and Cloud Support
● Social, User Generated Content● Identity management, SSO and
profiles● Multi-tenant infrastructure
![Page 7: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/7.jpg)
7
Crafter/Alfresco vs. the Industry
![Page 8: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/8.jpg)
8
Powering Many of the World’s Top Brand Experiences
… and others
![Page 9: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/9.jpg)
Modernizing Today’s Business (Experiences)
Russ DannerVice President, ProductsCrafter Software
![Page 10: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/10.jpg)
Examples of Crafter CMS / Alfresco Powered Experiences
![Page 11: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/11.jpg)
11
Marriott Global Services
• Corporate Extranet• Operation of 19 Brands• 3rd most critical system @ Marriott• Worldwide use, nearly 400K users• Quickly communicate within Marriott• Repository for all standards / SOPs• Document & Policy Management• Enterprise Security
![Page 12: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/12.jpg)
12
Papa John’s.com & Mobile App
• Easy to use WCM• Multi-channel content • High volume e-commerce integration• CRM integration• Personalized content• High performance, heavy traffic volume
site
![Page 13: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/13.jpg)
13
Unigroup’s Mayflower.com
• Legacy CMS replacement• Easy to use WCM• Single platform for many sites• Enterprise systems integration
![Page 14: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/14.jpg)
14
A T & T’s developer.att.com
• Online community of developers
• Powerful easy to use WCM
• Social UGC integration
• ATG replacement / consolidation
• eCommerce integration
• Analytics integration
![Page 15: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/15.jpg)
Where Does Customer Experience Start?
![Page 16: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/16.jpg)
16
Modernizing the Business is ALL ABOUT EXPERIENCES
You've got to start with the customer experience and work back toward the technology, not the other way around.
– Steve Jobs
![Page 17: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/17.jpg)
What Kind of Experiences are Important?
![Page 18: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/18.jpg)
18
Customer Experiences
![Page 19: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/19.jpg)
19
Partners Experiences
![Page 20: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/20.jpg)
20
Employee Experiences
![Page 21: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/21.jpg)
Everyone Loves a Good Experience. Does it Matter? Or is it Just Fluff?
![Page 22: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/22.jpg)
22
Experience Matters (to the Bottom Line)
![Page 23: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/23.jpg)
It Matters.
Let’s Dig in and Learn How to Make It Happen
![Page 24: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/24.jpg)
24
What Makes a Great Experience?
![Page 25: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/25.jpg)
25
Multi-channel
![Page 26: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/26.jpg)
26
Contextual
![Page 27: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/27.jpg)
27
Personalized
![Page 28: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/28.jpg)
28
Social
![Page 29: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/29.jpg)
29
On-point and Easy to Use
![Page 30: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/30.jpg)
30
![Page 31: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/31.jpg)
31
Ingredients for Great Experience
![Page 32: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/32.jpg)
32
Content
![Page 33: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/33.jpg)
33
Content Strategy
Easy Content Development
Content System of Record
Content Distribution/Delivery
Content Tracking
![Page 34: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/34.jpg)
34
User Data
![Page 35: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/35.jpg)
35
Architecture
![Page 36: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/36.jpg)
36
This is Rarely the Answer (Suite based Solutions)
![Page 37: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/37.jpg)
37
Integration & Automation
![Page 38: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/38.jpg)
38
Making it Happen: Putting the Plan in to Action
![Page 39: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/39.jpg)
39
Headless, Content Agnostic Repository
• Library services• Single source of truth• Any kind of content• Enterprise grade• WCM, DAM, & other ECM
![Page 40: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/40.jpg)
40
Powerful Content Creation
• Web based• Rich desktop tool support (Photoshop
etc)• Create/manage any digital content• Easy to use• Safe editing and content testing• Loosely coupled to repository
![Page 41: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/41.jpg)
41
Decoupled, Scalable Content Delivery
• High performance• Shared nothing• Cloud ready
![Page 42: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/42.jpg)
42
Push and Pull Content Publishing, Content / APIs
![Page 43: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/43.jpg)
43
Push and Pull Content Publishing, Content / APIs
![Page 44: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/44.jpg)
44
Centralize User Data
![Page 45: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/45.jpg)
45
Personalized, Big Data Powered Content Delivery
![Page 46: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/46.jpg)
46
Easily Integrated with the Enterprise
![Page 47: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/47.jpg)
47
Applying the Technology to the Customer Journey
![Page 48: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/48.jpg)
48
Centralize User Data
![Page 49: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/49.jpg)
49
Publish Content to Channels
![Page 50: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/50.jpg)
50
Consistent, Personal Experience Across the Enterprise
![Page 51: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/51.jpg)
51
Websites, Portals and Native Mobile Apps
![Page 52: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/52.jpg)
52
Custom UI for Process Applications
![Page 53: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/53.jpg)
53
Content as a Service
![Page 54: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/54.jpg)
54
The Right Architecture for Modernizing the Business
![Page 55: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/55.jpg)
55
With the Right Business Model
●Open standards●No vendor lock-in●Faster innovation●Pay for value delivered
![Page 56: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/56.jpg)
56
Let’s Get Our Demo On!
○ How it Works○ Studio overview○ Editing○ Forms, in-context editing, drag and drop
○ Targeting & multi-variant testing
![Page 57: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/57.jpg)
How Crafter Works
![Page 58: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/58.jpg)
58Typically you have 2 kinds of users:
![Page 59: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/59.jpg)
59
Your internal creative team: authors, designers, web ninjas, editors and so on …
![Page 60: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/60.jpg)
60
And the target audience you are trying to engage.
![Page 61: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/61.jpg)
61
Your creative team will work in our web based Studio. It’s a safe sandbox to …
![Page 62: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/62.jpg)
62
To create and change content and experiences …
![Page 63: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/63.jpg)
63To version and manage that content…
![Page 64: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/64.jpg)
64
And put that work through workflow for approval.
![Page 65: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/65.jpg)
65Once approved, content is then published to a
separate, live, scalable infrastructure.
![Page 66: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/66.jpg)
66Content can be published immediately…
![Page 67: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/67.jpg)
67or automatically on a schedule.
![Page 68: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/68.jpg)
68On the delivery side, we have Crafter Engine. A highly scalable dynamic content deliver engine.
![Page 69: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/69.jpg)
69
Crafter Engine delivers individually unique and targeted content to your target audience.
![Page 70: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/70.jpg)
70Across any channel…
![Page 71: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/71.jpg)
71
Like traditional desktops, mobiles and social platforms. Crafter can delivery content to any
channel.
![Page 72: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/72.jpg)
72
Let’s Get Our Demo On!
http://bit.ly/1Ry1E5m
![Page 73: Alfresco Crafter Lunch and Learn](https://reader037.fdocuments.in/reader037/viewer/2022102917/58ee478e1a28ab8b378b456f/html5/thumbnails/73.jpg)
73
Technical Architecture
Portals