Alexandra Huffman · Capstone / Project Vision Alexandra Huffman ashuffmandesigns.weebly.com Page 6...

Alexandra HuffmanP o r t f o l i o

[email protected] / ashuffmandesigns.weebly.com / 740.277.9268 / Columbus, OH

Creative Problem Solver / Big Picture Thinker / Culture-Centric Designer

Hello! I am an industrial designer. I graduated in May of 2015 with a Bachelor of Arts degree in Industrial and Innovative Design from Cedarville University in partnership with the International Center for Creativity in Columbus, OH.

I grew up sketching in my grandfather’s studio, and that sparked my passion for design. I love exploring. I view researching, learning new skills, and studying new advances in design as a grand exploration further into my craft. I love imagining possibilities. I’m constantly asking What if? and Why not? I really enjoy brainstorming how design can meet needs and change society. And perhaps most of all I love creating - making dreams reality, working hard to make things happen and crafting something amazing.

Alexandra Huffman / Explore . Imagine . Create

[email protected] / ashuffmandesigns.weebly.com / 740.277.9268 / Columbus, OH

Capstone / Bob Evans Farm Fresh Project

Interior Space Design / Expo Marketplace

Exterior Space Design / Haven Towncenter

Product Design / Reciprocating Saw

Sketchbook / Other Projects

Pg. 4

Pg. 12

Pg. 18

Pg. 23

Pg. 28

Capstone / Bob Evans Farm Fresh Project

Using Design to Change Culture & Expand a Brand

Alexandra Huffmanashuffmandesigns.weebly.com

Capstone Project / 8 Weeks

• Fast Casual Restaurant Concept

• Modular Variations

• Mobile Ordering App

• Community Connections

Capstone / Next Steps



Bob Evans History Next Steps : Getting Back to Farm Fresh

First Bob Evans Restaurant

Current Bob Evans Restaurant

Bob Evans Restaurant Revamp

Capstone / Project Vision



• Creating a smaller restau-rant to work alongside the current restaurant

• Reaching a younger demo-graphic

• Getting back to their farm fresh roots

• Better connecting with the community

• Plugging into the new food culture movement

• Making healthy food the new comfort food/the new normal

Conscience Comfort

Convenience

Our Concept

Bob Evans’ Signature wholesome homestyle food

- Fast preparation- Easy transportation- App ordering

- Local produce- Organic- Fair trade-Customizable

Capstone / Renderings - Fast Casual Restaurant



Capstone / Modular Versions - Kiosks & Carts



Menu

Wall kiosk

Freestanding kiosk

Counter detail

Capstone / Mobile Ordering App



• Easy to use app

• Allows for remote ordering ahead of time

• Simply show barcode on digital receipt to pick up your ready-made to-go box

Menu

Bob EvansOn the Go ->

Pick a Style

Pick a Filling

Pick a Topping

2

1

3

Capstone / Community Connections



Planting an urban garden and part-nering with other local urban gardens to provide fresh produce to their restaurants

Space efficient planters bringing the ability to grow your own fresh produce right in your apart-ment

Capstone / Model & Material Swatches




ICC Team Project / 4 Weeks

Interior Space Design / Expo Marketplace

Creating an Architectural Celebration of Short North Culture

Creating an Architectural Celebration of Short North Culture



Interior Space Design / A Crystal Palace in the Short North

• A showcase of the creative culture of the Short North reminiscent of London’s Great Exhibition

• Emporium : where local arti-sans can sell their wares

• Gallery & Workshop : where local artists can showcase their work, and visitors can create their own masterpieces

• Eatery : where visitors can relax and enjoy dishes from local food kiosks

• Office Spaces : where busi-nesses can garner an atmo-sphere of creativity in their workplace



Interior Space Design / Siteplan & Floorplan

Our locationGallery/ Workshop: Below Ground Level

Eatery: Sunken First Level

Emporium & Offices: Ground Level

Eatery & Offices: Second Level



Interior Space Design / Eatery - First Floor

- Restaurants- Handicap Access- Second Floor Access- Service/Employee Access- Circulation- Stairs

Circulation Chart: Level 1

Murals by local artists

Sunken first level for cozier feel

Skylight and textured glass ceiling for increased lighting



Interior Space Design / Eatery - Second & Third Floors

Elevator for handicap access

Textured glass floor allows for natural light on first floor



Interior Space Design / Model

Eatery first floor exposed (with elevator shaft)

Roofline section shown around rooftop patio



Exterior Space Design / Haven Towncenter

Designing a Culturally Rich Escape from Busy City Life

Designing a Culturally Rich Escape from Busy City Life



Exterior Space Design / Creating a Haven

• Creating a haven away from the busy city life and combining the his-tory of the Short North community and the modernity of downtown Columbus



Exterior Space Design / Siteplan & Ideation

Lincoln St.

Brickel St.

Kerr

St.

High

St.



Exterior Space Design / Restaurant & Final Renderings

High Street shop fronts Street side

Inside

Brickel street section in perspective

Restaurant - Brickel street side

Restaurant elevations

Classic brick meets modern glass



Exterior Space Design / Model

Brickel St.

Lincoln St.

High

St.

High St.

Kerr

St.

Brickel Street view

Kerr St. -><- High St.



Product Design / Reciprocating Saw

Revamping Visual Branding



Product Design / Inspiration

• Giving the brand a vi-sual update to better challenge competitors

• Redesigning the recip-rocating saw, incor-porating new features for better ergonomics and usability



Product Design / Ideation & Revision



Product Design / Final Renderings

Ridged rubber for sturdier grips

Level and LEDs for built-in illumination

More compact battery pack

ALON



Product Design / Model

Laminating up cut sections

Sanding sections

Applying black primer Finished product


Internship / 8 Weeks

Sketchbook / Anthropologie Internship



Sketchbook / Renderings

Thank you for looking through my portfolio. I look forward to hearing from you!

[email protected]

www.linkedin.com/in/alexandrashuffman

740 . 277.9268

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