Alexis Bedel SHISEIDO Int. France Orléans, France June 2006 – November 2006.

Alexis BedelSHISEIDO Int. France

Orléans, FranceJune 2006 – November 2006

Background

Problems

What I need to learn

Did I solve the problems

The next time

Agenda

Internship Presentation-Alexis Bedel- April, 9 Monday


Shiseido was founded in 1872 in Japan

Is the fourth worldwide cosmetic company

Turnover 2006: $2.64bn (315bn ¥)

Shiseido is multi-branding

Background

Shiseido meets many problems with its packages concerning the ageing in store

- Find ageing factors

- Realize a correlation between the accelerated ageing and natural ageing

The problems


Marketing’s vocabulary

How work a Q-Panel Accelerate machine

Deal with suppliers in order to collect information


What I needed to learn


Did I solve problems Study on factors

- Yes, I collected information on 4 important factors:- Color- Time- Support- Kind of lighting

Correlation- Yes, I determined the following equivalence:

- 1hour at Xénon lighting = 55 hours at store lighting

Spend much time with suppliers

Bill my aspirin consumption for marketing meeting


Next time …

Questions ?Thanks for your attention

Merci

Blank Slide

Issey Miyaké

Jean Paul Gaultier

Narciso Rodriguez

Shiseido


Shiseido’s Brands

Ageing factors

Support (Glass – Paperboard – Plastic – Steel)

Kind of lighting (Halogen – LED – Neon light)

Time of exposition at lighting

Color

Soutenance de stage-Alexis Bedel-5 décembre 2006

Q-Panel

ColorsInfluence des couleurs sur le DeltaE

0

1

2

3

4

5

6

7

8

9

0 1 2 3 4 5 6 7 8 9 10Temps d'exposition (h)

Del

taE

Blanc(1)

Orange(2)

Orange(3)

Violet(4)

Vert(5)

Vert(6)

Bleu(7)

Bleu(8)

Rose(9)

Rouge(10)

Jaune(11)

Noir(12)

Marketing’s vocabulary

Question: What is this color?

Packaging’s answer:- Red !

Marketing’s answer:-Sensual-Intense-Hard-Warm-Blood-Maybe red ?- …

Alexis Bedel SHISEIDO Int. France Orléans, France June 2006 – November 2006.

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